Introduction to the UK Creative Industry

“走进英国创意产业”2018 Summer School

School of Media, Arts and DesignUniversity of Westminster

Introduction to the UK Creative Industry2018 Summer School (London)

Couse Outline

PROGRAMME

THE ACADEMIC PROGRAMME

China Media Centre University of Westminster London HA1 3TP +44 (0)8357 7354 cmc-office@westminster.ac.uk www.chinamediacentre.org

Course Length: 3 Weeks, 14th July to 3rd August Venue: University of Westminster (London) Combination of lectures, workshops and practices The course is delivered in English Mentors with strong academic background and rich industry

experience will supervise the students Once a week cultural visit Students who complete the course will be issued with University of

Westminster Summer School Course Certificate

PROGRAMME OUTLINE The Summer School course is custom-designed by China Media Centre, University of Westminster for international students to understand the UK’s creative industry. It will both help students of creative industry and related degrees to understand how the UK’s mechanism of creative industry, but also benefit students from other backgrounds to understand the scale of creative industry, major players, talents development, steps and methods to come up with creative ideas, marketing and branding strategies. For young talents who have interests in creative industry, this programme will have them to broaden their horizon and identify their career path in the industry.

The course is designed based on the following four themes:

(1)Introduction: Industry scale, market players, talents. Students who want to pursue their career in creative industry will find the introduction beneficial since they will map out the scale of the industry and hopefully find their place in the market.

(2)Development: steps and methods that help to come up with creative ideas, different types of creative telnets.

(3)New Media: How technology is changing the industry and our life. (4)Cultural Visit: visit galleries, museums, theatres

ACCOMMODATION Students will live in the Student Hall of University of

Westminster. The student hall provides single room. All rooms have private

bathroom and kitchen .

FEES £2600 Includes: Return trip from the campus to airport,

accommodation, summer school course and cultural visits. The fee does not include costs for return flight tickets, passport, visa, meals and local transportation.

WHO CAN APPLY & HOW TO APPLY We welcome students from all backgrounds and from all years to apply for the summer school. However, in order to provide the best teaching quality and study experience, we ask all applicants to have sufficient English to communicate with the speakers and mentors. Applicants must achieve China Media Centre University of Westminster London HA1 3TP +44 (0)8357 7354 cmc-office@westminster.ac.uk www.chinamediacentre.org

CET-4 or equivalent English level in listening, speaking, reading and writing (except students from English major).

Registration FormName Sex

D.O.B. Faculty

Year Major

Student No. I.D. No.

Name (as shown on passport)

Passport No.

English Level

Mobile Email

Application Deadline

The application deadline is 31st March 2018. Please return your application form to the International Department, Beijing Normal University. Once your application was approved, University of Westminster will contract you for further information.

Introduction to the UK Creative IndustryCouse Outline（3 Weeks）

日期 上午 9.30-12.30 下午 2.00-5.00第 1 天星期六

到达伦敦第 2 天 文化活动：走进创意产业的大都市——伦敦（带领学生参观议会大厦、大本

China Media Centre University of Westminster London HA1 3TP +44 (0)8357 7354 cmc-office@westminster.ac.uk www.chinamediacentre.org

星期日 钟、唐宁街 10号、白金汉宫、特拉法加广场，乘船游览泰晤士河沿岸自然及人文景观，参观格林尼治天文台、东西半球分界线、海军学院旧址等）。City tour

第 3 天星期一

课程：英国创意产业概述——创意产业包含的范畴、每个行业在英国的规模、市场参与主体、人才结构INTRODUCTION: Historical, cultural and political overview of UK creative industries

课程：无孔不入的创意产业——何为创造力、创意如何改变我们的生活CREATIVE INDUSTRY IN EVERYDAY LIFE: How creative industries plays its role in our life?

