Online Job Service Business Plan

8/13/2019 Online Job Service Business Plan

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Online Job Service

Business PlanThis document contains an actual business plan licensed by Nova Development toinclude with its Business Plan Writer Deluxe Software.

We have provided you with this plan to give you ideas for topics you might wishto cover in a business plan for your specific industry or type of business.


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1.0 Non-disclosure Agreement

COPY NUMBER ______________

Online Job Service's business plan is confidential, containing information proprietary to OnlineJob Service. None of the information contained in this plan may be reproduced or disclosed toany person under any circumstances without express written permission of Online Job Service. Ihave accepted and will protect the confidentiality of this business plan.

_________________________________________

Recipients signature

Online Job Service Business Plan

Non-disclosure Agreement Page 1


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2.0 Executive Summary

Emerging Market for Employee Recruiting

Companies seeking to find more dynamic recruiting methods...convenience of Internetrecruiting in demand

Candidates identified effectively and cost efficiently...without expensive recruiters or printadvertising

Significant growth potential exists in market...over 91,000 U.S. businesses with over 100employees

CareerConnections Virtual Job Fairs Represent Attractive New Channel for Reaching Passive

Job Seekers...

Recruiting employed, experienced candidates is a key objective for every employerOpportunity to leverage power of Internet with targeted radio advertising focused on local

marketsClearly the largest untapped recruiting channel for employers...market potential $2 billion plus

Weve Gotten Started...but Must Increase Resources to Capture Market Share Quickly...

Market penetration dependent on investment in telemarketing, advertising, and technologycapability

Reduce expenses and increase control by bringing website/systems development and salesfunctions in-house

Explore strategic acquisition of a business to business telemarketing company to shorten growthcycleEnhance our image as a technology company...establish Boston corporate office by September

30, 2000

CareerConnections Pro Forma Looks Solid...Phased Approach to Growth...

Forecasting $315,000 revenues in 2000...growing to $11,250,000 by 2003Targeting $6,775,000 pre-tax income over next 4 years...30 percent pre-tax profitsAssumptions realistic...significant upside if Internet recruiting estimates hold true

CareerConnections strategically links the strength of the Internet with the power of targeted radioadvertising to capture the attention of employed, experienced candidates conveniently andaffordably.


Executive Summary Page 2


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2.1 MilestonesTask Resp. Start End Cost

First Milestone 1/1/2000 12/31/2000 $0

Totals 1/1/2000 12/31/2000 $0

2.2 Revenue/Income per Employee

Revenue & Pre-Tax Income per Employee

Revenue

Pre-Tax

$$$

0

0

0

1

1

1

2002 2003 2004 2005 2006


Executive Summary Page 3


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3.0 Company Overview

CareerConnections is in the business of helping employment professionals find qualifiedcandidates and successfully fill openings. We are experts in pioneering high-tech and

nontraditional recruiting solutions. Our Virtual Job Fairs provide a low cost, high-impactmeans of reaching individuals in targeted geographic markets across the Midwest.

CareerConnections Virtual Job Fairs merge the immediacy of the Internet with the power of focusedradio advertising to connect with qualified candidates. Through the strategic link between theInternet and radio, we are able to mobilize the attention of employed, experienced candidates and

ignite the interest of passive job seekers.

As partners to the human resources team, we are committed to helping employers raise theircorporate profiles and communicate their unique identities. We also dedicate ourselves to the serioustask of attracting and maintaining a diverse workforce.

Human resources professionals applaud us for the muscle we add to their recruiting efforts.Candidates appreciate us for our quick and convenient access to a wide range of companies and theiropenings.

CareerConnections hosts Virtual Job Fairs in specific cities in the Midwest, where we commitourselves to markets often neglected by other online employment services. Upcoming Virtual Job

Fair markets include Chicago, Cincinnati, Cleveland, Toledo, Detroit, Grand Rapids, Indianapolis,and Milwaukee.

3.1 Our VisionOur passion for developing recruiting innovations creates a world of ideas without boundaries. Byaspiring to the highest standards of quality in everything we do, we will become a business withoutcompetition.

