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Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m
D o you need to scale access to competency-based learning content to your entire
organization?
eCornell On-Demand includes 5 libraries with 600+ lessons covering key professional development topics that equip both new and seasoned managers with just-in-time skills to solve their everyday challenges. You can build custom learning paths to suit your organization needs with our support to get you there.
CORNELL FACULTYShort instructional videos
SEARCHABLE LIBRARY600+ topic-based lessons
DOWNLOADABLE TOOLSApply learning to your business
BLENDED LEARNING GUIDESLead team conversations
PRACTICE ACTIVITIESQuizzes, Ask the Experts
KEYNOTE ACCESSLive faculty webcast events
• Data Analytics• Human Resources• Management Complete• *Sales Growth• Service Excellence
*To access this library, you must license Management Complete.
5 LESSON LIBRARIES
ON-DEMANDLessons for Organizations
The best companies connect with the best minds at Cornell.
2
Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m
Understanding and Visualizing Data
• Visualization and Analysis
• Bring the Data into the Decision
• Gather and Quantify Data
Implementing Scientific Decision Making
• Define a Hypothesis
• Test the Hypothesis
• Testing and Conclusions
Using Predictive Data Analysis
• Discovering Relationships
• Quantifying Impact
• Assessing and Validating Your Model
• Applying the Predictive Analytics Framework
Modeling Uncertainty and Risk
• Making One-off and Repeating Decisions
• Adjusting and Accounting for Risk
• Using Monte Carlo Simulation for Nuanced
Decision Making
Optimization and Modeling
Simultaneous Decisions
• Using Optimization
• Developing Nonlinear Models
• Creating Noncontinuous Models That Work
DATA ANALYTICS LIBRARY
Aligning Employee Performance with
Organizational Goals
• Assess System Needs
• Examine System Considerations
• Design a Successful System
Aligning HR Strategy with
Organizational Strategy
• Customer Value and Core Competencies
• Growth Strategies for Your Organization
• HR Strategy and Key Talent Groups
• Aligning HR Across Multiple Objectives
Applied Predictive Analytics in HR
• Analyze Talent Acquisition Data
• Analyze Diversity Data
• Evaluate Employee Engagement Data
• Assess Turnover and Retention Data
Assessing the Financial, Strategic, and
People-Related Return on Pay for Performance
• Assess the Financial Return, Part I
• Assess the Financial Return, Part II
• Evaluate Strategic Alignment
• Assess Improvements in Staffing
Attracting and Retaining Talent with
Performance Pay
• Defining and Identifying Key Talent and
Superstars
• Comparing Pay for Performance Versus Pay for
Potential
• Determining Whether to Drive Behaviors or
Reward Results
• Examining Intrinsic and Extrinsic Motivation,
and Pay for Performance
• Delving into Internal Pay Equity
HUMAN RESOURCES LIBRARY
3
Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m
Benefits, Compensation, Safety, and Other Legal
Issues
• Addressing Leave and Other Benefits Issues
• Addressing Compensation Issues
• Working with Labor Activity and Agreements
• Addressing Safety, Privacy, and Other Issues
Consulting Skills for Internal HR
• The Consulting Relationship
• Problem Diagnosis and Assessment
• Feedback and Solutions
• Implementation and the Change Process
Countering Bias in the Workplace
• The Dimensions of Diversity
• Recognize Unconscious Bias
Countering Bias in the Workplace for HR
• Identify Interventions
Creating and Sustaining Remote Work Programs
• Assess and Plan
• Implementing Policies and Support Systems
• Measure and Sustain Your Program
Designing and Implementing Effective Social
Media Policies
• Assess Social Media Risk
• Make A Social Media Policy Plan
Diversity and Inclusion in Practice for HR
• Defining Diversity and Inclusion
• Inclusion at the Work-Group Level
• Aligning the Levels of Inclusion
• Evaluating Inclusion Initiatives
Driving Engagement
• Define Engagement
• Examine the Drivers of Engagement
Driving Engagement for HR
• Assess Your Organization (or Work Group)
Employee Training and Development
• Conducting a Training Needs Analysis
• Training Design and Delivery
