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Paul Riss: Offering Statement for ChoiceTrade Holdings, Inc. (“ChoiceTrade Holdings”) This document is generated by a website that is operated by Netcapital Systems, LLC ("Netcapital"), which is not a registered broker-dealer. Netcapital does not give investment advice, endorsement, analysis or recommendations with respect to any securities. All securities listed here are being offered by, and all information included in this document are the responsibility of, the applicable issuer of such securities. Netcapital has not taken any steps to verify the adequacy, accuracy or completeness of any information. Neither Netcapital nor any of its officers, directors, agents and employees makes any warranty, express or implied, of any kind whatsoever related to the adequacy, accuracy or completeness of any information in this document or the use of information in this document. All Regulation CF offerings are conducted through Netcapital Funding Portal Inc. ("Portal"), an affiliate of Netcapital, and a FINRA/SEC registered funding-portal. For inquiries related to Regulation CF securities activity, contact Netcapital Funding Portal Inc.: [email protected] Netcapital and Portal do not make investment recommendations and no communication, through this website or in any other medium, should be construed as a recommendation for any security offered on or off this investment platform. Equity crowdfunding investments in private placements, Regulation A, D and CF offerings, and start-up investments in particular are speculative and involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest in start-ups. Companies seeking startup investments through equity crowdfunding tend to be in earlier stages of development and their business model, products and services may not yet be fully developed, operational or tested in the public marketplace. There is no guarantee that the stated valuation and other terms are accurate or in agreement with the market or industry valuations. Additionally, investors may receive illiquid and/or restricted stock that may be subject to holding period requirements and/or liquidity concerns. In the most sensible investment strategy for start-up investing, start-ups should only be part of your overall investment portfolio. Further, the start-up portion of your portfolio may include a balanced portfolio of different start-ups. Investments in startups are highly illiquid and those investors who cannot hold an investment for the long term (at least 5-7 years) should not invest. The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward- looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The Company 1. What is the name of the issuer?

Offering Statement for ChoiceTrade Holdings, Inc ......Business and Anticipated Business Plan 6. Describe in detail the business of the issuer and the anticipated business plan of

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Page 1: Offering Statement for ChoiceTrade Holdings, Inc ......Business and Anticipated Business Plan 6. Describe in detail the business of the issuer and the anticipated business plan of

PaulRiss:

OfferingStatementforChoiceTradeHoldings,Inc.(“ChoiceTradeHoldings”)ThisdocumentisgeneratedbyawebsitethatisoperatedbyNetcapitalSystems,LLC("Netcapital"),whichisnotaregisteredbroker-dealer.Netcapitaldoesnotgiveinvestmentadvice,endorsement,analysisorrecommendationswithrespecttoanysecurities.Allsecuritieslistedherearebeingofferedby,andallinformationincludedinthisdocumentaretheresponsibilityof,theapplicableissuerofsuchsecurities.Netcapitalhasnottakenanystepstoverifytheadequacy,accuracyorcompletenessofanyinformation.NeitherNetcapitalnoranyofitsofficers,directors,agentsandemployeesmakesanywarranty,expressorimplied,ofanykindwhatsoeverrelatedtotheadequacy,accuracyorcompletenessofanyinformationinthisdocumentortheuseofinformationinthisdocument.

AllRegulationCFofferingsareconductedthroughNetcapitalFundingPortalInc.("Portal"),anaffiliateofNetcapital,andaFINRA/SECregisteredfunding-portal.ForinquiriesrelatedtoRegulationCFsecuritiesactivity,contactNetcapitalFundingPortalInc.:

[email protected]

NetcapitalandPortaldonotmakeinvestmentrecommendationsandnocommunication,throughthiswebsiteorinanyothermedium,shouldbeconstruedasarecommendationforanysecurityofferedonoroffthisinvestmentplatform.Equitycrowdfundinginvestmentsinprivateplacements,RegulationA,DandCFofferings,andstart-upinvestmentsinparticulararespeculativeandinvolveahighdegreeofriskandthoseinvestorswhocannotaffordtolosetheirentireinvestmentshouldnotinvestinstart-ups.Companiesseekingstartupinvestmentsthroughequitycrowdfundingtendtobeinearlierstagesofdevelopmentandtheirbusinessmodel,productsandservicesmaynotyetbefullydeveloped,operationalortestedinthepublicmarketplace.Thereisnoguaranteethatthestatedvaluationandothertermsareaccurateorinagreementwiththemarketorindustryvaluations.Additionally,investorsmayreceiveilliquidand/orrestrictedstockthatmaybesubjecttoholdingperiodrequirementsand/orliquidityconcerns.Inthemostsensibleinvestmentstrategyforstart-upinvesting,start-upsshouldonlybepartofyouroverallinvestmentportfolio.Further,thestart-upportionofyourportfoliomayincludeabalancedportfolioofdifferentstart-ups.Investmentsinstartupsarehighlyilliquidandthoseinvestorswhocannotholdaninvestmentforthelongterm(atleast5-7years)shouldnotinvest.

Theinformationcontainedhereinincludesforward-lookingstatements.Thesestatementsrelatetofutureeventsortofuturefinancialperformance,andinvolveknownandunknownrisks,uncertainties,andotherfactors,thatmaycauseactualresultstobemateriallydifferentfromanyfutureresults,levelsofactivity,performance,orachievementsexpressedorimpliedbytheseforward-lookingstatements.Youshouldnotplaceunduerelianceonforward-lookingstatementssincetheyinvolveknownandunknownrisks,uncertainties,andotherfactors,whichare,insomecases,beyondthecompany’scontrolandwhichcould,andlikelywill,materiallyaffectactualresults,levelsofactivity,performance,orachievements.Anyforward-lookingstatementreflectsthecurrentviewswithrespecttofutureeventsandissubjecttotheseandotherrisks,uncertainties,andassumptionsrelatingtooperations,resultsofoperations,growthstrategy,andliquidity.Noobligationexiststopubliclyupdateorrevisetheseforward-lookingstatementsforanyreason,ortoupdatethereasonsactualresultscoulddiffermateriallyfromthoseanticipatedintheseforward-lookingstatements,evenifnewinformationbecomesavailableinthefuture.

TheCompany

1. Whatisthenameoftheissuer?

Page 2: Offering Statement for ChoiceTrade Holdings, Inc ......Business and Anticipated Business Plan 6. Describe in detail the business of the issuer and the anticipated business plan of

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ChoiceTradeHoldings,Inc.

Eligibility

2. ThefollowingaretrueforChoiceTradeHoldings,Inc.:

Organizedunder,andsubjectto,thelawsofaStateorterritoryoftheUnitedStatesortheDistrictofColumbia.

NotsubjecttotherequirementtofilereportspursuanttoSection13orSection15(d)oftheSecuritiesExchangeActof1934.

NotaninvestmentcompanyregisteredorrequiredtoberegisteredundertheInvestmentCompanyActof1940.

NotineligibletorelyonthisexemptionunderSection4(a)(6)oftheSecuritiesActasaresultofadisqualificationspecifiedinRule503(a)ofRegulationCrowdfunding.(Formoreinformationaboutthesedisqualifications,seeQuestion30ofthisQuestionandAnswerformat).

HasfiledwiththeCommissionandprovidedtoinvestors,totheextentrequired,theongoingannualreportsrequiredbyRegulationCrowdfundingduringthetwoyearsimmediatelyprecedingthefilingofthisofferingstatement(orforsuchshorterperiodthattheissuerwasrequiredtofilesuchreports).

Notadevelopmentstagecompanythat(a)hasnospecificbusinessplanor(b)hasindicatedthatitsbusinessplanistoengageinamergeroracquisitionwithanunidentifiedcompanyorcompanies.

3. HastheissueroranyofitspredecessorspreviouslyfailedtocomplywiththeongoingreportingrequirementsofRule202ofRegulationCrowdfunding?

No.

Directors,OfficersandPromotersoftheCompany

4. Thefollowingindividuals(orentities)representthecompanyasadirector,officerorpromoteroftheoffering:

NevilleGolvala

NevilleGolvalahasworkedinseniorexecutivepositionsinthesecuritiesindustryforovertwodecades.HehasbeentheChiefExecutiveOfficerofChoiceTradeHoldings,Inc.sincetheinceptionoftheCompany,inMay2008.Mr.GolvalahasanMBAandholdstheSeries4,6,7,24,27,55,63and65securitieslicenseswithFINRA.

RonaldBuckner

RonBucknerhasbeentheChiefFinancialOfficerandExecutiveVicePresidentofChoiceTradeHoldings,Inc.sincetheinceptionoftheCompany,inMay2008.Mr.BucknerisacertifiedpublicaccountantandholdstheSeries4,7,24,27,62and63securitieslicenseswithFINRA.

PrincipalSecurityHolders

Page 3: Offering Statement for ChoiceTrade Holdings, Inc ......Business and Anticipated Business Plan 6. Describe in detail the business of the issuer and the anticipated business plan of

NevilleGolvalaSecurities:

Class:

VotingPower:

NevilleGolvalaSecurities:

Class:

VotingPower:

5. Providethenameandownershiplevelofeachperson,asofthemostrecentpracticabledate,whoisthebeneficialownerof20percentormoreoftheissuer’soutstandingvotingequitysecurities,calculatedonthebasisofvotingpower.Tocalculatetotalvotingpower,includeallsecuritiesforwhichthepersondirectlyorindirectlyhasorsharesthevotingpower,whichincludesthepowertovoteortodirectthevotingofsuchsecurities.Ifthepersonhastherighttoacquirevotingpowerofsuchsecuritieswithin60days,includingthroughtheexerciseofanyoption,warrantorright,theconversionofasecurity,orotherarrangement,orifsecuritiesareheldbyamemberofthefamily,throughcorporationsorpartnerships,orotherwiseinamannerthatwouldallowapersontodirectorcontrolthevotingofthesecurities(orshareinsuchdirectionorcontrol—as,forexample,aco-trustee)theyshouldbeincludedasbeing“beneficiallyowned.”Youshouldincludeanexplanationofthesecircumstancesinafootnotetothe“NumberofandClassofSecuritiesNowHeld.”Tocalculateoutstandingvotingequitysecurities,assumealloutstandingoptionsareexercisedandalloutstandingconvertiblesecuritiesconverted.

