Victory Never Smelled So Good In August 2009, Procter & Gamble and the NFL announced a multi-year sponsorship whereby select P&G brands were designated as “Official Locker Room Products of the NFL.”

As the “Official Deodorant and Body Wash of the NFL,” Old Spice is supplying all 32 team locker rooms with a variety of products to help players smell and look great on and off the field.

To celebrate the partnership, Old Spice is launching a Red Zone NFL Limited Edition packaged line of products featuring special football-themed graphics and the NFL shield announcing its official sponsor status.

By combining a multi-level defense system and controlled release technology to help stop odor and wetness, Old Spice Red Zone is tough enough for the toughest of players, not to mention the millions of armchair quarterbacks across the nation.

Available starting in September 2009 – just as the official season kicks off – the Old Spice Red Zone NFL Limited Edition packaged line of products features deodorant, body wash and body spray in Swagger, Showtime, Pure Sport and After Hours scents.

Old Spice Football Heritage Partnering with the NFL makes sense for Old Spice. We’ve already worked with some of the NFL’s toughest players, including Chicago Bears linebacker Brian Urlacher – seen most recently in our popular Swagger scent commercial (fall 2008).

Old Spice also joined forces with Pro Football Hall of Fame Middle Linebacker Dick Butkus and the I Play Clean program in 2008, coming together to strengthen the future of sports by educating parents, coaches and athletes about the dangers of steroids and to take a stance by taking the I Play Clean Pledge.

Current and former NFL greats have already taken the I Play Clean Pledge, including Mike Ditka, Jason Taylor, Matt Hasselbeck, Jim Miller and Anthony Munoz. Want more information or to show your commitment and take the Pledge? Visit www.IPlayClean.org.

Since 2001, Old Spice has recognized top high school football players through its Old Spice Red Zone Player of the Year program, honoring those who dominate the game through leadership, commitment, determination and a winning attitude. For more information, visit www.OldSpiceRedZonePlayer.com.

For additional information or product, contact Jessica Johnston at (213) 996-3784 or jjohnston@painepr.com

Old Spice Teams Up with the NFL

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