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ONLINE BROADCASTING 101
BACKGROUND
● Canadian amateur sports is in a Catch-22:○ Very little media exposure because of low existing
fan base○ Low fan base exists because of very little media
exposure● So we created our own online broadcast
network for high school, college, university, NSOs & PSOs
NSOs PORTALS
volleyballcanada.tv
rugbycanada.tv
soccercanada.tv
canadabasketball.tv
wrestlingcanada.tv
ultimatecanada.tv
couragecanada.tv
gymnasticscanada.tv
TODAY'S TOPICS
● Why broadcast your event online● Online broadcasting costs● Monetizing online video● Developing a viewership● Viewer expectations
WHY BROADCAST ONLINE
● Cost effective● Extremely accessible: Viewers can watch on
phones, tablets, computers, & now OTT● More people will watch your event online
than in person● Your fans expect it● Value of video in sport
CASE STUDY
● 2012 ISF Women's Fastpitch World Championship in Whitehorse
● More cost effective to cover all 72 games online than a single game on TV
● Over 60k unique viewers from 55 countries
WHAT TO BROADCAST ONLINE● Regional/Provincial/National/World
Championships ● Coaching clinics● HoF/Award Ceremonies● AGMs● National Team evaluations● Multi-sport● Multi-venue
CASE STUDY● 2016 Canadian Bouldering Nationals● 4 hour event● 4583 total views, 2279 unique viewers from
45 different countries
ONLINE BROADCASTING COSTS
● EZCast rental (Self-broadcast) for Regional/Provincial events
● Basic Broadcast for National events● Full Broadcast for International events
EZCAST SYSTEM
FULL PRODUCTION
ONLINE VIDEO MONETIZATION
● Broadcast Sponsorship○ Opportunities to be featured in broadcast
● Advertising○ Pre Roll/banner Ad Server (Youtube)
● Pay per view○ Subscriptions
● Choose between exposure & covering costs
CASE STUDY
● 2014 ISF Jr. Men's Fastpitch World Championship in Whitehorse
● 81,947 total views in 67 countries● 2015 ISF Sr. Men’s Fastpitch World
Championship in Saskatoon● 1681 subscribers... $40,000 revenue
CASE STUDY
● 2015 Pat Quinn Classic Bantam Hockey Tournament
● 100 games...● ~500 subscribers... $7,500 revenue
UNDERSTANDING WEB METRICS
● Hits (meaningless)● Page views/views● Visits● Unique viewers (most important)
VIEWER EXPECTATIONS
● Changing fast● Features in order of importance
a. HDb. scoreboardsc. commentaryd. Multi-cam
● Not just gold medal game
CASE STUDY
● 2015 Canada Winter Games in Prince George
● 2 major complaintsa. Not covering biathlonb. Judo mat
● 2015 Pan Am Games
DEVELOPING A VIEWERSHIP
● Consistency!● Quality● Platform (site)
THE FUTURE
● OTT STB IPTV● Netflix, Apple TV, Bell Fibe TV● Advances in equipment
QUESTIONS?
THANK YOU
WEBCAST PORTALS
WEBCAST PORTALS
● Create a webcast portal for each organization we work with○ Custom branded to the organization○ Creates a consistent “home” for all broadcasts for
that sport or league○ All live events are archived for “on-demand” viewing○ Creates a video library used for athlete, coach &
official development
EZCAST SYSTEM
● Our new EZCast all-in-one live streaming system is a game changer○ Designed to be extremely simple to use so an event
volunteer with no technical expertise can run it○ Rents out for only $500 a week○ We currently have 24 units available○ We have remote access to provide tech support○ Also perfect for covering multi-sport events or events
with multiple matches running concurrently
FULL PRODUCTION
● We provide professional full production services at a fraction of the cost by:○ Using our own streaming equipment that we have
developed○ Using new technology & cost effective equipment○ Hiring broadcast students across our existing
network