第 4 天星期二

课程：英国媒体产业的历史发展与现状BRITISH MEDIA- Overview of UK media industry and its role in society- Britain’s view of China

课程：英国当今的娱乐产业 从传统影视到游戏产业 VR产业的崛起 全球娱乐产业的发展趋势

ENTERTAINMENT INDUSTRIES - From television and movies to gaming and VR: latest and future trends in global entertainment

第 5 天星期三

课程：创意产业巡礼: 英国知名影视作品解析————大型综艺节目、益智类游戏、生活服务类节目、喜剧及脱口秀等MOST INFLUENTIAL TV SHOWS IN THE UK- Entertainment: From talent to dating to game shows to drama- Factual: Reality, documentary and observational

第 6 天星期四

课程：创意产业研发 （1）创意从哪儿来——创意产业常用的研发方法、系统和工具THE CREATIVE JOURNEY- Developing an idea into a work of art or design

课程：创意产业研发 （2）电视节目研发流程与案例分析ENTERTAINMENT FORMATS PROGRAMME DEVELOPMENT - From brainstorm to broadcast - Processes and procedures- Case studies and examples

第 7 天星期五

课程：创意产业研发（3）实操演练——以小组为单位进行头脑风暴，诞生产品创意方案PRACTICE ： Entertainment programme development

文化参访：天空电视台Visit: Sky TV studio

第 8 天星期六

游览剑桥大学Visit: Cambridge

China Media Centre University of Westminster London HA1 3TP +44 (0)8357 7354 cmc-office@westminster.ac.uk www.chinamediacentre.org

第 9 天星期日

自由活动第 10 天星期一

课程：走进英国展览业 英国博物馆与美术馆产业的运营及其面临的机遇与挑战 专家带领走进国家美术馆，解读国际大师级作品

EXHIBITION INDUSTRY IN THE UK- Gallery and its challenge in the new era- On-site learning and understanding of London Gallery and its most famous paintings

第 11 天星期二

课程：视频短片拍摄 如何透过镜头讲精彩故事 拍摄原则与技巧

HOW TO CAPTURE LONDON IN A SHORT FILM - Essence of story-telling- Filming principles and techniques

分组练习准备： 分组讨论 确定选题 角色分工

HOW TO CAPTURE LONDON IN A SHORT FILM – IN SIX GROUPS- Camera collection – tech support- Planning location shooting

第 12 天星期三

实地分组拍摄Location shooting

第 13 天星期四

课程：如何进行视频编辑手把手教授视频编辑技巧，每个人都可以成为大片幕后的那个人Film editing skills and techniques for the final presentation.

第 14 天星期五

文化参访：大英博物馆Visit: British Library

文化参访：温布利体育场，了解英国体育产业背后的故事Visit: Wembley Stadium

第 15 天星期六

游览布莱顿Trip to Brighton

第 16 天星期日

自由活动第 17 天星期一

课程：艺术作品中的人物塑造 创意作品的普适原则及结构解析 故事讲述的核心原则 从童话故事到影视作品的人物打造

CHARACTERS IN THE CREATIVE ARTS- Universal themes and structures

课程：从莎翁艺术作品走向世界看英国创意产业的全球化趋势UK’S SHAKESPEARE INDUSTRY REACHES AROUND THE GLOBE

China Media Centre University of Westminster London HA1 3TP +44 (0)8357 7354 cmc-office@westminster.ac.uk www.chinamediacentre.org

- Story-telling at the heart of creativity - Fables to films to documentaries

第 18 天星期二

课程：走进英国动漫产业 动漫产业概述 产业面临的机遇与挑战 家喻户晓的动漫作品观礼

INTRODUCTION TO ANIMATION INDUSTRY IN UK - Past, present and future trends

课程：走进英国音乐产业 英国音乐产业市场分析 英国音乐大师作品 英国音乐产业成功的秘密所在

INTRODUCTION TO UK MUSIC INDUSTRY- Past, present and future trends

第 19 天星期三

课程： 走进英国时尚、设计产业——伦敦时尚之都探索发现之旅INTRODUCTION TO FASHION INDUSTRY IN UK - Past, present and future trends

课程：走进最大的娱乐产业——计算机游戏产业的发展与未来INTRODUCTION TO GAMING INDUSTRY IN UK - Past, present and future trends

第 20 天星期四

学业作品展示：毕业典礼、颁发毕业证书Film Show and Graduation ceremony

第 21 天星期五

返程回国

University of Westminster

The University of Westminster is a public university in London, United Kingdom. Its antecedent institution, the Royal Polytechnic Institution, was founded in 1838 and was the first polytechnic institution in the UK. Westminster was awarded university status in 1992 meaning it could award its own degrees.