• Facilitating Learning Transfer
• Analyzing Training Evaluation
Employment Laws Around the Globe
• Assessing the Legal Context of Workforce
Requirements
• Identifying Employment Requirements in
International Contexts
• Dealing with Appropriate Parties in Employment
Law
• Addressing Local Variations in Workforce
Restrictions
Essentials of HR Analytics
• Working with HR Data
• Interpretation and Insights
• Visualization and Communication
Equal Employment Opportunity and Employee
Treatment Issues
• Exploring Core Concepts in Employee Treatment
• Addressing Issues Relating to Discrimination
• Addressing Issues Relating to Disability and
Religion
• Addressing Harassment and Retaliation
Facilitating Staffing Decisions
• Staffing and Strategy
• Workforce Planning
• Candidate Sourcing
• Assessment Methods and Workforce Flow
Finding and Managing Talent Through Social
Media
• Attract Talent with Social Media
• Select Employees with Social Media
• Retain Top Talent with Social Media
4
Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m
Fostering a Coaching Culture
• The Employee Development Landscape
• Identify and Prioritize Potential Coaching
Opportunities
• Form a Hypothesis to Inform Your Coaching
• Develop a Coaching Plan
Fostering an Inclusive Climate
• Examine an Inclusive Climate
• Examine the Dynamics of Inclusive Climates
• Take Steps Towards Inclusion
Getting Results through Talent Management
• Examine Your Talent Philosophy
• Identify Your Key Talent
• Devise Development Strategies for Engagement
and Retention
• Measure the Effectiveness
HR Analytics for Business Decisions
• Align Analytics with Organizational Needs
• Work with Data
• Strategic Analytics
HR Policies in International Contexts
• Assessing Hiring and Firing Requirements
• Assessing Wage and Hour Requirements
• Assessing Leave Requirements
• Assessing Anti-Discrimination Requirements
Human Resources Leadership
• HR Leadership Competencies
• HR Leadership Relationships
• HR Leadership Coaching
• HR Leadership as Change Agents
Measuring and Compensating for Performance
• Defining and Measuring Performance
• Recognizing Competitive Advantage from
Performance Pay
• Distinguishing Facilitating and Hindering Factors
• Choosing the Elements of Performance Pay
Navigating Labor Relations
• Analyzing the Labor Relations Environment
• Assessing the Current State of Labor Relations
• Preparing for Possible Labor Disruptions
• Managing Workplace Conflict
Strategic Engagement
• Define Engagement
• Get Ready to Survey
• Interpret the Results
• Take Key Steps to Success
Strategic Talent Analytics
• A Strategic Approach to People Analytics
• Sharpening Your Analytical Acumen
• Using Data and Analytics to Persuade Others
Total Rewards Compensation
• The Total Rewards Framework
• The Point Method
• Total Rewards and Employee Preferences
• Rewards and Risks
• Short-term and Long-term Incentives
Using Design Thinking for HR
• Adopting a Consumer-Driven Approach
• Solving Problems with Design Thinking
5
Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m
MANAGEMENT COMPLETE LIBRARY
Addressing Workplace Behavior Issues
• Assessing Behavioral Issues
• Resolving Behavior Issues
• Handling Terminations and Harassment
• Managing Special Employee Requests
Agile Project Management Approaches
• Consider Incorporating Agile into Your Work
• Compare Agile to Traditional
• Consider the “Flavors” of Agile
Aligning Employee Performance with
Organizational Goals
• Implement Your System
Analyzing Segmentation and Targeting
• Exploring Bases and Descriptors
• Analyzing Data to Divide the Market
Applied Marketing Strategy and Decision-Making
Tools
• Market-Oriented Frameworks for Developing
Strategy
• Segmentation, Targeting, and Positioning
• Strategic Pricing
Applying a Problem-Solving Approach to Conflict
• Moving from Conflict Diagnosis to Problem
Solving
• Defining the Problem, Interests, and Criteria for
Successful Resolution
• Generating and Implementing Measurable
Solutions
Applying Strategic Influence
• Influencing Through Heuristics
• Influencing by Changing the Environment
Assessing Opportunities in Owned Digital Media
• Preparing for Marketing on Owned Media
• Foundational Channels in Owned Media
• Newer Channels in Owned Media
