Offres & opérations spéciales - SIAL Montréal 09

A Springboard to Success for your Business!

Publicity and media coverage on an international scale:! Communication campaigns targeting key industry buyers

! Newsletters sent to over 30,000 professionals

! Press releases sent to more than 3,000 reporters in Canada, the United States and internationally

Efficient tools to spotlight your selection:! Thanks to efficient tools presented by SIAL Montréal your participation in the Trends &

Innovations competition reaches out to become an international promotional activity showcasing

your product and business Towards visitors and the press

Your product presentation sheet included in the 2009 “Trends & Innovations Guide” with 2,000 copies distributed to Canadian and international buyers, the trade press as well

as on the SIAL Montréal website: www.sialmontreal.com.

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Take advantage of a powerful springboard to develop and expand your sales

Spotlight your new products on an international scale thanks to a single operation

Maximize your participation in SIAL Montréal 2009 by attracting a maximum of visitors to your booth

Test your product’s impact on a north-American jury, expert in the food industry

RATES & DETAILS ON THE BACK

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Meet with potential distributors and business partners

The Trends & Innovations event is designed to showcase new market trends and promote innovative products to visitors and journalists that attend the show but also to the general public thanks to heavy media coverage in Canada and abroad.

TRENDS & INNOVATIONS - SIAL MONTRÉAL

The best way to showcase your innovations!

5 GREAT REASONS TO TAKE PART IN THIS COMPETITION

Tendances

Trends innovations&

2009

Partners:

http://www.sialmontreal.com


What are the costs?Tendances

Trends innovations&

2009

Information & booking

Sophie ADRIANSEN

Special Projects Coordinator

Telephone: +1 (514) 289 9669 ext. 2222Toll Free: +1 (866) 281 7425Fax: +1 (514) 289 1034

[email protected]

66%* of our visitors attend SIAL Montréal to find out about new trends and how the market is evolving

70%* of visitors in 2008 visited the Trends and Innovations area

200+ North American and international reporters (Canadian Grocer, Actualité Alimentaire, Alimentation, Retailing Today, HRI mag, Gourmet News, Food in Canada, etc.) visited the Trends & Innovations area

The results speak loud and clear…

FREE REGISTRATION for the Trends & Innovations product selection!

If your product is chosen by our Selection Committee, you will have the opportunity to push your participation further by choosing the “Visibility” package.

FOR $650 ONLY GET THE “VISIBILITY” PACKAGE that promises the following:

! Key visibility for your product thanks to a special display in the Trends &

Innovations area during SIAL Montréal, from April 1 to 3, 2009

! Your booth allocation within the exhibit will be identified on a card placed next

to your product in the display.

! Your product will feature in the “Trends & Innovations 2009 Guide”

! A distinction of your company in the list of exhibitors on the website and in the

official catalogue of the exhibition

! The opportunity to win one of the 10 “Trends & Innovations Awards - SIAL

Montréal 2009” and maybe the “Trends & Innovations Grand Award – SIAL

Montréal 2009”

“The Trends & Innovations o p e rat i o n i s a n exc e l l e nt opportunity to display one’s knowhow to north-American industry players in terms of i n n o v a t i v e p r o c e s s e s a n d gastronomic research.”

J e a n R e n é L e m i r e - V i c e President, Vigneault Chocolatier Ltée

“To be chosen among the top 10 Trends and Innovation Awards is like winning the lottery after years of hard work in research and innovation. The response was unbelievable from Montreal to Toronto and even New York and Paris. (…) Thank you to the whole Trends and Innovations team for the reward that inspires u s a l l a n d r e a ff i r m s o u r commitment (…)»

David Guérin - Coordinator, Marketing & Sales for Les Lapins de Stanstead

If you are targeting FoodService professionals, your product will be judged by a specific jury and will be featured as such in all communications.

Has your product been selected by the committee? Take advantage of a 15% discount on all promotional tools! For more information on these offers, ask for the SIAL Montréal 2009 Promotional Tools guide.