6,897,687

CommonStock

80.0%

4,000

PreferredStock

80.0%

BusinessandAnticipatedBusinessPlan

6. Describeindetailthebusinessoftheissuerandtheanticipatedbusinessplanoftheissuer.

OverviewChoiceTradeisahigh-technology,onlinediscountbroker,ranked4starsbyBarron’ssixtimes.TheCompanyseekstodemocratizeinvesting,byprovidingalow-costtradingplatform,withexcellentserviceandexecution.Whenchoosinganonlinebroker,priceisthedecidingfactorformostcustomers.Accordingtoarecentsurvey,peopleswitchtradingplatformsduetocostalmost40%ofthetime.Thus,webelievethatourabilitytoprovidethelowestpricepointisasignificantcompetitiveadvantage.BeginninginMarch2018,weplantoofferzerocommissiontradinginlistedstocksandexchangetradedfunds,orETFs,andourcommissionsforothersecuritieslikeoptionsandover-the-counter,orOTC,stocksareamongthelowestintheindustry.Wealsoexpecttolaunchourmobileappin2018.Wehaveapaperlessnewaccountapplicationandclienton-boardingsystemthaton-boardsnewaccountsfrommostcountries,inanefficientandcompliantfashion.Ourtradingsystemofferscomplexoptionorders–wearetheonlyfirmweknowofthatoffersoptionsforaflatfee,regardlessofthenumberofcontractspertrade.Weownallourintellectualproperty,thatis,ourclienton-boardingsystem,web-tradingandmobiletechnologyisallproprietary.Wewanttonowsharewhatwehavebuiltwiththeglobalonlinecommunity.Ourtechnologyallowsustoscaleupveryquicklyandoffernewproductssuchasroboadvisorandcryptocurrencywithouttoomuchadditionalcapitalinvestment.Ascryptocurrencyinvestinginevitablybecomesmoreregulated,webelieveChoiceTradeisinagreatpositiontotakeadvantageofthisrapidlygrowingmarket.Ourbusinessplanfocusesonutilizingalow-coststructurethatallowsustobecomeprofitableatalowpricepoint.Weleverageacloud-basedinfrastructuretoquicklyandinexpensivelyscaletomeettheneedsofalargenumberofcustomersandtrades.IndustryTheCompanyoperatesintheonline,discountbrokerageindustry.Theindustryismadeupoffiveorsixverylargefirms,andamultitudeofsmallbrokeragefirms.Themarketopportunityforonlinebrokersisquitelarge.Thereareapproximately$38trillionininvestableassetsintheU.S.,whichhavebeengrowingatacompoundannualrateof5%,overthelast10years.Roughly$4.5trillionofthoseassetsareself-directed

Page 4: Offering Statement for ChoiceTrade Holdings, Inc ......Business and Anticipated Business Plan 6. Describe in detail the business of the issuer and the anticipated business plan of

investments.Inaddition,accordingtoGoldmanSachs,thereare2.2millionactivetradersintheU.S.and1.4millioninEurope.RegulationTheCompany’sbroker-dealersubsidiaryisregisteredwiththeU.S.SecuritiesandExchangeCommission(“SEC”)andamemberoftheFinancialIndustryRegulatoryAuthority(“FINRA”).BoththeseagenciesregulatetheCompany.Thesecuritiesindustryissubjecttoextensiveregulationunderfederalandstatelaw.Broker-dealersarerequiredtoregisterwiththeSEC,andtobemembersofFINRA.Ourbroker-dealersubsidiaryissubjecttotherequirementsoftheSecuritiesExchangeActof1934(the"ExchangeAct")relatingtobroker-dealers,including,amongotherthings,minimumnetcapitalrequirementsundertheSECUniformNetCapitalRule(Rule15c3-1),bestexecutionrequirementsforclienttradesunderSECguidelinesandFINRArulesandsegregationofclientfundsundertheSECCustomerProtectionRule(Rule15c3-3),administeredbytheSECandFINRA.Netcapitalrulesaredesignedtoprotectclients,counterpartiesandcreditorsbyrequiringabroker-dealertohavesufficientliquidresourcesavailabletosatisfyitsfinancialobligations.Netcapitalisameasureofabroker-dealer'sreadilyavailableliquidassets,reducedbyitstotalliabilitiesotherthanapprovedsubordinateddebt.UndertheUniformNetCapitalRule,abroker-dealermaynotrepayanysubordinatedborrowings,paycashdividendsormakeanyunsecuredadvancesorloanstoitsparentcompanyoremployeesifsuchpaymentwouldresultinanetcapitalamountbelowrequiredlevels.AsexplainedinSECguidelinesandFINRArules,brokersarerequiredtoseekthebestexecutionreasonablyavailablefortheirclients'orders.Inpart,thisrequiresbrokerstousereasonablediligencesothatthepricetotheclientisasfavorableaspossibleunderprevailingmarketconditions.Wearesubjecttoanumberofstate,federalandforeignlawsapplicabletocompaniesconductingbusinessontheInternetthataddressclientprivacy,systemsecurityandsafeguardingpracticesandtheuseofclientinformation.CompetitionWebelievethattheprincipalfactorsonwhichwecompetewithotheronlinebrokersarebrandrecognition,sizeofclientbaseandclientassets,abilitytoattractnewclientsandclientassets,clienttradingactivity,efficiencyofoperations,technologyinfrastructureandadvancementsandaccesstofinancialresources.Wealsobelievethattheprincipalfactorsconsideredbyclientsinchoosingabrokeragefirmarereputation,clientservicequality,price,convenience,productofferings,qualityoftradeexecution,platformcapabilities,innovationandoverallvalue.Themarketforbrokerageservices,particularlyelectronicbrokerageservices,continuestoevolveandishighlycompetitive.Weexperiencesignificantcompetitionandexpectthiscompetitiveenvironmenttocontinue.Weencounterdirectcompetitionfromnumerousotherbrokeragefirms,manyofwhichprovideonlinebrokerageservicesandaresignificantlylargerthanusandhavesignificantlymorefinancialresourcesthanus.ThesecompetitorsincludeE*TRADEFinancialCorporation,TDAmeritrade,InteractiveBrokers,TheCharlesSchwabCorporationandFidelityInvestments.Wealsoencountercompetitionfromestablishedfull-commissionbrokeragefirmssuchasMerrillLynchandMorganStanley,aswellasfinancialinstitutions,mutualfundsponsors,onlinewealthmanagementservicesandotherorganizations,someofwhichprovideonlinebrokerageservices.Finally,wealsocompetewithamultitudeofsmalleronlinebrokeragefirms.ComplianceProgramTheCompanyhasarobustcomplianceprogramthatenablesittomeetandexceeditsregulatorymandates.Itmanagesriskinavarietyofways.OursystemscomplywiththeSEC’sriskmanagementrule(15c3-5).Ourriskmanagementcontrolsarebothsystemicandreport-driven.Ourbusinessactivitiesexposeustovariousrisks.Identifyingandmeasuringourrisksiscriticaltoourabilitytomanageriskwithinacceptabletolerancelevelstominimizetheeffectonourbusiness,resultsofoperationsandfinancialcondition.Ourmanagementteamisresponsibleformanagingrisk,anditisoverseenbyourboardofdirectors.Weuseriskmanagementprocessesandhavepoliciesandproceduresforidentifying,measuringandmanagingrisks.Ourbusinessexposesustotheseveraldifferenttypesofrisksthatweseektoaddressthroughourcomplianceprograms,includingoperationalrisk,cybersecurityrisk,marketrisk,creditrisk,liquidityrisk,strategicrisk,andreputationalrisk.Riskisinherentinourbusiness,andtherefore,despiteoureffortstomanageriskthroughourcomplianceprograms,therecanbenoassurancethatwewillnotsustainunexpectedlosses.EmployeesandContractorsTheCompany’spersonnel,consistingofbothemployeesandconsultants,performavarietyoffunctionsincludingoperations,financialandriskmanagement,complianceandregulatory,newaccountprocessingandtechnology.TheCompany’sbroker-dealersubsidiaryhasastaffofbothFINRA-licensedandnon-licensedpersonnel.SeveraloftheCompany’slicensedpersonnelpossessadvancedlicenseswhichallowthemtocarryoutsupervisoryduties.Additionally,theCompanyoutsourcesafewfunctionssuchascashieringandsecuritiesprocessingandclearingtoitsclearingfirm(s).CorporateHistoryandBackground.TheCompany’ssubsidiarywasinitiallyincorporatedinDelawareinMarch28,2000underthenameLetsGoTradeInc.Thereafter,our

Page 5: Offering Statement for ChoiceTrade Holdings, Inc ......Business and Anticipated Business Plan 6. Describe in detail the business of the issuer and the anticipated business plan of

subsidiarybegandoingbusinessunderthenameandbrandChoiceTradewhileretainingLetsGoTrade,Inc.asitscorporatename.OnMay13,2008,theholdingcompanyandissuerofthesecuritiesinthisoffering,ChoiceTradeHoldings,Inc.,wasincorporatedinDelaware.OnApril18,2013,theownersofoursubsidiaryexchangedtheirownershipinoursubsidiaryforanequivalentownershippositioninChoiceTradeHoldings.In2015ChoiceTradeHoldings,Inc.reincorporatedinPuertoRicoandrelocateditscorporateofficestoPuertoRico,asdiditsbrokerdealersubsidiaryin2017.BeingincorporatedinandconductingbusinessfromPuertoRicoaffordstheCompanyanadvantageoustaxrate.CompetitiveAdvantagesTheCompanyhasalowercoststructurethanmostofitscompetitors.Thisenablesustoachieveprofitabilityevenafterofferingzerocommissiontrades(inlistedstocks).ThelowercoststructureisinlargeparttheresultofbeingbasedintheU.S.territoryofPuertoRico.In2015,theCompanyenteredintoa20-yearagreementwiththeU.S.territoryofPuertoRicoforataxrateonpretaxprofitof4%onqualifyingincomeunderAct20.TheCompanybelievesthatbyowningitsproprietaryintellectualpropertyithasacompetitiveadvantagethatallowstheCompanytoreactquicklytocustomerneedsandtrends.GrowthStrategyTheCompanyintendstouseon-boardingsoftware,whichitbelievesissuperiortothatusedbyotherbroker-dealers,andanenhancedtradingplatformalongwithitslowoptioncommissionandzerocommissionlistedstocktradingtogrowitscustomerbase.Webelievethatthroughourproprietarytechnology,wecanprovideafullfeaturedonlineexperienceforlong-terminvestorsandactivetraders.Ourlow-cost,scalablesystemsprovidespeed,reliabilityandqualitytradeexecutionservicesforclients.Thescalablecapacityofourtradingsystemallowsustoaddasignificantnumberoftransactionswhileincurringminimaladditionalfixedcosts.Weachievelowoperatingcostspertradebycreatingeconomiesofscale,utilizingourproprietarytransaction-processingsystems,continuingtoautomateprocessesandlocatingouroperationsintheU.S.territoryofPuertoRico,whichprovidesuswithalow-costtaxstructure.Ourlowfixed-costinfrastructureprovidesuswithfinancialflexibility.Weplantocontinuetodifferentiateourofferingsthroughinnovativetechnologiesandserviceenhancements.Forinvestorswhodonotwishtoself-directtheirtrades,theCompanyplanstointroducearoboadvisorthatwillofferbasketsofsecuritiesbasedontheinvestor’srisktolerance,investmentobjectiveandotherfactors.ThistechnologyhasnotyetbeendevelopedbytheCompanyandtherecanbenoassurancethatitwillbeachieved.TheCompanyexpectstoenterintoanarrangementwithacryptocurrencyexchangetobeabletoofferitscustomersself-directedtradingincryptocurrenciesatalowpricepoint.Theregulatorylandscapesurroundingthetradingofcryptocurrenciesisjustbeginningtodevelopandthereisgreatuncertaintyregardinghowitmightevolve.WhereastheCompanybelievesitssuperiortechnologywillgiveitacompetitiveedgeasregulationincreasesandnon-compliantfirmsareeithermarginalizedordrivenoutofbusiness,thereisnoguaranteethattheCompanywillbesuccessfulinlaunchingthisbusinessorthattheindustryitselfwillcontinuetooperate.IntellectualPropertyTheCompanyownsallofitstechnology,whichithascreatedoverseveralyears.Clienton-boardingsystem-Ourclienton-boardingsystemcanhandleahighvolumeofnewaccountsinacompliantfashion,therebymeetingandexceedingtheregulatorystandardsrequiredbytheSECandFINRA.Ouraccountapplicationisentirelypaperlessandmanagesallformsinaseamlessclientexperience.Easytousetradingwebsite–TheCompany’ssoftwarehasbeenbuiltwithutilityandsimplicityinmind.Itcaterstothefullspectrumofonline,computersavvycustomers.TheCompanyofferstradinginequities,ETFsandoptions,includingcomplexoptionordersuptofourlegs.Ourclientuserinterfaceiseasilynavigableandoffersreal-timequotesandbuyingpower.Ourmiddlewareaddressesmanyofourriskmanagementparametersandthresholdswhileprovidingsomeofthereportsrequiredtoeffectivelymanageourbusiness.OurFIXgatewayandback-endroutingengineallowsustorouteorderstovariousmarketcentersandmaximizetradeexecutionforourcustomersatthebestprice.Whereasourmobileofferingiscurrentlybrowser-based,wearedevelopinganappforhandhelddevicesthatweexpecttolaunchinthefirsthalfof2018.Weexpectthattheappwillofferallthefeaturesavailableonourwebtradingapplicationwhilestickingtoourthemeofsimplicityandeaseofuse.Tradesimulationsoftware–TheCompanyhastradesimulationsoftwarethatitintendstoenhanceusingsomeoftheproceedsoftheofferingandmonetizebyofferingitatasmallfeeafteraninitialfreeperiod.