• Drafting Marketing Plans for Owned Media
Assessing Opportunities in Paid Digital Media
• Preparing for Marketing on Paid Media
• Considering Opportunities in Foundational Channels
• Considering Opportunities in Newer Channels
• Drafting Marketing Plans for Paid Media
Assessing, Managing, and Mitigating Project Risk
• Assess Risk
• Manage Risk
Assessing Your System’s Performance and Value
• Performance Criteria and Measurement
• Constructing a Decision Matrix
Authenticity, Integrity, and Accountability
• Authenticity
• Integrity
• Accountability
Becoming a Powerful Leader
• Distinguishing Between Leading and Managing
• Overcoming Challenges
• Motivating People
• Evaluating Your Leadership
Becoming a Systems Leader
• Create a Systems Thinking Culture
• Using Systems Thinking with Teams
• Be a Systems Thinker
Brand Activation
• Identify Target Market and Consumer Insights
• Develop Brand Long-Term Essentials
• Strategizing for Brand Messaging
6
Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m
Brand Purpose
• Command a Brand Premium
• Prepare to Profit from Change
• Define Brand Purpose
Brand Strategy
• Analyze the Market
• Identify Strategies to Strengthen Brand and
Prioritize Options
Building a Resilient Services Marketing
Information Systems
• Identifying the Components of a Services
Marketing Information System
• Planning for Service Marketing Research
• Target Market Strategy
Building Analytical and Emotional Intelligence
with Systems Thinking
• Bridge Knowledge Gaps
• Expand Your Thinking With New Logic
• Increase Your Metacognition and Emotional
Intelligence
Building Great Teams
• Build Commitment to a Common Goal
• Instill a Commitment to Excellence in Your Team
• Create an Inclusive Environment
Building High-Performing Teams
• Diagnosing Your Team
• Cultivating Collaboration
• Utilizing Conflict to Develop Your Team
• Managing Virtual Teams
• Shifting Leadership Roles
Building High-Performing Virtual Teams
• Identifying and Addressing Key Challenges and
Opportunities on Virtual Teams
Building Innovation Competencies
• Implement Lean Startup
• Build a Maker Culture
• Deploy Design Thinking
Building Leadership Character
• Choosing Your Leadership Character
• Self-Awareness, Self-Reflection, and Character
Development
• Demonstrating Vulnerability
Coaching Skills for Leaders
• Explore Coaching
• Develop Your Coaching Skills
• Navigate Goals and Obstacles
Collaborative Communication for
Engineering Leaders
• Leveraging Listening Skills
• Asking Powerful Questions
• Limiting Communication Interference
• Layering Communication Skills
Collaborative Communication for
Technology Leaders
• Leveraging Listening Skills
• Asking Powerful Questions
• Limiting Communication Interference
• Layering Communication Skills
Communicate Well to Drive Project Outcomes
• Change Your Communication Strategy to Get
Better Results
• Use Communication Best Practices
• Practice Better Strategies
Counteracting Unconscious Bias
• Examine Dimensions
• Recognize Unconscious Bias
• Identify Interventions that Can Help
7
Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m
Courage, Humility, and Compassion
• Courage
• Humility
• Compassion
Courageous Communication for
Engineering Leaders
• Discover Courageous Communication
• Manage Emotional Reactions
• Develop a Culture of Feedback
• Use Conflict to Improve Team Outcomes
Courageous Communication for
Technology Leaders
• Discover Courageous Communication
• Manage Emotional Reactions
• Develop a Culture of Feedback
• Use Conflict to Improve Team Outcomes
Creating and Sharing Interactive Data Models
• Relating Data
• Making Data More Interactive
Creating and Sustaining Remote Work Programs
• Assess and Plan
• Implementing Policies and Support Systems
• Measure and Sustain Your Program
Cross-Cultural Teams and Diversity
• Assess Diversity Challenges and Opportunities
• Compare Cultural Dimensions
• Diagnose Cultural Intelligence
Decision-Making and Accountability
• Develop a Plan for Leading Your Team through a
Decision Together
• Assess and Address Bias
• Assess the Impact of Group Anomalies on Your
Team
Decoding the Gender Gap in Board Membership
• Prepare Yourself for Board Membership
• Position Yourself as a Candidate