3.2 Our Mission

At CareerConnections we dont view ourselves as being in the Internet recruiting business. We arein the business of helping employers find a diverse group of qualified candidates to make successfulhiring decisions. Our search strategies are creative, cost-effective, and dynamic.


Company Overview Page 4


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3.3 Our Principles

We build trusting relationships with clients through hard work and integrity.We value innovation and continually strive to develop better ways to support our clients.We keep our promises, respect one another, share rewards, and make time to have fun.

We view our clients and shareholder as partners. When our partners succeed, so do we.We are tenacious.

CareerConnections vision, mission, and principles are the cornerstone of our culture.


Company Overview Page 5


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4.0 Biographies

4.1 Personnel Count 2002 2003 2004 2005 2006

Engineering/Development

Management

Non-management

Production/Service Delivery

Management

Non-management

Marketing

Management

Non-management

Sales

Management

Non-management

Customer Support

Management

Non-management

General & Administrative

Management

Non-management

Other

ManagementNon-management

Total Personnel 0 0 0 0 0

4.1.1 Management

Gerald SimonsPresident & Chief Executive Officer

Gerry Simons has over twenty years experienced in the financial services industry. Mr. Simons has

held various senior leadership positions with GM Credit, Nissan Financial Services, Citibank

Capital Corporation, and Lear Credit. He has had P/L management responsibility for businesses inexcess of $200 million and responsibility for sales budgets in excess of $400 million. His expertiseincludes development of Internet strategies within the equipment leasing industry. Mr. Simons holdshis Bachelor of Arts degree in business administration from Ohio State University.

Jill MonroeVice President Product Development

Jill Monroe is the author ofJob Hunters Sourcebook: Where to Find Employment Leads and Other


Biographies Page 6


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Job Search Resources (Gale Research Inc.). Under her authorship,Job Hunters Sourcebook was therecipient of two prominent publishing awards. Ms. Monroe has over twenty years of broad human

resources management experience, with specialized knowledge in staffing, compensation, benefits,and employee relations. She has held senior human resources positions with Bonior ConsultingGroup and Ogilvy & Mather. Ms. Monroe holds her Bachelor of Communications degree from Ohio

State University. Ms. Monroe is also a former board member of the Human Resources Associationof Greater Cleveland.

Frederick PaulVice President Operations

Fred Paul has thirteen years of sales, managerial, and entrepreneurial experience. Mr. Paul wasNational Sales Manager for Mercury Interactions, a subsidiary of ABC Broadcasting. He wasresponsible for managing all national sales programs associated with ABCs national recruitmentwebsite. Mr. Paul began his career with Standard & Poors, where he was named Broker of the Yearfor three consecutive years. He started his own company, Creative Auto Detailing, and successfullybuilt it into three locations before selling the company in 1996. Mr. Paul has his Bachelor of Arts

degree in business administration from Northwestern University.

Suzanne RintimackiVice President Business Development

Suzanne Rintimacki has three years of successful sales and business development experience withABC Broadcasting. Ms. Schumacher was National Director of Sales and Business Development,and was responsible for creating and implementing nationally ABCs Wonder Job Fair product. Shesuccessfully executed nine events, generating over $500 thousand in revenue. In 1997 she

implemented the ABC JobConnect for ABC Radio Cleveland, generating $1.1 million in revenue,and was honored as the number one market nationally for ABC Radio.

4.1.2 Advisory Board

Troy BennettDunston & Ray P.L.C.Troy Bennett has been a practicing attorney with Dunston & Ray for twelve years and is a partnerspecializing in Commercial and Product Liability, Commercial Landlord-Tenant, and SecuritiesLitigation. Mr. Bennett is a member of the Litigation Section of the American Bar, State Bar of

Ohio, and Cleveland Bar Association. He holds his Juris Doctorate Law degree from ColumbiaCollege Law School and his Bachelor of Arts degree from College of the Holy Cross.CareerConnections has engaged Dunston & Ray as its law firm.

Jonathon WilliamsMorgan & Reilly, LLP

Jonathon Williams has been a practicing Certified Public Accountant with Morgan & Reilly forseventeen years and is a partner specializing in tax and consulting services to corporations. Mr.

