One story of a Gaming Companyby Vadim Dagman

Background - before games

15 years in technology startups. Video gadgets and applications.

Let’s make a game!

Slingshot Cowboy – living a rock star dream

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20,01011,3177,5635,198

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Slingshot Genre evolution

Building up portfolio

15,000,000 users / 200,000,000 sessions

Marketing – what worked what didn’tCross Promotion

In-app Advertising (Admob)

FreeAppADay

Rewarded Installs (Tapjoy)

App Reviews

Social Marketing

Press Releases

General PR

PR Breakthrough

BITS OF WISDOM

Be ready for success

How to monetize• Full screen ads between levels

• Ad banners on static screens where people linger (Leaderboards are perfect)– Use mediation (Adwhirl)

• InApp purchases to upsell premium features and virtual goods

How to get featured

Track, Test, Analyze, Iterate

Make it inherently viral

Rock the World

Settle disputes with your friends wherever they are!