• Plan Your Strategy for Success
Defining Interfaces
• Discovering and Defining Operational Interfaces
• Managing Interface Specifications
Defining Scope
• Describing Your System in Terms of
Interrelationships
• Identifying Key Scenarios
• Aligning Your Scope to Stakeholder Expectations
Descriptive Statistics for Business
• Numerically Describing One Quantitative
Variable
• Visually Comparing Multiple Variables
• Numerically Comparing Two Quantitative
Variables
Designing and Implementing Effective Social
Media Policies
• Assess Social Media Risk
• Make a Social Media Policy Plan
Designing Organizations for Systems Thinking
• Create Your Organization’s Vision and Mission
• Build Capacity and Learning Systems
• Map and Assess Your VMCL
Developing a Service Strategy and Managing the
Brand
• Turning Marketing Goals into Action
• Utilizing Innovation as a Strategy to Capture New
Business
• Applying a Systematic Process to the
Development of New Services
• Analyzing Your Brand
8
Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m
• Designing the Customer’s Experience
• Managing Your Brand
Developing an Integrated Marketing
Communications Strategy for Services
• Identifying Marketing Communications
Objectives
• Planning and Designing Creative Marketing
Communications
• Selecting the Right Integrated Marketing
Communications Methods and Media
• Determining the Success of Marketing
Communications Campaigns
Developing and Communicating Vision
and Strategy
• Assess Your Operating Environment
• Outline a Clear Vision Statement
• Articulate Your Business Strategy
Developing Executive Presence for Women
Leaders
• Define “Executive Presence” in Your Context
• Practice and Refine Your Executive Presence
Developing Innovation Strategy
• Explore Innovation Strategy
• Identify Your Company’s Goals and Establish
Success Metrics
• Gain Insight Into Your Customers’ Wants and
Needs
• Mitigate Challenges and Create a Vision for the
Future
Developing System Requirements
• Developing Use Case Behavioral Diagrams
(UCBD)
• Requirements That Best Serve Your Project
Diagnosing Workplace Conflict
• Recognizing Possible Conflicts within your
Workplace
• Identifying the Type and Level of Conflict
• Recognizing Style Impacts
• Asking Questions to Check Your Diagnosis
Diversity and Inclusion at Work
• Distinguish Between Diversity and Inclusion
• Examine Methods of Fostering Inclusion in Work
Groups
• Assess the Sources of Inclusion
Effective Hiring and Interviewing
• Define Your Target
• Preparing for the Interview
• Make and Communicate Your Decision
Embracing the Basics of Business Law
• Legal Resources and How to Find Them
• Business Structures and Their Legal Implications
• Fiduciary Duties and Why They Matter
Essentials of Marketing Strategy
• Market Orientation and Marketing Mentality
• Market Strategy Overview
Evaluating and Scaling Innovation
• Manage Your Portfolio
• Diffuse Your Innovation
• Sustain Your Innovation Strategy
Evaluating Business and Customer Factors
Affecting Marketing Decisions for Services
• Performing a Situation Analysis of Micro Forces
• Performing a Situation Analysis of Macro Forces
• Analyzing Consumer Behavior
Examining Scarcity and Opportunity Cost
• Examine Scarcity and Opportunity Cost
9
Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m
Executive Presence
• Connect
• Be Ready
• Overcome Presentation Habits
• Take Your Space and Speak With Purpose
• Take Your Time
• Sell It
• Gesture It
• Enjoy It
• Take It Easy
• Project Energy
• Respond to the Unexpected
• Hear It
• Capture the Room
Exploring Specialty Areas of Business Law
• Employment Law and the Path to Compliance
• Real Property Law and Related Processes
• Litigation and Its Typical Stages
• Tax Law and Business Tax Reduction
• Startups and Their Legal Considerations
Exploring Your System’s Architecture
• Constructing a Functional Flow Block Diagram
• Analyzing Your Functional Flow Block Diagram
Facilitating Staffing Decisions
• Staffing System Management
FinTech Disruptions
• Examine FinTech’s Relevance in Your Context
Fostering a Coaching Culture
• The Employee Development Landscape
• Identify and Prioritize Potential Coaching
Opportunities
• Form a Hypothesis to Inform Your Coaching
• Develop a Coaching Plan