Williams is a member of the American Institute of Certified Public Accountants and the OhioAssociation of Certified Public Accountants. He holds his Master of Science degree from Ohio StateUniversity and his Bachelor of Business Administration, Accounting degree from Ohio University.CareerConnections has engaged Morgan & Reilly as its accounting firm.

Phillip OwensCitibank

Phillip Owens is Vice President and Deposit Relationship Manager for Citibank. Mr. Owens has


Biographies Page 7


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over eleven years of banking relationship management experience. He holds his Juris Doctorate Lawdegree from Ohio College of Law and his Bachelor of Science degree from Ohio University.CareerConnections has engaged Citibank as its primary deposit bank.

Yoko UnaThe Smith Group

Yoko Una has over twenty-five years of broad human resources management experience. Ms. Unahas held senior human resources leadership positions with Macmillan, General Motors, and theUniversity of Ohio. She is an active member and former officer and board member of the Society forHuman Resources Management, Human Resources Association of Greater Cleveland, and Academyfor Academic Personnel Administration. She is also a former board member of the College and

University Personnel Association and Metro Cleveland Equal Opportunity Forum. Ms.Dolan-Greene holds her Master in Public Administration degree from the University of Virginia andher Bachelor of Arts degree from University of Arkansas.

Sydney AtwaterAtwater Communications, Inc.

Syd Atwater has over eighteen years experience as a broadcast executive. Mr. Atwater is

president of his own company, specializing in radio broadcasting and consulting services. He is anactive member and former officer and board member of the Ohio Association ofBroadcasters and the Pittsburg Area Radio Broadcasters Association. Mr. Atwater holds his Juris

Doctorate Law degree from Ohio State Law School and his Bachelor of Arts degree from theUniversity of Michigan.

Kevin FreemanVision Information Technologies

Kevin Freeman is the President & CEO of Vision Information Technologies, which he founded in1997, specializing in website development and maintenance. Mr. Segura developed and patentedVisionPro, a dynamic website development software which allows companies to self manage their

websites without technical expertise. His company has over 60 clients including such companies as

GM Sales, Highland Brands, Michigan State University, and Monroe County. Mr. Freeman is aboard member of the Hispanic Business Alliance, Hispanic Engineers Business Corporation,University of Ohio Computer & Information Science Professional Advisory Board, Economic Clubof Cleveland, and Society of Hispanic Professional Engineers. He holds his Bachelor of Sciencedegree in Computer Science from the University of Ohio.


Biographies Page 8


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5.0 Market Overview

Companies are aggressively looking for new ways to lower costs and generate better results.

Online Recruiting Spending (millions)

1999 2652000 5252001 8952002 13402003 1740

Number of Recruiters Using Online Ads (thousands)

1999 24

2000 382001 562002 902003 125

Today, the Internet recruiting market is in its infancy, but the future opportunity is substantial as

more companies seek to increase their Internet capabilities.

Online Ad Spending Per Recruiter (thousands)

1999 $112000 $142001 $16

2002 $152003 $14

Online Spending as a Percentage of Print Ads

1999 2.9%2000 5.6%

2001 9.2%

2002 14.3%2003 19.8%

Overall Internet recruiting market is growing an average of 62 percent per year.


Market Overview Page 9


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5.1 Description

Type of Customer

Percent ofTotal

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

Individuals Mid-Size Bus. Religious Other

Small Business Large Business Government




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5.2 Top Fourty Markets

1. New York2. Los Angeles3. Chicago

4. San Francisco5. Philadelphia6. Dallas7. Cleveland8. Boston9. Washington, DC10. Houston

11. Atlanta12. Miami13. Seattle14. San Diego15. Phoenix

16. Minneapolis17. New Jersey18. St. Louis19. Baltimore20. Tampa

21. Pittsburgh22. Denver23. Detroit24. Portland25. Cincinnati

26. San Jose27. Riverside28. Sacramento29. Kansas City30. Milwaukee31. San Antonio

32. Providence33. Toledo34. Salt Lake City35. Norfolk36. Charlotte37. Indianapolis

38. Orlando39. Las Vegas40. New Orleans




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6.0 Competi tive Overview

Resume posting boards currently dominate Internet recruiting and have made a large investment togrow.

