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Lets Tell A StoryHow digital storytelling can make a difference for your organization

Presented by Suzanne Gudjonis

Lets Tell a Story, How digital storytelling can make a difference for your organization1Once Upon A TimeDigital Storytelling (DS) was invented in Berkeley in the early 90s when a group of writers, artists, and computer people were trying to find a way to incorporate new computer technology with storytelling.

Then in 1993, Joe Lambert assists Dana Atchley in teaching three digital storytelling workshops for filmmakers.

Although the popularity of digital storytelling was slow and tedious, through continued work on smaller scales such as festivals, individual products, and small companies requiring workshops digital storytelling became a technology innovation to help writers give voice to their work. Different from any medium used before.

To view an array of examples from a workshop given in 2007 please click the link provided below. http://www.mcli.dist.maricopa.edu/learnshops/digital/examples.php

Executive Director and Co-Founder Joe Lamberthttp://www.storycenter.org/index1.html

Once upon a time a group of artists had a dream. A dream to produce stories that would captivate their audiences and take story telling to a new and exciting level. It was this dream that enabled Joe Lambert and Dana Atchley to pursue their love of production by founding the Center for Digital Storytelling, formerly known as the SMC. Through word of mouth, film festivals, and workshops the CDS set the groundwork for a new way of story telling-different from any used before and leading the path for those to follow. 2

Success for All People

Over the years digital storytelling began to grow in popularity however it wasnt until 1996 when the SFDMC publishes The Digital Story Cookbook, supported by a well known company-Apple Computers, that puts digital storytelling into the hands of all people.3

The CDS helps to make digital storytelling the new manner to enhance writing. They collaborate with many organizations overseas and on news shows such as CNN and MSNBC to promote its use. They also begin to host digital storytelling festivals and assist youth programs in storytelling programs. To top it all off, in 1998, they collaborate with Apple Computer and Adobe Systems to develop curricula for digital storytelling making it readily accepted in higher education.4Digital Storytelling and the Innovation-Decision Process TimelineKnowledgePersuasionDecisionImplementationConfirmationLocal video producer Dana Atchley introduces himself to Joe Lambert, the co-founder and executive director of CDS. 1986The CDS continues to pursue its passion through the use of business and community workshops and classes. They continue today to create stories for personal and productive elements.19991994-98Continues to offer digital diner as the CDS becomes more popular. They begin to branch out with public web classes, youth programs, and trainings19881993Joe and Dana continue to work together on various projects involving the artsThree digital storytelling workshops are given at the American Film Festival. http://www.storycenter.org/timeline.html

As we can see by the timeline, digital storytelling has followed the five stages of the innovation decision process. Covering the latter part of the 20th century we can see the steps it took for the CDS to help make an impact on this process. 5Lets Tell A Story!

http://teach.fcps.net/trt18/Digital%20Writing/digitalstorysamples.htm

Here is an example of a child using digital storytelling. By taking writing to the next step using this media children can see how the stages of writing are valued in a technology driven society. 6S-Curve of Digital Storytelling . . .

The graph presents the dates of adoption by various organizations over time.The data reveals the adoption of Digital Storytelling does not fit the norm but does slowly increase over time. Some organizations adopted this innovations at the same time.

Information gathered from a presentation by J. White

The graph represents the dates of adoption by various organizations over time.The data reveals the adoption of Digital Storytelling does not fit the norm but does slowly increase over time. Some organizations adopted this innovation at the same time.

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In the beginning it was the media artists, designers, and practitioners that led the way for digital storytelling to make a mark on society. With the creators of the Center for Digital Storytelling, Dana Atchley and Joe Lambert an integral part of this beginning group. They provided ways for the public to see this new innovation and then provoke them to ask why. Through positive peer pressure and continued use in their own working circles, digital storytelling was able to become widely known and thus more popular. Leading the way to a diffusion into society. 8

The Villains- so to speak- are those with limited technology experience or that feel that technology is an unnecessary innovation to begin with. In order to overcome these obstacles it is important for this category of people to experience technology on a one to one basis. Providing community support for the elderly or having technology fairs at the local schools for students to help their parents. Through this positive display of technology in an open and un-intrusive environment those that are skeptics of technology may feel open to new ideas. 9Compatibility-the degree to which an innovation is perceived as being consistent with the existing values, past experiences, and needs of potential adopters

Trialability-the degree to which an innovation may be experimented with on a limited basisThe Heroes

The heroes of digital storytelling are compatibility and trialability. These two attributes help digital storytelling make a mark on society. It can be used on a trial basis allowing people to get a feel for what it is and how to use it, then how it can enhance classrooms or individuals now and in the future. 10 I feel that a decentralized approach for the adoption of this innovation would work best. In an education setting the users are highly educated and have a basic technological background that would enable them to learn and use this innovation without needing to be tech-savvy. Finally, educators are a group of individuals that share and learn ideas. This is a fundamental aspect of this particular approach.

I feel that a decentralized approach for the adoption of this innovation would work best. In an education setting the users are highly educated and have a basic technological background that would enable them to learn and use this innovation without needing to be tech-savvy. Finally, educators are a group of individuals that share and learn ideas. This is a fundamental aspect of this particular approach.11

Teachers and Trainers hold the KEY for your organization in adopting this innovation.

Teachers and Trainers hold the KEY for your organization in adopting this innovation. They are directly connected to the needs of your organization and are able to offer insight into the learning and use of digital storytelling. In conjunction with choosing the right type of personnel to promote digital storytelling, if your organization follows the seven step process it will allow for the integration of the product to be gradual and less intimidating. It will also help your organization to become self-sufficient in using the product effectively and without any outside assistance in the future. 12Critical mass occurs at the point at which enough individuals in a system have adopted an innovation so that the innovations further rate of adoption becomes self-sustaining. (Rogers, 2003, p. 344)

Why digital storytelling? I am sure is a question ready to roll off your tongue. Digital storytelling is an innovation that has already proven itself in society. It has already reached critical mass-a point in which enough individuals in a system have adopted an innovation so that he innovations further rate of adoption becomes self-sustaining-when the demand for trainings and workshops were requested nationally and internationally is when critical mass was met. With this being said, it would be a great step forward to include digital storytelling in your organizations repertoire of technology innovations. 13Champions

Executive Director and Co-Founder Joe Lamberthttp://www.storycenter.org/index1.html

Co-Founder Dana Atchleyhttp://www.nextexit.com/dap/background.html

Dana Atchley and Joe Lambert are true champions in the field of digital storytelling. They took a grandiose idea and passion for wanting to tell the world a story and have created one of the leading centers for digital storytelling. They have and continue to train and encourage all members of society with a passion or need for communication to express themselves in a creative manner. Digital storytelling has opened up a new line of communication for both young and old to embrace. 14Digital Storytelling and Y-O-U

http://www.teachertube.com/ http://www.youtube.com/ http://storiesforchange.net/stories

Through the integration of digital storytelling you and your organization can promote the writing process with an innovation that engages writers, encourages creativity, and demonstrates successful learning at all levels. Join MILLIONS of others on Teachertube, Youtube, or Stories for Change and show the world your story!

15Thank You!!16Chart1198619881993199319941994199619981998199819992001

Adoption Process

Sheet1Adoption ProcessIntroduction1986Interactive Theatre1988DS Workshops/Digital Filmmakers1993New Media Salons/Media Producers1993DS Workshops/SFDMC1994Media Distribution1994Apple publication1996Center for Digital Media1998College Curriculum Integration1998K-12 Educator Training1998International Projects1999K-12 Implementation2001