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Questions? Email: [email protected] D o you need to scale access to competency- based learning content to your entire organization? eCornell On-Demand includes 5 libraries with 600+ lessons covering key professional development topics that equip both new and seasoned managers with just-in-time skills to solve their everyday challenges. You can build custom learning paths to suit your organization needs with our support to get you there. CORNELL FACULTY Short instructional videos SEARCHABLE LIBRARY 600+ topic-based lessons DOWNLOADABLE TOOLS Apply learning to your business BLENDED LEARNING GUIDES Lead team conversations PRACTICE ACTIVITIES Quizzes, Ask the Experts KEYNOTE ACCESS Live faculty webcast events Data Analytics Human Resources Management Complete *Sales Growth Service Excellence *To access this library, you must license Management Complete. 5 LESSON LIBRARIES ON-DEMAND Lessons for Organizations The best companies connect with the best minds at Cornell.

ON-DEMAND · • *Sales Growth • Service Excellence *To access this library, you must ... • Distinguishing Facilitating and Hindering Factors • Choosing the Elements of Performance

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Page 1: ON-DEMAND · • *Sales Growth • Service Excellence *To access this library, you must ... • Distinguishing Facilitating and Hindering Factors • Choosing the Elements of Performance

1

Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m

D o you need to scale access to competency-based learning content to your entire

organization?

eCornell On-Demand includes 5 libraries with 600+ lessons covering key professional development topics that equip both new and seasoned managers with just-in-time skills to solve their everyday challenges. You can build custom learning paths to suit your organization needs with our support to get you there.

CORNELL FACULTYShort instructional videos

SEARCHABLE LIBRARY600+ topic-based lessons

DOWNLOADABLE TOOLSApply learning to your business

BLENDED LEARNING GUIDESLead team conversations

PRACTICE ACTIVITIESQuizzes, Ask the Experts

KEYNOTE ACCESSLive faculty webcast events

• Data Analytics• Human Resources• Management Complete• *Sales Growth• Service Excellence

*To access this library, you must license Management Complete.

5 LESSON LIBRARIES

ON-DEMANDLessons for Organizations

The best companies connect with the best minds at Cornell.

Page 2: ON-DEMAND · • *Sales Growth • Service Excellence *To access this library, you must ... • Distinguishing Facilitating and Hindering Factors • Choosing the Elements of Performance

