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MMS1Rupesh Dhinde M12010 Prathamesh Parkar M12040Priyanka Gawande M12056
Online Education System
AgendaIntroduction
Marketing Mix
STPD
GE
SWOT
Recommendations
Introduction
• Founded by Raghav Aggarwal in 2008• Started exampapersonline.com• Provides Saas to organizations in educational
sphere• Serves HR college, Jai Hind, KC, CPLC- CAT
Marketing Mix• Faculty resource
system• Tuitions• Preschools
• $ 600 for first year • Depends on no. of
users
• Online • Schools , tuitions
• Social media• Sponsoring movies• Word of mouth
Product Price
PlacePromotion
STPD
Segmentation
DemographicallyGeographically
TargetTuitions and
Colleges in Metros
PositioningTrue to technology
GE Matrix
Invest selectively for
growth
Invest for growth
Protect. Develop and
build selectively for
revenue generation
Invest. The organization is
selective in choice of
product/service
Harvest or Divest
Protect. Develop for
revenue generation
BUSINESS POSTION
HIGH
HIGHMEDIUM
LOW
LOW
Educationsystem
iLiftOff.com
Family and wedding portal
Protect. Develop selectively building upon strengths
Harvest
Divest
MEDIUM
MAR
KET
ATTR
ACTI
VEN
ESS
Business Markets
Users Influencers Buyers Deciders Gatekeepers
StudentsAdminFaculty
GsecsAdmin
Coordinators
Institution Director SecurityPA to
Director
SWOT
Strengths* Customized Modular Solution* Easy to Deploy* Web & Cloud Based
Opportunities* BMC 2013 Budget* Distance education
Threats* Open source s/w like Moodle* Technology Changes
SWOT
Recommendation
• Visit colleges and launch online quiz• College events• Add Library management and hostel
management• Offer own servers if institution wants• Add forum • More mobile apps
THANK YOU