APRIL 1-3, 2009PALAIS DES CONGRÈS

DE MONTRÉAL

(*) Crop survey conducted with 873 visitors between April 25 and May 20, 2008.

SPECIAL OFFER

WHAT ARE THE COSTS?

Tendances

Trends innovations&

2009

Don’t Stop Now! For Only $650 CAN

THE TRENDS & INNOVATIONS COMPETITION step by step

Who can participate in the Competition?

The competition is exclusive to SIAL Montréal 2009 exhibitors. To be chosen, your product(s) must meet the following 3 criteria:

! The product must be a food product

! It must present an innovative feature for the consumer or distributor

! It needs to have been launched on the market after April 2008 or is currently undergoing the process

Who is Part of the Jury?

There are three steps in selecting the best innovations and three types of juries make the decision:

! A Selection Committee comprised of food industry experts will judge the products based on their innovative

features and will choose the products to be presented in the Trends & Innovations area.

! The jury for the 10 best innovations gathers food industry experts (reporters, chefs, marketing executives, etc.).

The jury evaluates the products for their merits, and selects the 10 SIAL Montréal 2009 “Trends & Innovations

Awards–”.

! The jury for the best innovation gathers future chefs from the ITHQ (Institut du Tourisme et de l’Hôtellerie du

Québec).They will taste the 10 products awarded with “Trends & Innovations Awards– SIAL Montréal 2009” and

select the “Trends & Innovations Grand Award - SIAL Montréal 2009”

What are the Steps Involved in the Competition and their Advantages?

1. Register your innovative product(s) – free of charge – to the Trends & Innovations competition and have a chance to be selected by the Selection Committee.

2. If your product is chosen by the Committee, you will receive a SIAL Montréal 2009 “Trends & Innovations Selection–” label that you can use in your communication tools.

! Take advantage of key visibility for your product thanks to a special display in the Trends & Innovations area

! Your booth allocation within the exhibition will be identified on a card placed next to your product in the

display

! Your product will appear in the “Trends & Innovations 2009 Guide”

! A distinction of your company in the list of exhibitors on the web site and in the official catalogue of the

exhibition

! You could win one of the 10 “Trends & Innovations Awards - SIAL Montréal 2009”

3. By winning one of the 10 SIAL Montréal 2009 “Trends & Innovations Awards ” you will benefit from:

! 1 ad publicizing the award winners in the official catalogue of the exhibition

! 1 mention of your product in the Trends & Innovations area at SIAL China from May 19 to 21, 2009

! 1 “Trends & Innovations Grand Award” label that you can use as part of your communication tool

! 1 press release publicizing the SIAL Montréal 2009 “Trends & Innovations Awards - before the show begins

! 1 quotation about your product during Mr Xavier Terlet’s conference on market trends in the food industry

during the SIAL Montréal exhibition

! 1 invitation to the Canadian Agrifood Export Gala organized by Agrifood Export Group Québec-Canada

within SIAL Montréal 2009, valued at $200 CDN

! 1 official diploma

4. If your product is chosen as the “Trends & Innovations Grand Award – SIAL Montréal 2009” you will enjoy:

! 1 customized ad in the magazine Le Must Alimentaire

! 1 ad in the magazine L’Actualité Alimentaire

! 1 “Trends & Innovations Grand Award” label that you can use as part of your communication tools

! The Grand Award is awarded during the Canadian Agrifood Export Gala organized by Groupe Export

Agroalimentaire Québec-Canada within SIAL Montréal 2009

! 1 press release announcing the winner of the “Trends & Innovations Grand Award – SIAL Montréal 2009”

Tendances

Trends innovations&

2009

Presented at the SIAL Montréal show, Olive d'Or gathered 114 varieties of olive oil from 18 countries in 2008*.

6 600 + professionals from the food retail and foodservice industries come to discover the olive oils in a dedicated area of the show.