Employment Website Market

Most Popular Employment Websites

Monster 3.9CareerPath 1.7CareerMosaic 1.5

HotJobs 1.4CareerBuilder 0.5

Largest Resume Posting Websites

(Percentage of Job Postings in thousands)

Monster 371CareerPath 340CareerBuilder 180Headhunter.net 169HotJobs 150

Competitive Analysis

The top forty employment website companies offer similar products and compete for the samemarket share. Resume posting companies charge $150-$250 per job posting (packages generallyrange from $5,000-$50,000). There are over three million jobs posted on the Internet today.Approximately 71 percent of job board website resumes are from unemployed job seekers. Print

employment ads are expensive and reach only 12 percent of adults with household incomes over$50,000.

6.1 Scorecard

CareerConnections strategy of targeting passive job seekers in local markets with focused virtualob fairs gives us a significant competitive advantage.

Virtual Job Fair Competitors

Client Customized Promoted Targeted Investment Radio Ads through Demographics Required

Local RadioCareerConnections.com Yes Yes Yes $995-$4995

Jobs.com No CBS Stations No $2000-$8500


Competitive Overview Page 12


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only

CareerMosaic No No No $4500

Resume Posting Board Competitors

Promoted Targets Provides Requires Labor Creates through Passive Current Intensive Sense of Local Radio Job Seekers Resumes Process Urgency

from Local

Market

CareerConnections.com Yes Yes Yes No Yes

Monster No No No Yes No

CareerPath No No No Yes No

CareerBuilder No No No Yes No

Headhunter.net No No No Yes No

Hotjobs No No No Yes No

Some experts say that the larger a resume database gets the more difficult and timeconsuming it becomes to search.

Monster.coms founder and CEO, Jeff Taylor, admits that big resume services like his can be a

black hole for job listings and resumes. I think the matching process is begging for innovation.


Competitive Overview Page 13


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7.0 Our Clients

7.1 What Our Clients Say

Aloha Cottage Health Services

This was our first Virtual Job Fair. It was so informative and we got a great response. Werealready planning for the next event!

Joanne Clarkston

Aloha Cottage Health Services

Human Resources Manager

SelectCare

Of all the Internet recruiting we are currently doing, the Virtual Job Fair made it possible for us totarget specific demographics and get results!

Lori Collins

SelectCare Individual Financial Services

Human Resources Specialist

Greyhound Transportation International

The CareerConnections Virtual Job Fair got us results! We will be participating in all of the VirtualJob Fairs in 2000.

Julie Jones

Greyhound Transportation International

Human Resources

Macmillan

I just wanted to let you know that it was a pleasure working with you on the Virtual Job Fair. Wewere extremely pleased with the results, ease of use, and the excellent customer service.

John Reynolds

Macmillan


Parklane Chevrolet

We received numerous resumes for several different positions. From sales to automotive


Our Clients Page 14


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technicians, we had a large number of qualified candidates to choose from.

Reginald Stanley

Parklane Chevrolet


IBM

We received 45 qualified resumes for several different positions at IBM. So far we have hired 25

people from just one CareerConnections Virtual Job Fair!

Henry Lincoln

IBM

Staffing

7.2 Our Clients - Cleveland, January 2000

1. Compuware2. Art Van3. Macmillan4. 7Eleven5. IBM6. Frito Lay

7. SelectCare8. Creative Solutions9. Proto-Tech10. Eisenhower Center

11. Qualex12. Army

13. CCX14. Kinkos15. Ameritech16. CTS17. CPI18. Aloha Cottage Health Services

19. CDI Information Technology Services20. ACSIA21. E&E Manufacturing

22. Central Transportation International23. Village Life Care Retirement Community24. Parklane Chevrolet

25. Dominos Pizza26. Enterprise Rent-a-Car27. Sagemark Consulting


Our Clients Page 15


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7.3 Our Clients - Boston, April 2003

