Olympic Highlights Report

7/28/2019 Olympic Highlights Report

1/5

Host National News Agency or

the London 2012 Olympic Games

As host news agency or the London 2012 Olympic Games, Press Association was at the heart othe greatest games ever, covering every story, every medallist, every result through our world

class reporters, photographers and video journalists located at every venue, or every event.

Some o the biggest international media organisations, ederations, sponsors and agencies

brought a worldwide audience close to the Games through Press Associations words, pictures,

video, and data - reaching over 40 countries, and in 26 languages. With a diverse and rich base

o clients and partners, Press Association was required to deliver an unrivalled suite o content

and products ast and accurately across multiple platorms - broadcast, online, mobile and print.

Press Association worked with over 60 major clients and partners to meet their Olympics

requirements including:

Press Association - helping deliver the

greatest games ever to a global audience


2/5

Tel: +852 3975 1161/1164

Email: [email protected]

www.pressassociation.com/olympics

Contact us to discuss

your requirements:

Press Associations Olympics API also powered bespoke

services or unique platorms, such as the content

delivered to BT Towers inoband screens. Pre and in-

games, key moments ocussed around athletes and Team

GB news and results were displayed or all o London to see.

T: +44 (0)207 963 7888E: [email protected]

W: pressassociation.com/sport

PAs Olympic highlights

Data & widgets

Millions o people around the world ollowed the Games thanks to our unrivalled, rich data

services and hosted widgets. Translated into 26 languages and delivered to more than 40

countries across the globe meant handling 144,000,000 user transactions in peak hours, and

a daily average o 2,160,000,000 queries against our services across web and mobile.

Our dynamic o-the-shel Olympic widgets delivered the results as they happened, at times

between 1-5 minutes aster than major broadcast websites. Widget clients included MSN,

MailOnline and NRK.

With London 2012 being the equivalent o 26 World Championships combined, covering the

Games was a round-the-clock operation or PA n in order to meet our customers needs.


3/5

Tel: +852 3975 1161/1164




your requirements:

Live Blog

Our 24/7 live blog provided the opportunity to engage with audiences in real-time, and

received over 5,600 posts during the Games. Olympic stories unolded through words, images,

video, tweets, graphics and social media content, delivered in a single content stream. Key

clients included MSN and Team GB.

Editorial coverage

Our unique editorial content also powered some o the worlds biggest web and mobile sites

during the Olympics. MSNs Olympic hub - launched 6 months prior to the Games - eatured

an Olympic timeline populated by PAs words and images, as well as standard and bespoke

editorial eatures, venue and sport guides - all written by PA and translated into 26 languages.

The news section o the ofcial London 2012 website (www.london2012.com) also eatured

PAs ull breadth o international coverage providing updates to millions o users every day. A

team o PA editors were based at the Olympic Park managing LOCOGs web content.

T: +44 (0)207 963 7888

E: [email protected]




4/5

Tel: +852 3975 1161/1164




your requirements:

Further examples o Press Associations diversity o Olympic content and product suites are

illustrated below:

ESPN - Olympic widgets BP - Olympic editorial

eatures

Virgin Media - underground

Olympic live blog service

MailOnline - Olympic graphics Sky Sports - API driven data products



Press Association Olympics coverage in numbers:

Olympic stories (news and sport) - 3,953 Olympic wire pictures - 8,863

Digital headline package updates - 1,821

Updates to Team GB website - 1,493

News updates to BT Tower - 1,087



5/5

Tel: +852 3975 1161/1164




your requirements:

PA Sport deliver on time and

to a gold medal standard.

Editor, Carlton Books

The screen wrapped around the top o the BT Tower the biggest

o its kind in Europe has become a amiliar sight or Londoners.

During the Games, we celebrated every Team GB victory; reportedkey moments rom the Games and ashed up the publics

messages o support rom social media channels. This wouldnt

have been possible without the Press Associations expertise.

Group Marketing & Brand - London 2012, BT

We are now looking orward to building on our Olympics success with the Paralympics,

the new ootball season and pillar sporting events including the World Cup 2014 and

Conederations Cup, continuing to work with UK and international clients across

multiple platorms, and delivering to a global audience once again.

The Ofcial London 2012

Book by PA

Powering BT Tower with Press Associations Olympic API

The Opening and Closing Ceremony live blogs rom the PressAssociation allowed our key regional titles to have live rolling

coverage o two set piece events during the Olympic Games. The

updates, photos and inormation posted on the blog was useul

or our audience and allowed us to oer something compelling

on the frst and fnal days o the Olympics....A quality and useul

addition to our coverage.

Digital Development Editor, Trinity Mirror Regionals



Client testimonials

Beyond the Games...

Documents

Olympic Highlights Report