2

Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m

Understanding and Visualizing Data

• Visualization and Analysis

• Bring the Data into the Decision

• Gather and Quantify Data

Implementing Scientific Decision Making

• Define a Hypothesis

• Test the Hypothesis

• Testing and Conclusions

Using Predictive Data Analysis

• Discovering Relationships

• Quantifying Impact

• Assessing and Validating Your Model

• Applying the Predictive Analytics Framework

Modeling Uncertainty and Risk

• Making One-off and Repeating Decisions

• Adjusting and Accounting for Risk

• Using Monte Carlo Simulation for Nuanced

Decision Making

Optimization and Modeling

Simultaneous Decisions

• Using Optimization

• Developing Nonlinear Models

• Creating Noncontinuous Models That Work

DATA ANALYTICS LIBRARY

Aligning Employee Performance with

Organizational Goals

• Assess System Needs

• Examine System Considerations

• Design a Successful System

Aligning HR Strategy with

Organizational Strategy

• Customer Value and Core Competencies

• Growth Strategies for Your Organization

• HR Strategy and Key Talent Groups

• Aligning HR Across Multiple Objectives

Applied Predictive Analytics in HR

• Analyze Talent Acquisition Data

• Analyze Diversity Data

• Evaluate Employee Engagement Data

• Assess Turnover and Retention Data

Assessing the Financial, Strategic, and

People-Related Return on Pay for Performance

• Assess the Financial Return, Part I

• Assess the Financial Return, Part II

• Evaluate Strategic Alignment

• Assess Improvements in Staffing

Attracting and Retaining Talent with

Performance Pay

• Defining and Identifying Key Talent and

Superstars

• Comparing Pay for Performance Versus Pay for

Potential

• Determining Whether to Drive Behaviors or

Reward Results

• Examining Intrinsic and Extrinsic Motivation,

and Pay for Performance

• Delving into Internal Pay Equity

HUMAN RESOURCES LIBRARY

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3

Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m

Benefits, Compensation, Safety, and Other Legal

Issues

• Addressing Leave and Other Benefits Issues

• Addressing Compensation Issues

• Working with Labor Activity and Agreements

• Addressing Safety, Privacy, and Other Issues

Consulting Skills for Internal HR

• The Consulting Relationship

• Problem Diagnosis and Assessment

• Feedback and Solutions

• Implementation and the Change Process

Countering Bias in the Workplace

• The Dimensions of Diversity

• Recognize Unconscious Bias

Countering Bias in the Workplace for HR

• Identify Interventions

Creating and Sustaining Remote Work Programs

• Assess and Plan

• Implementing Policies and Support Systems

• Measure and Sustain Your Program

Designing and Implementing Effective Social

Media Policies

• Assess Social Media Risk

• Make A Social Media Policy Plan

Diversity and Inclusion in Practice for HR

• Defining Diversity and Inclusion

• Inclusion at the Work-Group Level

• Aligning the Levels of Inclusion

• Evaluating Inclusion Initiatives

Driving Engagement

• Define Engagement

• Examine the Drivers of Engagement

Driving Engagement for HR

• Assess Your Organization (or Work Group)