RiskFactors

Page 6: Offering Statement for ChoiceTrade Holdings, Inc ......Business and Anticipated Business Plan 6. Describe in detail the business of the issuer and the anticipated business plan of

Acrowdfundinginvestmentinvolvesrisk.Youshouldnotinvestanyfundsinthisofferingunlessyoucanaffordtoloseyourentireinvestment.

Inmakinganinvestmentdecision,investorsmustrelyontheirownexaminationoftheissuerandthetermsoftheoffering,includingthemeritsandrisksinvolved.Thesesecuritieshavenotbeenrecommendedorapprovedbyanyfederalorstatesecuritiescommissionorregulatoryauthority.Furthermore,theseauthoritieshavenotpassedupontheaccuracyoradequacyofthisdocument.

TheU.S.SecuritiesandExchangeCommissiondoesnotpassuponthemeritsofanysecuritiesofferedorthetermsoftheoffering,nordoesitpassupontheaccuracyorcompletenessofanyofferingdocumentorliterature.

Thesesecuritiesareofferedunderanexemptionfromregistration;however,theU.S.SecuritiesandExchangeCommissionhasnotmadeanindependentdeterminationthatthesesecuritiesareexemptfromregistration.

7. MaterialfactorsthatmakeaninvestmentinChoiceTradeHoldings,Inc.speculativeorrisky:

1. Risksrelatingtoforward-lookingstatements.InformationprovidedconcerningthisOfferingandtheCompany’sbusinessmaycontainforward-lookingstatements,whichreflectmanagement’scurrentviewwithrespecttofutureeventsandtheCompany’sperformance.Suchforward-lookingstatementsmayincludeprojectionswithrespecttomarketsizeandacceptance,revenuesandearnings,marketingandsalesstrategies,andbusinessoperations.TheCompanyoperatesinahighlycompetitivebusinessenvironment.TheCompany’sbusinessisandwillcontinuetobeaffectedbygovernmentregulation,economic,politicalandsocialconditions,consumerresponsetonewandexistingproductsandservices,technologicaldevelopmentsand,particularlyinviewofnewtechnologies,theabilitytoprotectintellectualpropertyrights.TheCompany’sactualresultscoulddiffermateriallyfrommanagement’sexpectationsbecauseofchangesinsuchfactors.Otherfactorsandriskscouldalsocauseactualresultstodifferfromthosecontainedinforward-lookingstatements.Duetosuchuncertaintiesandtheriskfactorssetforthherein,prospectiveinvestorsarecautionednottoplaceunduerelianceuponsuchforward-lookingstatements.

2. Weoperateinahighlycompetitiveindustrywheremanyofourcompetitorshavegreaterfinancial,technical,marketingandotherresources.Thefinancialservicesindustryishighlycompetitive,withmultipleindustryparticipantscompetingforthesamecustomers.Manyofourcompetitorshavegreaterresourcesthanwehaveandofferawiderrangeofservices.Theimpactofcompetitorswithsuperiornamerecognition,greatermarketacceptance,largercustomerbasesorstrongercapitalpositionscouldadverselyaffectourrevenuegrowthandcustomerretention.Ourcompetitorsmayalsobeabletorespondmorequicklytoneworchangingopportunitiesanddemandsandwithstandchangingmarketconditionsbetterthanwecan.Competitorsmayconductextensivepromotionalactivities,offeringbetterterms,lowerpricesand/ordifferentproductsandservicesorcombinationsofproductsandservicesthatcouldattractcurrentChoiceTradecustomersandpotentiallyresultinpricewarswithintheindustry.Wemaynotbeabletomatchthemarketingeffortsorpricesofourcompetitors.Someofourcompetitorsmayalsobenefitfromestablishedrelationshipsamongthemselvesorwiththirdpartiesenhancingtheirproductsandservices.Inaddition,wecompeteinatechnology-intensiveindustrycharacterizedbyrapidinnovation.Wemaybeunabletoeffectivelyusenewtechnologies,adoptourservicestoemergingindustrystandardsordevelop,introduceandmarketenhancedornewproductsandservices.Ifwearenotabletoupdateoradaptourproductsandservicestotakeadvantageofthelatesttechnologiesandstandards,orareotherwiseunabletotailorthedeliveryofourservicestothelatestpersonalandmobilecomputingdevicespreferredbyourcustomers,ourbusinessandfinancialperformancecouldsuffer.

3. Damagetoourreputationcouldadverselyimpactourbusiness.Maintainingourreputationiscriticaltoourabilitytoattractandretainclients,andourfailure,orperceivedfailure,toappropriatelyoperateourbusinessordealwithmattersthatgiverisetoreputationriskmaymateriallyandadverselyharmourbusiness,prospectsandresultsofoperations.Ourfailuretodeliverappropriatestandardsofserviceandqualitycouldresultincustomerdissatisfaction,litigationandheightenedregulatoryscrutiny,allofwhichcanleadtolostrevenue,higher

Page 7: Offering Statement for ChoiceTrade Holdings, Inc ......Business and Anticipated Business Plan 6. Describe in detail the business of the issuer and the anticipated business plan of

operatingcostsandharmtoourreputation.Further,negativepublicityregardingus,whetherornottrue,maybedetrimentaltoourbusiness.

4. Changingconditionsinfinancialmarketsandtheeconomycouldadverselyaffectourfinancialconditionandresultsofoperations.Ourfinancialresultshavebeenadverselyaffectedbyturmoilinthefinancialmarkets,suchasduringtheeconomicdownturnthatparticularlycharacterizedtheperiodfromlate2008through2010,downturnsintheeconomyingeneralandrecentdislocationsinthefinancialmarkets.Asabrokeragefirm,changesinthefinancialmarketsoreconomicconditionsintheUnitedStatesandelsewhereintheworldcouldmateriallyadverselyaffectourbusinessinmanyways,includingthatamarketdownturncouldleadtoadeclineinthevolumeoftransactionsexecutedforcustomersand,therefore,toadeclineintherevenueswereceivefromcommissions.

5. Werelyheavilyontechnology,whichcanbesubjecttointerruptionandinstabilityduetooperationalandtechnologicalfailures.Werelyontechnology,particularlytheinternetandmobileservices,toconductmuchofourbusinessactivity.Oursystemsandoperations,includingourprimaryanddisasterrecoverydatacenteroperations,arevulnerabletodisruptionsfromhumanerror,naturaldisasters,poweroutages,computerandtelecommunicationsfailures,softwarebugs,computervirusesorothermalicioussoftware,distributeddenialofserviceattacks,spamattacks,securitybreachesandothersimilarevents.Extraordinarytradingvolumesorsiteusagecouldcauseourcomputersystemstooperateatanunacceptablyslowspeedorevenfail.Disruptionstoorinstabilityofourtechnologyorexternaltechnologythatallowsourcustomerstouseourproductsandservicescouldharmourbusinessandourreputation.Shouldourtechnologyoperationsbedisrupted,wemayhavetomakesignificantinvestmentstoupgrade,repairorreplaceourtechnologyinfrastructureandmaynotbeabletomakesuchinvestmentsonatimelybasis.Whilewehavemadesignificantinvestmentstoensurethereliabilityandscalabilityofouroperations,wecannotassureyouthatwewillbeabletomaintain,expandandupgradeoursystemsandinfrastructuretomeetfuturerequirementsandmitigatefuturerisksonatimelybasisorthatwewillbeabletoretainskilledinformationtechnologyemployees.Disruptionsinserviceandslowersystemresponsetimescouldresultinsubstantiallosses,decreasedclientserviceandsatisfactionandharmtoourreputation.Inaddition,technologysystems,includingourownproprietarysystemsandthesystemsofthirdpartiesonwhomwerelytoconductportionsofouroperations,arepotentiallyvulnerabletosecuritybreachesandunauthorizedusage.Anactualorperceivedbreachofthesecurityofourtechnologycouldharmourbusinessandourreputation.Theoccurrenceofanyoftheseeventsmayhaveamaterialadverseeffectonourbusinessorresultsofoperations.

6. Unauthorizeddisclosureofconfidentialcustomerinformation,whetherthroughabreachofourcomputersystemsorthoseofourcustomersorthirdparties,maysubjectustosignificantliabilityandreputationalharm.Aspartofourbusiness,wearerequiredtocollect,useandstorecustomer,employeeandthirdpartypersonallyidentifiableinformation("PII").Thismayinclude,amongotherinformation,names,addresses,phonenumbers,emailaddresses,contactpreferences,taxidentificationnumbersandaccountinformation.Wemaintainsystemsincludingcybersecurityproceduresdesignedtosecurelyprocess,transmitandstoreconfidentialinformation(includingPII)andprotectagainstunauthorizedaccesstosuchinformation.WealsorequireourthirdpartyvendorstohaveadequatesecurityiftheyhaveaccesstoPII.However,theseriskshavegrowninrecentyearsduetoincreasedsophisticationandactivitiesoforganizedcrime,hackers,terroristsandotherexternalparties.Despitethesesecuritymeasures,oursystems,andthoseofourcustomersandthirdpartyvendors,wehavehad,andmaybevulnerableinthefuture,tosecuritybreaches,phishingattacks,cyberattacks,actsofvandalism,informationsecuritybreachesandcomputerviruseswhichcouldresultinunauthorizedaccess,misuse,lossordestructionofdata,financiallosstousand/orourcustomers,aninterruptioninserviceorothersimilarevents.Anysecuritybreachinvolvingthemisappropriation,lossorotherunauthorizeddisclosureofPII,whetherbyusorbyourcustomersorthirdpartyvendors,couldseverelydamageourreputation,exposeustotheriskoflitigationandliability,disruptouroperationsandhaveamateriallyadverseeffectonourbusiness.FuturelegislationandregulatoryactionregardingcybersecurityorPIIcouldresultinincreasedcostsandcomplianceefforts.Becauseourbusinessmodelreliesheavilyonourcustomers’useoftheirownpersonalcomputers,mobiledevicesandtheinternet,ourbusinessandreputationcouldbeharmedbysecuritybreachesofourcustomersandthirdparties.Computervirusesandotherattacksonourcustomers’personalcomputersystems,home

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networksandmobiledevicesoragainstthethird-partynetworksandsystemsofinternetandmobileserviceproviderscouldcreatelossesforourcustomersevenwithoutanybreachinthesecurityofoursystems,andcouldtherebyharmourbusinessandourreputation.

