8/11/2019 ok -LG piit

1/80

A

PROJECT REPORT

ON

MARKETANALYSISOFLG CONSUMERDURABLES

& DEALERDEVELOPMENT

For

LG Electronic

S!"itte# B$

VIPUL

1

8/11/2019 ok -LG piit

2/80

Acknowledgement

It i% in#ee# o 're(t "o"ent to )le(%re to e*)re%% "$ %en%e% o )er on#

'r(tit#e & in#e!tne%% to (ll t+e )eo)le ,+o +(-e !een in%tr"ent(l in "(.in'

"$ t(nnin' ( ric+ e*)erience/ I 'ot t+e o))ortnit$ to #o ( c+(llen'in' )ro0ect in

LG ELECTRONIC PUNE 1INDIA2 T+e )ro0ect i% t+e i")ort(nt )(rt o or %t#$

(n# 'i-e% % ( re(l )r(ctic(l e*)o%re to t+e cor)or(te ,orl# (n# it i% (l"o%t

i")o%%i!le to #o t+e %("e ,it+ot t+e 'i#(nce o )eo)le% in (n# (ron# %/

S)eciic(ll$ t+e %""er tr(inin' o ro" 3n# o M($ to 3n# o Jl$ t+(t i%

'ener(ll$ ter"e# (% t+e )(rti(l lill"ent o or )') )ro'r(" +ol#% e*tre"e

i")ort(nce or or ,+ole c(reer/ Si"il(rl$ ,+ile #oin' t+e to)ic 4Market

Survey on LG consumer durables & dealer development (% ( %""er tr(inee I

too. "(n$ "$ )ro0ect% in +el)/

It 'i-e% "e i""en%e )le(%re to (c.no,le#'e LG

ELECTRO!CS !"!A Ltd/5 ,+ic+ +(% !een nice eno'+ to 'i-e "e ( c+(nce

to #o "$ %""er tr(inin' (n# )ro-i#in' "e ,on#erl %))ort t+ro'+ ot "$

tr(inin' )erio# (n# (ter,(r#/

I (" t+(n.l to MR# Sataya mo$enty market%ng manager uneor (llo,in'

"e to #o "$ re%e(rc+ in +i% oice !$ .no,in' "$ intere%t in #oin' re%e(rc+ on

LG con%"er #r(!le% (n# #e(ler #e-elo)"ent re%e(rc+/

2

8/11/2019 ok -LG piit

3/80

I (" 'r(tel or +i% e*ce)tion(l %))ort or "$ %t#$ t+ro'+ot

t+e%e ei'+t ,ee.%/ I +(-e le(rne# t+e "e(nin' o "(r.etin' (n# )roe%%ion(li%"

ro" t+i% 're(t )er%on(lit$/

! also t$ank to

I ,ol# li.e to t(.e t+i% o))ortnit$ to e*ten# "$ +e(rtelt 'r(tit#e to6

Mr#'#R S!G( )*ranc$ Manager+

Mr#Ro$an Ladd$a )Area sales manager+

Mr#Mandar "amle )Log%st%c $ead+

I (" (l%o 'r(tel to t+e A%"it( S(,(nt5 RSO5 S+o) "(n('er5 (n# t+e

Di%tri!tor I ,or.e# ,it+/ T+e entire e*)erience +(% !een -er$ encor('in' (n#

,ill cert(inl$ +el) "e %t(n# in 'oo# %te(# t+ro'+ot "$ C(reer in Ftre/

I (l%o t+(n.% to "$ )ro0ect 'i#e Mr# M#'# GA"(!or +i% 'i#(nce #rin'

"$ )ro0ect/ I (l%o t+(n. to "$ colle'e #irector Mr# "!,A'ARAor 'i-in'

"e c+(nce to 'et %c+ (n e*)erience (n# 'i-in' "e c+(nce to 'et (n in#%tri(le*)erience/

VIPUL

3

8/11/2019 ok -LG piit

4/80

"ECLARAT!O

I ,ill t(.e )le(%re in #ecl(rin' t+(t t+e )ro0ect ,or. t+(t i% n#ert(.en !$ "e i%

(n ori'in(l (n# (t+entic ,or. #one !$ "e/ T+i% )ro0ect i% !ein' %!"itte# I)(rti(l lill"ent or (,(r# o #e'ree o Po%t Gr(#(te Di)lo"( in

M(n('e"ent ro" !"!RA SC(COOL O- CAREER ST.".ES#

T+e content o t+i% re)ort i% !(%e# on t+e inor"(tion collecte# !$ "e #rin'

"$ tenre (t LG Electronic% Lt#/ (t PUNE or t,o "ont+% o tr(inin' ro" 3 n#

o M($ to 3n#Jl$ 3778

VIPUL

4

8/11/2019 ok -LG piit

5/80

E*ecti-e %""(r$

In#i(n Con%"er #r(!le% "(r.et %e# to !e #o"in(te# !$ e, #o"e%tic

)l($er% li.e 'o#re0 Volt(% (ll,$n (n# .(l-in(ter/ Bt )o%t li!er(li9(tion "c+orei'n co")(n$ +(-e entere# into In#i(n "(r.et #et+ronin' t+e In#i(n )l($er

(n# #o"in(tin' In#i(n "(r.et t+e "(0or c(te'orie% in t+e "(r.et CTV5

REFRIGRATOR5 AIR CONDTIONERS AND :AS;ING MAC;INE

In#i( !ein' t+e %econ# l(r'e%t 'ro,in' econo"$ ,it+ +'e con%"er

cl(%% +(% re%lte# in con%"er #r(!le% (% t+e (%te%t 'ro,in' in#%trie% in In#i(

LG5 SAMSUNG t+e t,o Kore(n co")(nie% +(% !een "(int(inin' t+e le(# in

t+e in#%trie% ,it+ LG !ein' le(#er in (l"o%t (ll t+e c(te'orie%/

T+e rr(l "(r.et i% 'ro,in' (%ter t+(n t+e r!(n "(r.et5 (lt+o'+ t+e

)enetr(tion le-el i% "c+ lo,er /T+e CTV %e'"ent i% e*)ecte# to t+e l(r'e%t

contri!tin' %e'"ent to t+e o-er(ll 'ro,t+ t+e in#%tr$/ T+e ri%in' inco"e

le-el% #o!le(n# (ron# R% 7 crore on re%e(rc+ (n# #e-elo)"ent5 !e%i#e% l(nc+in' ne,