Since then, our education institution has secured a reputation as a place for firsts. These include:

the first polytechnic in the UK (1838) the opening of the first public photographic portrait studio in Europe

(1841)China Media Centre University of Westminster London HA1 3TP +44 (0)8357 7354 cmc-office@westminster.ac.uk www.chinamediacentre.org

the venue for the first public moving picture show in the UK, organised by the Lumiere brothers (1896)

organising the first marathon race (at the London Olympics) over the now traditional distance of 26 miles, 385 yards (1908)

offering the first degree courses in Photographic Science, Photography, and Media Studies (1960s and 1970s)

the first modern university to win the Queen’s Award for Enterprise – International Trade

the UK’s first Partner University for UN Habitat, the agency which deals with human settlement and development.

Its headquarters and original campus are in Regent Street in the City of Westminster area of central London, with additional campuses in Fitzrovia, Marylebone and Harrow. It operates the Westminster International University in Tashkent in Uzbekistan.

Westminster's academic activities are organised into seven faculties and schools, within which there are around 45 departments. The University has numerous centres of research excellence across all the faculties, including the Communication and Media Research Institute, whose research is ranked in the Global Top 40 by the QS World University Rankings. Westminster had an income of £170.4 million in 2012/13, of which £4.5 million was from research grants and contracts.

Westminster is a member of the Association of Commonwealth Universities, the Association of MBAs, EFMD, the European University Association and Universities UK.

China Media Centre

The China Media Centre was launched in 2005 by Sun Yusheng, Vice-President of China Central Television (CCTV) and Jeremy Paxman, Presenter of BBC’s Newsnight. It was the first international unit under the wider umbrella of the UK’s leading media research institute, Communication and Media Research Institute (CAMRI), which has since attracted Indian, Arab and other media centres.

The China Media Centre (CMC) exists to study the world’s largest media system. Its establishment shows the university’s recognition that the study of any aspect of China requires specialisation.

The University of Westminster’s involvement with China goes back to the 1950s. The first institution to specialise in modern spoken Chinese, we taught generations of diplomats about China while welcoming students and visiting researchers from Xinhua News Agency, China Central China Media Centre University of Westminster London HA1 3TP +44 (0)8357 7354 cmc-office@westminster.ac.uk www.chinamediacentre.org

Television, the People’s Daily and other leading Chinese organisations.

Funded initially by a grant from the Quintin Hogg Foundation, the China Media Centre has provided for itself since 2007 by winning consultancy contracts from the British, Danish, Chinese and Swedish governments plus sponsorship from British companies for specific activities.

Through such activities we have made connections with Chinese institutions and individuals, which make research possible and allow us to learn from Chinese officials and media professionals. These have included the Chairman of Banking Reform Commission, the Vice Minister of Commerce, the Chairman of the Foreign Affairs Committee of the Chinese People’s Political Consultative Conference (CPPCC), the Vice President of National People’s Congress (NPC) and such leading media professionals as the Deputy President of China Central Television, the President of Hunan Television, founder of Caixin magazine, leading scholars from China Communications, Tsinghua, Peking, Fudan and Renmin universities, as well as senior leaders from provincial and city governments.

China Media Centre activities have also funded scholarships, fee-waivers, conferences, seminars and research visits, as well as day-to-day administration so that today it is able to connect the Chinese and European media in three ways:

• Scholarship: research including team projects and individual publications, as well as regular series of seminars, workshops, annual conferences, debates and innovative curricular development, both independently and in collaboration with practitioners and scholars in China.• Dialogue: a forum in the UK, promoting discussion on the different media systems and networks into the information channels of China. We provide consultancy to leading Chinese media organisations and are contracted by European governments projecting their media in China.• Professional development: China Media Centre, through its China Professional Leadership Programme, is the focus for large numbers of Chinese visiting scholars, practitioners and students who are working, or will work in their country’s media and for whom their first experience of abroad is London and the China Media Centre.