200 + journalists take interest in the producers who compete in Olive d’Or.

Seizing the North-American market’s great potential! In North-America, the consumption of olive oil is rapidly expanding. This elixir,

used in every Mediterranean dish, attracts more and more consumers looking for healthy and tasty products.

! In Canada alone, the import of olive oil has doubled in 10 years with over 50 million bottles of 500 ml* consumed each year.

! The North American market represents 43.4 % of the world’s olive oil imports **.

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Benefit from unique

exposure of your products

during SIAL Montréal

Measure the quality and personality of your

olive oil thanks to the judgment of our Jury

made-up of international experts

Take your chance to win at the most

important international Olive Oil

Competition.

Take advantage of our

various promotional and

communication tools


>

Test the potential of the

North-American market and

establish links with partners

and potential distributors.

THE TOP 5 REASONS TO PARTICIPATE IN COMPETITION

OLIVE D’OR - SIAL MONTRÉALThe most important International Olive Oil Competition in North America

3 RD EDITION

* Sondage Crop réalisé auprès de 873 visiteurs du 25 avril au 20 mai 2008.**Source: data obtained at the 94th session of the QUIET (Madrid, Spain in November 21-24th, 2006), Campaign (Country) 2006/07

Partner:

Information & Booking

Sophie ADRIANSEN

Special Projects Coordinator

Telephone: +1 (514) 289 9669 ext. 2222

Toll Free: +1 (866) 281 7425

Fax: +1 (514) 289 1034

[email protected]

Beyond the competition, Olive d'Or's first vocation consists in valuing quality olive oil.

Numerous means of promotion are offered to the prize-winners to value their rewards.

The medals: an international recognitionAccording to the performances participating olive oils, the Jury awards three levels of

rewards: “Goutte d’Or (Gold medal), “Goutte d’Argent” (Silver medal) and ”Goutte de

Bronze” (Bronze medal).

Placing the label of the Olive d'Or medal on a bottle offers great supplementary value to the

product. The medal serves as an indicator for the consumer or for professional buyers.

Mentioning the medal within advertising is also an excellent way to value the image of an

olive oil. This reward reassures and develops loyal clientele.

Finally, in a context where the competition is particularly strong, the Olive d' Or medal is a

great way to stand out.

The diplomaA diploma is awarded to every producer having obtained a medal in the competition. This

unique and official document proves the authenticity of the reward.

Other promotional actions in favour of the award-winnersPublic relations around Olive d' Or develop over the years. In addition to this, marketing

actions are led to promote the award-winners. Press releases, newsletters, partnerships …

Everything is implemented to boost the success of participating olive oils.

How the Olive d’Or competition worksHow are samples classified for the tasting?

Participants register their oil in one of the following categories: "light fruit taste ", “medium

fruit taste” and “intense fruit taste". Oils are then tasted by the Jury according to their

category.

Who are the tasters?

The Olive Oils are tasted by a Jury made-up of international experts (olive oil specialists,

chefs, journalists). The Jury is chaired by Mrs. Christine Cheylan who chaired numerous

international and national olive oil competitions. She is a professional consultant, trained

for tasting. She is also producer and manager of an olive oil mill.

Every tasting respects the standards of the “International Olive Oil Council”.

“We were very pleased with

t h e o r g a n i s a t i o n o f t h e

competition as well as with the

success that our ol ive oi l

achieved on Olive d'Or 2007 and

2008. (…) The award that we

achieved this year on Olive d'Or

was noticed on Slovene, Austrian

and German market by our

costumers as well as by public

media (TV and newspapers). By

all means it contributed a great

deal towards a better visibility of

our products.”

Lena Dujc - Marketing Manager

VANJA DUJC

"Taking part in the Olive d'Or

competition brought us great

new business opportunities, new

clients and unique visibility on

the market."