)l(tor"% in inor"(tion tec+nolo'$ (n# rel(te# (re(%5

5

8/11/2019 ok -LG piit

6/80

LG% inno-(ti-e 3 c(")(i'n to )ro-i#e (lit$ (ter

8/11/2019 ok -LG piit

7/80

Scope o/ pro0ect

T+i% )ro0ect 'i-e% "e 're(t e*)o%re to t+e con%"er #r(!le "(r.et !ec(%e it

incl#e% )ro#ct .no,le#'e (n# t+e ile# 0o! in ,+ic+ I +(-e -i%ite# t+e %tore

co"e% n#er t+e re'ion o Pne/ Drin' t+i% )ro0ect I (l%o too. )(rt in t+e

e*+i!ition o LG ,+ic+ +el# or t+e )r)o%e !r(n#in' (n# (,(rene%% o LG

)ro#ct/ T+i% )ro0ect +el)% "e to .no, t+e "(r.et )r(ctic(ll$/ M$ 0o! ,(%

#rin' t+i% )ro0ect to %ee t+e "(r.et %+(re (n# (l%o t+e #i%)l($ %+(re o t+e LG

)ro#ct in t+e %tore/ LG (l,($% in%i%t t+e =7 #i%)l($ %+(re o LG )ro#ct

!ec(%e LG !elie-e% t+(t 12O "!'(TA (A! 3O *!'TA (A!4/

My 0ob %nclude w$%le v%s%t%ng t$e s$ops

/ C(lcl(te t+e #i%)l($ %+(re o t+e LG )ro#ct in e-er$ %+o) ,+ic+ co"e%

n#er Pne re'ion/

3/ Collect t+e #(t( o (ct(l "ont+l$ %(le o t+e LG )ro#ct in e-er$ %+o)/

@/ C+ec. t+e (-(il(!ilit$ o LG c(t(lo'e (n# t+e POP% in t+e %tore/

/ Fin# ot t+e )ro!le"% t+(t t+e #e(ler (re (cin' ,+ile %(ilin' t+e LG

)ro#ct/

=/ Fin# ot t+e co%t"er re%)on%e or t+e LG )ro#ct !$ (%.in' t+e o,ner

o t+e %+o)/

?/ Fin# ot t+e #i%tri!ter n("e ro" ,+o" t+e$ )rc+(%in' t+eir )ro#ct

(n# (l%o ,e(t+er t+e$ +(-e #irect #e(ler%+i) (n# ,+ic+ !r(n#/

/ C+ec. t+(t #e"o c(ll% (re (tten#e# or not

7

8/11/2019 ok -LG piit

8/80

'ey /%nd%ngs56

/ B$ c(lcl(tin' t+e #i%)l($ %+(re ,e on# t+(t in "o%t o %tore LG +(%

=7 #i%)l($ %+(re (l"o%t (ll c(te'orie%/

3/ B$ t+e (ct(l "ont+l$ %(le o )(rticl(r %tore ,e c("e to .no, t+e

c()(cit$ o t+e %tore (n# +o, "c+ )ro#ct c(n t+e$ %(le/

@/ It +el)% % to .no, t+(t ,e(t+er #e(ler i% c()(!le o !ein' ( #irect #e(ler

o LG or not (n# it (l%o +el)% to in# ot t+e ne, #e(ler ,+o (re c()(!leo !ein' t+e #e(ler o LG/

/ :e (l%o c("e to .no, ,+ile -i%itin' t+e %+o)% t+(t t+ere ,(% !i'

)ro!le" o (ter %(le %er-ice/

=/ M(n$ #e(ler% ,ere (cin' t+e )ro!le" o (ter %(le %er-ice !ec(%e t+ere

i% no ollo, ) c(ll% ro" LG/

?/ De"o c(ll% (l%o not #one )ro)erl$/

8

8/11/2019 ok -LG piit

9/80

!TRO".CT!O

Beore t+e li!er(li9(tion o t+e In#i(n econo"$5 onl$ ( e, co")(nie% li.e

Kel-in(tor5 Go#re05 All,$n5 (n# Volt(% ,ere t+e "(0or )l($er% in t+e

con%"er #r(!le% "(r.et5 (ccontin' or no le%% t+(n >7 o t+e "(r.et/

T+en5 (ter t+e li!er(li9(tion5 orei'n )l($er% li.e LG5 Son$5 S("%n'5

:+irl)ool5 D(e,oo5 (n# Ai,( c("e into t+e )ictre/ To#($5 t+e%e )l($er%

control t+e "(0or %+(re o t+e con%"er #r(!le% "(r.et/

Con%"er #r(!le% "(r.et i% e*)ecte# to 'ro, (t 7

8/11/2019 ok -LG piit

10/80

Class%/%cat%on o/ consumer durables sector

/ Con%"er electronic incl#e -c##-#5 +o"e t+e(tre5 "%ic )l($er5 color

tele-i%ion 1CTV%25 c("er(%5 c("cor#er%5 )ort(!le (#io5 ;i

8/11/2019 ok -LG piit

11/80

Opportun%ty

/ In In#i( t+e )enetr(tion le-el o ,+ite 'oo#% i% lo,er (% co")(re# to

ot+er #e-elo)in' contrie%/

3/ Une*)loite# rr(l "(r.et/

@/ R()i# r!(ni9(tion/

/ Incre(%e in inco"e le-el5 i/e/incre(%e in )rc+(%in' )o,er o con%"er%/

=/ E(%$ (-(il(!ilit$ o in(nce/

T$reats

;i'+er i")ort #tie% on ro, "(teri(l%/

C+e() i")ort% ro" Sin'()ore5 C+in( (n# ro" ot+er A%i(n contrie%/

11

8/11/2019 ok -LG piit

12/80

*rands %n consumer electron%c sector

MCs AT!OAL REG!OALLG 2SAMSUNG 2 KOREA ONIDA BUS;;YUNDAI 2 VIDEOCON CRO:N

BPL SALORATCL 2 C;INA GODREJ T

12

8/11/2019 ok -LG piit

13/80

LG Electron%csi% one o t+e le(#in' co")(nie% in t+e iel# o electronic% ,it+

( 'lo!(l )re%ence in "(n$ contrie%/ / Beore !riein'5 I +(-e #i-i#e# t+e

intro#ction )(rt into t+ree "(in %! )(rt%/

/ LG Glo!(l

3/ LG In#i(

@/ LG Pne

History of companyT+e co")(n$ ,(% ori'in(ll$ e%t(!li%+e# in >=8 (% Gol# St(r5 )ro#cin' r(#io%5

TV%5 reri'er(tor%5 ,(%+in' "(c+ine%5 (n# (ir con#itioner%/

T+e LG Gro) ,(% ( "er'er o t,o Kore(n co")(nie%5 Lc.$ (n# Gol# St(r5

ro" ,+ic+ t+e (!!re-i(tion o LG ,(% #eri-e#/ T+e crrent LieH% 'oo#

%lo'(n i% ( !(c.ron$"/ Beore t+e cor)or(teN("e c+(n'e to LG5 +o%e+ol#

)ro#ct% ,ere %ol# n#er t+e Br(n#n("e oLucky5 ,+ile electronic )ro#ct%

,ere %ol# n#er t+e !r(n# n("e o Gold Star/ T+e Gol# St(r !r(n# i% %till

)ercei-e# (% ( #i%cont !r(n#/

In >>=5 Gol# St(r ,(% ren("e# LG Electronic%5 (n# (cire# enit+

Electronic%o t+e Unite# St(te%/

Global Operat%on

LG Electronic% i% )l($in' (n (cti-e role in t+e ,orl# "(r.et ,it+ it% (%%erti-e

'lo!(l !%ine%% )olic$/ A% ( re%lt5 LG Electronic% control% 7 loc(l

%!%i#i(rie% in t+e ,orl# ,it+ (ron# 835777 e*ecti-e (n# e")lo$ee%/

13

http://en.wikipedia.org/wiki/Backronymhttp://en.wikipedia.org/wiki/Name_changehttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Electronic_productshttp://en.wikipedia.org/wiki/Zenith_Electronicshttp://en.wikipedia.org/wiki/Zenith_Electronicshttp://en.wikipedia.org/wiki/Backronymhttp://en.wikipedia.org/wiki/Name_changehttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Electronic_productshttp://en.wikipedia.org/wiki/Zenith_Electronicshttp://en.wikipedia.org/wiki/Zenith_Electronics

