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One Mashable article is shared on a social network every second.
““
It’s where people come to discover, master and share.
MMashable
M Media Kit / Editorial Mission
Our Mission:To be the Connected Generation’s source for news, utility,inspiration and entertainment.
Connected Generation n.1 People who integrate innovation into all parts of their lives and are immersed in digital culture. 2 People who are constantly connected, communicating, consuming, and sharing content across multiple devices and platforms. 3 People who are community-oriented.4 People who are brand evangelists/loyalists.
M Media Kit / Editorial Mission
We’re the resource for news and the guide to culture.
And, we have a couple of cat videos, too.
We COver A full sPeCTruMOf TOPiCs
glifestyle
web culture
business
technology
politics
b
8
Y
M Media Kit / Who We Are
We’re also kind of a big deal on the internet.
social followers
25,000,000
10,000,000
2,500,000
monthly uniques
shares per month
}
}
}
M Media Kit / Community Demographics Source: ComScore, Google Analytics, Omniture
And we owe it all to our amazing community members. They inspire us as much as we inspire them.
10
20
30
40
50
60
18 - 24
12%55 +
13%
45 - 54
21%
35 - 44
24%
age groupsdual audience household income
Largest percentage
of audience has
HHI of $100,000
or more
50%femaLe
maLe
50%25 - 34
30%
M Media Kit / Super Social Community
Mashable + facebook = True love.
PeoPLe In masHabLe’s facebook network
230,000,000
+ mashable’s
1,000,000+ fb fans
all oftheir
friends =
And we’re a real chatterboxon Twitter.
3,000,000
4x
5x
average network
sIze for eacH foLLower
more actIve communIty
on socIaL networkIng
foLLowers}
}
}
M Media Kit / Super Social Community Source: PeekYou Analytics
M Media Kit / Super Social Community
And let’s not forget these social networks:
we’re a
“must foLLow”
on pinterest
and tHe most
engaged news
outLet on google +
tHe bIggest brand
on meetup
“mashable is among a group of sites with devoted audiences that are appealing to advertisers.mashable’s influential online audience, which shares and distributes its links across the web, further fuel the site’s growth.”—the new york times
“mashable gives voice to millions who are trying to make their lives better through digital innovation”—alyssa milano for time 100
“most influential site”—klout
“must follow band on pinterest”—forbes
M Media Kit / What People Are Saying
some very smart people have had some really nice things to say about us.
M Media Kit / In the Media
Lance on kelly & michael
And we enjoy sharing our passion with our friends in the media.
M Media Kit / What Mashable Can Do for You
so let us know what you’re up to, and we can help you share it with the world.
