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The slides from Mats Ekblad's talk on open innovation and mass customization in manufacturing at the Open Innovation Day 2012 in Stockholm.
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From manufacturing to mass customization Mats Ekblad Electrolux AB
§ Consumers spend doubled time in their homes
§ Kitchens are increasingly the focus of consumers’ spending
§ Home chefs require more specialized, premium equipment
§ Health concerns favor modern kitchens § Consumers want extra features
Kitchen has become the heart of the home
Needs are globalizing
3
Consumers seeks new sources for inspiration…
4
…wherever they are…
5
… and their path to purchase is no longer solely in the hands of the salesperson
6 Source: Forrester
More and more we are looking for a differentiated offer that is relevant to our needs
7
How do we address both high and low end with a compelling offer?
8
Focus on differentiated branded product offer
Benefits of scale in: § Manufacturing § R&D § Purchasing § Common components/
modules § Common processes
and shared services
Low cost, lean go-to-market Market set price
Sharp customer focus Shared global strength Premium
Mass
Do you get paid for being differentiated?
9 Source: replicatorinc.com
How do you avoid creating complexity?
10
Open Innovation
Mass Customization
Manufacturing
Modularization
11
Modularization
12
Mass Customization
13
Open Innovation
Module assembly leads to shorther throughput time
14
Degree of line assembly
100 %
50 %
Throughput time
Part assembly
Module manufacturing
Module assembly
Manufacturing
Moduflex project
15
Individualism Flexibility Modularization Standardization
An ongoing research project investigating manufacturing processes for combining open innovation, mass customization and modular
production to manufacture individualized on-demand product series.