8/11/2019 ok -LG piit

14/80

LG Group

/ LG/P+ili)% LCD

3/ LG C+e"ic(l

@/ LG Teleco"

/ LG Po,erco"

=/ LG T,in%

?/ LG D(co"

*us%ness areas and ma%n products

Mob%le commun%cat%ons

)a+ CDMA ;(n#%et%5

)b+GSM ;(n#%et%5

)c+ @G ;(n#%et%5

)d+Celll(r P+one%

"%g%tal appl%ance

(2 Air Con#itioner%5

!2 Reri'er(tor%5

c2 Micro,(-e O-en%5

#2 :(%+in' M(c+ine%5

e2 V(c" Cle(ner%5

2 ;o"e Net5

'2 Co")re%%or%or Air Con#itioner% (n# Reri'er(tor%

14

http://en.wikipedia.org/wiki/LG_Grouphttp://en.wikipedia.org/wiki/LG.Philips_LCDhttp://en.wikipedia.org/wiki/LG_Chemicalhttp://en.wikipedia.org/wiki/LG_Telecomhttp://en.wikipedia.org/wiki/LG_Powercomhttp://en.wikipedia.org/wiki/LG_Twinshttp://en.wikipedia.org/wiki/LG_Dacomhttp://en.wikipedia.org/wiki/Air_conditioninghttp://en.wikipedia.org/wiki/Refrigeratorhttp://en.wikipedia.org/wiki/Microwave_ovenhttp://en.wikipedia.org/wiki/Washing_machinehttp://en.wikipedia.org/wiki/Vacuum_cleanerhttp://en.wikipedia.org/wiki/Compressorshttp://en.wikipedia.org/wiki/LG_Grouphttp://en.wikipedia.org/wiki/LG.Philips_LCDhttp://en.wikipedia.org/wiki/LG_Chemicalhttp://en.wikipedia.org/wiki/LG_Telecomhttp://en.wikipedia.org/wiki/LG_Powercomhttp://en.wikipedia.org/wiki/LG_Twinshttp://en.wikipedia.org/wiki/LG_Dacomhttp://en.wikipedia.org/wiki/Air_conditioninghttp://en.wikipedia.org/wiki/Refrigeratorhttp://en.wikipedia.org/wiki/Microwave_ovenhttp://en.wikipedia.org/wiki/Washing_machinehttp://en.wikipedia.org/wiki/Vacuum_cleanerhttp://en.wikipedia.org/wiki/Compressors

8/11/2019 ok -LG piit

15/80

"%g%tal d%splay

(2 Pl(%"( TV%5

!2 LCD TV%5

c2 Micro Di%)l($ P(nel TV%5

#2 Monitor%5

e2 PDP Mo#le%5

2 OLED P(nel%5

'2 USB Me"or$5

+2 Fl(t P(nel Co")ter Monitor%

"%g%tal med%a

(2 ;o"e T+e(terS$%te"%5

!2 DVD Recor#er%5

c2 S)er Mlti DVD Re,riter%5

#2 CDR:5

e2 Note!oo. PC%5

2 De%.to) PC%5

15

http://en.wikipedia.org/wiki/Plasma_displayhttp://en.wikipedia.org/wiki/Liquid_crystal_display_televisionhttp://en.wikipedia.org/wiki/Computer_Monitorshttp://en.wikipedia.org/wiki/Home_cinemahttp://en.wikipedia.org/wiki/DVD_recorderhttp://en.wikipedia.org/wiki/Plasma_displayhttp://en.wikipedia.org/wiki/Liquid_crystal_display_televisionhttp://en.wikipedia.org/wiki/Computer_Monitorshttp://en.wikipedia.org/wiki/Home_cinemahttp://en.wikipedia.org/wiki/DVD_recorder

8/11/2019 ok -LG piit

16/80

'2 PDA%5

+2 PDA P+one%5

i2 MP@ Pl($er%5

02 Ne, K(r(o.e S$%te"%5

.2 C(r Inot(in"ent

,!S!O

Global Top 8 by 9:;:

Global Top 8 Electron%ccuse= 1we4 not 1!4= -un workplace

16

http://en.wikipedia.org/wiki/Digital_audio_playerhttp://en.wikipedia.org/wiki/Digital_audio_player

8/11/2019 ok -LG piit

17/80

SLOGA

?L%/e@s Good? represents LG@s determ%nat%on to prov%de del%g$t/ully

smart products t$at w%ll make your l%/e good#

17

8/11/2019 ok -LG piit

18/80

T+e LG Electronic% LieH% Goo# %i'n(tre con%i%t% o t+e LG

lo'o5 %e(l5 (n# t+e %lo'(n5 LieH% Goo# %et in C+(rlotte %(n% t$)e(ce

cr-e# (ron# t+e LG %$"!ol/ T+e cr-in' o t+e %lo'(n reinorce%

LGH% )er%on(li t$ (n# niene%%/ T+e con%i%tent %('e o t+i%

%i'n(tre cle(rl$ e%t(!li%+e% t+e nie i#entit$ o t+e co")(n$ (n#

niie% e-er$ #i-i%ion (n# )ro#ct ro" LG Electronic% (cro%% t+e 'lo!e/

T(ES7M*OL

T+e %$"!ol o LG i% t+e (ce o tre/ T+e letter 4L (n# 4G in ( circle

%$"!oli9e% ,orl#5 tre5 $ot+5 +"(nit$ & tec+nolo'$/LG )+ilo%o)+$ i%

!(%e# on +"(nit$/ It (l%o re)re%ent% LG% eort% to .ee) clo%e rel(tion%+i)

,it+ or c%to"er% (ron# t+e ,orl#/

T+e %$"!ol con%i%t% o t,o ele"ent%/

/ T+e lo'o in LG 'r($

3/ T+e %t$li9e# i"('e o +"(n (ce in t+e nie LG re# color/

Red colorre)re%ent% or rien#line%% (n# 'i-e% ( %tron' i")re%%ion o LG%

co""it"ent to #eli-er t+e !e%t/

18

8/11/2019 ok -LG piit

19/80

T+e circle %$"!oli9e% T$e Globe/ T+e %t$li9e# i"('e o ( %"ilin'

