MMS1Rupesh Dhinde M12010 Prathamesh Parkar M12040Priyanka Gawande M12056

Online Education System

AgendaIntroduction

Marketing Mix

STPD

GE

SWOT

Recommendations

Introduction

• Founded by Raghav Aggarwal in 2008• Started exampapersonline.com• Provides Saas to organizations in educational

sphere• Serves HR college, Jai Hind, KC, CPLC- CAT

Marketing Mix• Faculty resource

system• Tuitions• Preschools

• $ 600 for first year • Depends on no. of

users

• Online • Schools , tuitions

• Social media• Sponsoring movies• Word of mouth

Product Price

PlacePromotion

STPD

Segmentation

DemographicallyGeographically

TargetTuitions and

Colleges in Metros

PositioningTrue to technology

GE Matrix

Invest selectively for

growth

Invest for growth

Protect. Develop and

build selectively for

revenue generation

Invest. The organization is

selective in choice of

product/service

Harvest or Divest

Protect. Develop for

revenue generation

BUSINESS POSTION

HIGH

HIGHMEDIUM

LOW

LOW

Educationsystem

iLiftOff.com

Family and wedding portal

Protect. Develop selectively building upon strengths

Harvest

Divest

MEDIUM

MAR

KET

ATTR

ACTI

VEN

ESS

Business Markets

Users Influencers Buyers Deciders Gatekeepers

StudentsAdminFaculty

GsecsAdmin

Coordinators

Institution Director SecurityPA to

Director

SWOT

Strengths* Customized Modular Solution* Easy to Deploy* Web & Cloud Based

Opportunities* BMC 2013 Budget* Distance education

Threats* Open source s/w like Moodle* Technology Changes

SWOT

Recommendation

• Visit colleges and launch online quiz• College events• Add Library management and hostel

management• Offer own servers if institution wants• Add forum • More mobile apps

THANK YOU