Employee Training and Development

• Conducting a Training Needs Analysis

• Training Design and Delivery

• Facilitating Learning Transfer

• Analyzing Training Evaluation

Employment Laws Around the Globe

• Assessing the Legal Context of Workforce

Requirements

• Identifying Employment Requirements in

International Contexts

• Dealing with Appropriate Parties in Employment

Law

• Addressing Local Variations in Workforce

Restrictions

Essentials of HR Analytics

• Working with HR Data

• Interpretation and Insights

• Visualization and Communication

Equal Employment Opportunity and Employee

Treatment Issues

• Exploring Core Concepts in Employee Treatment

• Addressing Issues Relating to Discrimination

• Addressing Issues Relating to Disability and

Religion

• Addressing Harassment and Retaliation

Facilitating Staffing Decisions

• Staffing and Strategy

• Workforce Planning

• Candidate Sourcing

• Assessment Methods and Workforce Flow

Finding and Managing Talent Through Social

Media

• Attract Talent with Social Media

• Select Employees with Social Media

• Retain Top Talent with Social Media

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4

Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m

Fostering a Coaching Culture

• The Employee Development Landscape

• Identify and Prioritize Potential Coaching

Opportunities

• Form a Hypothesis to Inform Your Coaching

• Develop a Coaching Plan

Fostering an Inclusive Climate

• Examine an Inclusive Climate

• Examine the Dynamics of Inclusive Climates

• Take Steps Towards Inclusion

Getting Results through Talent Management

• Examine Your Talent Philosophy

• Identify Your Key Talent

• Devise Development Strategies for Engagement

and Retention

• Measure the Effectiveness

HR Analytics for Business Decisions

• Align Analytics with Organizational Needs

• Work with Data

• Strategic Analytics

HR Policies in International Contexts

• Assessing Hiring and Firing Requirements

• Assessing Wage and Hour Requirements

• Assessing Leave Requirements

• Assessing Anti-Discrimination Requirements

Human Resources Leadership

• HR Leadership Competencies

• HR Leadership Relationships

• HR Leadership Coaching

• HR Leadership as Change Agents

Measuring and Compensating for Performance

• Defining and Measuring Performance

• Recognizing Competitive Advantage from

Performance Pay

• Distinguishing Facilitating and Hindering Factors

• Choosing the Elements of Performance Pay

Navigating Labor Relations

• Analyzing the Labor Relations Environment

• Assessing the Current State of Labor Relations

• Preparing for Possible Labor Disruptions

• Managing Workplace Conflict

Strategic Engagement

• Define Engagement

• Get Ready to Survey

• Interpret the Results

• Take Key Steps to Success

Strategic Talent Analytics

• A Strategic Approach to People Analytics

• Sharpening Your Analytical Acumen

• Using Data and Analytics to Persuade Others

Total Rewards Compensation

• The Total Rewards Framework

• The Point Method

• Total Rewards and Employee Preferences

• Rewards and Risks

• Short-term and Long-term Incentives

Using Design Thinking for HR

• Adopting a Consumer-Driven Approach

• Solving Problems with Design Thinking

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5

Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m

MANAGEMENT COMPLETE LIBRARY

Addressing Workplace Behavior Issues

• Assessing Behavioral Issues

• Resolving Behavior Issues

• Handling Terminations and Harassment

• Managing Special Employee Requests

Agile Project Management Approaches

• Consider Incorporating Agile into Your Work

• Compare Agile to Traditional

• Consider the “Flavors” of Agile

Aligning Employee Performance with

Organizational Goals

• Implement Your System

Analyzing Segmentation and Targeting

• Exploring Bases and Descriptors

• Analyzing Data to Divide the Market

Applied Marketing Strategy and Decision-Making

Tools

• Market-Oriented Frameworks for Developing

Strategy

• Segmentation, Targeting, and Positioning

• Strategic Pricing

Applying a Problem-Solving Approach to Conflict

• Moving from Conflict Diagnosis to Problem

Solving

• Defining the Problem, Interests, and Criteria for

Successful Resolution

• Generating and Implementing Measurable

Solutions

Applying Strategic Influence

• Influencing Through Heuristics

• Influencing by Changing the Environment

Assessing Opportunities in Owned Digital Media

• Preparing for Marketing on Owned Media

• Foundational Channels in Owned Media

• Newer Channels in Owned Media

• Drafting Marketing Plans for Owned Media

Assessing Opportunities in Paid Digital Media

• Preparing for Marketing on Paid Media

• Considering Opportunities in Foundational Channels

• Considering Opportunities in Newer Channels

• Drafting Marketing Plans for Paid Media

Assessing, Managing, and Mitigating Project Risk

• Assess Risk

• Manage Risk

Assessing Your System’s Performance and Value

• Performance Criteria and Measurement

• Constructing a Decision Matrix

Authenticity, Integrity, and Accountability

• Authenticity

• Integrity

• Accountability

Becoming a Powerful Leader

• Distinguishing Between Leading and Managing

• Overcoming Challenges

• Motivating People

• Evaluating Your Leadership

Becoming a Systems Leader

• Create a Systems Thinking Culture

• Using Systems Thinking with Teams

• Be a Systems Thinker

Brand Activation

• Identify Target Market and Consumer Insights

• Develop Brand Long-Term Essentials

• Strategizing for Brand Messaging