Fostering an Inclusive Climate
• Examine an Inclusive Climate
• Examine the Dynamics of Inclusive Climates
• Take Steps Toward Inclusion
Framing Complex Problems with
Systems Thinking
• Explore Mental Models
• Address the Mismatch Between Mental Models
and Reality
• Recognize Systems Thinking is a Complex
Adaptive System
Gender Bias and Negotiation Strategies
• Examine Gender, Status, and Power in
Negotiations
• Tailor Your Style
• Apply Effective Techniques
Getting Started with Spreadsheet Modeling and
Business Analytics
• Familiarize Yourself with Business Analytics
• Prepare Your Data for Analysis
• Perform Text Management and Analytics
Goal Setting in Public Sector Organizations
• Set Goals for Your Organization
• Measure and Monitor Performance
• Overcome Challenges to Goals-Based Leadership
Harvesting Spreadsheet Data
• Introduction to Big Data
How to Identify, Measure, and Incorporate Risk
and Return Into Capital Budgeting Decisions
• The Risk-Return Relationship
• Factoring Risk into Capital-Budgeting Decisions
• The Capital Asset Pricing Model
• Examining the Weighted Average Cost of Capital
10
Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m
Identifying and Evaluating Risk
• Quantifying Risk
• Managing Risk
Identifying and Managing Emotions
• Identify Microexpressions of Emotions
• Why Should You Manage Emotions?
• Understand Your Emotional Profile
• Manage Your Emotional Reactions
• Recover from Repeated Negative Events
Implementing an Integrated Digital Marketing Plan
• Creating an Integrated Digital Marketing Plan
• Allocating Resources and Measuring Success
• Preparing for a Successful Implementation
• Adjusting Your Approach for Maximum Reach
Implementing Innovation
• Identifying Stakeholders to Develop an
Organizational Plan
• Enable Innovation with Processes and Pathways
• Develop Policies that Support Innovation
• Develop and Leverage Infrastructure and
Resources
Implementing the Quality Function
Deployment Method
• Relate System Performance to Design
• Define and Refine Design Targets
Improving Engagement
• Define Engagement
• Examine the Drivers of Engagement
• Assess Your Organization Or Work Group
Inferential Statistics
• Estimating Population Parameters
• Identifying a Framework for Hypothesis Testing
• Testing for Averages Using P-values
Influence and Motivation for Engineering Leaders
• Getting Clear on What You Want and Why
• Choosing an Effective Influence Approach
• Creating and Delivering Persuasive Messaging
• Shaping Environmental and Situational Factors
Influence and Motivation for Technology Leaders
• Getting Clear on What You Want and Why
• Choosing an Effective Influence Approach
• Creating and Delivering Persuasive Messaging
• Shaping Environmental and Situational Factors
Innovation Tools
• Explore the Innovation Tools Spectrum
• Identify Tools for Your Innovation Strategy
Integrative Negotiation
• Separating Positions From Interests
Interpersonal Communication Skills
• Exploring and Developing Confidence
• Exhibiting and Developing Presence
• Using Social and Emotional Intelligence
• Displaying and Planning Mindful Communication
Interpreting the Behavior of Others
• Understanding Behavior in Limited Interactions
• Understanding Behavior in Extended Interactions
Introduction to Negotiation
• How to Split the Pie
• How to Grow the Pie
• Balance Cooperation and Competition
Launching Virtual Team Projects
• Creating a Shared Vision and Defining Roles and
Responsibilities
• Building and Sustaining Trust, Motivation and
Engagement
11
Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m
Leadership Skills and Traits in Public Sector
Organizations
• Assess Leadership Traits
• Evaluate Your Organization and Your Leadership
Readiness
Leading Across Cultures
• Explore Culture’s Impact on the Way We Think
• Refine Your Thoughts on Leadership Using
Culture
• Develop Skills to Lead Cross-Cultural Teams
• Explore Culture’s Impact on our Relationships
with Others
Leading Challenging Conversations
• Identify and Prepare for a Challenging
Conversation
• Have a Challenging Conversation
• Determine Appropriate Next Steps After the
Conversation
Leading Collaborative Teams
• Diagnosing Your Team
• Managing Your Team
• Growing Your Team