China Media Centre provides professional training courses for the following organizations

State Council Information Office, State Administration of Press, Publication, Radio, Film and Television

Ministry of Defence、Ministry of Public Security 、State Development And Investment Corp.

CCTV, Hunan Broadcasting Group、Shanghai Media Group、Shenzhen Broadcasting Group、Nanfang Media Group、Hubei Broadcasting Group、Henan Broadcasting Group, Tianjin Broadcasting Group, Zhejiang Broadcasting Group, Jiangsu Broadcasting Group, Guangxi Television Station

China Media Centre University of Westminster London HA1 3TP +44 (0)8357 7354 cmc-office@westminster.ac.uk www.chinamediacentre.org

Press Office from the following cities: Beijing, Guangzhou, Wuhan, Hangzhou,

Qiushi Publisher, Jinan University, Beijing Jiaotong University, Communication University of China

China Media Centre, Director, Prof. Hugo de Burgh

Hugo de Burgh BA(Hons) MA PhD FRSA  is Professor of the Study of Journalism and Director of the China Media Centre. He is one of a small number of academics, which has pioneered the study of the Chinese media outside the Chinese world. Hugo de Burgh’s research examines the roles of journalists, particularly investigative journalists, in both Britain and China. He has published books and academic articles on both.

Hugo de Burgh’s current research deals with the ways in which the Chinese media are investigating and reporting environment issues and the impact of this upon Chinese media and government. The adaptation of the Chinese Party and government information systems to these developments and to the effects of growing internet use is a closely related topic and he has recently conducted a case study research project on this in Zhejiang, which he is currently writing up.  As an adviser to Chinese media organisations on producers’ and journalists’ professional development he has also written on this dynamic area.Hugo de Burgh established the China Media Centre as a focal point for researchers, Visiting Scholars and postgraduates from the Chinese media industries. Started with a grant from the Quintin Hogg Trust and tasked to become self-funding, its knowledge transfer and consultancy activities – along with grants for specific projects from RCUK and Leverhulme – now fund the Centre, including staff salaries, scholarships, fee waivers, academic conferences and seminars.

Hugo de Burgh holds a Professorship at Tsinghua University under the Chinese Ministry of Education’s 985 programme for bringing ‘key knowledge and talents’ to China, is International Dean in the School of International Journalism at Xinan University of Policy & Legislation and Honorary Professor of Shandong University. In addition to these leading Chinese academic institutions, he has close working relationships with Fudan University, with whom he set up the first International Media Academic Exchange in 1997, and China Communications University, where a Research Summer School is held each year. In 2010 he was appointed to Chair the Board of the International Accreditation Committee for Media and Communications of Tsinghua University. In 2013 he has been awarded the Honoured Endowment Professorship from two Departments of International Expertise, Peoples Republic of China. He is expected to give ten lectures each year at Tsinghua University and to be in residence for two months.

In the UK has been a Board Member, Great Britain – China Centre (a UK China Media Centre University of Westminster London HA1 3TP +44 (0)8357 7354 cmc-office@westminster.ac.uk www.chinamediacentre.org

public body), since 2006 and Adviser on Higher Education Links for Communications and Media, British Council. He was responsible for content of the Smith Institute, 11 Downing Street series of 5 seminars Valuing China 2005-6 and initiated and directed The China Impact: The Westminster Hearings on China’s Economic Development and the UK, 5 conferences for the All-Party Group on China and the Select Committee for Trade & Industry 2006-7. He was Chair of the (Foreign Office) Global Opportunities Fund Human Rights Project 2005-2007 and recently directed China and the New Green Deal for the All Party Parliamentary Group on China as well as advising the FCO on the latest Wilton Park China conference.He is regularly a keynote speaker in China at both academic and media institutions. Recent speaking engagements in the UK have been at Oxford University, the Frankfurt Book Fair, Wilton Park, Battle of Ideas, Royal Institute of International Affairs and the All Party Parliamentary Group on China.

China Media Centre University of Westminster London HA1 3TP +44 (0)8357 7354 cmc-office@westminster.ac.uk www.chinamediacentre.org