OLYMPIQUE DE MARSEILLESPONSORSHIP PROPOSAL

OM CHAMPION PROJECT

OLYMPIQUE DE MARSEILLE

The team will fight each year to win the Ligue 1

Fans will have the best experience

OM belongs to Marseille

A strong organization

DEVELOPMENT OF THE CLUB

• Expand its brand abroad

• Digital development

• Creation of a “Fan club”

• Fan experience

PARTNERSHIP STRATEGIC PLAN – Short-term (2017-2018)

OLYMPIQUE DE MARSEILLE

• Remain with today’s sponsors for one more seasonNot enough time until November 15th

• Intersport (6M€) or move up ½ official partners to main sponsorsEx: Winamax and Mutuelles du Soleil for 3M€ each one

• IntersportOne of the most important sports retailers in France and in the worldInternational reputation in the shirt

PARTNERSHIP STRATEGIC PLAN – Short-term (2017-2018)

OLYMPIQUE DE MARSEILLE

• Intersport gains value in their competition with DecathlonOM : 15M French fansDecathlon is forced to sell OM shirts with the Intersport logo in their shops à OM jersey’s = one of the most sold per year

• Intersport’s main objective : developing their e-commerceOM has to propose digital activations to help their main sponsors to develop in this field

PARTNERSHIP STRATEGIC PLAN – Medium-term (2018-2019)

OLYMPIQUE DE MARSEILLE

• 1 year after McCourt’s take overMore power to negotiate a new sponsor for a higher amount of money

• Look for international sponsor with global reputation

• 3 types of sponsoring packages (Prices raise?)Offical supplier: Between 300,000€ - 800,000€Official partner: Starting from 800,000€Main sponsor: More than 3,000,000€

PARTNERSHIP STRATEGIC PLAN

OLYMPIQUE DE MARSEILLE

2 potential main sponsors : PANASONIC and LIDL

PANASONIC

OLYMPIQUE DE MARSEILLE

PANASONIC IN SPORT

• High ranking sponsor of the Olympic Games since 1988

• Founder and owner of GambaOsaka F.C.

• Have been shirt sponsors of Nottingham Forest, Arsenal and Olympique de Marseille

WHAT OM CAN BRING TO PANASONIC ?

Visibility on the French market

Visibility on the Global market

Potential domestic advantages

OM: synonymous of success

Passionate fan base

WHAT PANASONIC CAN BRING TO OM ?

Audio/TV/Video equipment

High Quality products linked with future OM projects

Exquisite international image

An opportunity to reach a new market = ASIA

OM AND PANASONIC VALUES

“Anything worth doing is worth 100%” – Konosuke Matsushita (1894-1989)

Passionate

The best in their domains

Team spirit

Visionary

SOCIAL MEDIA ACTIVATIONS

• Social Media : MONETIZATIONNot just a communication tool

• Monetize content through sponsoringEx: Olympien du mois

• “Player of the month”Best player of the team, best performance during the monthValues: Effort, team work, success, efficiency, trust, excellence, etc.àLink to Panasonic

• Vote through OM.netDraw between supporters to give the prize to the player during next game in Marseille

• Sponsoring videos with logo1,189,317 video views per week in Facebook (247,500 views in Twitter)CPC publicity cost (0,1€ per click) = 106 668€

STADIUM ACTIVATIONS

• Stade VélodromeImpressive stadium but with a lack of services and technology

• ObjectiveOffer fan experience and fill stadium 1 hour before the game

• Future development made by OrangeStill not enough to offer a high fan experienceLights and sound system have to be improved

STADIUM ACTIVATIONS

• Use Panasonic’s know-how and technology to develop stadiumPanasonic’s objective: Prove to the world they have the best and more innovative technology 70,000 capacity stadium to show-off

• Investment to reduce rent cost

THE PANASONIC SHOW

• Intro show before kick-off: lights and musicEx: Juventus Stadium

• Activation : Fan of the gameSponsored by Panasonic or Orange

THE OLYMPIQUE DE MARSEILLE ACADEMY

• Summer camp à Experience & Quality: HIGH LEVEL PERFORMANCE- French coaches from the club- Use Gamba Osaka infrastructure à Cost = 0 for Panasonic- Exclusivity of OM’s experience in Japan for Panasonic- During children’s holidays- Paid experience

• Exclusivity for OM over the Gamba Osaka players during drafts

• Panasonic in charge of the infrastructure to welcome the players

• OM in charge of the training and of the well being of the camp

• Administrative tasks will be shared

SPONSORSHIP REVIVAL

BRINGING BACK THE GLORY DAYS

RECONNECT WITH THE FANS

COLLECTOR JERSEY = BACK TO THE FUTURE

• 1990 to 1992: Panasonic was the official sponsor of OM- 2 titles of Ligue 1- 1 Champions League final- Golden generation of Olympique de Marseille

• Back in collaboration à Back to the top

• New collector jersey à Vintage jersey using 92’ season design

• More than 300,000 jersey sold/year

• Presence in the biggest European sport retailers à gain in visibility for Panasonic

VINTAGE JERSEY

Old design with adjustment

Under OM logo: “Since 120 years” written in gold

Top of the back “1899-2019”

Panasonic still on the chest

LAUNCHING OF THE COLLECTOR JERSEY

• LaunchDuring the 1st home game of 2019-2020 Season

• Presence of the former players from 92’

• Consider as the THIRD:- For European Cup- Coupe de la Ligue- Available away game

THANK YOU FOR YOUR ATTENTION !

Baptise Arjeau – Juliette Berger - Antoine Boëlle – Killian Collins - Anne Martinez – Victoire Muret – Alex Requena

L’OLYMPIQUE DE MARSEILLE