• Letting Go of Your Team
Leading for Creativity and Innovation
• Exploring Innovation
• Managing Innovative Teams
• Generating New Ideas
Leading in a VUCA World
• Identify and Reduce the Impacts of VUCA on Your
Organization
• Match Your Strengths/Weaknesses with Key
Leadership Skills for a VUCA World
• Build a Plan to Improve Your Vision, Courage, and
Character Skills and Lead More Effectively
Leading in Public Sector Organizations
• Build an Effective Team
• Lead Teams Successfully
• Manage Conflict on Your Team
Leading Organizational Change
• Consider What It Means to Be a “Change Agent”
• Develop Your Agenda for Change
Leading Project Teams
• Assess Three Key Leadership Styles
• Assess Motivational and Participative Leadership
Styles
Leading Strategic Change Initiatives
• Strategically Approaching Change
• Developing a Plan for Change
Leading with Credibility
• Establish a Credibility Baseline
• Optimize Follow-through
• Enact Espoused Values
• Foster a Credibility Culture
Leverage Emotional Intelligence for Project
Results
• Identify Emotions Affecting Project Leadership
• Analyze and Choose Emotions to Yield Better
Results
Make a Convincing Case for Your Solution
• Summarize Your Analysis of the Problem
• Use Evidence to Prove Your Analysis and Prepare
to Defend Your Proposal
Making Capital Investment Decisions
• Introduction to Capital Budgeting Rules
• Net Present Value
• Internal Rate of Return
• Payback Period
• Profitability Index and Equivalent Annual Cost
12
Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m
Making Predictions and Forecasts with Data
• Complete a Loan Analysis and Inform with
Analytics
• Make Predictions with Data Tables and
Simulations
Making Predictions Using Statistical Probability
• Determining Expected Value
• Understanding the Normal Curve
Managing Conflict on Project Teams
• When to Avoid
• When to Meet in the Middle
• When to Force a Solution
Managing Service Demand through Pricing and
Distribution Strategies
• Estimating Market Demand for a Service
Business
• Applying a Strategic Approach to Pricing
• Identifying Pricing Methods and Tactics
• Selecting Distribution Channels
• Reducing Channel Conflict
Managing Team Performance
• Establishing Performance Standards
• Individual and Team Performance
• Managing for Performance
• Addressing Performance Barriers
Managing Time and Priorities
• Aligning Time to Priorities
• Auditing Priorities to Assess Fit
• Audit Actions to Assess Time
• Evaluation for Performance Improvement
• Strategic Work Distribution
Market Response Modeling
• Conceptual Views of Market Response Models
• Steps in Building a Market Response Model
Mastering the Essentials of Influence
• Changing Your Beliefs
• Changing Your Behaviors
Mastering the Time Value of Money
• Build Your TVM Toolbox
• Perpetuities
• Annuities
• Future Values
Measuring and Improving Efficiency
• The Budget as a Baseline for Efficiency
Measuring Customer Preferences
• Exploring Conjoint Analysis
• Collecting Conjoint Data
• Simulating Business Decisions
Monitoring and Controlling Projects
• Exceed Standard Practices
• Manage Scope and Effort
• Use Monitoring Strategies
Motivating People for High Performance
• Resolving a Suspected Motivation Problem
• Using the Drivers of Motivation
Motivating Public Sector Employees
• Assess the Motivations of Public Sector
Employees
• Apply Motivational Tools Effectively
• Motivate Employees With Your Behavior
Multivariable Comparisons
• Comparing Two Population Means
• Comparing More than Two Population Means
• Testing for Proportions—Qualitative Data
• Testing Two Qualitative Variables
Navigating Labor Relations
• Managing Workplace Conflict
• Negotiating Effectively
13
Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m
Navigating Power Relationships
• Power Situations
• Networks
• Responsible Use of Power
Negotiation Skills
• Elements of Negotiation
• Preparing for the Negotiation
• Defining the Negotiation Interaction
Optimizing Digital Advertising with Analytics
• Digital Advertising Trends and How They Are
Changing
• Managing Sponsored Search Advertising
• Measuring Advertising Success
• Attributing Sales Outcomes and Using
Randomized Controlled Trials
Organizing the Project and Its Components