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6

Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m

Brand Purpose

• Command a Brand Premium

• Prepare to Profit from Change

• Define Brand Purpose

Brand Strategy

• Analyze the Market

• Identify Strategies to Strengthen Brand and

Prioritize Options

Building a Resilient Services Marketing

Information Systems

• Identifying the Components of a Services

Marketing Information System

• Planning for Service Marketing Research

• Target Market Strategy

Building Analytical and Emotional Intelligence

with Systems Thinking

• Bridge Knowledge Gaps

• Expand Your Thinking With New Logic

• Increase Your Metacognition and Emotional

Intelligence

Building Great Teams

• Build Commitment to a Common Goal

• Instill a Commitment to Excellence in Your Team

• Create an Inclusive Environment

Building High-Performing Teams

• Diagnosing Your Team

• Cultivating Collaboration

• Utilizing Conflict to Develop Your Team

• Managing Virtual Teams

• Shifting Leadership Roles

Building High-Performing Virtual Teams

• Identifying and Addressing Key Challenges and

Opportunities on Virtual Teams

Building Innovation Competencies

• Implement Lean Startup

• Build a Maker Culture

• Deploy Design Thinking

Building Leadership Character

• Choosing Your Leadership Character

• Self-Awareness, Self-Reflection, and Character

Development

• Demonstrating Vulnerability

Coaching Skills for Leaders

• Explore Coaching

• Develop Your Coaching Skills

• Navigate Goals and Obstacles

Collaborative Communication for

Engineering Leaders

• Leveraging Listening Skills

• Asking Powerful Questions

• Limiting Communication Interference

• Layering Communication Skills

Collaborative Communication for

Technology Leaders

• Leveraging Listening Skills

• Asking Powerful Questions

• Limiting Communication Interference

• Layering Communication Skills

Communicate Well to Drive Project Outcomes

• Change Your Communication Strategy to Get

Better Results

• Use Communication Best Practices

• Practice Better Strategies

Counteracting Unconscious Bias

• Examine Dimensions

• Recognize Unconscious Bias

• Identify Interventions that Can Help

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7

Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m

Courage, Humility, and Compassion

• Courage

• Humility

• Compassion

Courageous Communication for

Engineering Leaders

• Discover Courageous Communication

• Manage Emotional Reactions

• Develop a Culture of Feedback

• Use Conflict to Improve Team Outcomes

Courageous Communication for

Technology Leaders

• Discover Courageous Communication

• Manage Emotional Reactions

• Develop a Culture of Feedback

• Use Conflict to Improve Team Outcomes

Creating and Sharing Interactive Data Models

• Relating Data

• Making Data More Interactive

Creating and Sustaining Remote Work Programs

• Assess and Plan

• Implementing Policies and Support Systems

• Measure and Sustain Your Program

Cross-Cultural Teams and Diversity

• Assess Diversity Challenges and Opportunities

• Compare Cultural Dimensions

• Diagnose Cultural Intelligence

Decision-Making and Accountability

• Develop a Plan for Leading Your Team through a

Decision Together

• Assess and Address Bias

• Assess the Impact of Group Anomalies on Your

Team

Decoding the Gender Gap in Board Membership

• Prepare Yourself for Board Membership

• Position Yourself as a Candidate

• Plan Your Strategy for Success

Defining Interfaces

• Discovering and Defining Operational Interfaces

• Managing Interface Specifications

Defining Scope

• Describing Your System in Terms of

Interrelationships

• Identifying Key Scenarios

• Aligning Your Scope to Stakeholder Expectations

Descriptive Statistics for Business

• Numerically Describing One Quantitative

Variable

• Visually Comparing Multiple Variables

• Numerically Comparing Two Quantitative

Variables

Designing and Implementing Effective Social

Media Policies

• Assess Social Media Risk

• Make a Social Media Policy Plan

Designing Organizations for Systems Thinking

• Create Your Organization’s Vision and Mission

• Build Capacity and Learning Systems

• Map and Assess Your VMCL

Developing a Service Strategy and Managing the

Brand

• Turning Marketing Goals into Action

• Utilizing Innovation as a Strategy to Capture New

Business

• Applying a Systematic Process to the

Development of New Services

• Analyzing Your Brand

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8

Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m

• Designing the Customer’s Experience

• Managing Your Brand

Developing an Integrated Marketing

Communications Strategy for Services

• Identifying Marketing Communications

Objectives

• Planning and Designing Creative Marketing

Communications

• Selecting the Right Integrated Marketing

Communications Methods and Media

• Determining the Success of Marketing

Communications Campaigns

Developing and Communicating Vision

and Strategy

• Assess Your Operating Environment

• Outline a Clear Vision Statement

• Articulate Your Business Strategy

Developing Executive Presence for Women

Leaders

• Define “Executive Presence” in Your Context

• Practice and Refine Your Executive Presence

Developing Innovation Strategy

• Explore Innovation Strategy

• Identify Your Company’s Goals and Establish

Success Metrics

• Gain Insight Into Your Customers’ Wants and

Needs

• Mitigate Challenges and Create a Vision for the

Future

Developing System Requirements

• Developing Use Case Behavioral Diagrams

(UCBD)

