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On-Shelf Availability (OSA) Jazz Session
Moderators Your Moderators
• Danny Halim, JDA • Ron Ozment, HEB • Eric Kim, Mondelez • Gene Bodenheimer, Genco • Lisa Malvea, Clorox
8% out-of-stocks 3-strikes-and-you’re out! How can we achieve 98%+ OSA?
OSA Team Charter Approach Whitepaper
Charter, survey and recommendations are outlined in the whitepaper
We welcome collaboration with industry and cross-functional teams
Join our sessions in this conference to review results from joint pilots and discuss OSA approaches in the Jazz session
Passion & Industry Collaboration
Consensus & Theory •Transparency and
alignment •GBB Framework •Action orientation
OSA Survey & Insights •77 responses from
suppliers & retailers • Identified critical
gaps
Industry Whitepaper •Good-Better-Best
Definitions and Recommendations
•Future considerations
Actions •Collaborative Pilots • Ishikawa “Root
Cause” Chart •Phase IV Definitions
2013 2014 2015 2016
Retailers •Delhaize: Brian Wiles •HEB: Ron Ozment •Meijer: Brian Sikkema •Rite Aid: Paul Hanko •Wegmans: Dave Texter
Manufacturers & Distributors •Clorox: Lisa Malvea •KeHE:Jeff Branecki •McCormick : Waddell Daniels •Mondelez: Eric Kim •Nestle: Tom Gagnon •P&G: Lois Fruhwirth
Service Providers •Genco : Gene Bodenheimer •GS1 US: Ryan Richard • Inmar: Steve Dollase • JDA: Danny Halim •GMA/FMI: Daniel Triot
2015 Team Journey
On-Shelf Availability Pillars Our Scope and Recommendations Within the supply chain circle of control and influence
We welcome collaboration with industry and cross-
functional teams
Sales & Merchandising
Supply Chain
Retail and Store Ops
Process/Practice Gap: event synchronization & timing •Remove event ‘lock date’ •Collaborate early and through event execution •Joint contingency (high-low)
Organization Gap: clear ownership on forecast and inventory •Joint business planning leveraging OSA data & metrics •Remove silos, work to common language •Align rewards and incentives
Metrics/Data Gap: data & integration automation •Use one demand signal throughout the value chain •Reduce bullwhip effects •Better use of data to quickly determine root cause and respond to OOS
Framework Good •Based on zero on-
hand (item-store)
Better •Lost Sales •Min Presentation
Qty
Best •DC-to-Store Fcst
Movements •Promoted vs. Non-
Promoted
Future •Proactive Alert •Shopper
Availability at Moment of Truth
Download the whitepaper: http://www.gmaonline.org/file-manager/About/15032FMIN_TPA_OutofStock_v51.pdf
1. Adopt OSA “Zero On Hand” baseline – Your stores – Your brands at shelf
2. Commit to OSA wins with rigor on “working and not working” in your organization
3. Create two collaboration pilots towards “One Supply Chain” goal –
and jointly improve event forecasting and resolve out-of-stocks root causes
CALL TO ACTION: TEAM NEXT STEPS:
1. Step up communication and education: – Practical examples & industry
feedback – Technology landscape – Educational tools
2. Develop CEO-level “OSA Passion” to adopt the OSA charter and commit cross-functional initiatives
3. Explore industry-specific applications (e.g. fresh, omni-channel)
Jazz Session We All Can Take Action!
• Fresh • Integration with Sales & Merchandising • Integration with Retail Ops • Omni-Channel • How To Encourage Industry Adoption
What are your ideas to improve OSA?
Discuss and Report Your Ideas in 30 Minutes
Wrap-Up • We will share the ideas captured in the jazz
session with you via e-mail
• Please send your ideas and feedback to Daniel Triot (TPA) [email protected] or anyone in the moderator team
Download the whitepaper: http://www.gmaonline.org/file-manager/About/15032FMIN_TPA_OutofStock_v51.pdf