• Identify the Project Scope and Complexity
• Create the Project Network
• Identify Sources of Uncertainty
Photography Fundamentals
• What Makes a Good Photograph
• Organize and Share Your Photos
• Analyze Photographs
Planning and Delivering Effective Presentations
• Taking Command of Your Delivery
• Evaluating Your Audience and Its Needs
• Formulating Your Message
Planning and Managing Resources
• Flex Schedules and Resources to Your Advantage
• Use Critical Project Management Tools
• Manage Scope, Creep, and the Unknown
Power and Gender Dynamics
• Assess Your Organization in Terms of Power and
Gender Dynamics
• Assess Yourself as a Leader in Terms of Power
and Gender Dynamics
• Create an Action Plan to Enhance Your Status and
Power
Practical Applications of Statistics
• Exploring the Role of Statistics in Quality Control
• Introducing Strategic Decision Making
• Introducing Multivariate Analysis
Predicting and Managing Customers’
Lifetime Value
• Customer Relationship Management
• Customer Lifetime Value
Preparing for Digital Transformation
• Map the Builder Process
• Locate Gaps in Your Builder Process
• Assess Readiness for Digital Transformation
Preparing for the Future
• Develop an Assessment Plan
• Address a Specific Challenge
• Build a Plan to Sustain Momentum
• Apply the REST Model in Your Daily Life
Presenting Quantitative Data
• Exploring Foundational Concepts in Statistics
• Describing One Qualitative Variable
• Visualizing One Quantitative Variable
Pricing Strategy
• Determine What Your Customer Is Willing to Pay
• Consider Behavioral Factors Affecting WTP
• Consider Other Pricing Strategies
Public Sector Leadership Strategies
• Apply the Situational Model of Leadership
• Explore the Contingency Leadership Model
• Assess the Path-Goal Model of Leadership
14
Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m
Quality and Service Excellence
• Defining Quality
• Fostering Customer Focus
• Supporting Employee Focus
• Promoting Process Focus
• Analyzing Outcomes and Thinking Strategically
Rapid Ideation
• Up-level the State of Digitization
• Shift When Business Activities Occur
• Create New Marketplaces
Services Marketing Planning and Management
• Assessing the Role of Marketing in Your
Organization
• Determining How Your Organization Uses the
Service Marketing Process
• Explaining How Your Organization Succeeds in
the Marketplace
• Assessing How Your Organization Counters the
Dimensions of Services
• Focusing on the Customer’s Experience
Setting Internal and External Conditions
for Success
• Determine Your Most Important Internal Priorities
• Determine Your Most Important External
Priorities
• Create a Plan to Prepare for What You Cannot
Control
Solve Problems Using Evidence and
Critical Thinking
• Assess the Context of the Problem
• Bridge the Gap
• Determine Root Causes
Statistical Forecasting
• Introducing Time Series
• Forecasting No-Trend (Stationary) Data
• Forecasting Linear Data
• Forecasting Seasonal Data
Strategic Decision Making
• Assess Your Decision
• Account for Biases
• Gather and Weigh Information
• Follow-Through
Strengths-Based Engineering Leadership
• Manage Your Inner Critic
Strengths-Based Technology Leadership
• Manage Your Inner Critic
Structuring Business Agreements for Success
• The Fundamentals of Contracts
• Introduction to Transactional Agreements
• Working with Representations and Warranties
• Working with Covenants
• Working with Post-Closing Price Adjustments
The Network Effect
• Evaluate Your Network
• Identify Barriers to Building a Network
• Identify and Attract Potential Sponsors and
Protégés
The Process, the Players, and Strategic
Considerations of Raising Capital
• Financing Choices and the Debt-Irrelevance
Proposition
• Factoring Taxes into the Financing Decision
• Financial Distress Costs
• Factoring Transaction Costs into the Financing
Decision
The Psychology of Getting Things Done
• Know Where You’re Going
• Align Your Network
• Make Starting Effortless
• Managing Your Beliefs and Decisions
15
Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m
Total Rewards Compensation
• The Total Rewards Framework
• The Point Method
• Total Rewards and Employee Preferences
• Rewards and Risks
