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On line engagement: gathering feedback, successes and learning. Siu-Ming Tam First Assistant Statistician Australian Bureau of Statistics July, 2011. Background operating environment Gov2.0 in Australia ABS experience in using social media to engage with citizens Successes Challenges - PowerPoint PPT Presentation
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On line engagement: gathering feedback, successes and learning
Siu-Ming TamFirst Assistant StatisticianAustralian Bureau of StatisticsJuly, 2011
Outline• Background operating
environment• Gov2.0 in Australia
• ABS experience in using social media to engage with citizens• Successes• Challenges• Learning
Growing movement for open Govt and access
Key Themes
Liberate public sector information for open access
Public agencies and servants engage using Web 2.0 tools
Change command and control culture by encouraging and rewarding engagement.
ABS Online Engagement
• Government direction/aspiration• Connecting People, Problems and
Solutions• User case types
• Promote of key work programs or events• Consult/collaborate on statistical program
or product• Crowd sourcing for ABS website
Engagement level – Information sharing
Info and promotion (1/1)
Census Lowedown on FAQs
Census Song
Two Camels and a Census
Information and promotion (2/2)
Census Lowedown on FAQs
Census Song
Two Camels and a Census
Be aware of mis-information
ABC Satirical Program on Population Census
Anti-Census campaigns
Engagement Level - Consultation
Engagement level – Participation and Collaboration
Quotes (1/3)
Quotes (2/3)
Quotes (3/3)
Some successes
• Audience/non-audience participation in conferences• Tweets during conferences
• Successfully filling a need• Graduate Recruitment on ABS Facebook• One hour half line• 80% discussions not on your media
• Improvement of ABS outcomes• Betaworks
Learning
• Learning how to engage and collaborate• Information slides = 10• Consultation slides = 2• Collaboration slides = 1
• Overarching strategy for Web2.0 strategies and single point of accountability• Confusion about tools and level of engagement
• eReputation Management • Branding• Responding to issues
Learning (cont’d)
• Is the community ready to engage online?• Online channels not to replace traditional channels• Integration with other channels
• Are we ready to communicate online• Don’t bury our heads in the sand
• Online channels are not cost free• Cost effectiveness is yet to be assessed
• Moderation or no moderation• Respond or not to respond to negative comments?• How to extract key messages• How to manage the life cycle• Bang for the buck?
Questions?