Carlos Carrera G. - CARTADO

EIRL

APRIL 1-3, 2009

PALAIS DES CONGRÈS

DE MONTRÉAL

A competition that reveals traditional know-how

OLIVE D’OR - SIAL MONTRÉAL

The most important International Olive Oil Competition in

North America

3 RD EDITION

>

OLIVE D’OR COMPETITIONHow it works

How to register?

2 different packages are offered to participants:

PACKAGE 1 : 210 $CAN (taxes are included)

! Registration to the Olive d’Or 2009 competition

! Presence of your products in the Olive d’Or Area with a label indicating the name of the producer, the name of

the product, the website, the tasting category and the booth number (for exhibiting participants only)

! A dedicated section in the official catalogue of the exhibition

! Identification of your company on our website www.sialmontreal.com

PACKAGE 2 : 510 $CAN (taxes are included)

! All the avantages of PACKAGE 1

+! Tasting sessions of your olive oil in the Olive d’Or area (tasting equipment is supplied and a hostess will guide

the visitors in their tasting)

! We send you the contact list of all the visitors that attended the Olive d’Or area

Do you wish to exhibit at SIAL Montréal 2009?

Benefit from a unique face to face contact with key decision makers from North-America during three days.

Maybe your country is represented through a national pavilion? Contact us to find-out!

Olive d’Or participants who also exhibit at SIAL Montréal will benefit from a unique exposure: identification of

your booth number next to your product in Olive d’Or area and a special distinction in the list of exhibitors in

the official catalogue and online.

FIND MORE INFORMATION ON OUR WEBSITE : WWW.SIALMONTREAL.COM

Also discover Olive Asia

the international olive oil competition targeting the Asian market. This competition takes place at the SIAL

China show in Shanghai: www.sialchina.com

3 RD EDITION



THE START-UP VILLAGE SIAL MONTRÉAL / APRIL 1-3, 2009

A tailored offer!Because the first two years of existence of a company are crucial, SIAL Montréal offers

special rates and a dedicated area to young companies.

Located in the very heart of the action at SIAL Montréal, the Start-Up Village is open to

agrifood companies created after January 1st, 2007.

A unique springboard for your company’s development:

! Over 13.000 buyers representing the retail and foodservice industries from Canada,

the United-States and 70 other countries attend the show

! A unique access to the North-American market

! 65% of the visitors attend to find new products

! 70% of our visitors attend with a firm intention to buy*

Located in the very heart of the action at SIAL Montréal, the Start-Up Village is open to agrifood companies created after January 1st, 2007

* Crop poll conducted on 873 visitors from April 25 to May 20, 2008.

TOP 5 REASONS TO EXHIBITIN THE START-UP VILLAGE

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Benefit from a simple, comprehensive and cost-effective offer

Confirm your market position and test your impact at a national and international scale

Maximise your return on investment

Increase your visibility on the market and towards the media

Showcase your new products by taking part in the Trends & Innovations contest

RATES & DETAILSON THE BACK

>

NEW

THE START-UP

VILLAGE

SIAL MONTRÉAL

APRIL 1-3, 2009

NEW IN 2009

>


For only 2 700 $ CAN,

benefit from the following services:

! A 50 sq. ft. turnkey booth designed by professionals:

Aluminium structure, panels, 1 track light, 1 electrical plug-in, 1 signwith the name of your company, carpet, 1 counter, 1 stool, 2 shelves, 1 waste basket

! A set of promotional tools to increase your visibility:

• 20 invitations cardsEach exhibitor receives 20 free invitations cards. Don’t miss this unique

opportunity to invite your clients and prospects to come and visit you at the

show!

To answer your needs, invitation cards are available in electronic or paper

format.

If 20 invitation cards are not enough, you can order more for 100$/set of 10.

To do so, ask for our Promotional Tools Order Form.

• A special distinction of your company:In order to help our visitors identify Start-Up companies, we will

distinguish your company in the list of exhibitors of the official

catalogue and on www.sialmontreal.com.