• Requirements That Best Serve Your Project

Diagnosing Workplace Conflict

• Recognizing Possible Conflicts within your

Workplace

• Identifying the Type and Level of Conflict

• Recognizing Style Impacts

• Asking Questions to Check Your Diagnosis

Diversity and Inclusion at Work

• Distinguish Between Diversity and Inclusion

• Examine Methods of Fostering Inclusion in Work

Groups

• Assess the Sources of Inclusion

Effective Hiring and Interviewing

• Define Your Target

• Preparing for the Interview

• Make and Communicate Your Decision

Embracing the Basics of Business Law

• Legal Resources and How to Find Them

• Business Structures and Their Legal Implications

• Fiduciary Duties and Why They Matter

Essentials of Marketing Strategy

• Market Orientation and Marketing Mentality

• Market Strategy Overview

Evaluating and Scaling Innovation

• Manage Your Portfolio

• Diffuse Your Innovation

• Sustain Your Innovation Strategy

Evaluating Business and Customer Factors

Affecting Marketing Decisions for Services

• Performing a Situation Analysis of Micro Forces

• Performing a Situation Analysis of Macro Forces

• Analyzing Consumer Behavior

Examining Scarcity and Opportunity Cost

• Examine Scarcity and Opportunity Cost

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9

Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m

Executive Presence

• Connect

• Be Ready

• Overcome Presentation Habits

• Take Your Space and Speak With Purpose

• Take Your Time

• Sell It

• Gesture It

• Enjoy It

• Take It Easy

• Project Energy

• Respond to the Unexpected

• Hear It

• Capture the Room

Exploring Specialty Areas of Business Law

• Employment Law and the Path to Compliance

• Real Property Law and Related Processes

• Litigation and Its Typical Stages

• Tax Law and Business Tax Reduction

• Startups and Their Legal Considerations

Exploring Your System’s Architecture

• Constructing a Functional Flow Block Diagram

• Analyzing Your Functional Flow Block Diagram

Facilitating Staffing Decisions

• Staffing System Management

FinTech Disruptions

• Examine FinTech’s Relevance in Your Context

Fostering a Coaching Culture

• The Employee Development Landscape

• Identify and Prioritize Potential Coaching

Opportunities

• Form a Hypothesis to Inform Your Coaching

• Develop a Coaching Plan

Fostering an Inclusive Climate

• Examine an Inclusive Climate

• Examine the Dynamics of Inclusive Climates

• Take Steps Toward Inclusion

Framing Complex Problems with

Systems Thinking

• Explore Mental Models

• Address the Mismatch Between Mental Models

and Reality

• Recognize Systems Thinking is a Complex

Adaptive System

Gender Bias and Negotiation Strategies

• Examine Gender, Status, and Power in

Negotiations

• Tailor Your Style

• Apply Effective Techniques

Getting Started with Spreadsheet Modeling and

Business Analytics

• Familiarize Yourself with Business Analytics

• Prepare Your Data for Analysis

• Perform Text Management and Analytics

Goal Setting in Public Sector Organizations

• Set Goals for Your Organization

• Measure and Monitor Performance

• Overcome Challenges to Goals-Based Leadership

Harvesting Spreadsheet Data

• Introduction to Big Data

How to Identify, Measure, and Incorporate Risk

and Return Into Capital Budgeting Decisions

• The Risk-Return Relationship

• Factoring Risk into Capital-Budgeting Decisions

• The Capital Asset Pricing Model

• Examining the Weighted Average Cost of Capital

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10

Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m

Identifying and Evaluating Risk

• Quantifying Risk

• Managing Risk

Identifying and Managing Emotions

• Identify Microexpressions of Emotions

• Why Should You Manage Emotions?