7. Systemsfailurescouldsignificantlydisruptourbusinessandsubjectustolosses,litigationandregulatoryactions.Ourbusinessdependsonourandourclearingbroker’sabilitytoprocess,onadailybasis,manytransactionsacrossnumerousanddiversemarkets,andthetransactionsweprocesshavebecomeincreasinglycomplex.Werelyheavilyonourcommunicationsandfinancial,accountingandotherdataprocessingsystems,includingsystemswemaintainandsystemsprovidedbyourclearingbrokerandserviceproviders.Wefaceoperationalriskarisingfrommistakesmadeintheconfirmationorsettlementoftransactionsorfromtransactionsnotbeingproperlyrecorded,evaluatedoraccounted.Ifanyofthesesystemsdonotoperateproperlyoraredisabled,wecouldsufferfinancialloss,adisruptionofourbusiness,liabilitytoclients,regulatoryinterventionandfinesorreputationdamage.Anyfailureorinterruptionofoursystems,thesystemsofourclearingbroker,orthirdpartytradingsystemscouldcausedelaysorotherproblemsinoursecuritiestradingactivities,whichcouldhaveamaterialadverseeffectonouroperatingresults.Also,ourclearingbrokerprovidesourprincipaldisasterrecoverysystem.Wealsoareimplementingnewtechnologyplatforms,andfailuresinconnectionwithsuchimplementationmaycausedisruptiontoouroperations,whichcouldresultinliabilityandreputationdamage.Wecannotassureyouthatweorourclearingbrokerwillnotsufferanysystemsfailuresorinterruption,includingonescausedbyearthquake,fire,othernaturaldisasters,powerortelecommunicationsfailure,actofGod,actofwar,cyberattacks,unauthorizedaccess,viruses,humanerror,terrorism,orotherwise,orthatourorourclearingbroker’sback-upproceduresandcapabilitiesintheeventofanysuchfailureorinterruptionwillbeadequate.

8. Ifweneedadditionalcapitaltofundouroperations,wemaynotbeabletoobtainsufficientcapitalandmaybeforcedtolimitthescopeofouroperations.Ifadequateadditionalfinancingisnotavailableonreasonableterms,wemaynotbeabletoexpandouroperations,andwemaybeforcedtomodifyourbusinessplansaccordingly.Thereisnoassurancethatadditionalfinancingwillbeavailabletous.Inconnectionwithourgrowthstrategies,wemayexperienceincreasedcapitalneeds,andaccordingly,wemaynothavesufficientcapitaltofundourfutureoperationswithoutadditionalcapitalinvestments.Ourcapitalneedswilldependonnumerousfactorsincluding(i)ourprofitability;(ii)thereleaseofcompetitiveproductsbyourcompetition;and(iii)thelevelofourinvestmentinsalesandmarketing.

9. Wecannotassureyouthatwewillbeabletoobtaincapitalinthefuturetomeetourneeds.Ifwecannotobtainadditionalfunding,wemayberequiredto:(i)limitourexpansion;(ii)limitourmarketingefforts;and/or(iii)decreaseoreliminatecapitalexpenditures.Suchreductionscouldmateriallyadverselyaffectourbusinessandourabilitytocompete.Evenifwedofindasourceofadditionalcapital,wemaynotbeabletonegotiatetermsandconditionsforreceivingtheadditionalcapitalthatarefavorabletous.Anyfuturecapitalinvestmentscoulddiluteorotherwisemateriallyandadverselyaffecttheholdingsorrightsofourexistingshareholders.Wecannotgiveyouanyassurancethatanyadditionalfinancingwillbeavailabletous,orifavailable,willbeontermsfavorabletous.

10. Misconductbyouremployeesisdifficulttodetectanddeterandcouldharmourbusiness,futureresultsofoperationsorfinancialcondition.Misconductbyouremployeescouldresultinviolationsoflawbyus,regulatorysanctionsand/orseriousreputationalorfinancialharm.Misconductcouldinclude:•recommendingtransactionsthatarenotsuitablefortheclientorintheclient’sbestinterests;•engaginginfraudulentorotherwiseimproperactivity;•bindingustotransactionsthatexceedauthorizedlimits;•hidingunauthorizedorunsuccessfulactivities,resultinginunknownandunmanagedrisksorlosses;•improperlyusingordisclosingconfidentialinformation;or•otherwisenotcomplyingwithlawsorourcontrolprocedures.Wecannotalwaysdetermisconductbyouremployees,andtheprecautionswetaketopreventanddetectthisactivitymaynotbeeffectiveinallcases.Misconductbyouremployeesmayhaveamaterialadverseeffectonourbusinessandresultsofoperations.

11. Sinceourofficersanddirectorshavesubstantialinfluenceoverourcompany,therightsofholdersofthesecuritiesbeingofferedmaybemateriallylimited,diluted,orqualifiedbytherightsofotherclassesofsecuritiesandtheirinterestsmaynotbealignedwiththeinterestsofourshareholders.Ourofficersanddirectorshavesignificantcontrolovershareholdermatters,andtheminorityshareholderswillhavelittleornocontroloverouraffairs.Ourofficersand

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directorswillownapproximately80%ofouroutstandingvotingsecurities.Thecommonsharesofferedforsaleareexactlythesameasthesharesofcommonstockthatarecurrentlyoutstanding.However,preferredshareholdershavesuperiorvotingrights.Additionally,ourSeriesAPreferredStockentitlestheirholdersto10,000votespershare,andourCEOowns100%ofouroutstandingsharesofSeriesAPreferredStock,or4,000sharesofourSeriesAPreferredStock,whichcombinedwithhiscommonstockownership,givesourCEOapproximately80%ofallvotes.Accordingly,ourofficersanddirectorswillhavecontrolovershareholdermatters,suchaselectionofdirectors,amendmentstoourCertificateofIncorporation,andapprovalofsignificantcorporatetransactions.Asaresult,theCompany’sminorityshareholderswillhavelittleornocontroloverouraffairs.

12. Ourfuturegrowthdependsonourabilitytodevelopandretaincustomers.Ourfuturegrowthdependstoalargeextentonourabilitytoeffectivelyanticipateandadapttocustomerrequirementsandofferservicesthatmeetcustomerdemands.Ifweareunabletoattractcustomersand/orretaincustomers,ourbusiness,resultsofoperationsandfinancialconditionmaybemateriallyadverselyaffected.

13. Wemaynotbeabletomanagefuturegrowtheffectively.Ifourbusinessplanissuccessful,wemayexperiencesignificantgrowthinashortperiodoftime.Shouldwegrowrapidly,ourfinancial,managementandoperatingresourcesmaynotexpandsufficientlytoadequatelymanageourgrowth.Ifweareunabletomanageourgrowth,ourcostsmayincreasedisproportionately,ourfuturerevenuesmaystopgrowingordeclineandwemayfacedissatisfiedcustomers.Ourfailuretomanageourgrowthmayadverselyimpactourbusinessandthevalueofyourinvestment.

14. Thereisariskthatourforecastsarenotcorrect.Anyforecastswemakeaboutouroperationsmayprovetobeinaccurate.Wemust,amongotherthings,determineappropriaterisks,rewards,andlevelofinvestmentinourproductlines,respondtoeconomicandmarketvariablesoutsideofourcontrol,respondtocompetitivedevelopmentsandcontinuetoattract,retain,andmotivatequalifiedemployees.Therecanbenoassurancethatwewillbesuccessfulinmeetingthesechallengesandaddressingsuchrisksandthefailuretodosocouldhaveamateriallyadverseeffectonourbusiness,resultsofoperations,andfinancialcondition.Ourprospectsmustbeconsideredinlightoftherisks,expenses,anddifficultiesfrequentlyencounteredbycompaniesintheearlystageofdevelopment.Asaresultoftheserisks,challenges,anduncertainties,thevalueofyourinvestmentcouldbesignificantlyreducedorcompletelylost.

15. Ourquarterlyoperatingresultsmayfluctuatesubstantiallyduetothenatureofourbusinessandthereforewemayfailtomeetprofitabilityexpectations.Ouroperatingresultsmayfluctuatefromquartertoquarterandfromyeartoyearduetoacombinationoffactors,including:changesinthecapitalmarketsenvironmentwhichmayaffecttheleveloftransactionseffectedonourplatform.Accordingly,ourresultsofoperationsmayfluctuatesignificantlyduetoanincreasedordecreasednumberoftransactionsinanyparticularquarteroryear.

16. Ourfutureautomatedtradingadvisorandcryptocurrencyproductsandservicessubjectustoadditionalrisks.Weplantoofferautomatedtradingadvisorproductsthroughourrobo-advisorandweplantoexpandourtradingplatformbecauseweplantooffercustomerstheabilitytotradecryptocurrency.Therisksassociatedwiththeseinvestmentadvisoryactivitiesincludethosearisingfrompossibleconflictsofinterest,unsuitableinvestmentrecommendations,inadequateduediligence,inadequatedisclosureandfraud.Realizationoftheseriskscouldleadtoliabilityforclientlosses,regulatoryfines,civilpenaltiesandharmtoourreputationandbusiness.

17. Thecryptocurrencyexchangesonwhichcryptocurrencytradearerelativelynewand,inmostcases,largelyunregulatedandmaythereforebemoreexposedtofraudandfailurethanestablished,regulatedexchangesforotherproducts.Totheextentthatthecryptocurrencyexchangesrepresentingasubstantialportionofthevolumeincryptocurrencytradingareinvolvedinfraudorexperiencesecurityfailuresorotheroperationalissues,suchcryptocurrencyexchanges’failuresmayresultinareductioninthepriceofcryptocurrencyandcanadverselyaffectaninvestmentinus.Thecryptocurrencyexchangesonwhichcryptocurrencytradearenewand,inmostcases,largelyunregulated.RegulatorsliketheSEChavebroughtandareconsideringtakingactionagainstmanyofthecryptocurrencyexchanges.Furthermore,manycryptocurrencyexchangesdonotprovidethepublicwithsignificantinformationregardingtheirownershipstructure,managementteams,corporatepractices,or

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regulatorycompliance.Asaresult,themarketplacemayloseconfidencein,ormayexperienceproblemsrelatingto,cryptocurrencyexchanges,includingprominentexchangeshandlingasignificantportionofthevolumeofcryptocurrencytrading.Thesepotentialconsequencesofacryptocurrencyexchange’sfailurecouldreducethedemandanduseofcryptocurrency,reducethevalueofcryptocurrency,and/oradverselyaffectaninvestmentinus.Overthepastfouryears,manycryptocurrencyexchangeshavebeenclosedduetofraud,failure,orsecuritybreaches.Inmanyoftheseinstances,thecustomersofsuchcryptocurrencyexchangeswerenotcompensatedormadewholeforthepartialorcompletelossesoftheiraccountbalancesinsuchcryptocurrencyexchanges.Whilesmallercryptocurrencyexchangesarelesslikelytohavetheinfrastructureandcapitalizationthatmakelargercryptocurrencyexchangesmorestable,largercryptocurrencyexchangesaremorelikelytobeappealingtargetsforhackersand“malware”(i.e.,softwareusedorprogrammedbyattackerstodisruptcomputeroperation,gathersensitiveinformation,orgainaccesstoprivatecomputersystems).Alackofstabilityinthecryptocurrencyexchangemarketandtheclosureortemporaryshutdownofcryptocurrencyexchangesduetofraud,businessfailure,hackersormalware,orgovernment-mandatedregulationmayreduceconfidenceincryptocurrencynetworksandresultingreatervolatilityincryptocurrencyvalue.Thesepotentialconsequencesofacryptocurrencyexchange’sfailurecouldreflectpoorlyonusevenifwearenotinvolvedinthatfailure,andadverselyaffectaninvestmentinourcompany.