(ce in t+e %$"!ol con-e$% 1-r%endl%ness and Approac$ab%l%ty/ T+e one e$e

on t+e %$"!ol re)re%ent% 1Goal6or%ented= -ocused & Con/%dent/

T+e %lo'(n o LG i% 1L%/es Good/ It e*)re%%e% 4*rands ,alue= rom%ses=

*ene/%ts5 ersonal%ty#

THEPARTNERSHIP

LG Electronic% c+oo%e% to )ro"ote +(r"on$ (n# !il# con%trcti-el$ on (

l(!or

8/11/2019 ok -LG piit

20/80

LG Electronic% i% %tri-in' to !eco"e n"!er one in t+e ,orl#

!$ "in'lin' in -(rio% !%ine%% (n# tec+nolo'ic(l iel#% (n# "(.in' %tr(te'ic

(lli(nce% ,it+ ,orl# ("o% co")(nie%/ Str(te'ic (%%oci(tion !et,een

cor)or(tion%5 in ,+ic+ co")(nie% ,it+ #ierent inr(%trctre% coo)er(te in

t+e (%t

8/11/2019 ok -LG piit

21/80

@/PRADA

/RENESAS

=/TOS;IBA

?/BESTBUY

And t$e number /ollows many moreBB//

In Fe!/ 377 LG Electronic% (n# Y(+oo or"e# ( %tr(te'ic (lli(nce/ Y(+oo

"o!ile %er-ice% ,ill !e (-(il(!le ro" LG "o!ile/ T+i% %er-ice i% t(r'etin' 7

"illion LG "o!ile )+one% in o-er 7 contrie%/

In M(r/ 377 LG Electronic% (n# Goo'le or"e# ( %tr(te'ic (lli(nce/

Bot+ co")(nie% ,ill ,or. to'et+er to rele(%e5 "(r.et5 (n# oer LG "o!ile

)+one% ,it+ Goo'le %er-ice% 1%e(rc+ en'ine5 "()5 e"(il5 (n# !lo'%/2

LG *RA" !"ET!T756

T+e !r(n# o LG i% #eli'+tll$ %"(rt/ LG %tri-e% to en+(nce t+e c%to"er% lie

(n# lie%t$le ,it+ intelli'ent e(tre%5 in%titti-e nction(lit$ (n# e*ce)tion(l

)eror"(nce/

21

8/11/2019 ok -LG piit

22/80

T$e brand plat/orm56

T+e LG !r(n# i% co")o%e# o or !(%ic ele"ent% Q

/ V(le

3/ Pro"i%e

@/ Beneit%

/ Per%on(lit$

T$e *rands core ,alue t$at never c$anges#

(/ Tr%t5

!/ Inno-(tion5

c/ Peo)le

#/ P(%%ion

T+e !eneit% t+(t (re con%i%tentl$ #eli-ere# to t+e c%to"er incl#e%

Reli(!le )ro#ct%

Si")le #e%i'n

E(%e o %e

E*tr(or#in(r$ E*)erience

22

8/11/2019 ok -LG piit

23/80

Per%on(lit$ #e%cri!e% t+e +"(n c+(r(cteri%tic t+(t (re e*)re%%e# to

t+e c%to"er t+ro'+

Tr%t,ort+$5 Con%i#er(te

Pr(ctic(l5 Frien#l$

T$e !nternal Culture o/ LG5

LG )r(ctice% or cltre%

/ Le(rnin' Cltre

3/ Bon#(r$ le%% En-iron"ent

@/ A C(rrier

/ Gro,t+

Accor#in' to LG5 t+e Le(rnin' Cltre contino%l$ +el)% t+e e")lo$ee to

le(rn "ore (n# "ore to #e-elo) t+e +(!it o contino% le(rnin'/

*oundary less Env%ronment"e(n% t+(t t+ere i% no #ierence !et,een t+e

le-el% o e")lo$ee%/ T+ere i% tr(n%)(renc$ !et,een t+e ,or. (n# "t(l

n#er%t(n#in' !et,een (ll t+e e")lo$ee%/

23

8/11/2019 ok -LG piit

24/80

A c(rrier i% +i'+l$ 'ro,in' in LG (n# one ,+o i% t+e e")lo$ee c(n

#e-elo) t+eir c(rrier l(r'el$/ A ne, co"er ,ill eel ll$ co"ort(!le in t+e

co")(n$ (n# or ( ne, co"er t+e co")(n$ i% -er$ +el)l in t+e o-er(ll 'ro,t+

o )er%on(lit$/

Gro,t+ in LG i% -er$ +i'+ or t+o%e ,+o (re in t+e co")(n$ (n# or t+o%e ,+o

,(nt to 0oin in LG/ T+e co")(n$ i% 'ro,in' ,it+ (%t inno-(tion (n# t+e BLUE

Oce(n %tr(te'$ i% one o t+e e*(")le% o 'ro,t+/

M%ss%on

T+e "i%%ion o LG i% to )ro-i#e t+e c%to"er% ,it+ t"o%t %(ti%(ction t+ro'+le(#er%+i)/

T+e n#("ent(l )olic$ o #e-elo)"ent i% to %ecre )ro#ct le(#er%+i) t+(t t+e

C%to"er% "($ +(-e t+e t"o%t %(ti%(ction/

roduct Leaders$%p

:e (re oc%in' on %i* #e-elo)"ent (re(% to !eco"e t+e )ro#ct le(#er/

/ Ne, M(c+ine

3/ Reli(!ilit$

@/ Con-ention(l In%t(ll(tion

/ En-iron"ent Frien#l$ Pro#ct

24

8/11/2019 ok -LG piit

25/80

=/ Lo, Noi%e & Vi!r(tion

?/ Ener'$ S(-in'

ual%ty !nnovat%on

T+e )olic$ o (lit$ (%%r(nce i% to )ro-i#e c%to"er% ,it+ t"o%t %(ti%(ction

!$ %))l$in' 9ero #eect%/

LG )rocee#% in ( +ier(rc+(l "(nner/ It i% n("e# (% 1LG 3A74#

Fro" to) to !otto"6

No/ LG Q i% t+e VISION

25

8/11/2019 ok -LG piit

26/80

4Jeong-DO Managementi% LG% nie ())lic(tion to et+ic%/ LG

,ill %ccee# t+ro'+ (ir "(n('e"ent )r(ctice% (n# con%t(ntl$ #e-elo)in' or

!%ine%% %.ill/

A2 ;one%t ,it+ or c%to"er

!2 Pro-i#in' 're(t -(le% to c%to"er t+ro'+ con%t(nt inno-(tion & (n#

#e-elo)"ent/

c2 E(l o))ortnitie%

#2 E(l Tre(t"ent

M(n('e"ent Princi)le < Cre(tin' -(le or c%to"er

Code o/ conduct o/ LG6

/ Re%)on%i!ilit$ (n# o!li'(tion% to c%to"er% 6

Re%)ect or C%to"er%

Cre(tin' V(le

Pro-i#in' V(le

3 F(ir co")etition

Pr%it o Free Co")etition

Co")li(nce ,it+ L(,% (n# Re'l(tion%

3 F(ir Tr(n%(ction 6 E(l O))ortnit$

F(ir Tr(n%(ction Proce#re

S))ort (n# Ai# or B%ine%% P(rtner%

B(%ic Et+ic% or E")lo$ee%

B(%ic Et+ic%

26

8/11/2019 ok -LG piit

27/80

Co")letion o Dt$

Sel De-elo)"ent

F(irne%% in Peror"(nce

A-oi#(nce o conlict ,it+ co")(n$ intere%t

= Cor)or(te Re%)on%i!ilitie% to e")lo$ee%

Re%)ect or +"(n #i'nit$

F(ir Tre(t"ent

Pro"otin' Cre(ti-it$

? Re%)on%i!ilitie% to %ociet$ (n# contr$

R(tion(l B%ine%% De-elo)"ent Protection o %toc. +ol#er intere%t

Contri!tion to %oci(l #e-elo)"ent

En-iron"ent(l Con%er-(tion

LG INDIA:

