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So many options online how are they working
Publishing and promoting online, analysing the evidence
Chris Addison EADI IMWG 21st September 2010 Bergen
3Dimensions online
• Decentralized content– Collection:Wordpress, Slideshare, Flickr, Youtube– Distribution:Feeds, Email, Embedding
• a Descriptive system to put information in context– Indexing:manual cataloguing, custom search– Display outputing that description for different
devices• ways to ensure we are part of the Discussion– Dialogue:Wikipedia,Facebook,Twitter, Linked-in,
Blogposts, Features
Description
DisplayDecentralisation
Tagging
feedsembedding
Flash+xml
Animated Brochures
Markup
Folksonomy
BlogsSocial Bookmarking
YoutubeSlideshare
keywords
(in context)
(Open to all)(in the right places)
Where the users come fromGoogle
Direct
ReferringSites
Heightvisits
Wik
iped
ia
Feed
burn
er
Emai
l
Goo
gle
book
s
WidthPages per
visit
Feedburner/email
Repec
Google booksEldis
DepthAverage
time on siteEmail
New dimension% New visits
WikipediaMobile site
FacebookTwitter
Email alerts
Jan July
Halving hunger
Visits to Web page
Visits to PDF of report
9:00am Fri May 28 2010 in DC
10:00 am Fri May 28 2010 in DC
16:00pm Fri May 28 2010 in DC
View of visitors
Adjusted Country statisticsExpressing as proportion of connected users
South Africa
Ethiopia
Congo DRCBangladesh
SudanUganda
3 outputs = 21% of visitors
Climate Change 6%Food Policy Report
Global Hunger Index 8%
Millions Fed 7%
Reaching Multiple Audiences through Multiple Channels
Global Hunger Index
To audiences directly through the website
And many new audiences ……..through the sites of others
Climate ChangeFood Policy Report
Future Possibilities
More use of infomediaries
Web EnginesNot Web sites
More contentdecentralised
Digital Repository
Description
New Products
Decentralisation
Indexing essentialLibrary role
Discussion
New Devices
Research support
More use of Social Media
New Sites
New FormatsIn Context
Enab
le th
e In
divi
dual
and
the
team
to c
omm
unic
ate
onlin
e
Enfo
rce
the
cont
ext o
f res
earc
h an
d re
late
d in
form
ation
Ensu
re IF
PRI i
s pa
rt o
f the
dis
cuss
ion-
be
whe
re th
e au
dien
ce is
Supported by the web engineCo
nten
t inp
ut to
ols
TwitterOAI for documents
iCAL for events
RSSBlog
CMS/Wiki
Youtube
Facebook/Linked in
Feed
exc
hang
e pl
atfor
mIndex Google sitemap
Google scholar
Google news
Web
car
e sy
stem
Anal
ytics
sys
tem