18. Creditriskexposesustolossescausedbythirdparties’financialorotherproblems.Weareexposedtotheriskthatthirdpartiesthatoweusmoney,securitiesorotherassetswillnotperformtheirobligations.Thesepartiesincludecustomers,clearingagents,otherbroker-dealers,exchangesandclearinghouses.Thesepartiesmaydefaultontheirobligationsowedtousduetobankruptcy,lackofliquidity,operationalfailureorotherreasons.Significantfailuresbythirdpartiestoperformtheirobligationsowedtouscouldadverselyaffectourrevenues,resultsofoperationsandpotentiallyourabilitytoborrowinthecreditmarkets.

19. Wearesubjecttovariousrisksassociatedwiththesecuritiesindustry,anyofwhichcouldhaveamateriallyadverseeffectonourbusiness,cashflowsandresultsofoperations.Wearesubjecttouncertaintiesthatarecommoninthesecuritiesindustry.Theseuncertaintiesinclude:•thevolatilityofdomesticandinternationalfinancial,bondandstockmarkets;•extensivegovernmentalregulation;•litigation;•intensecompetition;•substantialfluctuationsinthevolumeandpricelevelofsecurities;and•dependenceonthesolvencyofvariousthirdparties.Asaresult,ourrevenuesandearningsmayvarysignificantlyfromquartertoquarterandfromyeartoyear.Inperiodsoflowbrokeragevolume,profitabilityisimpairedbecausecertainexpensesremainrelativelyfixed.Wearesmallerandhavelesscapitalthanmanyofourcompetitorsinthesecuritiesindustry.Intheeventofamarketdownturn,ourbusinesscouldbeadverselyaffectedinmanyways.Ourrevenuesarelikelytodeclineinsuchcircumstancesand,ifweareunabletoreduceexpensesatthesamepace,ourprofitmarginswoulderode.

20. Wearesubjecttoextensiveregulation,andthefailuretocomplywiththeseregulationscouldsubjectustopenaltiesorsanctions.ThesecuritiesindustryandourbusinessaresubjecttoextensiveregulationbytheSEC,statesecuritiesregulatorsandothergovernmentalregulatoryauthorities.Wearealsoregulatedbyindustryself-regulatoryorganizations,includingFINRA.Theregulatoryenvironmentisalsosubjecttochange,andwemaybeadverselyaffectedasaresultofneworrevisedlegislationorregulationsimposedbytheSEC,otherfederalorstategovernmentalregulatoryauthorities,orself-regulatoryorganizations.Wealsomaybeadverselyaffectedbychangesintheinterpretationorenforcementofexistinglawsandrulesbythesegovernmentalauthoritiesandself-regulatoryorganizations.Compliancewithmanyoftheseregulationsinvolvesanumberofrisks,particularlyinareaswhereapplicableregulationsmaybesubjecttovaryinginterpretation.Therequirementsimposedbytheseregulatorsaredesignedtoensuretheintegrityofthefinancialmarketsandtoprotectcustomersandotherthirdpartieswhodealwithus.Consequently,theseregulationsoftenservetolimitouractivities,includingthroughnetcapital,customerprotectionandmarketconductrequirements.Muchoftheregulationofbroker-dealershasbeendelegatedtoself-regulatoryorganizations,principallyFINRA.FINRAadoptsrules,subjecttoSECapproval,thatgovernbroker-dealersandconductsperiodicexaminationsoffirms’operations.Ifwearefoundtohaveviolatedanyapplicableregulation,formaladministrativeorjudicialproceedingsmaybeinitiatedagainstusthatmayresultin:•censure;•fine;•civilpenalties,includingtrebledamagesinthecaseofinsidertradingviolations;•theissuanceofcease-and-desistorders;•theterminationorsuspensionof

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ourbusinessactivities;•thesuspensionordisqualificationofourofficersoremployees;or•otheradverseconsequences.

21. Extensiveorfrequentchangesinregulationscouldadverselyaffectourbusinessandresultsofoperations.Thesecuritiesindustryissubjecttoextensiveandfrequentlychangingrequirementsunderfederalandstatesecuritiesandotherapplicablelawsandself-regulatoryorganizationrules.TheSEC,FINRA,varioussecuritiesexchangesandotherU.S.governmentalorregulatoryauthoritiescontinuouslyreviewlegislationandregulatoryinitiativesandmayadoptneworrevisedlawsandregulations.Suchlawsandregulationsmaybecomplex,andwemaynothavethebenefitofregulatoryorfederalinterpretationstoguideusincompliance.Changesinlawsandregulationornewinterpretationsofexistinglawsandregulationsalsocouldhaveanadverseeffectonourmethodsandcostsofdoingbusiness.

22. Errorsandomissionsclaimsmaynegativelyaffectourfuturebusinessandourresultsofoperationsinthefuture.Wearesubjecttoclaimsandlitigationintheordinarycourseofbusinessresultingfromallegedandactualerrorsandomissionsineffectingsecuritiestransactionsorprovidinginvestmentadvice.Theseactivitiescouldinvolvesubstantialamountsofmoney.Sinceerrorsandomissionsclaimsagainstusmayallegeliabilityforallorpartoftheamountsinquestion,claimantsmayseeklargedamageawards.Theseclaimscaninvolvesignificantdefensecosts.Errorsandomissionscouldinclude,forexample,failure,whethernegligentlyorintentionally,thelackofsuitabilityofinvestmentsforanyparticularclient,orafailuretosuperviseemployees.Itisnotalwayspossibletopreventordetecterrorsandomissions,andtheprecautionswetakemaynotbeeffectiveinallcases.

23. Legalliabilitymayharmourbusiness.Manyaspectsofourbusinesssubjectustosubstantialrisksofliabilitytocustomersandtoregulatoryenforcementproceedingsbystateandfederalregulators.Wefacesignificantlegalrisksinourbusinessesand,inrecentyears,thevolumeofclaimsandamountofdamagessoughtinlitigationandregulatoryproceedingsagainstfinancialinstitutionshavebeenincreasing.Inthenormalcourseofourfuturebusiness,weexpecttobethesubjectofcivilactions,regulatoryproceedingsandarbitrationsarisingoutofcustomercomplaintsrelatingtoouractivitiesasabroker-dealer,asanemployerorasaresultofotherbusinessactivities.Dissatisfiedclientsoftenmakeclaimsagainstsecuritiesfirmsandtheirbrokersfor,amongotherthings,negligence,fraud,unauthorizedtrading,suitability,churning,failuretoconductadequateduediligenceonproductsoffered,failuretoaddressissuesarisingfromproductduediligence,failuretosupervise,breachoffiduciaryduty,employeeerrors,intentionalmisconduct,unauthorizedtransactions,improperrecruitingactivity,andfailuresintheprocessingofsecuritiestransactions.Thesetypesofclaimsexposeustotheriskofsignificantloss.Also,asaplacementagentofsecurities,weareexposedtosubstantialliabilityunderfederalandstatesecuritieslaws,otherfederalandstatelaws,andcourtdecisions,includingdecisionsaboutliabilityandlimitationsonindemnificationofplacementagentsbyissuers.Therefore,ouractivitiesmaysubjectustotheriskofsignificantlegalliabilitiestoourclientsandaggrievedthirdparties.Asaresult,wemayincursignificantlegalandotherexpensesindefendingagainstlitigationandmayberequiredtopaysubstantialdamagesforsettlementsandadversejudgments.Whilewedonotexpecttheoutcomeofanypendingclaimsagainstustohaveamaterialadverseimpactonourbusiness,financialcondition,orresultsofoperations,wecannotassureyouthatthesetypesofproceedings,whichmaygeneratelossesthatsignificantlyexceedourreserves,willnotmateriallyandadverselyaffectus.Also,legalorregulatoryactionscouldcausesignificantreputationalharm,whichcouldinturnseriouslyharmourbusinessprospects.

24. Failuretocomplywithcapitalrequirementscouldsubjectustosuspension,revocationorfinesbytheSEC,FINRAorotherregulators.WearesubjecttotheSEC’sUniformNetCapitalRule15c3-1whichrequiresthemaintenanceofminimumnetcapital.TheNetCapitalRuleisdesignedtomeasurethegeneralfinancialintegrityandliquidityofabroker-dealer.Incomputingnetcapital,variousadjustmentsaremadetonetworthwhichexcludeassetsnotreadilyconvertibleintocash.Theregulationsalsorequirethatcertainassets,suchasabroker-dealer’spositioninsecurities,bevaluedinaconservativemannertoavoidinflationofthebroker-dealer’snetcapital.TheNetCapitalRulerequiresabroker-dealertomaintainaminimumlevelofnetcapital.Theparticularlevelsvarydependinguponthenatureoftheactivityundertakenbyafirm.CompliancewiththeNetCapitalRulelimitsthoseoperationsofbroker-dealerswhichrequiretheintensiveuseoftheircapital.Therulealsolimitstheabilityofsecuritiesfirmstopaydividendsormakepaymentsoncertainindebtednesssuchas

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subordinateddebtasitmatures.Asignificantoperatinglossoranychargeagainstnetcapitalcouldadverselyaffecttheabilityofabroker-dealertoexpandor,dependingonthemagnitudeofthelossorcharge,maintainitsthenpresentlevelofbusiness.FINRAmayentertheofficesofabroker-dealeratanytime,withoutnotice,andcalculatethefirm’snetcapital.Ifthecalculationrevealsanetcapitaldeficiency,FINRAmayimmediatelyrestrictorsuspendsomeorallofthebroker-dealer’sactivities.Wemaynotbeabletomaintainadequatenetcapital,orournetcapitalmayfallbelowrequirementsestablishedbytheSECandsubjectustodisciplinaryactionintheformoffines,censure,suspension,expulsionortheterminationofbusinessaltogether.

25. Itmaybeillegalnow,orinthefuture,toacquire,own,hold,sellorusecryptocurrencyinoneormorecountries,andownershipof,holdingortradinginorcompany’ssecuritiesmayalsobeconsideredillegalandsubjecttosanction.Althoughcurrentlycryptocurrencyisnotregulatedorlightlyregulatedinmostcountries,includingtheUnitedStates,oneormorecountriesmaytakeregulatoryactionsinthefuturethatseverelyrestrictstherighttoacquire,own,hold,sellorusecryptocurrencyortoexchangecryptocurrencyforfiatcurrency.Suchrestrictionsmayadverselyaffectaninvestmentinourcompanyandhamperourabilitytobecomeacryptocurrencytradingplatform.

26. Thecommonstockofferedinthisofferingwillnotbefreelytradableuntiloneyearfromtheinitialpurchasedate.Althoughthecommonstockmaybetradableunderfederalsecuritieslaw,statesecuritiesregulationsmayapply,andeachinvestorshouldconsultwithhisorherattorney.Youshouldbeawareofthelong-termnatureofthisinvestment.Thereisnotnowandlikelywillnotbeapublicmarketforthecommonstock.BecausethecommonstockhasnotbeenregisteredundertheSecuritiesActorunderthesecuritieslawsofanystateornon-UnitedStatesjurisdiction,thecommonstockhastransferrestrictionsandcannotberesoldintheUnitedStatesexceptpursuanttoRule501ofRegulationCF.ItisnotcurrentlycontemplatedthatregistrationundertheSecuritiesActorothersecuritieslawswillbeaffected.Limitationsonthetransferofthecommonstockmayalsoadverselyaffectthepricethatyoumightbeabletoobtainforthecommonstockinaprivatesale.Purchasersshouldbeawareofthelong-termnatureoftheirinvestmentintheCompany.EachPurchaserinthisOfferingwillberequiredtorepresentthatitispurchasingtheSecuritiesforitsownaccount,forinvestmentpurposesandnotwithaviewtoresaleordistributionthereof.