LG Electronic% In#i( P-t/ Lt#/5 ( ,+oll$ o,ne# %!%i#i(r$ o LG Electronic%5

Sot+ Kore( ,(% establ%s$ed %n 2anuary ;DD (ter cle(r(nce ro" t+e Forei'n

In-e%t"ent Pro"otion Bo(r# 1FIPB2/ LG %et ) ( %t(te

8/11/2019 ok -LG piit

28/80

)re%ent5 LG +(% ( tot(l o 8@ LG %tore% (cro%% t+e contr$5 o ,+ic+

= (re %+o))e% (n# @8 (re e*cl%i-e %tore%/ Br(n# %+o))e% ,ill !e )l(ce# in t+e

)re"i" %e'"ent (n# t+e t(r'et (#ience ,ill co")ri%e !$er% intere%te# in

)re"i" (n# +i'+ en# )ro#ct%/

LG Br(n# S+o))e 'oe% !e$on# t+e conce)t o ( nor"(l e*cl%i-e %tore !$

+(-in' ( "ore inter(cti-e en-iron"ent (n# (##ition(l lie%t$le orient(tion on

#i%)l($ %o t+(t t+e c%to"er c(n (ct(ll$ e*)erience t+e LG )ro#ct% in +i% or

+er o,n +o"e %ettin'%/

LG Electronic% In#i( Lt# 1LGEIL25 con%"er #r(!le% le(#er ,it+ 3 "(r.et%+(re5 i% )l(nnin' ( !r(n# ne, i"('e/ To (ttr(ct in%)ir(tion(l (n# $on'

con%"er% (cro%% In#i(5 co")(n$ ,ill roll ot ( ne, "(r.etin' %tr(te'$/ T+e

e*erci%e ,ill co%t t+e co")(n$ R% @?7 crore/

LG Electron%cs In#i( i% t+e (%te%t 'ro,in' co")(n$ in t+e con%"er

electronic%5 +o"e ())li(nce%5 (n# co")ter )eri)+er(l% in#%tr$ to#($/

LG Electronic% i% contin(ll$ )ro-i#in'5 %)erior tec+nolo'$ )ro#ct% & -(le

or "one$ to "ore t+(n =7 l(.+ +o%e+ol#% in In#i(/ LGE!L %s celebrat%ng t$e

;;t$ ann%versary t$%s year/

LG So/t !nd%a t+e inno-(tion ,in' o LG Electronic% in B(n'(lore i% LG

Electronic%H largest R&" centre outs%de 'orea/ :e (t LGSI oc% on nic+e

tec+nolo'$ (re(% %c+ (% "o!ile ())lic(tion #e-elo)"ent5 #i'it(l -i#eo

!ro(#c(%t (n# !io"etric% %ot,(re (n# %))ort LG Electronic% ,it+ or

e*)erti%e/ Moti-(te# !$ ( )(%%ion or tec+nolo'$5 ( %tron' ,or. cltre (n#

lo$(lt$ to t+e or'(ni9(tion5 ,e (re #eter"ine# to %ee LG !eco"e one o t+e top

t$ree!r(n#% 'lo!(ll$/

28

8/11/2019 ok -LG piit

29/80

Pro"inent con%"er electronic co")(n$5 LG Electronic% Inc/ +(%

%(i# t+(t it e*)ect% t+e %(le o it% )ro#ct% in In#i( to ) !$ = )er cent in 3778/

Moon B" S+in5 "(n('in' #irector o LG Electronic% In#i( +(% %(i# t+(t t+e

co")(n$ +(% e(r"(r.e# /8 !illion r)ee% or in-e%t"ent )r)o%e in In#i( t+i%

$e(r/ T+e %(i# "one$ ,ill !e %e# to "(r.et (% ,ell (% "(n(ctre ne,

)ro#ct%/

LG Electronic%5 ,+ic+ i% ori'in(ll$ ( Sot+ Kore(n Co")(n$ ,it+ !r(nc+ in

In#i(5 inor"e# t+(t it% %(le% o GSM "o!ile )+one%5 color tele-i%ion%5 (ir

con#itioner% (n# ot+er +o%e+ol# 'oo#% in t+e In#i(n "(r.et ,(% to t+e tne o

>= !illion r)ee% 13/ !illion2 in 377/ A% )er S+inH% e%ti"(te5 t+e %(le% in 3778

,ol# !e (ron# 7 !illion r)ee%/

In or#er to (c+ie-e it% t(r'et5 S+in %(i# LG Electronic% ,ill concentr(te on

c(terin' to t+e +i'+>= in In#i(2/

@/ ;i'+ i")ort #t$

/ Co")itition ro" loc(l "(r.et )l($er% (n# ot+er MNC% in con%"er

#r(!le %e'"ent/

=/ Price %en%iti-ene%% o t+e In#i(n con%"er

LGE! over comes t$ese c$allenges to emerge as

29

8/11/2019 ok -LG piit

30/80

!nnovat%ve market%ng strategy

;# L(nc+ ne, tec+nolo'ie% in con%"er electronic (n# +o"e ())li(nce%/

9# LG ,(% t+e ir%t !r(n# to enter in cric.et in !i' ,($ ( ,($5 !$ %)on%orin'

t+e >>> ,orl# c) ollo,e# it ) in 377@ (% ,ell/

8# LG !ro'+t in or c()t(in% o t+e In#i(n cric.et te(" to en#or%e it%

)ro#ct%/ LG in-e%te# "ore t+en US 8 "illion on (#-erti%in' (n#

"(r.etin' in t+i% %)ort/

# LG +(% #ierenti(te# it% )ro#ct %in' tec+nolo'$ (n# +e(lt+ !eneit%/

CTV +(% 1Golden eye tec$nology4 Air con#itioner +(% 1(ealt$ a%r

system4(n# "icro,(-e o-en% +(-e t+e 1(ealt$ wave system4#

Local and e//%c%ent manu/actur%ng to reduce t$e cost

To o-erco"e +i'+ i")ort #tie% LG "(n(ctre% TV reri'er(tor in In#i( (t

"(n(ctrin' (cilit$ (t Noi#( (n# Pne/ LGEI +(# (lre(#$ co""i%%ione#

contr(ct "(n(ctrin' (t Mo+(li Kol.(t( (n# B+o)(l or CTV%/ T+i% +(%

+el)e# LGEI to re#ce co%t/LGEI i")le"entin' t+e 4Di'it(l "(n(ctrin' %$%te" 1DMS2 (% t+e co%t

