Omega Case

7/27/2019 Omega Case

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1 | OMEGA The Student Consulting Wing of TAPMI

INDIAN RED CROSS SOCIETY UDUPI DISTRICT BRANCH

The Red Cross Society deals with providing disaster relief, emergency assistance,

medical services and education to raise awareness regarding health related issues

throughout the world. The Indian Red Cross society was formed during the first world

war in 1917. It was a time when India had no organization for relief services to theaffected soldiers except for a branch of the St. Johns ambulance association and a joint

committee of British Red Cross. A bill to constitute the Indian Red Cross Society,

Independent of the British Red Cross, was introduced in the Indian Legislative Council

on March 3, 1920 by Sir Claude Hill, member of the Viceroy's Executive Council and

Chairman of the Joint War Committee in India. The Bill was passed on March 17, 1920

and became Act XV of 1920 with the assent of the Governor General on the March 20,

1920. Currently, the society has over 700 branches all over India.

The organization works on its 7 core principles which are:

Humanity

Impartiality

Neutrality

Independence

Voluntary service

Unity

Universality

The UDUPI district branch of the Red Cross society is located in Ajjarkad, Udupi

Karnataka near the educational town of Manipal. The UDUPI branch of the Indian RedCross Society is one amongst the 700+ branches in India. It has 12 patron members, 4

vice patron members and 1161 life members as on 31st

march 2011. The Branch has

been awarded the best district award in the state of Karnataka for 2 consecutive years

i.e 2009-10 2010-11 in recognition of work done in the region.

During the year 2010-11, the district branch has conducted 72 blood donation camps in

which 3603 units of blood were collected. Through the year, 6 health check-up camps

were organized in which 1906 beneficiaries were benefited. Apart from this, the branch

has been involved in other activities like flood relief operations, distribution of food,

wheel chairs, artificial limbs, hearing aid and first aid training programs. The districtbranch has to spend about Rs. 1 lakh per month to carry out these activities.

Apart from this, the branch has an ambulance and mechanized boats for emergency

and rescue operations.

SOURCES OF FUNDS


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The major sources of funds are donations from citizens, membership to the Red Cross

Society and sale of first aid kit.

Donations: The donations made towards Indian red cross society form a good part of

the funds raised. Any donation made towards the Red Cross is exempted from income

tax. The donation from local bodies for the year 2010-11 was Rs 85,400.The challengewith the organization is to improve awareness amongst the masses and increase the

amount of donation that is received.

Membership: The membership to the Red Cross Society is at different levels. The

members are classified as Patron and Life members. The amount charged from patron

members is Rs 20000 and the amount charged for membership from life member is Rs

550. Another group of members called as vice patron members have a membership fee

of Rs 10000. The organization raised Rs 1,98,550 from life members and Rs 1,30,000

from Patron members in the year 2010-11. Considering the benefit of being a member

of the Red Cross Society, they plan to involve interested volunteers especially fromamongst the students from the nearby schools and colleges.

First Aid Safety Kit: The Udupi branch of the Red Cross society teamed with another

NGO which serves HIV + patients and started manufacturing First aid kits. This helped

Red Cross in raising funds for itself and at the same time it gave an employment

opportunity to the HIV + victims. The first aid kits come in 2 packages:

Red outer Body(Supplied to industries)

Green outer body(Supplied to Police for Naxal operations)

The kit contains 52 items and the selling price of the kit is Rs 750.The demand of the

first aid kit is very erratic and currently the production of the kit has been stopped.

The organization intends to target Households, Auto Rickshaw drivers, Bus Drivers for

selling the first aid kit. Taking into consideration the growing demand from these

segments, they plan to produce a kit at a price of Rs 250.

Other Sources

Occasionally, they organize fund raiser events like the annual festival on the eve of the

Red Cross Day. An entry fee of Rs. 10 per person is changed and collected as donationtowards Red Cross activities held throughout the year.

The mechanized rescue boats remains non-operational during the non-rainy seasons

(winter). They plan to use it for generating revenue during this period. The mechanized

boat has a capacity of 20 persons and a fiber boat of capacity 6 persons. These can be

employed for ferrying tourists across the river or the sea at Maravanthe, Kapu and other

tourist places nearby.


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Expansion Plans

The organization has sent a proposal to the Government of India to start a DDRC

(District Disability and Rehabilitation centre at Vasundaranagar near Kallianpur, Udupi.

Once sanctioned, they would require Rs. 50,00,000 for the project. They have plans to

construct another floor in the existing building to add extra capacity. The organization isalso considering a trauma centre in the highways to provide immediate assistance to

victims of road accidents.

The Road Ahead:

The Udupi branch of the Indian Red Cross Society has expansion plans to render better

services to the society. However, they are in need of more funds from the existing or

new sources. While there is a need to increase the membership to Red Cross and

donation to development funds, they also need to find alternative ways of gathering

funds.

The branch also requires proper planning to direct its efforts in the proper direction to

increase the awareness and use of first aid, diagnosis and treatment of diseases and

ailments. The success of the Red Cross Society, Udupi depends on how effectively they

market their existing products and find new ways to raise funds.

***

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