1. Childrens Hospital, Toledo, Ohio2. Macmillan3. Firestone Tire & Service Centers

4. AirTouch Cellular5. Anthem Life6. Dominion7. Safelite Auto Glass8. Idea Integration9. IBM10. Huckleberry House Inc.

11. Cardinal Health Inc.12. Uniprise13. United Healthcare14. Kmart15. Executive Jet

7.4 Our Clients - Cleveland, June 2003

1. Little Caesars Pizza2. Ameritech3. Macmillan4. Valvoline5. Firestone Tire & Service Centers

6. Citibank

7. IBM8. Overland Park9. SelectCare10. CCX11. Comerica

12. Olympia Entertainment13. Kelly Services14. CTS15. Alcoa16. Steak n Shake17. Parklane Chevrolet

18. Sports & Entertainment Dome19. Compuware20. Ohio Bank21. ICA22. Vision Information Technologies23. IKON

24. Morgan & Reilly L.L.P.25. BT Boulevard Retirement Community


Our Clients Page 16


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26. Enterprise Rent-a-Car

27. ACSIA28. Parkedale Pharmaceuticals29. TEK systems30. Carhartt

31. Army32. Aloha Cottags Health Services

33. Verizon Wireless

7.5 Radio Station Alliances

1. WFDA Sports Radio AM 1010

2. FM 1033. ABC4. The Light 14205. LIV

6. V96.3 FM Jazz7. WDEQ Newsradio 830

8. WONK 93.9 FM Clevelands Soft Rock9. 106.9 Smooth Rock WSTE10. 95.5 FM Clevelands Talkradio11. WADR 91.912. WXYZ 1260 AM13. FM 102.7 WCKL

14. 970 WBOR The Voice of Ohio15. 104 WNOC16. 93.3 Solid Rock

17. WRN18. 87 XYS19. 109.9 Country Life


Our Clients Page 17


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8.0 Marketing Strategy

To take Internet recruiting beyond job boards to integrated solutions.

How it works.

1. Build relationships with human resources professional on a personal levelBecome actively involved in the Society for Human Resource Management (SHRM)

Target 430 local chapters nationally with over 200,000 membersUtilize SHRM member directories and other strategic human resources lists to reach decision

makers

2. Implement a pro-active database management sales plan to maximize our sales resultsUse Treasure Chest 5.0 database software to segment the market and achieve a competitive sales

advantageDevelop qualified leads through a focused lead generation telemarketing programAugment our database sales effort by high impact marketing techniques through email, SHRM

banner ads, etc.

3. Use the power of radio to create awareness with human resources professionals and

passive job seekersReach human resources decision makers prior to a Virtual Job Fair with a pre-emptive radio

campaignPromote each ten-day Virtual Job Fair with intensive radio advertising (300-350 spots) to link

with passive job seekers

Promote our clients and their opportunities through development of customized radio ads

4. Assure that our website is fast and convenient to useProvide sophisticated company profilingMaintain an effective direct link between candidates and companies

Provide automated job postings

CareerConnections marketing strategy is aggressive, disciplined, and efficient.


Marketing Strategy Page 18


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9.0 Creatical Success Factors

To compete and succeed in the top forty markets, a minimum of $1,000,000 in additionalcapitalization is essential.

How the money will be invested

Enhancement to the website 35,000Computers, software, network server 30,000

Phone system 25,000

Key Staff Additions

1. National Account Relationship Manager 80,0002. Inside Sales Manager 60,0003. Seven Inside Salespeople 280,000

4. Two Administrative/Customer Service People 85,000

Working Capital

1. Boston Corporate Office2. Advertisement and Promotion for Growth 120,0003. Establish Benefit Plan 625,0004. Miscellaneous Operating Expenses 285,000


Creatical Success Factors Page 19


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10.0 F inancial Overview

Number of Virtual Job Fairs

2000 72001 48

2002 962003 150

Projected Revenue (thousands)

2000 3152001 3025

2002 66242003 11,250

Projected Pre-tax Income (thousands)

2000 1302001 12622002 1987

2003 3375

BUSINESS PLANS HANDBOOK 2001 Gale Group


Financial Overview Page 20


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11.0 F inancial Projections11.1 Year One Income/Expense

JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN TOTAL

Revenue:

Product/Service sales 0

Maintenance 0

Consulting Services 0

Royalties 0

Interest 0

Other 0

Cust. Dep./Sale of Assets 0 0 0 0 0 0 0 0 0 0 0 0 0

Total revenue $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Expenses:

Cost of goods sold

Management Salaries 0

Non-management Salaries 0

Production Expenses 0

Other 0

Gross margin $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0



Operating Expenses 0

Bad debt 0

Contributions 0

Depreciation 0 0 0 0 0 0 0 0 0 0 0 0 0

Loan Payment Interest 0 0 0 0 0 0 0 0 0 0 0 0 0

Other 0

Total Operating Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Pre-Tax ($) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Pre-Tax (%) 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Fed. Tax Provision 0

Dividends 0

Net Profit $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

FinancialProjections

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11.2 Year Two Income/ExpenseQ1 Q2 Q3 Q4 Total

Revenue:

Product/service sales 0

Maintenance 0Consulting Services 0

Royalties 0

Interest 0

Other 0

Cust. Dep./Sale of Assets 0 0 0 0 0

Total revenue $0 $0 $0 $0 $0

Expenses:

Cost of goods sold



Production Expenses 0

Other 0

Gross margin $0 $0 $0 $0 $0



Operating Expenses 0

Bad debt 0

Contributions 0

Depreciation 0 0 0 0 0

Loan Payment Interest 0 0 0 0 0

0

Other 0

Total Operating Expenses $0 $0 $0 $0 $0

Pre-Tax ($) $0 $0 $0 $0 $0

Pre-Tax (%) 0.00% 0.00% 0.00% 0.00% 0.00%

Fed. Tax Provision 0

Dividends 0

Net Profit $0 $0 $0 $0 $0


Financial Projections Page 22


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11.3 Five Year Income/Expense2002 2003 2004 2005 2006

Revenue:

Product/service sales 0 0

Maintenance 0 0Consulting Services 0 0

Royalties 0 0

Interest 0 0

Other 0 0



Expenses:

Cost of Goods Sold

Management Salaries 0 0

Non-management Salaries 0 0

Production Expenses 0 0

Other 0 0


Management Salaries 0 0

Non-management Salaries 0 0

Operating Expenses 0 0

Bad debt 0 0

Contributions 0 0

Depreciation 0 0 0 0 0

Loan Payment Interest 0 0 0 0 0

Other 0 0


Pre-Tax Income $0 $0 $0 $0 $0

Pre-Tax (%) 0.00% 0.00% 0.00% 0.00% 0.00%

Fedl Tax Provision 0 0 0 0 0

Dividends 0 0

Net Profit $0 $0 $0 $0 $0




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11.4 Year One Cash FlowJUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN TOTAL

Source of Funds

Beginning cash 0 0 0 0 0 0 0 0 0 0 0 0 0

Sales/Svcs Income 0 0 0 0 0 0 0 0 0 0 0 0 0

Sale of Assets 0 0 0 0 0 0 0 0 0 0 0 0 0

Customer deposits 0 0 0 0 0 0 0 0 0 0 0 0 0

Loans 0 0 0 0 0 0 0 0 0 0 0 0 0

Contributed Capital 0 0 0 0 0 0 0 0 0 0 0 0 0

Available Cash $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Use of Funds

Salaries 0 0 0 0 0 0 0 0 0 0 0 0 0

Other oper. expenses 0 0 0 0 0 0 0 0 0 0 0 0 0

Loan payments 0 0 0 0 0 0 0 0 0 0 0 0 0

Capital Expenditures 0 0 0 0 0 0 0 0 0 0 0 0 0

Dividends 0 0 0 0 0 0 0 0 0 0 0 0 0

Tax Payments 0 0 0 0 0

Total Cash Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Net Cash Flow $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

FinancialProjections

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11.5 Year Two Cash FlowQ1 Q2 Q3 Q4 Totals

Source of Funds

Beginning cash 0 0 0 0 0

Sales/Svcs Income 0 0 0 0 0

Sale of Assets 0 0 0 0 0Customer deposits 0 0 0 0 0

Loans 0 0 0 0 0

Contributed Capital 0 0 0 0 0

Available Cash $0 $0 $0 $0 $0

Use of Funds

Salaries 0 0 0 0 0

Other oper. expenses 0 0 0 0 0

Loan payments 0 0 0 0 0

Capital Expenditures 0 0 0 0 0

Dividends 0 0 0 0 0

Tax Payments 0 0 0 0 0Total Cash Out $0 $0 $0 $0 $0

Net Cash Flow $0 $0 $0 $0 $0




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11.6 Five Year Cash Flow2002 2003 2004 2005 2006