cttin' inno-(tion t+i% %$%te" i% ollo,

8/11/2019 ok -LG piit

31/80

it (l%o #o%e c%to"i9e R&D or t+e %)eciic contrie% to ,+ic+ it

e*)ort )ro#ct/

Reg%onal c$annel and w%de d%str%but%on network

/ LG +(% (#o)te# t+e re'ion(l #i%tri!tion c+(nnel in In#i(/ All t+e

#i%tri!ter% ,or. #irectl$ ,it+ t+e co")(n$/ T+i% +(% re%lte# in ic.er

rot(tion o t+e %toc. (n# !etter )enetr(tion into B5 C5 D5 cl(%% "(r.et/

3/ LG (l%o ollo,% t+e %toc. rot(tion )olic$ r(t+er t+en #")in' %toc. on

c+(nnel )(rtner%/

roduct local%Hat%on56

/ Pro#ct loc(li9(tion i% t+e .e$ %tr(te'$ %e# !$ t+e LG

3/ LG c("e ot ,it+ ;in#i (n# re'ion(l l(n'('e "en% on it% TV%/

@/ Intro#ce# t+e lo,

8/11/2019 ok -LG piit

32/80

9# Loc(l (n# eicient "(n(ctrin' to re#ce co%t < To

o-erco"e +i'+ i")ort #tie%5 LG "(n(ctre% PC "onitor% (n#

reri'er(tor% in In#i( (t it% "(n(ctrin' (cilit$ (t Noi#(5 Del+i/

8# Co""i%%ione# contr(ct "(n(ctrin' (t Mo+(li5 Kol.(t( (n# B+o)(l or

CTV%/

# Pro#ct loc(li9(tion < Pro#ct loc(li9(tion i% ( .e$ %tr(te'$ %e# !$ LG/ It

c("e ot ,it+ ;in#i (n# re'ion(l l(n'('e "en% on it% TV/

I# Re'ion(l #i%tri!tion "o#el < T+i% +(% re%lte# in ic.er rot(tion o

%toc.% (n# !etter )enetr(tion into t+e B5 C (n# D cl(%% "(r.et%/

J# Le-er('in' In#i(% IT (#-(nt('e < LG Electronic% +(% (,(r#e# ( contr(ct

to #e-elo) IT %oltion% to LG Sot In#i( 1LGSI2/ T+e )ro0ect in-ol-e%

#e-elo)"ent (n# %))ort or ERP5 SCM5 CRM (n# IT

8/11/2019 ok -LG piit

33/80

8/ Be in toc+ ,it+ t+e "(r.et 17 M(r.et5 @7 Oice2/

>/ Pl(n (n# E*ecte (nn(l "(r.etin' C(len#(r

8/11/2019 ok -LG piit

34/80

LG pos%t%on o/ RE- %n var%ous states %n !nd%a

LG pos%t%on o/ 3M %n var%ous states %n !nd%a

34

8/11/2019 ok -LG piit

35/80

LG pos%t%on o/ AC %n var%ous States %n !nd%a

LG

pos%t%on

o/ Aud%o

& (ome

T$eater

%n var%ous %n !nd%a

LG pos%t%on o/ "," %n var%ous %n !nd%a

35

8/11/2019 ok -LG piit

36/80

LG pos%t%on o/ M3O %n var%ous states %n !nd%a

T$%s analys%s %s based on t$e ORG surveycon#cte# !$ LG ,+ic+ re)re%ent

t+e LG )o%ition o #ierent con%"er #r(!le% in -(rio% %t(te% in In#i(/ I %elect

#ierent !r(n# in #ierent c(te'or$ (% )er t+e "(r.et %+(re (n# t+e #e"(n# o

)ro#ct in "(r.et/ T+i% (n(l$%i% re)re%ent% t+e LG "(r.et )o%ition #rin' t+e

)erio# o M(rc+ 3778/ It %+o,% t+(t LG +(% c()tre# "(*i"" "(r.et %+(re

(l"o%t in e-er$ c(te'or$/ LG (n# S("%n' +(-e t+e "(*i"" "(r.et in

con%"er #r(!le "(r.et !t LG #o"in(te t+e (l"o%t (ll t+e c(te'or$ in

con%"er #r(!le/

Pro"inent con%"er electronic co")(n$5 LG Electronic% Inc/ +(% %(i# t+(t it

e*)ect% t+e %(le o it% )ro#ct% in In#i( to ) !$ = )er cent in 3778/ Moon B"

S+in5 "(n('in' #irector o LG Electronic% In#i( +(% %(i# t+(t t+e co")(n$ +(%

e(r"(r.e# /8 !illion r)ee% or in-e%t"ent )r)o%e in In#i( t+i% $e(r/ T+e %(i#

"one$ ,ill !e %e# to "(r.et (% ,ell (% "(n(ctre ne, )ro#ct%/

36

8/11/2019 ok -LG piit

37/80

LG Electronic%5 inor"e# t+(t it% %(le% o GSM "o!ile )+one%5 color

tele-i%ion%5 (ir con#itioner% (n# ot+er +o%e+ol# 'oo#% in t+e In#i(n "(r.et ,(%

to t+e tne o >= !illion r)ee% 13/ !illion2 in 377/ A% )er S+inH% e%ti"(te5 t+e

%(le% in 3778 ,ol# !e (ron# 7 !illion r)ee%/

In or#er to (c+ie-e it% t(r'et5 S+in %(i# LG Electronic% ,ill concentr(te on

c(terin' to t+e +i'+

8/11/2019 ok -LG piit

38/80

LG .E

LG Pne i% t+e !r(nc+ oice o LGEIL# It i% loc(te# in J/M Ro(#/

In 377 LGEIL o)ene# %econ# (ctor$ ,+ic+ i% loc(te# in R(n0(n'(on/ T+i%

)l(nt "(n(ctre% (ll )ro#ct incl#in' DVD ,riter% (n# GSM "o!ile%/ T+%

it !ec("e ir%t co")(n$ to "(n(ctre DVD ,riter in In#i(/ T+e ODP )l(nt

(i"% to re(c+ ( "(n)o,er !(%e o =77 )eo)le (n# (n in-e%t"ent o R% @77

crore till 377/

LG In#i( ,ill !eco"e t+e e*)ort +! or LG :orl#,i#e5 c(terin' to t+e Mi##le

E(%t (n# Aric(n "(r.et%/ T+e co")(n$ (i"% to toc+ (n e*)ort trno-er o @

!illion !$ 377 ro" In#i(5 ,+ic+ ,ill contri!te to @7 )er cent o t+e In#i(n

(r"H% trno-er/

Pne5 In#i(5 Octo!er ?5 377

8/11/2019 ok -LG piit

39/80

LG Electronic% %econ# ne, )l(nt in Pne5 In#i( co-er% ( tot(l (re(

o 35377 %(re "eter% (n# i% crrentl$ ei))e# ,it+ ( )ro#ction line to

"(n(ctre ?775777 TV% (n# one "illion reri'er(tor% ( $e(r/ T+e co")(n$ i%

%et to (## )ro#ction line% o (ir con#itioner%5 ,(%+in' "(c+ine%5 "onitor%5 (n#

electronic o-en%5 !$ 377=/

Also=LG Electronic% i% )oi%e# to in%t(ll ( GSM +(n#%et )ro#ction line in t+e

ne, Pne )l(nt !$ e(rl$ ne*t $e(r/ T+e Pne GSM +(n#%et line en-i%('e% (

c()(cit$ o "(n(ctrin' 3 "illion +(n#%et% (nn(ll$5 (n# t+e co")(n$

e*)(n#% it to !eco"e ( 'lo!(l GSM +(n#%et )ro#ction !(%e ,it+ ( c()(cit$ o

(n (nn(l 7 "illion nit% !$ 377/

In connection ,it+ it% t+ree 'ro,t+ %tr(te'ie% or t+e In#i(n "(r.et5 LG

Electronic% ,ill in-e%t ( tot(l o US=7 "illion in e%t(!li%+in' (cilitie% (n#

!oo%tin' R&D eort% in In#i( !$ 377/ S)eciic(ll$5 it ,ill in-e%t US=@

"illion in t+e Pne %econ# )l(nt5 (not+er US@ "illion in e%t(!li%+in' t+e

GSM line5 (n# US= "illion in %ecrin' R&D "(n)o,er (n# !oo%tin' ot+ereort%/ T+ro'+ t+e%e %tr(te'ie%5 LG Electronic% (i"% to )enetr(te t+e 'lo!(l