27. NeithertheOfferingnortheSecuritieshavebeenregisteredunderfederalorstatesecuritieslaws,leadingtoanabsenceofcertainregulationapplicabletotheCompany.NogovernmentalagencyhasreviewedorpasseduponthisOffering,theCompanyoranySecuritiesoftheCompany.TheCompanyalsohasreliedonexemptionsfromsecuritiesregistrationrequirementsunderapplicablestatesecuritieslaws.InvestorsintheCompany,therefore,willnotreceiveanyofthebenefitsthatsuchregistrationwouldotherwiseprovide.ProspectiveinvestorsmustthereforeassesstheadequacyofdisclosureandthefairnessofthetermsofthisOfferingontheirownorinconjunctionwiththeirpersonaladvisors.

28. NoGuaranteeofReturnonInvestmentThereisnoassurancethataPurchaserwillrealizeareturnonitsinvestmentorthatitwillnotloseitsentireinvestment.Forthisreason,eachPurchasershouldreadtheFormCandallExhibitscarefullyandshouldconsultwithitsownattorneyandbusinessadvisorpriortomakinganyinvestmentdecision.

29. PurchasersaregrantingaproxytovotetheirSecuritiestotheCompany’stransferagentand,thus,willnothavetherighttovoteonanymatterscomingbeforethestockholdersoftheCompanyforavote.Bygrantingthisproxyyouaregivingupyourrighttovoteonimportantmatters,includingsignificantcorporateactionslikemergers,amendmentstoourcertificateofincorporation,aliquidationofourcompanyandtheelectionofourdirectors.Attheclosingofthisofferingofourcommonstock,youwillsignaproxythatgivesourtransferagenttherighttovotethecommonstockthatyouareacquiringinthisofferingonallmatterscomingbeforetheholdersofthecommonstockforavote.Thetransferagentdoesnothaveanyfiduciarydutytoyoutovoteyoursharesofcommonstockinamannerthatisinyourbestinterests.Accordingly,thetransferagentmayvoteitsproxyinamannerthatmaynotbeinthebestinterestsoftheholdersofthecommonstock.Forexample,thetransferagentmayvotetheproxyinfavorofanamendmenttoourcertificateofincorporationthatadverselyaffectstherightsoftheholdersofthecommonstockinordertoallowforanewinvestmenttooccurwherethenewinvestorrequiresseniorrights.Bygrantingaproxytothetransferagent,youwillnothavetherighttovoteyoursharesonanymatters.Asaresult,youwillhavenosayinanymajorcorporateactionssuchasamendmentstoourcertificateofincorporation,thecreationofsecuritiesthataresenior

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toourcommonstock,mergers,thesaleofallorsubstantiallyallofourassets,theelectionofboardmembers,theliquidationordissolutionofourcompanyandallothermajorcorporateevents.

30. TheCompanyhastherighttoextendtheOfferingdeadline.TheCompanymayextendtheOfferingdeadlinebeyondwhatiscurrentlystatedherein.ThismeansthatyourinvestmentmaycontinuetobeheldinescrowwhiletheCompanyattemptstoraisetheMinimumAmountevenaftertheOfferingdeadlinestatedhereinisreached.YourinvestmentwillnotbeaccruinginterestduringthistimeandwillsimplybehelduntilsuchtimeasthenewOfferingdeadlineisreachedwithouttheCompanyreceivingtheMinimumAmount,atwhichtimeitwillbereturnedtoyouwithoutinterestordeduction,ortheCompanyreceivestheMinimumAmount,atwhichtimeitwillbereleasedtotheCompanytobeusedassetforthherein.UponorshortlyafterreleaseofsuchfundstotheCompany,theSecuritieswillbeissuedanddistributedtoyou.

31. ThereisnopresentmarketfortheSecuritiesandwehavearbitrarilysettheprice.WehavearbitrarilysetthepriceoftheSecuritieswithreferencetothegeneralstatusofthesecuritiesmarketandotherrelevantfactors.TheOfferingpricefortheSecuritiesshouldnotbeconsideredanindicationoftheactualvalueoftheSecuritiesandisnotbasedonournetworthorpriorearnings.WecannotassureyouthattheSecuritiescouldberesoldbyyouattheOfferingpriceoratanyotherprice.

32. Yourownershipofthesharesofcommonstockwillbesubjecttodilution.Ownersofcommonstockdonothavepreemptiverights.IftheCompanyconductssubsequentofferingsofsecuritiesorissuessharespursuanttoacompensationordistributionreinvestmentplanorotherwiseissuesadditionalshares,investorswhopurchasesharesinthisOfferingwhodonotparticipateinthoseotherstockissuanceswillexperiencedilutionintheirpercentageownershipoftheCompany’soutstandingshares.Furthermore,shareholdersmayexperienceadilutioninthevalueoftheirsharesdependingonthetermsandpricingofanyfutureshareissuances(includingthesharesbeingsoldinthisOffering)andthevalueoftheCompany’sassetsatthetimeofissuance.

33. TheSecuritieswillbeequityinterestsintheCompanyandwillnotconstituteindebtedness.TheSecuritieswillrankjuniortoallexistingandfutureindebtednessandothernon-equityclaimsontheCompanywithrespecttoassetsavailabletosatisfyclaimsontheCompany,includinginaliquidationoftheCompany.Additionally,unlikeindebtedness,forwhichprincipalandinterestwouldcustomarilybepayableonspecifiedduedates,therewillbenospecifiedpaymentsofdividendswithrespecttotheSecuritiesanddividendsarepayableonlyif,whenandasauthorizedanddeclaredbytheCompanyanddependon,amongothermatters,theCompany’shistoricalandprojectedresultsofoperations,liquidity,cashflows,capitallevels,financialcondition,debtservicerequirementsandothercashneeds,financingcovenants,applicablestatelaw,federalandstateregulatoryprohibitionsandotherrestrictionsandanyotherfactorstheCompany’sboardofdirectorsdeemsrelevantatthetime.Inaddition,thetermsoftheSecuritieswillnotlimittheamountofdebtorotherobligationstheCompanymayincurinthefuture.Accordingly,theCompanymayincursubstantialamountsofadditionaldebtandotherobligationsthatwillrankseniortotheSecurities.

34. TherecanbenoassurancethatwewilleverprovideliquiditytoPurchasersthrougheitherasaleoftheCompanyoraregistrationoftheSecurities.Therecanbenoassurancethatanyformofmerger,combination,orsaleoftheCompanywilltakeplace,orthatanymerger,combination,orsalewouldprovideliquidityforPurchasers.Furthermore,wemaybeunabletoregistertheSecuritiesforresalebyPurchasersforlegal,commercial,regulatory,market-relatedorotherreasons.Intheeventthatweareunabletoeffectaregistration,PurchaserscouldbeunabletoselltheirSecuritiesunlessanexemptionfromregistrationisavailable.

35. Ourpreferredstockandthatofourbroker-dealersubsidiaryisownedentirelybyourCEO,NevilleGolvala.TheTermsofthepreferredstockofourcompanyandofoursubsidiaryareundefinedandmaybesetbytheboardofeachcompany,whichMr.Golvalacontrols.Accordingly,Mr.Golvalacouldestablishtermsforthepreferredstockofourcompanyandofoursubsidiarythataredisadvantageoustoyouasaholderofourcommonstock.TheCompany’scharterdoesnotspelloutthespecifictermsoftheoutstandingpreferredstock.Instead,itgivestheboardofdirectorsdiscretiontodoso.Mr.Golvalaisthesoleownerofthepreferredstockandhealsocontrolstheboardofdirectors.Accordingly,Mr.Golvalahastheabilitytounilaterallydeterminethematerialtermsoftheoutstandingpreferredstockthatheowns,includingdividendrates,liquidationpreferencesandothermaterialterms.Accordingly,asan

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ownerofcommonstock,youmaybedisadvantagedifdividendsarepaidonthepreferredstockoftheCompany,butproratadividendsarenotpaidonthecommonstockoftheCompany.Inaddition,theCompanyownsallofthecommonstockofitsbroker-dealersubsidiary,LetsGoTrade,butdoesnotownanyoftheoutstandingpreferredstockofthatsubsidiary,whichisownedbytheCompany’sCEO,NevilleGolvala.Thetermsofthepreferredstockleavethedeterminationofdividendsonthepreferredstockandothermattersrelatingtothepreferredstockuptotheboardofdirectorsofthesubsidiary,whichMr.Golvalacontrols.Accordingly,Mr.Golvalacouldcausethebroker-dealersubsidiarytopaydividendsonthepreferredstockwithoutproratadividendsbeingpaidonthecommonstock,whichmaydisadvantagetheCompanyastheholderofthecommonstockofthebroker-dealer.Inadditiontotheriskslistedabove,businessesareoftensubjecttorisksnotforeseenorfullyappreciatedbythemanagement.Itisnotpossibletoforeseeallrisksthatmayaffectus.Moreover,theCompanycannotpredictwhethertheCompanywillsuccessfullyeffectuatetheCompany’scurrentbusinessplan.EachprospectivePurchaserisencouragedtocarefullyanalyzetherisksandmeritsofaninvestmentintheSecuritiesandshouldtakeintoconsiderationwhenmakingsuchanalysis,amongother,theRiskFactorsdiscussedabove.

36. THESECURITIESOFFEREDINVOLVEAHIGHDEGREEOFRISKANDMAYRESULTINTHELOSSOFYOURENTIREINVESTMENT.ANYPERSONCONSIDERINGTHEPURCHASEOFTHESESECURITIESSHOULDBEAWAREOFTHESEANDOTHERFACTORSSETFORTHINTHISFORMCANDSHOULDCONSULTWITHHISORHERLEGAL,TAXANDFINANCIALADVISORSPRIORTOMAKINGANINVESTMENTINTHESECURITIES.THESECURITIESSHOULDONLYBEPURCHASEDBYPERSONSWHOCANAFFORDTOLOSEALLOFTHEIRINVESTMENT.

TheOffering

ChoiceTradeHoldings,Inc.(“Company”)isofferingsecuritiesunderRegulationCF,throughNetcapitalFundingPortalInc.(“Portal”).PortalisaFINRA/SECregisteredfundingportalandwillreceivecashcompensationequalto4.9%ofthevalueofthesecuritiessoldthroughRegulationCF.InvestmentsmadeunderRegulationCFinvolveahighdegreeofriskandthoseinvestorswhocannotaffordtolosetheirentireinvestmentshouldnotinvest.

TheCompanyplanstoraisebetween$10,000and$1,070,000throughanofferingunderRegulationCF.Specifically,ifwereachthetargetofferingamountof$10,000,wemayconductthefirstofmultipleorrollingclosingsoftheofferingearlyifweprovidenoticeaboutthenewofferingdeadlineatleastfivebusinessdayspriortosuchnewofferingdeadline(absentamaterialchangethatwouldrequireanextensionoftheofferingandreconfirmationoftheinvestmentcommitment).Oversubscriptionswillbeallocatedonafirstcome,firstservedbasis.Changestotheoffering,materialorotherwise,occurringafteraclosing,willonlyimpactinvestmentswhichhaveyettobeclosed.

IntheeventTheCompanyfailstoreachtheofferingtargetof$10,000,anyinvestmentsmadeundertheofferingwillbecancelledandtheinvestmentfundswillbereturnedtotheinvestor.