• Understand Your Emotional Profile

• Manage Your Emotional Reactions

• Recover from Repeated Negative Events

Implementing an Integrated Digital Marketing Plan

• Creating an Integrated Digital Marketing Plan

• Allocating Resources and Measuring Success

• Preparing for a Successful Implementation

• Adjusting Your Approach for Maximum Reach

Implementing Innovation

• Identifying Stakeholders to Develop an

Organizational Plan

• Enable Innovation with Processes and Pathways

• Develop Policies that Support Innovation

• Develop and Leverage Infrastructure and

Resources

Implementing the Quality Function

Deployment Method

• Relate System Performance to Design

• Define and Refine Design Targets

Improving Engagement

• Define Engagement

• Examine the Drivers of Engagement

• Assess Your Organization Or Work Group

Inferential Statistics

• Estimating Population Parameters

• Identifying a Framework for Hypothesis Testing

• Testing for Averages Using P-values

Influence and Motivation for Engineering Leaders

• Getting Clear on What You Want and Why

• Choosing an Effective Influence Approach

• Creating and Delivering Persuasive Messaging

• Shaping Environmental and Situational Factors

Influence and Motivation for Technology Leaders

• Getting Clear on What You Want and Why

• Choosing an Effective Influence Approach

• Creating and Delivering Persuasive Messaging

• Shaping Environmental and Situational Factors

Innovation Tools

• Explore the Innovation Tools Spectrum

• Identify Tools for Your Innovation Strategy

Integrative Negotiation

• Separating Positions From Interests

Interpersonal Communication Skills

• Exploring and Developing Confidence

• Exhibiting and Developing Presence

• Using Social and Emotional Intelligence

• Displaying and Planning Mindful Communication

Interpreting the Behavior of Others

• Understanding Behavior in Limited Interactions

• Understanding Behavior in Extended Interactions

Introduction to Negotiation

• How to Split the Pie

• How to Grow the Pie

• Balance Cooperation and Competition

Launching Virtual Team Projects

• Creating a Shared Vision and Defining Roles and

Responsibilities

• Building and Sustaining Trust, Motivation and

Engagement

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11

Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m

Leadership Skills and Traits in Public Sector

Organizations

• Assess Leadership Traits

• Evaluate Your Organization and Your Leadership

Readiness

Leading Across Cultures

• Explore Culture’s Impact on the Way We Think

• Refine Your Thoughts on Leadership Using

Culture

• Develop Skills to Lead Cross-Cultural Teams

• Explore Culture’s Impact on our Relationships

with Others

Leading Challenging Conversations

• Identify and Prepare for a Challenging

Conversation

• Have a Challenging Conversation

• Determine Appropriate Next Steps After the

Conversation

Leading Collaborative Teams

• Diagnosing Your Team

• Managing Your Team

• Growing Your Team

• Letting Go of Your Team

Leading for Creativity and Innovation

• Exploring Innovation

• Managing Innovative Teams

• Generating New Ideas

Leading in a VUCA World

• Identify and Reduce the Impacts of VUCA on Your

Organization

• Match Your Strengths/Weaknesses with Key

Leadership Skills for a VUCA World

• Build a Plan to Improve Your Vision, Courage, and

Character Skills and Lead More Effectively

Leading in Public Sector Organizations

• Build an Effective Team

• Lead Teams Successfully

• Manage Conflict on Your Team

Leading Organizational Change

• Consider What It Means to Be a “Change Agent”

