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Ogilvy & Mather Private Limited
Ogilvy & Mather Pvt. Ltd. Trade Centre Senapati Bapat Marg
Lower Parel Mumbai 400 013T (91-22) 2491 3877 F (91-22) 2491 3838
www.ogilvy.com
Press Release
Brand Equity Ad Agency Reckoner RevealsO&M India No. 1,
5
thtime in 5 years
Mumbai, November 14, 2007: Ogilvy & Mather India has emerged
Indias
Premier Ad Agency in the Brand Equity Ad Agency Reckoner, 2007
for the
5
th
consecutive year in the five years of the reckoner.The annual
ranking on the nations most admired ad agencies, media
agencies, influential people and creative directors, has ranked
O&M
India as the No 1 Most Admired Creative Agency.
Introduced in 2003, the Brand Equity Ad Agency Reckoner is
an
initiative by The Economic Times, Indias leading business
and
financial daily. The Economic Times has always been and
continues to
be Indias most respectable, reliable, robust and progressive
financial daily. By the fact that the origin of this initiative
is set
in The Times Group, makes the ranking the most prestigious,
credibleand coveted title for Ad agencies in India.
Each year the Brand Equity Ad Agency Reckoner is tweaked to make
it
more representative of the prevailing advertising environment,
as well
as industry perceptions. This year, apart from a larger sample
size
of 481 respondents, there was a greater focus on respondents
from
marketing companies (58%; other constituents of this survey
included
ad agencies, media agencies and media houses. The study was
conducted
from late July to September 2007 across Mumbai, Delhi,
Chennai,
Bangalore, Kolkata, Hyderabad, Ahmedabad and Pune.
Other enhancements include the increase in the number of
criteria for
the evaluation of ad agencies. This years survey was based on
eight
instead of seven criteria with a greater weightage given to
360-Degree
Capabilities.
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Ogilvy & Mather Private Limited
Ogilvy & Mather Pvt. Ltd. Trade Centre Senapati Bapat Marg
Lower Parel Mumbai 400 013T (91-22) 2491 3877 F (91-22) 2491 3838
www.ogilvy.com
O&M India is ranked the Number 1 Ad Agency on every one of
the eight
parameters evaluated
1.Ability to Provide 360 Solutions2.Creative3.Client
Servicing4.Account Planning5.Partnering with Clients6.Employee
Satisfaction7.Innovation & Thought Leadership8.Business
Development
Additionally, Piyush Pandey, Executive Chairman & National
Creative
Director, O&M India, was once again ranked No. 1 in the 20
Most
Influential People in Advertising; Pratap Bose, CEO, O&M
India, was
ranked 13th
in the same category.
Piyush once again ranked No. 1 in the Top 20 Creative
Directors,
followed by O&Ms Abhijit Avasthi, Executive Creative
Director (ECD),
at No 6, followed by Rajiv Rao (ECD) at No 8, Sumanto
Chattopadhyay(ECD) at No 10 and Malvika Mehra, Creative Director,
at No 13.
O&Ms overall score is 100 points in the survey rankings
taking it to
the No. 1 position in the rankings of the top 25 Ad
Agencies.
The Brand Equity Ad Agency Reckoner 2007 was unveiled to an
august
gathering of the Whos Who from the ad and media agencies and
production houses in India. This exclusive event was hosted by
The
Times Group at The Rooftop, Taj Mahal Hotel, Colaba, Mumbai
on
Tuesday, November 13, 2007.
It was an evening of immense joy and deep pride for O&M
India.
Contact [email protected] phone 91 22 44344074
mailto:[email protected]:[email protected]
