Online Journalism: Theory and Practice Week 9 Lecture 1 Summer 2011 Khan, G. F. PhD Dept. of Media &...
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Online Journalism: Theory and Practice Week 9 Lecture 1 Summer 2011 Khan, G. F. PhD Dept. of Media & Communication, YeungNam University, South Korea [email protected]
Online Journalism: Theory and Practice Week 9 Lecture 1 Summer
2011 Khan, G. F. PhD Dept. of Media & Communication, YeungNam
University, South Korea [email protected]
Slide 2
This lecture --Story telling with Videos Mostly lecture notes
are taken from the book: Journalism Next: Chapter 11: Building a
Digital Audience for News by Mark Briggs
Slide 3
Before we start Term Project-Progress Check
Slide 4
The Digital video revolution Instead of expensive cameras,
editing stations, crew, and years of training one person can make
high quality of video with little efforts How? Advent of cheap
digital video cameras Free editing software Smart phones Easy to
publish
Slide 5
The Digital video revolution Millions of armature videos
appearing online Example: YouTube 48 hours of video are uploaded
every minute Over 3 billion videos are viewed a day Users upload
the equivalent of 240,000 full-length films every week YouTube is
localized in 25 countries across 43 languages YouTube's demographic
is broad: 18-54 years old 800M unique users visit YouTube each
month Sourece:
http://www.youtube.com/t/press_statisticshttp://www.youtube.com/t/press_statistics
Slide 6
David Pogue, technology columnist with New York Times
http://pogue.blogs.nytimes.com/ http://pogue.blogs.nytimes.com/
Walt Mossberg, technology columnist with The Wall Street Journal
http://allthingsd.com/20100331/ap ple-ipad-review/
http://allthingsd.com/20100331/ap ple-ipad-review/ Two journalist
one goal
Slide 7
David Pogue High quality, Shot in multiple locations, high
production cost, Also air on the cable TV network Walt Mossberg
Quality and production cost is low Use an expensive webcam in his
home or office Limited prodect snap shots
Slide 8
Two journalist one goal Why Wall Street allows its content
compete with The New York Times on such a uneven playing
field?
Slide 9
Why? Audience open to all levels of quality Perfection not
necessary Quick and less polished video content on news sites often
draw more audience Change of perception among newspaper Broadening
their definition of what can be published.e.g. cell phone video are
considered publishable Unedited video are becoming common
practice
Slide 10
CNN Video FREE On demand CNN Video Free Live video with CNN
Live Larger play in page video replaces traditional pop-up player
Allows easy navigation by Category, Most Popular, Top Stories or by
following our editorial picks. Offers customisation with a My
Playlist self choice section
Slide 11
7.Deliver Story 7. Deliver Story 6.Export Video 6. Export Video
5.Develop Story 5. Develop Story 4.Collect Material 4. Collect
Material 3.Design Storyboards 3. Design Storyboards 2.Conduct
Research 2. Conduct Research Story Development -- Process 1. Select
Topic Assemble Material Set Transitions Add Narrations Add sounds
Test Prototype Post-production Assemble Material Set Transitions
Add Narrations Add sounds Test Prototype Post-production Record
Interviews Scan Images Take Photographs & Videos Collect
Clipart Record Interviews Scan Images Take Photographs & Videos
Collect Clipart Internet web pages, blogs, PC, DVD, CD Rom Handheld
Devices Internet web pages, blogs, PC, DVD, CD Rom Handheld Devices
Raw information Engaging narrative
Slide 12
Plan Your Video Think of it the same way as you would think
about writing. Use different approaches for different stories E.g.
Breaking news vs. documentary More control vs. no control You
decide what to shoot, who to include Documentary require more
planning in advance Use storyboard
Slide 13
Plan Your Video Try Storyboarding A visual sketch of your
story. Helps you focus your story Mix your shots Shoot from
different angles: close, far way, middle. Wide, middle, and tight
shots E.g. Wide shots provide sense of environment to viewers and
tight shots provide focus
Slide 14
Plan Your Video Build five-shot sequence Close-up on the hands
Close-up on the face Wide shot Over-the-shoulder shot Creative shot
http://www.bbctraining.com/modules/5915/ video/1.2.2.htm
http://www.bbctraining.com/modules/5915/ video/1.2.2.htm
Slide 15
More Tips http://www.youtube.com/watch?v=iEm3HZ AVlz0
http://www.youtube.com/watch?v=iEm3HZ AVlz0
Slide 16
Tips Not all stories can be told through video (e.g.
statistics) Make clear outline of what you want to communicate
Provide background information Identify your main character
Statistics should come from experts and emotions from the victims
Find supporting images to support the statements Avoid talking head
syndrome Take expert to the field Context and location is king
Capture both small details and larger context Golden rule: You
never have enough people
Slide 17
Editing Chose your editing software Photostory 3
http://www.microsoft.com/download/en/details.aspx?i d=11132
http://www.microsoft.com/download/en/details.aspx?i d=11132 Windows
Movie Maker http://explore.live.com/windows-live-movie-maker
http://explore.live.com/windows-live-movie-maker iMovie
http://www.apple.com/ilife/imovie/
http://www.apple.com/ilife/imovie/
Slide 18
Publishing Video Online Convert your video in the web format
Mostly flash format and compressed Your editing software will do it
for you Publish it on your blog or a video sharing website like
YouTube Remember YouTube has more audience and good search engines
compared to your own blog Embed it into your blog In the video
Provide logo and links to your blog Use TubeMogul: atumatically
uplaods your videos to different video sharing sites, including
YouTube: http://www.tubemogul.com/http://www.tubemogul.com/
Slide 19
Great news Videos Resources www.nppa.org www.kobreguide.com
www.interactivenarratives.org www.mediastrom.org
www.b-roll.net