Oklahoma Chiller Brand

Brand Standards GuideOklahoma Chiller CorporationMarch 15, 2013GuRuStuGroup.com628 E. 3rd Street Tulsa, Oklahoma 74120

918.582.1881 (office)918.582.1882 (fax)

Oklahoma Chiller is

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Vision StatementOklahoma Chiller will continue to grow exponentially in Oklahoma, as well as remain one of the dominant names in HVAC services.


Positioning Statement


Mission StatementThe mission of Oklahoma Chiller is to provide the highest quality Commercial and Industrial HVAC services


Core PurposeTo serve our customers while serving the Lord


Value Proposition Statement


Brand Components

Full colorBrand Components


Logo colors: preferred

There are three (3) logo versions: full color, black, and white. Use the 3-color positive logo whenever possible. Use the preferred CMYK posi-tive logo when only CMYK printing is available. These versions of the logo are provided as scalable vector artwork (EPS). EPS format allows high-quality print reproduction. EPS files can be scaled to any size without sacrificing image quality. Use these files in page layout and graph-ics programs for print projects. Additionally, EPS format files may also be used to create files in any of the other image formats at exactly the sizes required. Please note that the letters of the logo are transparent. They should reveal the background on which the logo is placed while maintaining legibility.

3-color (positive)Use this version for premium print applications. The 3-color (positive) logo consists of Black, PMS 115-8 C and PMS 48-8 C

1 colorBrand Components

Black (positive)Use this version for premium print applications. The 2-color (positive) logo consists of Black, PMS 115-8 C and PMS 48-8 C

White (positive)Use this version for premium print applications. The 2-color (positive) logo consists of Black, PMS 115-8 C and PMS 48-8 C

Brand Components

Use these logos when 2-color and CMYK logos cannot be used. They are designed to provide legibility for specific application types.These versions of the logo are provided as scalable vector artwork (EPS). EPS format allows high-quality print reproduction. EPS files can be scaled to any size without sacrificing image quality. Use these files in page layout and graphics programs for print projects. Additionally, EPS format files may also be used to create files in any of the other image formats at exactly the sizes required.


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SpaceBrand ComponentsLogo: space

Always surround the Oklahoma Chiller logo with the amount of clear space shown to ensure that the logo is easilyidentifiable as well as visible and legible wherever it appears. Clear space is the minimum “breathing room” maintained around our logo. It also defines the minimum distance between the logo and the edge of a printed piece. The clear space around our logo is equal to the height of the Oklahoma Chiller logo. Do not position any text, graphic elements, or other visual marks inside the recommended clear space.


ScalesBrand ComponentsLogo: scaling and minimum

EPS logo files may be scaled to any size necessary for the application, as long as the minimum size requirements are met. For most applica-tions, the logo will be sized at heights of less than 1".

Minimum size refers to the smallest allowable logo size. The logo is available in one size that can be scaled down to a minimum size of 0.5886" high for the preferred logo. The 1-color alternate logos can be scaled down to a minimum size of 0.4497" high. Always maintain the logo’s aspect ratio when scaling.

Preferred logo minimum size 1-color logo minimum size

0.4497 in 0.5886 in


BackgroundsBrand ComponentsLogo: on backgrounds

On backgroundsPlace the logo on backgrounds that provide good contrast and legibility to ensure that it is clearly recognizable.


Logo- DontsBrand ComponentsLogo don’ts

On backgroundsPlace the logo on backgrounds that provide good contrast and legibility to ensure that it is clearly recognizable.

DO NOT use the preferred logoon a dark background.

DO NOT crop the logo DO NOT use the logo in a holdingbox or other shape

DO NOT apply color or knock outthe letterforms inside the logo.

DO NOT rotate the logo. DO NOT lock up productidenti�ers or product descriptions

with the logo.

TulsaDO NOT remove the hexagone

wordmark from the typeDO NOT place the logo on a complicated

background or a background that reduces its legibility.

DO NOT change the logo’s color DO NOT change thelogo’s proportion.

DO NOT outline the logo.DO NOT add drop shadows orother e�ects to the logo.


OverviewBrand ComponentsLogo overview

Minimum size

Use the RGB version of the artwork on screen and in digital applications.

ScreenAlternate flat marks for print

Use the preferred 3-color version of the logo whenever possible

Use the preferred 3-color version of the logo when only CMYK printing is available.

Do not use color logos for reverse background printing.

Preferred3-color

The clear space around our logo is equal to the full height of the lozenge shape.

oc_rgb_ pos.png

identifier format

posrev

backgroudcolor

.eps vector file for print

.jpg RGB for screen

.png RGB for screen

color

blackwhitergb

3ccmyk1c

Clear SpaceFile nomenclature

Use the 1-color white version for all reverse background printing.

Use the RGB version of the artwork on screen and in digital applications.

Use the 1-color black version when the 1-color blue version cannot be used.

Preferred gradient marks for print

0.5886 in

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ColorBrand ComponentsOklahoma Chiller colors

The color palette is made up of the Oklahoma Chiller blue and supportive neutral colors (black, gray, and white). The secondary color palette consists of a complementary set of bright colors that convey boldness and optimism.

K#000000

R 0 G 0 B 0C 0% M 0% Y 0% K 0%

PMS P 48-8 C#ED202D

R 237 G 32 B 45C 0% M 99% Y 91% K 0%

PMS P 115-8 C#00ADEF

R 0 G 173 B 239C 100% M 0% Y 0% K 0%

ColorBrand ComponentsOklahoma Chiller colors

K#000000

R 0 G 0 B 0C 0% M 0% Y 0% K 0%

PMS P 48-8 C#ED202D

R 237 G 32 B 45C 0% M 99% Y 91% K 0%

PMS P 115-8 C#00ADEF

R 0 G 173 B 239C 100% M 0% Y 0% K 0%


ColorBrand ComponentsOklahoma Chiller color versions

The color palette is made up of the Oklahoma Chiller blue and supportive neutral colors (black, gray, and white).

White logo with white themeline

Black logo with black themeline

Preferred three-color logo with two-color themeline CMYK

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Oklahoma Chiller Brand