• Short-term and Long-term Incentives
Turning Groups into Teams
• Distinguish Between Groups and Teams
• Analyze a Team’s Stage of Performance
• Identify Possible Gaps
Understanding Financial Statements
• Reading the Income Statement
• Reading the Balance Sheet
• Reading the Cash Flow Statement
Understanding the Digital Marketing Landscape
and the Customer Funnel
• A Tour of the Digital Marketing Landscape
• Using Frameworks to Identify Objectives and
Strategies
• The Customer Funnel and the Customer Journey
• Evaluating Success and Preparing for Change
Using Data for Positioning Brands
• Positioning
• Perceptual Maps
Using Earned Value Management for Project
Managers
• Implement Project Controls through Meetings
• Calculate Planned Cost, Actual Cost, and Earned
Value
• Forecast Project Cost
Using Prescriptive Analytics in Excel
• Prescriptive Modeling Using Solver
• Reporting and Managing Solver for Prescriptive
Modeling
Using Ratio Analysis to Evaluate Financial
Performance
• Asset Management Ratios
• Solvency and Capital Structure Ratios
• Profitability Ratios and DuPont Analysis
• Cash Conversion Cycle
• Fixed Asset Ratios
Using the Four Simple Rules of Systems Thinking
• Make Distinctions
• Organize Part-Whole Systems
• Identify Relationships
• Explore Perspectives
Value-Based Engineering Leadership
• Manage Your Inner Critic
• Checking Value Alignment
• Applying Personal Values to Leadership
• Creating a Values Roadmap
Value-Based Technology Leadership
• Discovering Values
• Checking Value Alignment
• Applying Personal Values to Leadership
• Creating a Values Roadmap
Virtual Communication, Constructive Conflict,
and Collaboration
• Assess Your Team
• Overcome Threats to Communication
• Using Negotiation Techniques to Manage Conflict
Visualizing and Communicating Insights in Excel
• Use Pivot Tables to Communicate Data Clearly
and Accurately
• Visualizing with Charts and Graphs
Visualizing and Modeling Complex Problems
• Visualizing the Information and Structure of Your
Thinking
• Increase the Efficiency of Your Thinking
• Build and Analyze Visual Maps
16
Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m
Discovering Sales Growth Opportunities
• Segment Your Customers to Focus Your Search
• Find Pockets of Growth in Your Market
• Identify Your Top Opportunities
• Manage Your Sales Funnel
Getting the Most From Your Sales Efforts
• Prioritize Your Accounts
• Align Your Efforts Against Your Highest Value
Opportunities
• Maximize Your Time Spent Selling
Managing Sales Performance for Growth
• Establish Clear Sales Metrics, Accountabilities,
and Targets
• Track and Manage Sales Performance
• Coach to the Sales Metrics
Sales Negotiation to Maximize Value
• Conduct an Effective Sales Call
• Drive Value Beyond Price
• Negotiate to Maximize Value
Winning with Your Key Accounts
• Assess Your Key Accounts
• Tailor Your Value Proposition to Specific
Customers
• Drive Growth through Account Planning
SALES GROWTH LIBRARY
Women in Leadership, Giving and Receiving
Feedback
• Plan to Give Feedback that Matters
• Find the Sweet Spot of Effective Feedback
• Address Problems in Feedback
Women in Leadership, Navigating the Double Bind
• Explore Your Myers-Briggs Type
• Examine the Gender Dimension
• Handle Conflict
Women in Leadership, Negotiation Skills
• Outmaneuver Common Negotiation Traps
• Use a Negotiation Style that Fits You
• Practice Proven Negotiation Techniques
Women in Leadership, Outsmart the Work-Life
Balance
• Take Personal Inventory
• Make the Most of Flexible Options
• Perform a Systems Check
Women in Leadership, Using Emotional
Intelligence to Drive Results
• Examine Emotional Intelligence
• Develop the Self-Related Competencies
• Develop the Social-Related Competencies
Working with Legal Professionals
• Establishing an Attorney Relationship
• Collaborating on Litigation Matters
• Working with Lawyers on Transactions
• Working with In-House Counsel
17
Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m
Service Excellence
• The Service Experience Cycle
• The PERC Toolkit
• Contextual Sensitivity
• Anticipating Needs
• Communication
• Listen, Observe, Ask
• Conflict Resolution
• Service Recovery
• Service Excellence for Senior Living
SERVICE EXCELLENCE LIBRARY
2.3.2020