• Develop Your Agenda for Change

Leading Project Teams

• Assess Three Key Leadership Styles

• Assess Motivational and Participative Leadership

Styles

Leading Strategic Change Initiatives

• Strategically Approaching Change

• Developing a Plan for Change

Leading with Credibility

• Establish a Credibility Baseline

• Optimize Follow-through

• Enact Espoused Values

• Foster a Credibility Culture

Leverage Emotional Intelligence for Project

Results

• Identify Emotions Affecting Project Leadership

• Analyze and Choose Emotions to Yield Better

Results

Make a Convincing Case for Your Solution

• Summarize Your Analysis of the Problem

• Use Evidence to Prove Your Analysis and Prepare

to Defend Your Proposal

Making Capital Investment Decisions

• Introduction to Capital Budgeting Rules

• Net Present Value

• Internal Rate of Return

• Payback Period

• Profitability Index and Equivalent Annual Cost

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12

Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m

Making Predictions and Forecasts with Data

• Complete a Loan Analysis and Inform with

Analytics

• Make Predictions with Data Tables and

Simulations

Making Predictions Using Statistical Probability

• Determining Expected Value

• Understanding the Normal Curve

Managing Conflict on Project Teams

• When to Avoid

• When to Meet in the Middle

• When to Force a Solution

Managing Service Demand through Pricing and

Distribution Strategies

• Estimating Market Demand for a Service

Business

• Applying a Strategic Approach to Pricing

• Identifying Pricing Methods and Tactics

• Selecting Distribution Channels

• Reducing Channel Conflict

Managing Team Performance

• Establishing Performance Standards

• Individual and Team Performance

• Managing for Performance

• Addressing Performance Barriers

Managing Time and Priorities

• Aligning Time to Priorities

• Auditing Priorities to Assess Fit

• Audit Actions to Assess Time

• Evaluation for Performance Improvement

• Strategic Work Distribution

Market Response Modeling

• Conceptual Views of Market Response Models

• Steps in Building a Market Response Model

Mastering the Essentials of Influence

• Changing Your Beliefs

• Changing Your Behaviors

Mastering the Time Value of Money

• Build Your TVM Toolbox

• Perpetuities

• Annuities

• Future Values

Measuring and Improving Efficiency

• The Budget as a Baseline for Efficiency

Measuring Customer Preferences

• Exploring Conjoint Analysis

• Collecting Conjoint Data

• Simulating Business Decisions

Monitoring and Controlling Projects

• Exceed Standard Practices

• Manage Scope and Effort

• Use Monitoring Strategies

Motivating People for High Performance

• Resolving a Suspected Motivation Problem

• Using the Drivers of Motivation

Motivating Public Sector Employees

• Assess the Motivations of Public Sector

Employees

• Apply Motivational Tools Effectively

• Motivate Employees With Your Behavior

Multivariable Comparisons

• Comparing Two Population Means

• Comparing More than Two Population Means

• Testing for Proportions—Qualitative Data

• Testing Two Qualitative Variables

Navigating Labor Relations

• Managing Workplace Conflict

• Negotiating Effectively

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13

Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m

Navigating Power Relationships

• Power Situations

• Networks

• Responsible Use of Power

Negotiation Skills

• Elements of Negotiation

• Preparing for the Negotiation

• Defining the Negotiation Interaction

Optimizing Digital Advertising with Analytics

• Digital Advertising Trends and How They Are

Changing

• Managing Sponsored Search Advertising

• Measuring Advertising Success

• Attributing Sales Outcomes and Using

Randomized Controlled Trials

Organizing the Project and Its Components

• Identify the Project Scope and Complexity

• Create the Project Network

• Identify Sources of Uncertainty

Photography Fundamentals

• What Makes a Good Photograph

• Organize and Share Your Photos

• Analyze Photographs

Planning and Delivering Effective Presentations

• Taking Command of Your Delivery

• Evaluating Your Audience and Its Needs

• Formulating Your Message

Planning and Managing Resources

• Flex Schedules and Resources to Your Advantage

• Use Critical Project Management Tools

• Manage Scope, Creep, and the Unknown

Power and Gender Dynamics

• Assess Your Organization in Terms of Power and

Gender Dynamics

• Assess Yourself as a Leader in Terms of Power

and Gender Dynamics

• Create an Action Plan to Enhance Your Status and

Power

Practical Applications of Statistics

• Exploring the Role of Statistics in Quality Control

• Introducing Strategic Decision Making

• Introducing Multivariate Analysis

Predicting and Managing Customers’

