One World Week

Report 2013

Contents

About One World Week

Branding and Promotion

Volunteer Opportunities

Events

Operational Delivery

Students Experience

Volunteers Experience

Development

Aims

Increase Engagement and

cohesion in the celebration of

Brunel’s diverse community

Create a fun, inclusive and

engaging Environment to

improve the student, staff and

local community Experience

and promote integration

To encourage students, staff

and the local community alike

to share their unique

experiences, and help to

Educate others to cultures,

values and aspirations often

different to their own

Objectives

To provide at least 20

volunteering opportunities

within the planning and

delivery of OWW

To support and recognize

structure for volunteers

To promote the benefits of

gaining skills outside of the

academic framework

One World Week is a week long celebration of the University’s rich diverse community.

It encourages staff, students and our local community members to come together and get

involved in an extensive programme of activities. One World Week encompasses over 100

different events over a five day period and it aims to increase engagement and cohesion

within Brunel’s community and to create a fun, inclusive and engaging environment to

improve the student, staff and local community experience.

It was decided that One World Week branding would be kept the same except for some minor

alterations that would not directly impact on the main logo and visibility that the brand already has.

The promotion of the week was mainly done through social media (Facebook and Twitter) and using

brunelstudents.ac.uk. This helped the promotion of the events but also the volunteer opportunities

for students that wanted to be involved during the week or with the planning.

The communication of events was mainly done by our Marketing Volunteer Coordinator who was

also responsible for the distribution of miniguides and promotion of everything happening during the

week. This worked extremely well since the Coordinator knew exactly who to target and worked very

well with social media.

Furthermore, during the week pictures were taken everyday and uploaded on Facebook the next

morning. This helped with raising awareness for the week and getting students involved.

There were 75 volunteer t-shirts for the week, empty belly posters, window clings and 3000

miniguides.

Branding and Promotion

“First of all I think advertising needs to

be looked at closely. I found it hard to

find out what was going on both on

the Union website, and there were

hardly any posters unlike previous

years.”

“I think a marketing table would help

leading up to OWW, handing out flyers

and mini guides to build-up the interest

of both students and staff.”

There were 6 main areas for One World Week organized and lead by Volunteer Coordinators. These

opportunities give the students the chance to develop a wide range of skills related or not with their

study area and be directly involved with the Union.

The areas were:

World Gala

World Culture

One Word

World Sport

One community

Marketing

Besides Volunteer Coordinator positions we provided general volunteer opportunities. We had

around 40 volunteer applications and around 30 active volunteers working during the week. These

volunteers had the responsibility to promote the events and make sure they would run smoothly,

and support the Projects team throughout the week.

9 Volunteer Coordinators involved for 6 weeks in planning and delivery of events

20 general volunteers for One World Week events

More than 450 volunteer hours worked

Involvement in more than 50 events

Volunteer Opportunities

About our volunteers

“They were always on hand to provide friendly and

reliable support”

“They were very helpful and lovely. Great positive

attitude and energy”

“They were very helpful. As I was volunteering,

working with other volunteers was an enjoyable

experience”

“I think the volunteers for one world week have

always been amazing every year, they are very

dedicated”

“Volunteers were really helpful with regards to

giving information about the events.”

With more than 70 daytime/early evening events that covered areas like prejudice, Interfaith,

Environment, Culture, Disabilities, Religion, Sport, Employability Rights, LGBT rights, Community

outreach projects and Political debates, One World Week is one of the most diverse weeks

happening at Brunel University.

We engage with as many students and staff as possible by putting together a programme of activities

that will appeal to people with the most diverse interests.

£6650 budget spent on the week events

Events

“There were many events that stood

out to me. If I were to choose one, it

would be the African Drumming

workshop because I didn't experience

it last year. It was fun because I really

enjoyed drumming, it was taught well,

you didn't need to have any prior

experience, everything was easy to

pick up on for everyone that attended

and the atmosphere was great.”

“The school painting project was awesome to

participate in, and the parade; I loved the part

when everyone joins in and dances and has

fun”

Community engagement

Community Painting Project

o Eight volunteers

coordinated by one student

leader gave their time and

painted Northwood

Secondary school Library

One area that the Union of Brunel Students is working hard to improve is the engagement with the local

community. This resulted in two main projects:

Be Brunel

o Be Brunel is an ambitious community outreach project that invited Year 5 students from Whitehall

Primary School onto Brunel University campus to provide fun and create lessons and taster sessions

in various activities, within the framework of the Union of Brunel Students One World Week.

25 volunteers for Be Brunel giving 200 hours in total

£500 funding from Vinspired

“The mural painting was a fantastic idea. Similar ideas

as such will be great!”

Would you recommend other people to be a part

of One World Week?

Definitely

Not Sure

Probably Not

In how many events did you participate during

the week?

None

Between 1-5

Between 5-10

Students Experience

Overall, the student engagement during One World Week was

really positive. Events such as the World Parade had more than

150 students involved and clubs and societies events like Judo

taster session and Kili climb had between 15-20 students

involved.

Parade: + 150 students

Bollywood dance: 8 students

Spring Festival: + 100 students

Christians in Sport: +10 students

World Fayre: + 100 students

Hula challenge: 15 students

Judo: 20 students

Wheelchair basketball: 30 students

Swing dance Workshop; 12 students

Peter Tatchell talk: 50 students and staff

Capoeira: 20 students

Open Mic: 50 students and staff

School painting: 8 people

WaterAid Talk: 15 students, staff and community members

Muay Thai: 40 students

Rap and Spoken word Workshop: 12 students

Dot painting 150 students, staff and community members

Kili Climb:15 students

Cocktail Making: 50 students

Islamic Exhibition: + 100 students, staff and community members

Mural Painting: +60 students and staff

Sikh Society event: +200 students, staff and community members

Anime Stall: 60 students

Employability Rights talk 10 students:

Ash Wednesday: 35 students

After One World Week we collected feedback from students, staff and volunteers and made sure we

identifies main areas that need development.

We also want to guarantee that we keep the layout of the successful events and we meet students

expectations for next year.

To develop:

Bigger diversity of events

o Even after targeting several areas and making sure a lot of topics were covered there

is also space to improve this and making sure next year we will provide more diverse

events.

Promotion

o Promotional materials were arranged and social media was utilised in a bigger scale

than last year. There is still the concern that a marketing campaign should have big

done sooner and better. Student mention that they did not know what was going on

and they missed interesting events because of lack of information.

Strategic planning

o When planning One World Week several departments of the University (Events,

Health and Safety, Security etc) are involved, but it has been mentioned that getting

the officers and chair more involved might be beneficial with the improvement of

the events and activities that are organised for during the week.

Positive impact:

The feedback mentions the level of inclusion was amazing during the week

A very colourful and full campus

A wide variety of cultural activities happening

Constant daily activity in the Hamilton building

Development