8. Whatisthepurposeofthisoffering?

Weplantousetheofferingproceedsfor(i)technologydevelopment,(ii)marketingandbusinessdevelopmentand(iii)workingcapital.Asaperktoinvestors,theCompanyplanstoprovidetheinvestorwithacreditequaltothedollaramountinvested,whichcanbeappliedtofuturecommissions(untilDecember31,2019)duetotheCompany’sbrokerdealersubsidiaryrelatingtotradinginaninvestor’saccountmaintainedattheCompany’ssubsidiary.Suchcreditsshallonlybeappliedagainstbasestockandoptioncommissionsandthebaseoptioncontractfeeof15cents.Surchargesandotherfeesshallnotbeeligibleforcredit.

9. Howdoestheissuerintendtousetheproceedsofthisoffering?

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IfTargetOfferingAmountSold IfMaximumAmountSold

TotalProceeds $10,000 $1,070,000

Less:OfferingExpenses $490 $52,430

NetProceeds $9,510 $1,017,571

WorkingCapital $9,510 $317,570

Technologydevelopment $0 $350,000

Marketingandbusinessdevelopment $0 $350,000

TotalUseofNetProceeds $9,510 $1,017,570

10. Howwilltheissuercompletethetransactionanddeliversecuritiestotheinvestors?

InenteringintoanagreementontheNetcapitalFundingPortaltopurchasesecurities,bothinvestorsandChoiceTradeHoldings,Inc.mustagreethatatransferagent,whichkeepstherecordsofallofouroutstandingCommonStock,willissuedigitalsecuritiesintheinvestor’sname(apaperstockcertificatewillnotbeprinted).Similartootheronlineinvestmentaccounts,thetransferagentwillgiveinvestorsaccesstoawebsitetoseethenumberofsharesthattheyowninourcompany.Thesesecuritieswillbeissuedtoinvestorsafterthedeadlinedateforinvestinghaspassed,aslongasthetargetedofferingamounthasbeenreached.Thetransferagentwillrecordtheissuancewhenwehavereceivedthepurchaseproceedsfromtheescrowagentwhoisholdingyourinvestmentcommitment.

11. Howcananinvestorcancelaninvestmentcommitment?

Youmaycancelaninvestmentcommitmentforanyreasonuntil48hourspriortothedeadlineidentifiedintheofferingbyloggingintoyouraccountwithNetcapital,browsingtotheInvestmentsscreen,andclickingtocancelyourinvestmentcommitment.Netcapitalwillnotifyinvestorswhenthetargetofferingamounthasbeenmet.Iftheissuerreachesthetargetofferingamountpriortothedeadlineidentifiedintheofferingmaterials,itmayclosetheofferingearlyifitprovidesnoticeaboutthenewofferingdeadlineatleastfivebusinessdayspriortosuchnewofferingdeadline(absentamaterialchangethatwouldrequireanextensionoftheofferingandreconfirmationoftheinvestmentcommitment).Ifaninvestordoesnotcancelaninvestmentcommitmentbeforethe48-hourperiodpriortotheofferingdeadline,thefundswillbereleasedtotheissueruponclosingoftheofferingandtheinvestorwillreceivesecuritiesinexchangeforhisorherinvestment.Ifaninvestordoesnotreconfirmhisorherinvestmentcommitmentafteramaterialchangeismadetotheoffering,theinvestor’sinvestmentcommitmentwillbecancelledandthecommittedfundswillbereturned.

12. CantheCompanyperformmultipleclosingsorrollingclosingsfortheoffering?

Ifwereachthetargetofferingamountpriortotheofferingdeadline,wemayconductthefirstofmultipleclosingsoftheofferingearly,ifweprovidenoticeaboutthenewofferingdeadlineatleastfivebusinessdaysprior(absentamaterialchangethatwouldrequireanextensionoftheofferingandreconfirmationoftheinvestmentcommitment).Thereafter,wemayconductadditionalclosingsuntiltheofferingdeadline.Wewillissuesharesinconnectionwitheachclosing.Oversubscriptionswillbeallocatedonafirstcome,firstservedbasis.Changestotheoffering,materialorotherwise,occurringafteraclosing,willonlyimpactinvestmentswhichhaveyettobeclosed.

OwnershipandCapitalStructure

TheOffering

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13. Describethetermsofthesecuritiesbeingoffered.

WeareissuingCommonStockatanofferingpriceof$1.50pershare.

14. Dothesecuritiesofferedhavevotingrights?

TheCommonStockarebeingissuedwithvotingrights.However,sothatthecrowdfundingcommunityhastheopportunitytoacttogetherandcastavoteasagroupwhenavotingmattercomesbeforetheshareholders,acustodianwillcastyourvoteforyou.Pleaserefertothecustodianagreementthatyousignbeforeyourpurchaseiscomplete.

15. Arethereanylimitationsonanyvotingorotherrightsidentifiedabove?

Youaregivingyourvotingrightstothecustodian,whowillvotethesharesonbehalfofallshareholderswhopurchasedsharesontheNetcapitalcrowdfundingportal.

16. Howmaythetermsofthesecuritiesbeingofferedbemodified?

Wemaychoosetomodifythetermsofthesecuritiesbeforetheofferingiscompleted.However,ifthetermsaremodified,andwedeemittobeamaterialchange,weneedtocontactyouandyouwillbegiventheopportunitytoreconfirmyourinvestment.Yourreconfirmationmustbecompletedwithinfivebusinessdaysofreceiptofthenoticeofamaterialchange,andifyoudonotreconfirm,yourinvestmentwillbecanceledandyourmoneywillbereturnedtoyou.

RestrictionsonTransferoftheSecuritiesOffered

Thesecuritiesbeingofferedmaynotbetransferredbyanypurchaserofsuchsecuritiesduringtheone-yearperiodbeginningwhenthesecuritieswereissued,unlesssuchsecuritiesaretransferred:

totheissuer;

toanaccreditedinvestor;

aspartofanofferingregisteredwiththeU.S.SecuritiesandExchangeCommission;or

toamemberofthefamilyofthepurchaserortheequivalent,toatrustcontrolledbythepurchaser,toatrustcreatedforthebenefitofamemberofthefamilyofthepurchaserortheequivalent,orinconnectionwiththedeathordivorceofthepurchaserorothersimilarcircumstance.

Theterm“accreditedinvestor”meansanypersonwhocomeswithinanyofthecategoriessetforthinRule501(a)ofRegulationD,orwhothesellerreasonablybelievescomeswithinanyofsuchcategories,atthetimeofthesaleofthesecuritiestothatperson.Theterm“memberofthefamilyofthepurchaserortheequivalent”includesachild,stepchild,grandchild,parent,stepparent,grandparent,spouseorspousalequivalent,sibling,mother-in-law,father-in-law,son-in-law,daughter-in-law,brother-in-law,orsister-in-lawofthepurchaser,andincludesadoptiverelationships.Theterm“spousalequivalent”meansacohabitantoccupyingarelationshipgenerallyequivalenttothatofaspouse.

DescriptionofIssuer’sSecurities

17. Whatothersecuritiesorclassesofsecuritiesoftheissuerareoutstanding?Describethematerialtermsofanyotheroutstandingsecuritiesorclassesofsecuritiesoftheissuer.

Securities

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ClassofSecurity

AmountAuthorized

AmountOutstanding

VotingRights

OtherRights

CommonStock

40,000,000 18,092,767 Yes Eachshareofcommonstockisentitledtoonevote.

PreferredStock

100,000 4,000 Yes Eachshareofpreferredstockisentitledto10,000votes.

Options,WarrantsandOtherRights

Type Description ReservedSecurities

Warrants Exercisepriceof$1.0696,expirationdateof8/31/2019 50,000

Warrants Exercisepriceof$0.02,noexpirationdate 75,850

Warrants Exercisepriceof$0.24,noexpirationdate 467,500

Warrants Exercisepriceof$2.00,noexpirationdate 25,000

CommonStock

Wehaveagreedtoissuetoaconsultant25,500commonsharesinlieuofcashintheamountof$25,500forservicespreviouslyrenderedtotheCompany.Thesesharesareanticipatedtobeissuedin2018andarenotincludedintheabovetable.

25,500

18. Howmaytherightsofthesecuritiesbeingofferedbemateriallylimited,dilutedorqualifiedbytherightsofanyotherclassofsecurities?

OurSeriesAPreferredStockentitlesitsholdersto10,000votespershare,andourCEOowns4,000sharesofourSeriesAPreferredStock,whichcombinedwithhiscommonstockownership,givesourCEOapproximately80%ofallvotes.Accordingly,ourCEOwillhavecontrolovershareholdermatters,suchaselectionofdirectors,amendmentstoourCertificateofIncorporation,andapprovalofsignificantcorporatetransactions.Asaresult,theCompany’sminorityshareholderswillhavelittleornocontroloverouraffairs.Seealsotheresponsetoquestion19below.

19. Arethereanydifferencesnotreflectedabovebetweenthesecuritiesbeingofferedandeachotherclassofsecurityoftheissuer?

Thecrowdfundingsecuritiesbeingofferedaresharesofcommonstock.Thecommonsharesofferedforsaleareexactlythesameasthesharesofcommonstockthatarecurrentlyoutstanding.However,preferredshareholdershavesuperiorvotingrightsandrightstoreceivedividends.Oneshareofpreferredstockhasthevotingequivalentof10,000sharesofcommonstock.TheCompany’scharterdoesnotspelloutthespecifictermsoftheoutstandingpreferredstock.Instead,itgivestheboardofdirectorsdiscretiontodoso.Mr.Golvalaisthesoleownerofthepreferredstockandhealsocontrolstheboardofdirectors.Accordingly,Mr.Golvalahastheabilitytounilaterallydeterminethematerialtermsoftheoutstandingpreferredstockthatheowns,includingdividendrates,liquidationpreferencesandothermaterialterms.Accordingly,asanownerofcommonstock,youmaybedisadvantagedifdividendsarepaidonthepreferredstockoftheCompany,butproratadividendsarenotpaidonthecommonstockoftheCompany.Inaddition,theCompanyownsallofthecommonstockofitsbroker-dealersubsidiary,LetsGoTrade,butdoesnotownanyoftheoutstandingpreferredstockofthatsubsidiary,whichisownedbytheCompany’sCEO,NevilleGolvala.Thetermsofthepreferredstockleavethedeterminationofdividendsonthepreferredstockandothermattersrelatingtothepreferredstockuptotheboardofdirectorsofthesubsidiary,whichMr.Golvalacontrols.Accordingly,Mr.Golvalacouldcausethebroker-dealersubsidiarytopaydividendsonthepreferredstockwithoutproratadividendsbeingpaidonthecommonstock,whichmaydisadvantagetheCompanyastheholderofthecommonstockofthebroker-dealer.

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DateofOffering:

Exemption:

SecuritiesOffered:

AmountSold:

UseofProceeds:

20. HowcouldtheexerciseofrightsheldbytheprincipalshareholdersidentifiedinQuestion5aboveaffectthepurchasersofthesecuritiesbeingoffered?

Asminorityowners,thecrowdfundinginvestorsaresubjecttothedecisionsmadebythemanagementteamortheCEO,whoholdsvotingcontrol.ThereisariskthattheCEOexerciseshisvotingrightsinamannerthatisnotfavorabletotheinterestofindividualswhoareminorityowners.

21. Howarethesecuritiesbeingofferedbeingvalued?Includeexamplesofmethodsforhowsuchsecuritiesmaybevaluedbytheissuerinthefuture,includingduringsubsequentcorporateactions.

Atissuer'sdiscretion.

22. Whataretheriskstopurchasersofthesecuritiesrelatingtominorityownershipintheissuer?

Asminorityowners,thecrowdfundinginvestorsaresubjecttothedecisionsmadebythemanagementteamortheSeriesAPreferredStockshareholder.Thereisariskthattheirvotingrightsareexercisedinamannerthatisnotfavorabletotheinterestofindividualswhoareminorityowners.

