OMLOGIC2013 – A NEW BEGINNING

OUR MISSION – To be a change agent by empowering the conversations of India on the web

OUR MISSION – To be a change agent by empowering the conversations of India on the web

OUR VISION – To be the most respected digital marketing company in India

OUR VALUES

• Passion - We believe that passion for the industry, the company, and every client or member drives us to be the best we can be. Without passion, we are merely employees. With it, we are the change agents we aspire to be. This passion is at the fore-front of everything we do, and governs all other values we share as an organization. Happiness, Empathy, Excellence, Trust – all emerges out of our Passion. Beyond everything is our passion to innovate.

• Happiness / Joy - Our work brings us joy and enhances our creativity. We care for each other, support each other and find fulfillment in the work we do and the positive results we generate.

OUR VALUES

• Empathy - We believe in walking a mile in each others' shoes, in taking time to see issues from others' points of view, to respect perspectives and decisions, even when they do not match our own.

• Excellence - We commit ourselves to continuously strive for improvement and excellence. We celebrate each others' accomplishments. Taking responsibility for our work is assumed beyond reasoning, excellence for us is responsibility for our team’s work.

• Trust - We will engender trust by doing what we promise to the best of our ability at all times.

DO WE HAVE A REVENUE ISSUE?

• There is a dip, but we are in a great financial status…

• Dip = Not mtg our set targets

Strong 60+ leads pipeline. Strongest since mid-2012

ARE WE CHANGING OFFICE?

• Yes, in 2013… Based on recent construction, we have space to accommodate 7 more hires.

ARE WE HIRING?

• Yes, in Technology & Design.• SMRE’s will be hired in a couple of months

WHERE ARE WE AS A COMPANY

• We have done wonderful for ourselves in the last 3 years• Leading social media agency – Largest agency in NCR• Social media apps / videos / campaigns• Public perception management

• Revenue dip at this time, but clear direction

• TIME TO MOVE TO THE NEXT LEVEL• Office• Infrastructure• Skills / Expertise (Lets talk more about it)

ABOVE ALL, PASSION FOR THE BUSINESS

OMLOGIC IN 2013

• OMLogic has a clear 2013 vision • 100% YTY revenue increase• Mad on Ads• Public perception• Products

• Next phase of hiring• Design• Technology

• We will remain a flat organization• Everyone will need to report• QA needs to become a way of life• Innovate and think of client success

NEXT PHASE OF OMLOGIC – ARE YOU IN IT?

• PRODUCTS: We will start focusing on products along with being a services company. This will mean we will invest in making social portals and platforms as well as productize our social media offerings.• Mad On Ads• Template for Facebook management (productize)• Application suite (on-demand usage based)• Reporting / measurement

• METRICS DRIVEN: We will become a measurement driven company. Everyone will need to report and everything will be measurable. This will be implemented across all teams and accounts

NEXT PHASE OF OMLOGIC – ARE YOU IN IT?

• DEVELOP BEST PRACTICES: Productization and metrics will be used to develop best practices. Please note measurement is not about what happened. Measurement is what did you learn from what happened. This can be one of the most fun things to do in social media if done right.

• RESEARCH: We will formalize the research process in the company. Everyone will need to invest time and energy in research and it will be reported.

• FUN @ OMLOGIC: We will move fun@OML from being fun while @ OML to fun while working @ OML.. It would be about time spent in innovation and creating awesomeness for our clients. :)

EMPLOYEE OF THE MONTH – NOMINEES

• Shelly Mittal – RosettaBooks retention, OML video

• Nimit Kathuria – Getting himself & BD on-track

• Ruchi Jayaswal – All finance, admin, HR on track

• Ankit Malik – Leading the OML video

OMLOGIC GROWTH PATH

• We are formalizing the growth path for all areas• Some rebranding will be done for existing employees

OMLOGIC GROWTH PATH

Social Media Research Executive [SMRE]

Social Media Analyst

Campaign LeadCampaign Co-ordinator

Social Media Team LeadClient Servicing

Social Media ManagerAccount Manager

Account Director

Platform Expert

Social Media Expert

Social Media Head

Social Media – Research & Content

Social Media / Content Analyst

Senior copywriter / Senior content analyst

Social Media Content Lead

Assistant Creative Director

Process Head

Delivery Head

OMLOGIC GROWTH PATH

Junior Designer

Designer

Junior Developer

Developer

Senior Designer

Design Lead

Senior Developer

Project Manager - Technology

Associate Creative Director

Creative Director

Technology Head

Chief Technology Officer

Junior SEO

SEO

SEO Team Lead

Search Manager

Search Head

Delivery Head

FORUMS/BLOG PARTICIPATION

THANKS