Lifetime Value

• Customer Relationship Management

• Customer Lifetime Value

Preparing for Digital Transformation

• Map the Builder Process

• Locate Gaps in Your Builder Process

• Assess Readiness for Digital Transformation

Preparing for the Future

• Develop an Assessment Plan

• Address a Specific Challenge

• Build a Plan to Sustain Momentum

• Apply the REST Model in Your Daily Life

Presenting Quantitative Data

• Exploring Foundational Concepts in Statistics

• Describing One Qualitative Variable

• Visualizing One Quantitative Variable

Pricing Strategy

• Determine What Your Customer Is Willing to Pay

• Consider Behavioral Factors Affecting WTP

• Consider Other Pricing Strategies

Public Sector Leadership Strategies

• Apply the Situational Model of Leadership

• Explore the Contingency Leadership Model

• Assess the Path-Goal Model of Leadership

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14

Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m

Quality and Service Excellence

• Defining Quality

• Fostering Customer Focus

• Supporting Employee Focus

• Promoting Process Focus

• Analyzing Outcomes and Thinking Strategically

Rapid Ideation

• Up-level the State of Digitization

• Shift When Business Activities Occur

• Create New Marketplaces

Services Marketing Planning and Management

• Assessing the Role of Marketing in Your

Organization

• Determining How Your Organization Uses the

Service Marketing Process

• Explaining How Your Organization Succeeds in

the Marketplace

• Assessing How Your Organization Counters the

Dimensions of Services

• Focusing on the Customer’s Experience

Setting Internal and External Conditions

for Success

• Determine Your Most Important Internal Priorities

• Determine Your Most Important External

Priorities

• Create a Plan to Prepare for What You Cannot

Control

Solve Problems Using Evidence and

Critical Thinking

• Assess the Context of the Problem

• Bridge the Gap

• Determine Root Causes

Statistical Forecasting

• Introducing Time Series

• Forecasting No-Trend (Stationary) Data

• Forecasting Linear Data

• Forecasting Seasonal Data

Strategic Decision Making

• Assess Your Decision

• Account for Biases

• Gather and Weigh Information

• Follow-Through

Strengths-Based Engineering Leadership

• Manage Your Inner Critic

Strengths-Based Technology Leadership

• Manage Your Inner Critic

Structuring Business Agreements for Success

• The Fundamentals of Contracts

• Introduction to Transactional Agreements

• Working with Representations and Warranties

• Working with Covenants

• Working with Post-Closing Price Adjustments

The Network Effect

• Evaluate Your Network

• Identify Barriers to Building a Network

• Identify and Attract Potential Sponsors and

Protégés

The Process, the Players, and Strategic

Considerations of Raising Capital

• Financing Choices and the Debt-Irrelevance

Proposition

• Factoring Taxes into the Financing Decision

• Financial Distress Costs

• Factoring Transaction Costs into the Financing

Decision

The Psychology of Getting Things Done

• Know Where You’re Going

• Align Your Network

• Make Starting Effortless

• Managing Your Beliefs and Decisions

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15

Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m

Total Rewards Compensation

• The Total Rewards Framework

• The Point Method

• Total Rewards and Employee Preferences

• Rewards and Risks

• Short-term and Long-term Incentives

Turning Groups into Teams

• Distinguish Between Groups and Teams

• Analyze a Team’s Stage of Performance

• Identify Possible Gaps

Understanding Financial Statements

• Reading the Income Statement

• Reading the Balance Sheet

• Reading the Cash Flow Statement

Understanding the Digital Marketing Landscape

and the Customer Funnel

• A Tour of the Digital Marketing Landscape

• Using Frameworks to Identify Objectives and

Strategies

• The Customer Funnel and the Customer Journey

• Evaluating Success and Preparing for Change

Using Data for Positioning Brands

• Positioning

• Perceptual Maps

Using Earned Value Management for Project

Managers

• Implement Project Controls through Meetings

• Calculate Planned Cost, Actual Cost, and Earned

Value

• Forecast Project Cost

Using Prescriptive Analytics in Excel

• Prescriptive Modeling Using Solver

• Reporting and Managing Solver for Prescriptive

Modeling

Using Ratio Analysis to Evaluate Financial

Performance

• Asset Management Ratios

• Solvency and Capital Structure Ratios

• Profitability Ratios and DuPont Analysis

• Cash Conversion Cycle

• Fixed Asset Ratios

Using the Four Simple Rules of Systems Thinking

• Make Distinctions

• Organize Part-Whole Systems

• Identify Relationships

• Explore Perspectives

Value-Based Engineering Leadership

• Manage Your Inner Critic

• Checking Value Alignment

• Applying Personal Values to Leadership

• Creating a Values Roadmap

Value-Based Technology Leadership

• Discovering Values

• Checking Value Alignment

• Applying Personal Values to Leadership

• Creating a Values Roadmap

Virtual Communication, Constructive Conflict,

and Collaboration

• Assess Your Team

• Overcome Threats to Communication

• Using Negotiation Techniques to Manage Conflict

Visualizing and Communicating Insights in Excel

• Use Pivot Tables to Communicate Data Clearly

and Accurately

• Visualizing with Charts and Graphs

Visualizing and Modeling Complex Problems

• Visualizing the Information and Structure of Your

Thinking

• Increase the Efficiency of Your Thinking

• Build and Analyze Visual Maps

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16

Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m

Discovering Sales Growth Opportunities

• Segment Your Customers to Focus Your Search

• Find Pockets of Growth in Your Market

• Identify Your Top Opportunities

• Manage Your Sales Funnel

Getting the Most From Your Sales Efforts

• Prioritize Your Accounts

• Align Your Efforts Against Your Highest Value

Opportunities

• Maximize Your Time Spent Selling

Managing Sales Performance for Growth

• Establish Clear Sales Metrics, Accountabilities,

and Targets

• Track and Manage Sales Performance

• Coach to the Sales Metrics

Sales Negotiation to Maximize Value

• Conduct an Effective Sales Call

• Drive Value Beyond Price

• Negotiate to Maximize Value

Winning with Your Key Accounts

• Assess Your Key Accounts

• Tailor Your Value Proposition to Specific

Customers

• Drive Growth through Account Planning

SALES GROWTH LIBRARY

Women in Leadership, Giving and Receiving

Feedback

• Plan to Give Feedback that Matters

• Find the Sweet Spot of Effective Feedback

• Address Problems in Feedback

Women in Leadership, Navigating the Double Bind

• Explore Your Myers-Briggs Type

• Examine the Gender Dimension

• Handle Conflict

Women in Leadership, Negotiation Skills

• Outmaneuver Common Negotiation Traps

• Use a Negotiation Style that Fits You

• Practice Proven Negotiation Techniques

Women in Leadership, Outsmart the Work-Life

Balance

• Take Personal Inventory

• Make the Most of Flexible Options

• Perform a Systems Check

Women in Leadership, Using Emotional

Intelligence to Drive Results

• Examine Emotional Intelligence

• Develop the Self-Related Competencies

• Develop the Social-Related Competencies

Working with Legal Professionals

• Establishing an Attorney Relationship

• Collaborating on Litigation Matters

• Working with Lawyers on Transactions

• Working with In-House Counsel

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17

Q u e s t i o n s ? E m a i l :c o r p o r a t e p r o g r a m s @ e c o r n e l l . c o m

Service Excellence

• The Service Experience Cycle

• The PERC Toolkit

• Contextual Sensitivity

• Anticipating Needs

• Communication

• Listen, Observe, Ask

• Conflict Resolution

• Service Recovery

• Service Excellence for Senior Living

SERVICE EXCELLENCE LIBRARY

2.3.2020