Online Journalism: Theory and Practice Week 9 Lecture 1 Summer 2011 Khan, G. F. PhD Dept. of Media & Communication, YeungNam University, South Korea [email protected]

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  • Online Journalism: Theory and Practice Week 9 Lecture 1 Summer 2011 Khan, G. F. PhD Dept. of Media & Communication, YeungNam University, South Korea [email protected]
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  • This lecture --Story telling with Videos Mostly lecture notes are taken from the book: Journalism Next: Chapter 11: Building a Digital Audience for News by Mark Briggs
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  • Before we start Term Project-Progress Check
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  • The Digital video revolution Instead of expensive cameras, editing stations, crew, and years of training one person can make high quality of video with little efforts How? Advent of cheap digital video cameras Free editing software Smart phones Easy to publish
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  • The Digital video revolution Millions of armature videos appearing online Example: YouTube 48 hours of video are uploaded every minute Over 3 billion videos are viewed a day Users upload the equivalent of 240,000 full-length films every week YouTube is localized in 25 countries across 43 languages YouTube's demographic is broad: 18-54 years old 800M unique users visit YouTube each month Sourece: http://www.youtube.com/t/press_statisticshttp://www.youtube.com/t/press_statistics
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  • David Pogue, technology columnist with New York Times http://pogue.blogs.nytimes.com/ http://pogue.blogs.nytimes.com/ Walt Mossberg, technology columnist with The Wall Street Journal http://allthingsd.com/20100331/ap ple-ipad-review/ http://allthingsd.com/20100331/ap ple-ipad-review/ Two journalist one goal
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  • David Pogue High quality, Shot in multiple locations, high production cost, Also air on the cable TV network Walt Mossberg Quality and production cost is low Use an expensive webcam in his home or office Limited prodect snap shots
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  • Two journalist one goal Why Wall Street allows its content compete with The New York Times on such a uneven playing field?
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  • Why? Audience open to all levels of quality Perfection not necessary Quick and less polished video content on news sites often draw more audience Change of perception among newspaper Broadening their definition of what can be published.e.g. cell phone video are considered publishable Unedited video are becoming common practice
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  • CNN Video FREE On demand CNN Video Free Live video with CNN Live Larger play in page video replaces traditional pop-up player Allows easy navigation by Category, Most Popular, Top Stories or by following our editorial picks. Offers customisation with a My Playlist self choice section
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  • 7.Deliver Story 7. Deliver Story 6.Export Video 6. Export Video 5.Develop Story 5. Develop Story 4.Collect Material 4. Collect Material 3.Design Storyboards 3. Design Storyboards 2.Conduct Research 2. Conduct Research Story Development -- Process 1. Select Topic Assemble Material Set Transitions Add Narrations Add sounds Test Prototype Post-production Assemble Material Set Transitions Add Narrations Add sounds Test Prototype Post-production Record Interviews Scan Images Take Photographs & Videos Collect Clipart Record Interviews Scan Images Take Photographs & Videos Collect Clipart Internet web pages, blogs, PC, DVD, CD Rom Handheld Devices Internet web pages, blogs, PC, DVD, CD Rom Handheld Devices Raw information Engaging narrative
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  • Plan Your Video Think of it the same way as you would think about writing. Use different approaches for different stories E.g. Breaking news vs. documentary More control vs. no control You decide what to shoot, who to include Documentary require more planning in advance Use storyboard
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  • Plan Your Video Try Storyboarding A visual sketch of your story. Helps you focus your story Mix your shots Shoot from different angles: close, far way, middle. Wide, middle, and tight shots E.g. Wide shots provide sense of environment to viewers and tight shots provide focus
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  • Plan Your Video Build five-shot sequence Close-up on the hands Close-up on the face Wide shot Over-the-shoulder shot Creative shot http://www.bbctraining.com/modules/5915/ video/1.2.2.htm http://www.bbctraining.com/modules/5915/ video/1.2.2.htm
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  • More Tips http://www.youtube.com/watch?v=iEm3HZ AVlz0 http://www.youtube.com/watch?v=iEm3HZ AVlz0
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  • Tips Not all stories can be told through video (e.g. statistics) Make clear outline of what you want to communicate Provide background information Identify your main character Statistics should come from experts and emotions from the victims Find supporting images to support the statements Avoid talking head syndrome Take expert to the field Context and location is king Capture both small details and larger context Golden rule: You never have enough people
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  • Editing Chose your editing software Photostory 3 http://www.microsoft.com/download/en/details.aspx?i d=11132 http://www.microsoft.com/download/en/details.aspx?i d=11132 Windows Movie Maker http://explore.live.com/windows-live-movie-maker http://explore.live.com/windows-live-movie-maker iMovie http://www.apple.com/ilife/imovie/ http://www.apple.com/ilife/imovie/
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  • Publishing Video Online Convert your video in the web format Mostly flash format and compressed Your editing software will do it for you Publish it on your blog or a video sharing website like YouTube Remember YouTube has more audience and good search engines compared to your own blog Embed it into your blog In the video Provide logo and links to your blog Use TubeMogul: atumatically uplaods your videos to different video sharing sites, including YouTube: http://www.tubemogul.com/http://www.tubemogul.com/
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  • Great news Videos Resources www.nppa.org www.kobreguide.com www.interactivenarratives.org www.mediastrom.org www.b-roll.net
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  • Thank You Questions & Comments