"(r.et !$ %in' C+in( (n# In#i( (% it% core )ro#ction !(%e%5 ,+ile o)er(tin'

it% )l(nt% in C+(n',on (n# G"i5 Kore(5 (% it% "(in )ro#ction !(%e%/ T+i%

,($5 t+e co")(n$ i% )%+in' to )enetr(te t+e 'lo!(l +o"e ())li(nce "(r.et/

T+e )re%ent c()(cit$ o t+e (cilit$ i% o l(.+ nit )er $e(r (n# it %+(ll c(ter to

t+e nee# o t+e #o"e%tic "(r.et%/ LG )l(n% to )%c(le it% o)er(tion% to ( i're

o 3/= l(.+ nit% ( $e(r in t+e ne(r tre/ T+e Pne )l(nt in (##ition to it%

crrent "(n(ctrin' (cilit$ (t Gre(ter Noi#( ,ill en(!le t+e co")(n$ to

en+(nce it% con%"er re(c+ (n# reiter(te it% co""it"ent to,(r#% )ro-i#in'

%)erior tec+nolo'$ )ro#ct% to t+e In#i( con%"er/

39

8/11/2019 ok -LG piit

40/80

T$e key strateg%es !ein' i")le"ente# incl#e incre(%in' t+e

n"!er o it% re'ion(l oice% ro" %i* to ei'+t/ LG +(% %)lit it% %ot+ern

re'ion(l oice into t,o5 one co")ri%in' t+e %t(te% o T("il N(# (n# Ker(l(

(n# t+e ot+er con%i%tin' o An#+r( Pr(#e%+ (n# K(rn(t(.(/ In (##ition5 it +(%

%)lit one o it% nort+ern re'ion(l oice% !$ "(.in' Utt(r Pr(#e%+ ( %e)(r(te

re'ion (ter %)innin' it ot ro" Del+i NCR/ T+e ot+er or re'ion(l oice%

t(.e c(re o E(%t5 G0(r(t (n# M(#+$( Pr(#e%+5 M(+(r(%+tr( & Go( (n# Pn0(!5

;(r$(n( & R(0(%t+(n re%)ecti-el$/

In t+e co"in' $e(r5 LG i% (l%o re)o%itionin' it% "(r.etin' %)en#%5 re%ltin' in (

%i'niic(nt incre(%e in it% "(%% "e#i( e*)en#itre or !etter !r(n# -i%i!ilit$/ LG

+(# ( "(r.etin' !#'et o R% @37 crore in 377 ,it+ ( ?767 %)lit in (-or o

!elo,

8/11/2019 ok -LG piit

41/80

LG une %s t$e branc$ o//%ce o/ LGE!L#!t %s located %n 2#M Road#

T+e or'(ni9(tion %trctre i% Qone !r(nc+ "(n('er5 one c+ie (ccont(nt5 (n#

(re( %(le% "(n('er o CE5 ;A %e)(r(te or GSM5 M(r.etin' "(n('er or CE5

;A (n# %e)(r(te or GSM/T+e Pne !r(nc+ +(% ,(re+o%e (t ,('oli/

41

8/11/2019 ok -LG piit

42/80

8/11/2019 ok -LG piit

43/80

T$e log%st%cs )Supply C$a%n Management+

,%s%t to ware$ouse o/ LG une at 3agol%

Log%st%csi% t+e (rt (n# %cience o "(n('in' (n# controllin' t+e lo, o 'oo#%5

ener'$5 inor"(tion5 (n# ot+er re%orce% li.e )ro#ct%5 %er-ice%5 (n# )eo)le5

ro" t+e %orce o )ro#ction to t+e "(r.et)l(ce/ It i% #iiclt to (cco")li%+

(n$ "(r.etin' or "(n(ctrin' ,it+ot lo'i%tic(l %))ort/ It in-ol-e% t+einte'r(tion o inor"(tion5 tr(n%)ort(tion5 in-entor$5 ,(re+o%in'5 "(teri(l

+(n#lin'5 (n# )(c.('in'/ T+e o)er(tin' re%)on%i!ilit$ o lo'i%tic% i% t+e

'eo'r()+ic(l re)o%itionin' o r(, "(teri(l%5 ,or. in )roce%%5 (n# ini%+e#

in-entorie% ,+ere reire# (t t+e lo,e%t co%t )o%%i!le/

Log%st%cs Management i% t+(t )(rt o t+e %))l$ c+(in5 ,+ic+ )l(n%5

i")le"ent% (n# control% t+e eicient5 eecti-e or,(r# (n# re-er%e lo, (n#

%tor('e o 'oo#%5 %er-ice% (n# rel(te# inor"(tion !et,een t+e )oint o ori'in

(n# t+e )oint o con%")tion in or#er to "eet c%to"er%H reire"ent%/

IRs o/ Log%st%collo,e# !$ LG6

/ Ri'+t Ti"e

3/ Ri'+t Pl(ce

@/ Ri'+t Con#ition

/ Ri'+t Co%t

=/ Ri'+t ;(n#lin'

43

8/11/2019 ok -LG piit

44/80

LG une "%str%but%on

LG Pne co"e% n#er t+e ,e%tern Di%tri!tion Re'ion/ T+i% re'ion +(%

ollo,in'

/ Pne

3/ Kol()r

@/ S+ol()r

S(t(r(

= S(n'li

T$e LG -actory %s located at NOIDA & PUNE/ T+ere (re t+ree t$)e% o

:(re+o%e/ T+e %,itc+in' o c%to"er ro" LG )ro#ct to ot+er !r(n# i% #e to t+e

!e# (ter %ell %er-ice in %+o)/

7/T+e )ro#ct i% ,ell (,(re (n# it i% on to) o "in# o c%to"er/ So

co")(n$ %+ol# (l,($% i")ro-e %er-ice% (n# )#(te t+eir tec+nolo'$/

72

8/11/2019 ok -LG piit

73/80

C.STOMER S.R,E7 -!"!GS

/ Secon#(r$ %))ort% )l($ (n i")ort(nt role in t+e c%to"er% "in# (n#

cre(te (,(rene%% ("on' t+e c%to"er%/ T+e %econ#(r$ %))ort incl#e%

De"on%tr(tion5 E*+i!ition & E-en S)on%or%/

3/ Fro" t+e %r-e$ it ,(% on# ot t+(t t+e "(0orit$ o c%to"er% #ont !$

con%"er #r(!le% ro" e*+i!ition%/ T+e$ 0%t -i%it t+e e*+i!ition% to %ee

t+e co/ l(te%t "o#el/

@/ T+e$ ,(nt to !$ ro" t+e %+o,roo"% or ro" co/ %+o,roo"%/ For t+e"