! Other services included

• 2 Exhibitor badges for your staff• Customer Service follow-up• Access to the Exhibitor’s Area on www.sialmontreal.com • 1 official catalogue

QUEBECREST OF CANADA

& INTERNATIONAL

Julien PAQUETTE Benjamin DAHAN

+1 (514) 289 9669 ext. 2237 +1 (514) 289 - 9669 ext. 2236+1 (514) 289 1034 +1 (514) 289 - 1034

[email protected] [email protected]

To SIAL Montréal,

start-up companies

are riding high!

Seize this unique

opportunity for

your company

mailto:[email protected]


mailto:[email protected]?subject=


THE BAKERY VILLAGESIAL MONTRÉAL & SET CANADA / APRIL 1-3, 2009

An offer that answers the markets’ needs!The baking industry represents 3.2 billion dollars in Canada*. Consumers increasingly look

for quality, healthy and tasty products.

Located in the very heart of the action at SIAL Montréal 2009, the Bakery Village is

designed to highlight the producers (breads, biscuits, pastries, ingredients, preservatives,

etc…) and equipment suppliers of the industry.

Seize a unique opportunity for your company:! Over 13.000 buyers from the retail and foodservice industries from Canada, the United

States and 70 other countries attend the show.

! 1 out of 2 visitors attend to find bakery products.

! 70% of our visitors attend with a firm intention to buy**

Located in the very heart of the action at SIAL Montréal 2009, the Bakery Village is designed to highlight the producers and equipment suppliers of the industry.

* Statistics Canada 31-203, CANSIM DEEF

** Crop poll conducted on 873 visitors from April 25 to May 20, 2008.

TOP 5 REASONS TO EXHIBITIN THE BAKERY VILLAGE

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5


Meet key buyers and build fruitful partnerships


Attract visitors towards your booth by being part of a highlighted section of the show

Stand-out from your competitors

RATES & DETAILSON THE BACK

>

NEW

>


For only 2 700 $ CAN,

benefit from the following services:


Aluminium structure, panels, 1 track light, 1 electrical plug-in, 1 signwith the name of your company, carpet, 1 counter, 1 stool, 2 shelves, 1 waste basket


• 20 invitations cardsEach exhibitor receives 20 free invitations cards. Don’t miss this unique

opportunity to invite your clients and prospects to come and visit you at

the show!


format.

If 20 invitation cards are not enough, you can order more for 100$/set of

10.


• Identification of the Bakery Village on the floor-plan of the showIn order to help our visitors identify baking companies, the Village

will be clearly marked on the floor-plan of the exhibition in the

Official Catalogue and on site.


• 2 Exhibitor badges for your staff• Customer Service follow-up• Access to the Exhibitor’s Area on www.sialmontreal.com • 1 official catalogue

THE BAKERY

VILLAGE

SIAL MONTRÉAL

APRIL 1-3, 2009

To SIAL Montréal,

bakery products

are riding high!

Seize this unique

opportunity for

your company

NEW IN 2009


& INTERNATIONAL


+1 (514) 289 9669 ext. 2237 +1 (514) 289 - 9669 ext. 2236+1 (514) 289 1034 +1 (514) 289 - 1034






THE BAKERY VILLAGE

APRIL 1-3, 2009PALAIS DES CONGRÈS DE MONTRÉAL

WWW.SIALMONTREAL.COM

!

!

!

!

NEW IN 2009

SPECIALOFFERDon’t miss the opportunity to book

your space now in the Bakery Village of SIAL Montréal!

Our simple and cost-effective offer allows you to

access Canada’s leading international food

tradeshow where over 12.000 key buyers from the

food retail and foodservice industries gather.

NEED MORE INFORMATION ?