Source of Funds

Beginning cash 0 0 0 0 0

Sales/Svcs Income 0 0 0 0 0

Sale of Assets 0 0 0 0 0Customer deposits 0 0 0 0 0

Loans 0 0 0 0 0


Available Cash $0 $0 $0 $0 $0

Use of Funds

Salaries 0 0 0 0 0

Other oper. expenses 0 0 0 0 0

Loan payments 0 0 0 0 0

Capital Expenditures 0 0 0 0 0

Dividends 0 0 0 0 0

Tax Payments 0 0 0 0 0Total Cash Out $0 $0 $0 $0 $0

Net Cash Flow $0 $0 $0 $0 $0




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11.7 Balance Sheet2002 2003 2004 2005 2006

Current Assets:

Cash 0 0 0 0 0

Accounts Receivable 0 0 0 0 0

Inventories 0 0 0 0 0Historical Other 0 0 0 0 0

Total Current Assets $0 $0 $0 $0 $0

Fixed Assets:

Buildings & Equipment 0 0 0 0 0

Non-depreciable assets 0 0 0 0 0

Less Accum Deprec. 0 0 0 0 0

Total Fixed Assets $0 $0 $0 $0 $0

Other Assets 0 0 0 0 0

Total Assets $0 $0 $0 $0 $0

Current Liabilities:

Accounts Payable 0 0 0 0 0

Short Term Loans 0 0 0 0 0

Other short term liabilities 0 0 0 0 0

Historical Other 0 0 0 0 0

Total Current Liabilities $0 $0 $0 $0 $0

Cust. Dep. Liability 0 0 0 0 0

Long-term Liabilities 0 0 0 0 0

Total Liabilities $0 $0 $0 $0 $0

Stockholder's Equity:


Retained Earnings 0 0 0 0 0

Total Stockholder's Equity $0 $0 $0 $0 $0

Liabilities + Equity $0 $0 $0 $0 $0




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12.0 F inancial Alternatives

12.1 Best Case % Chg 2002 2003 2004 2005 2006

Revenue:

Product/service sales 0 0 0 0 0

Maintenance 0 0 0 0 0

Consulting Services 0 0 0 0 0

Royalties 0 0 0 0 0

Interest 0 0 0 0 0

Other 0 0 0 0 0



Expenses:

Cost of Goods Sold

Management Salaries 0 0 0 0 0

Non-management Salaries 0 0 0 0 0

Production Expenses 0 0 0 0 0

Other 0 0 0 0 0




Operating Expenses 0 0 0 0 0

Bad debt 0 0 0 0 0

Contributions 0 0 0 0 0

Depreciation xxxxx 0 0 0 0 0

Loan Payment Interest xxxxx 0 0 0 0 0Dividends 0 0 0 0 0

Other 0 0 0 0 0


Pre-Tax Income $0 $0 $0 $0 $0

Pre-Tax (%) 0.00% 0.00% 0.00% 0.00% 0.00%


Net Profit $0 $0 $0 $0 $0


Financial Alternatives Page 28


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12.2 Worst Case % Chg 2002 2003 2004 2005 2006

Revenue:

Product/service sales 0 0 0 0 0

Maintenance 0 0 0 0 0

Consulting Services 0 0 0 0 0

Royalties 0 0 0 0 0

Interest 0 0 0 0 0

Other 0 0 0 0 0



Expenses:

Cost of Goods Sold



Production Expenses 0 0 0 0 0

Other 0 0 0 0 0




Operating Expenses 0 0 0 0 0

Bad debt 0 0 0 0 0

Contributions 0 0 0 0 0

Depreciation xxxxx 0 0 0 0 0

Loan Payment Interest xxxxx 0 0 0 0 0

Dividends 0 0 0 0 0

Other 0 0 0 0 0


Pre-Tax Income $0 $0 $0 $0 $0Pre-Tax (%) 0.00% 0.00% 0.00% 0.00% 0.00%


Net Profit $0 $0 $0 $0 $0


Financial Alternatives Page 29


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13.0 F inancial Addenda

13.1 Ratios2002 2003 2004 2005 2006

Cash Ratio 0.00 0.00 0.00 0.00 0.00

Quick Ratio 0.00 0.00 0.00 0.00 0.00

Current Ratio 0.00 0.00 0.00 0.00 0.00

Current Liabilities to Net Worth 0.00 0.00 0.00 0.00 0.00

Total Liabilities to Net Worth 0.00 0.00 0.00 0.00 0.00

Fixed Assets to Net Worth 0.00 0.00 0.00 0.00 0.00

Fixed Assets to Total Assets 0.00 0.00 0.00 0.00 0.00


Financial Addenda Page 30


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14.0 F inancial Charts

14.1 Five Year Profit & Loss

Five Year Profit & Loss Chart

Revenue

Expense

Pre-tax Profit

$(000)Amount

Revenue/Expense/Pre-Tax

0

0

0

1

1

1

2002 2003 2004 2005 2006


Financial Charts Page 31


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14.2 Year One Break Even

2002

Cash In

Cash Out

Cash vs.Expense

$(000)

Time

0

0

0

1

1

1

JUL SEP NOV JAN MAR MAY

AUG OCT DEC FEB APR JUN




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14.3 Two Year Break Even

2002 /2003

Cash In

Cash Out

Cash vs.Expense

$(000)

Time

0

0

0

1

1

1

Qtr 1 Qtr 2 Qtr 3 Qtr 4 Qtr 5 Qtr 6 Qtr 7 Qtr 8




35/40

14.4 Five Year Break Even

2002 thru 2006

Cash In

Cash Out

Cash vs.Expense

$(000)

Time

0

0

0

1

1

1

2001 2002 2003 2004 2005 2006




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14.5 Year One Cash Flow

2002

Cash Flow$(000)Amount

Monthly Cash Balance

0

0

0

1

1

1

JUL SEP NOV JAN MAR MAY

AUG OCT DEC FEB APR JUN




37/40

14.6 Two Year Cash Flow

2002 /2003


Quarterly Cash Balance

0

0

0

1

1

1

Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8




38/40

14.7 Five Year Cash Flow

2002 thru 2006


Annual Cash Balance

0

0

0

1

1

1

2002 2003 2004 2005 2006




39/40

1.0 Non-disclosure Agreement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

2.0 Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22.1 Milestones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32.2 Revenue/Income per Employee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

3.0 Company Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

3.1 Our Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43.2 Our Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43.3 Our Principles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

4.0 Biographies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64.1 Personnel Count . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

4.1.1 Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64.1.2 Advisory Board . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

5.0 Market Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95.1 Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105.2 Top Fourty Markets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

6.0 Competiti ve Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126.1 Scorecard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

7.0 Our Clients . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 147.1 What Our Clients Say . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 147.2 Our Clients - Cleveland, January 2000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157.3 Our Clients - Boston, April 2003 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167.4 Our Clients - Cleveland, June 2003 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167.5 Radio Station Alliances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

8.0 Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

9.0 Creatical Success Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

10.0 F inancial Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

11.0 F inancial Projections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2111.1 Year One Income/Expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2111.2 Year Two Income/Expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2211.3 Five Year Income/Expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2311.4 Year One Cash Flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2411.5 Year Two Cash Flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2511.6 Five Year Cash Flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2611.7 Balance Sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

12.0 F inancial A lternatives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2812.1 Best Case . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

12.2 Worst Case . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2913.0 F inancial Addenda . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

13.1 Ratios . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

14.0 F inancial Charts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3114.1 Five Year Profit & Loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3114.2 Year One Break Even . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3214.3 Two Year Break Even . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3314.4 Five Year Break Even . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3414.5 Year One Cash Flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

Online Job Service - Table of Contents

i


40/40

14.6 Two Year Cash Flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3614.7 Five Year Cash Flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

Online Job Service - Table of Contents

Documents

Online Job Service Business Plan