%er-ice i% i")ort(nt /Be%i#e con-enience (n# ot+er (ctor% %er-ice i% .e$

(ctor/

/ Al%o "(0orit$ o c%to"er% #o not ,(nt (n$ in(ncin' %c+e"e or

)rc+(%in' t+e #r(!le%/

=/ T+ere ,(% +e(-$ r%+ on ,ee.en#% %o l(r'e n"!er% o ISD% ,ere

())ointe# t+(t #($/ Al%o t+e li-e #e"o c(ll% +el)% in %ellin'/ E*c+(n'e

oer% (l%o 'ener(te %(le/

?/ C%to"er% (re (l%o no, -er$ c+oo%$ in !$in' t+e )ro#ct (n# it i%

i")ort(nt or t+e co")(n$ to "(.e lo$(l c%to"er o t+eir !r(n#/

/ In %r-e$ ,e on# t+(t LG +(% c()tre# "(*i"" "(r.et %+(re in e-er$

c(te'or$/ LG #o"in(te% CTV5 LCD5 (n# Reri'er(tor5 (n# :(%+in'

"(c+ine5 c(te'or$/

8/ LG (n# S("%n' +(-e !ottle nec. co")etition in TV (n# REF/ c(te'or$/

73

8/11/2019 ok -LG piit

74/80

>/ T+e )ro#ct i% ,ell (,(re (n# it i% on to) o "in# o

c%to"er/

7/C%to"er% (re (l%o no, -er$ c+oo%$ in !$in' t+e )ro#ct (n# it i%

i")ort(nt or t+e co")(n$ to "(.e lo$(l c%to"er o t+eir !r(n#/

RECOMME"AT!OS A" S.GGEST!OS

;# E*+i!ition% #o not +el) to 'ener(te %o "c+ %ell% !t t+e$ %+ol# !e

con#cte# re'l(rl$/ T+i% +el)% in 'ener(tin' (,(rene%% re'(r#in' t+e

)ro#ct in c%to"er% ,+ic+ lti"(tel$ +el)% in %(le%/

9# Al%o it i% +el)% in (#-erti%in' or t+e ne, )ro#ct%/ Li.e in t+i% e*+i!ition

ne, LCD SCARLET ,(% (#-erti%e#/ Co")(n$ %+ol# (l,($% oc% on

%er-ice/

8# Di%)l($ %+(re %+ol# !e incre(%e# ,+ere t+ere i% le%% t+(n =7 (% LG

(l%o !elie-e% t+(t 12O "!'(TA (A! 3O *!'TA (A!4#

# Co")(n$ %+ol# tr$ to i")ro-e %er-ice/ No #o!t t+e co")(n$ )ro#ct%

+(-e tec+nic(ll$ e#'e o-er co")etitor% !t in lon' rn it "($ +(")er t+e

co")(n$% )roit/

I# Co")(n$ %+ol# concentr(te "ore on it% "(0or #ri-er% LCD5 IT5 (n#GSM/ Br(n#in' (n# )ro"otion% %+ol# !e #one eecti-el$ (% it cre(te% (

lon' l(%tin' i"('e in t+e "in# o c%to"er%/

J# Co")(n$ %+ol# (l%o c(ter to t+e nee#% o %! #e(ler% (% %o"e o t+e %!

#e(ler% +(-e )otenti(l o +i'+ %(le%/

74

8/11/2019 ok -LG piit

75/80

L!M!TAT!OS

E-er$ %t#$ +(% cert(in li"it(tion%/ In "$ %t#$5 (l%o t+ere ,ere cert(in

li"it(tion%5 ,+ic+ I col# not (!le to %ol-e/

/ T+e re%e(rc+ ,(% con#cte# in ( -er$ %"(ll (re(/

3/ M$ re%e(rc+ ,or. )erio# ,itne%% t+e !i''e%t )% (n# #o,n% in )ro#ct

%(le o #ierent !r(n#%5 ,+ic+ (ecte# t+e )erce)tion o t+e c%to"er/

T+i% ,(% !i''e%t #r(,!(c. o "$ %t#$/

@/ Ti"e (ctor ,(% (l%o i")ort(nt or "e/ I +(# onl$ ?7 #($% to co")lete

"$ re%e(rc+5 or ,+ic+ ( ll

8/11/2019 ok -LG piit

76/80

M$ %t#$ i% not reco'ni9(!le in ,+ole INDIA (% ,ell (% ot%i#e

R(nc+i #e to t+e (!o-e li"it(tion% (n# le%% (re( co-er('e/

*!*L!OGRA(7

,,,/l'in#i(/co"

,,,/'oo'le/co"

,,,/,i.i)e#i(/co"

B%ine%% ,orl#

B%ine%% to#($

LG "('(9ine

Econo"ic% ti"e% Ne,% )()er

Ti"e% o In#i(

76

http://www.google.com/http://www.wikipedia.com/http://www.google.com/http://www.wikipedia.com/

8/11/2019 ok -LG piit

77/80

Consumer survey uest%onna%re

/ ;(-e $o )rc+(%e# (n$ con%"er #r(!le #rin' E*+i!ition%

a) Ye%

!2 No

/3:+ile )rc+(%in' con%"er #r(!le ,+ic+ )(r("eter inlence% $o

(2 Price

!2 Pro#ct e(tre

c2 Br(n#

#2 Ser-ice

e2 Dr(!ilit$

@/ Fro" ,+ere $o )reer !$in' con%"er #r(!le%

(2 E*+i!ition%

!2 Co/%+o))ee

c2 S+o,roo"

77

8/11/2019 ok -LG piit

78/80

//Yo )reer to !$ ro" t+e %("e (% $o +(-e "entione# in /@

!ec(%e o ollo,in' re(%on%

(2 Attr(cti-e Price

!2 Ser-ice

c2 De"on%tr(tion%

#2 Oer%

e2 Con-enience

/=/:+ic+ con%"er #r(!le $o +(-e (n# o ,+ic+ !r(n#

(2 CTV

8/11/2019 ok -LG piit

79/80

//Do $o )reer (n$ in(ncin' %c+e"e to )rc+(%e con%"er #r(!le%

(2 Ye%

!2 No

AE"!

A/S/I Are( Ser-ice In c+(r'e

A/S/M Are( %(le% "(n('er

B/S/I Br(nc+ Ser-ice In c+(r'e

CAC Co""erci(l Air Con#itionin' S$%te"

C/S NET C%to"er Ser-ice Net

D/S/C/ Direct %er-ice centre/

L/;/D Lo'i%tic% ;e(# o #e)(rt"ent

R/E/F Reri'er(tor

79

8/11/2019 ok -LG piit

80/80