DOWNLOAD THE BROCHURE

ASK US TO CONTACT YOU

DOWNLOAD THE REGISTRATION FORM

DISCOVER SIAL MONTRÉAL

Your contact : Benjamin DAHANSales representativeTel. : 514-289-9669 ext. [email protected]

SIAL Montréal is part of the COMEXPOSIUM Network

The second largest organizer worldwide with over 150 prestigious events

The Canadian network:

An exhibition organized by the

network


Mickael BRUNEAUX

emailing promotionnel


THE ORGANIC VILLAGESIAL MONTRÉAL / APRIL 1-3, 2009

Organic products: riding high! Organic products are the most coveted products by the visitors of SIAL Montréal, the

leading international food tradeshow in Canada. What used to be a small niche has now

become a 28 billion dollar worldwide market. In Canada alone, sales of certified organic

products have increased by 28% between 2005 and 2006. (1)

Seize a unique opportunity for your company: ! Over 13.000 buyers from the retail and foodservice industries from Canada, the United

States and 70 other countries attend the show

! Over 60% of the visitors come to find organic products

! 70% of our visitors attend with a firm intention to buy (2)

! With Agora Nutrition, SIAL Montréal gives great importance to questions linked to

nutrition and health: a rich program of conferences, workshops and roundtable

discussions where key topics are examined by industry experts.

Located in the very heart of the action at SIAL Montréal 2009, the Organic

Village is designed to help organic product producers make successful

business contacts with North-American professional buyers.

(1) Source: International Federation of Organic Agriculture Movements (IFOAM)

(2) Crop poll conducted on 873 visitors from April 25 to May 20, 2008.

TOP 5 REASONS TO EXHIBITIN THE ORGANIC VILLAGE

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5


Meet key buyers and build fruitful partnerships

Increase your visibility on the market and towards the media

Showcase your new products by taking part in the Trends & InnovationS contest


>


NEW

For only 2 700 $ CAN, benefit from the following services:


Aluminium structure, panels, 1 track light, 1 electrical plug-in, 1 sign

with the name of your company, carpet, 1 counter, 1 stool, 2 shelves,

1 waste basket


• 20 invitations cards

Each exhibitor receives 20 free invitations cards. Don’t miss this unique

opportunity to invite your clients and prospects to come and visit you at the

show!


format.

If 20 invitation cards are not enough, you can order more for 100$/set of 10.


• Integration of your company on the “Organic Route”

For the first time in 2009, an « Organic route » will be available to help

visitors identify companies representing organic products. It will be

presented on the floor plan in the official catalogue and on-site.


• 2 Exhibitor badges for your staff

• Customer Service follow-up

• Access to the Exhibitor’s Area on www.sialmontreal.com

• 1 official catalogue

THE ORGANICVILLAGE

SIAL MONTRÉAL

APRIL 1-3, 2009

To SIAL Montréal, organic products are riding high!

Seize this unique opportunity for your company

NEW IN 2009

>



& INTERNATIONAL


+1 (514) 289 9669 ext. 2237 +1 (514) 289 - 9669 ext. 2236+1 (514) 289 1034 +1 (514) 289 - 1034






THE ORGANIC VILLAGE

APRIL 1-3, 2009PALAIS DES CONGRÈS DE MONTRÉAL

WWW.SIALMONTREAL.COM

Don’t miss the opportunity to book your space now in the Organic Village of SIAL Montréal!

Our simple and cost-effective offer allows you to

access Canada’s leading international food

tradeshow where over 12.000 key buyers from the

food retail and foodservice industries gather.

NEED MORE INFORMATION ?

DOWNLOAD THE BROCHURE

ASK US TO CONTACT YOU

!

!

!

! DOWNLOAD THE REGISTRATION FORM

DISCOVER SIAL MONTRÉAL

Your contact : Benjamin DAHANSales representativeTel. : 514-289-9669 ext. [email protected]

NEW IN 2009

SPECIALOFFER

SIAL Montréal is part of the COMEXPOSIUM Network

The second largest organizer worldwide with over 150 prestigious events

The Canadian network:

An exhibition organized by the

network


Mickael BRUNEAUX

emailing promotionnel


Documents

Offres & opérations spéciales - SIAL Montréal 09