23. Whataretheriskstopurchasersassociatedwithcorporateactionsincluding:

additionalissuancesofsecurities,

issuerrepurchasesofsecurities,

asaleoftheissuerorofassetsoftheissueror

transactionswithrelatedparties?

Theissuanceofadditionalsecuritieswilldilutetheownershipofthecrowdfundinginvestors.Asaresult,ifweachieveprofitableoperationsinthefuture,ournetincomepersharewillbereducedbecauseofdilution,andthemarketpriceofourcommonstock,ifthereisamarketprice,coulddeclineasaresultoftheadditionalissuancesofsecurities.Ifwerepurchasesecurities,sothattheaboveriskismitigated,wemaynothaveenoughcashavailableformarketingexpenses,growth,oroperatingexpensestoreachourgoals.Ifwedonothaveenoughcashtooperateandgrow,weanticipatethemarketpriceofourcommonstock,ifany,woulddecline.Asaleofourcompanyorofalltheassetsofourcompanymayresultinanentirelossofyourinvestment.Wecannotpredictthemarketvalueofourcompanyorourassets,andtheproceedsofasalemaynotbecash,butinstead,unmarketablesecurities,oranassumptionofliabilities.Itisunlikelythatinthenearterm,asalewouldresultinapremiumthatissignificantenoughoverbookvaluetogenerateareturntoourinvestors.Wemayneedtonegotiatewitharelatedpartyforadditionalcapital.Noassurancecanbegiventhatsuchfundswillbeavailableor,ifavailable,willbeoncommerciallyreasonabletermssatisfactorytous.Weanticipatethatifwehaveanytransactionswithrelatedparties,thattheywillbeonanarms-lengthbasis.

24. Describethematerialtermsofanyindebtednessoftheissuer:

Notapplicable.

25. WhatotherexemptofferingshasChoiceTradeHoldings,Inc.conductedwithinthepastthreeyears?

05/2017

Section4(a)(2)

CommonStock

$112,500

Techdevelopmentandworkingcapital.

26. Wasoristheissueroranyentitiescontrolledbyorundercommoncontrolwiththeissueraparty

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26. Wasoristheissueroranyentitiescontrolledbyorundercommoncontrolwiththeissuerapartytoanytransactionsincethebeginningoftheissuer’slastfiscalyear,oranycurrentlyproposedtransaction,wheretheamountinvolvedexceedsfivepercentoftheaggregateamountofcapitalraisedbytheissuerinrelianceonSection4(a)(6)oftheSecuritiesActduringthepreceding12-monthperiod,includingtheamounttheissuerseekstoraiseinthecurrentoffering,inwhichanyofthefollowingpersonshadoristohaveadirectorindirectmaterialinterest:1. anydirectororofficeroftheissuer;2. anypersonwhois,asofthemostrecentpracticabledate,thebeneficialownerof20percentor

moreoftheissuer’soutstandingvotingequitysecurities,calculatedonthebasisofvotingpower;

3. iftheissuerwasincorporatedororganizedwithinthepastthreeyears,anypromoteroftheissuer;or

4. anyimmediatefamilymemberofanyoftheforegoingpersons.

No.

FinancialConditionoftheIssuer

27. Doestheissuerhaveanoperatinghistory?

Yes.

28. Describethefinancialconditionoftheissuer,including,totheextentmaterial,liquidity,capitalresourcesandhistoricalresultsofoperations.

RevenuesdecreasedfortheyearendedAugust31,2017by$121,063,or12%,to$922,151from$1,043,214fortheyearendedAugust31,2016astheCompanydecreasedtradinginOTCsecurities.GrossprofitdecreasedfortheyearendedAugust31,2017by$254,964,or38%,to$414,568from$669,532,fortheyearendedAugust31,2016becauseOTCstocktradestypicallycarryhighermarginsthanlistedstocktrades.ExpensesdecreasedfortheyearendedAugust31,2017by$365,154,or40%,to$557,728from$922,882fortheyearendedAugust31,2016becauseofdecreasedrevenueandcostcutting.Asaresultofthedecreaseinexpensesinfiscal2017,ascomparedtofiscal2016,wewereabletodecreaseournetlosstheyearendedAugust31,2017by$110,191,or43%,to$143,160from$253,351fortheyearendedAugust31,2016.OurcashbalanceandworkingcapitalatAugust31,2017amountedto$37,469and$256,143,respectively,ascomparedto$91,340and$390,956atAugust31,2016.Webelievewehaveaccesstoalimitedamountofcapitalonanas-neededbasis.However,thereisariskthatanycapitalofferedtouswillbeontermsthatareexpensiveanddilutivetoshareholders.Webelievethatourtrendswillimprove,includingincreasesinourrevenuesandnetincomewhenweoffernewproductssuchasanautomatedtradingadvisorandcryptocurrencytrading.Weareexpandingourtradingplatformbecauseweexpectthatwecanoffercustomerstheabilitytotradecryptocurrency.Theinformationcontainedhereinincludesforward-lookingstatements.Thesestatementsrelatetofutureeventsortoourfuturefinancialperformance,andinvolveknownandunknownrisks,uncertaintiesandotherfactorsthatmaycauseouractualresultstobemateriallydifferentfromanyfutureresults,levelsofactivity,performanceorachievementsexpressedorimpliedbytheseforward-lookingstatements.Youshouldnotplaceunduerelianceonforward-lookingstatementssincetheyinvolveknownandunknownrisks,uncertaintiesandotherfactorswhichare,insomecases,beyondourcontrolandwhichcould,andlikelywill,materiallyaffectactualresults,levelsofactivity,performanceorachievements.Anyforward-lookingstatementreflectsourcurrentviewswithrespecttofutureeventsandissubjecttotheseandotherrisks,uncertaintiesandassumptionsrelatingtoouroperations,resultsofoperations,growthstrategyandliquidity.Weassumenoobligationtopubliclyupdateorrevisetheseforward-lookingstatementsforanyreason,ortoupdatethereasonsactualresultscoulddiffermateriallyfromthoseanticipatedintheseforward-lookingstatements,evenifnewinformationbecomesavailableinthefuture.

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IncomeStatement:

BalanceSheet:

CashFlowStatement:

ChangeinEquityStatement:

CPAReviewReport:

FinancialInformation

29. Includethefinancialinformationspecifiedbyregulation,coveringthetwomostrecentlycompletedfiscalyearsortheperiod(s)sinceinceptionifshorter.

Seeattachments:

income.pdf

balancesheet.pdf

cashflow.pdf

changeinequity.pdf

reviewletter.pdf

30. Withrespecttotheissuer,anypredecessoroftheissuer,anyaffiliatedissuer,anydirector,officer,generalpartnerormanagingmemberoftheissuer,anybeneficialownerof20percentormoreoftheissuer’soutstandingvotingequitysecurities,calculatedinthesameformasdescribedinQuestion6ofthisQuestionandAnswerformat,anypromoterconnectedwiththeissuerinanycapacityatthetimeofsuchsale,anypersonthathasbeenorwillbepaid(directlyorindirectly)remunerationforsolicitationofpurchasersinconnectionwithsuchsaleofsecurities,oranygeneralpartner,director,officerormanagingmemberofanysuchsolicitor,priortoMay16,2016:1. Hasanysuchpersonbeenconvicted,within10years(orfiveyears,inthecaseofissuers,their

predecessorsandaffiliatedissuers)beforethefilingofthisofferingstatement,ofanyfelonyormisdemeanor:1. inconnectionwiththepurchaseorsaleofanysecurity?2. involvingthemakingofanyfalsefilingwiththeCommission?3. arisingoutoftheconductofthebusinessofanunderwriter,broker,dealer,municipal

securitiesdealer,investmentadviser,fundingportalorpaidsolicitorofpurchasersofsecurities?

2. Isanysuchpersonsubjecttoanyorder,judgmentordecreeofanycourtofcompetentjurisdiction,enteredwithinfiveyearsbeforethefilingoftheinformationrequiredbySection4A(b)oftheSecuritiesActthat,atthetimeoffilingofthisofferingstatement,restrainsorenjoinssuchpersonfromengagingorcontinuingtoengageinanyconductorpractice:1. inconnectionwiththepurchaseorsaleofanysecurity?;2. involvingthemakingofanyfalsefilingwiththeCommission?3. arisingoutoftheconductofthebusinessofanunderwriter,broker,dealer,municipal

securitiesdealer,investmentadviser,fundingportalorpaidsolicitorofpurchasersofsecurities?

3. Isanysuchpersonsubjecttoafinalorderofastatesecuritiescommission(oranagencyorofficerofastateperforminglikefunctions);astateauthoritythatsupervisesorexaminesbanks,savingsassociationsorcreditunions;astateinsurancecommission(oranagencyorofficerofastateperforminglikefunctions);anappropriatefederalbankingagency;theU.S.CommodityFuturesTradingCommission;ortheNationalCreditUnionAdministrationthat:1. atthetimeofthefilingofthisofferingstatementbarsthepersonfrom:

1. associationwithanentityregulatedbysuchcommission,authority,agencyorofficer?2. engaginginthebusinessofsecurities,insuranceorbanking?3. engaginginsavingsassociationorcreditunionactivities?

2. constitutesafinalorderbasedonaviolationofanylaworregulationthatprohibitsfraudulent,manipulativeordeceptiveconductandforwhichtheorderwasenteredwithinthe10-yearperiodendingonthedateofthefilingofthisofferingstatement?

4. IsanysuchpersonsubjecttoanorderoftheCommissionenteredpursuanttoSection15(b)or15B(c)oftheExchangeActorSection203(e)or(f)oftheInvestmentAdvisersActof1940that,atthetimeofthefilingofthisofferingstatement:1. suspendsorrevokessuchperson’sregistrationasabroker,dealer,municipalsecurities

dealer,investmentadviserorfundingportal?

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Governance:

CertificateofIncorporation:

CorporateBylaws:

Opportunity:

OfferingPageJPG:

2. placeslimitationsontheactivities,functionsoroperationsofsuchperson?3. barssuchpersonfrombeingassociatedwithanyentityorfromparticipatinginthe

offeringofanypennystock?

IfYestoanyoftheabove,explain:

5. IsanysuchpersonsubjecttoanyorderoftheCommissionenteredwithinfiveyearsbeforethefilingofthisofferingstatementthat,atthetimeofthefilingofthisofferingstatement,ordersthepersontoceaseanddesistfromcommittingorcausingaviolationorfutureviolationof:1. anyscienter-basedanti-fraudprovisionofthefederalsecuritieslaws,includingwithout

limitationSection17(a)(1)oftheSecuritiesAct,Section10(b)oftheExchangeAct,Section15(c)(1)oftheExchangeActandSection206(1)oftheInvestmentAdvisersActof1940oranyotherruleorregulationthereunder?

2. Section5oftheSecuritiesAct?

6. Isanysuchpersonsuspendedorexpelledfrommembershipin,orsuspendedorbarredfromassociationwithamemberof,aregisterednationalsecuritiesexchangeoraregisterednationaloraffiliatedsecuritiesassociationforanyactoromissiontoactconstitutingconductinconsistentwithjustandequitableprinciplesoftrade?

7. Hasanysuchpersonfiled(asaregistrantorissuer),orwasanysuchpersonorwasanysuchpersonnamedasanunderwriterin,anyregistrationstatementorRegulationAofferingstatementfiledwiththeCommissionthat,withinfiveyearsbeforethefilingofthisofferingstatement,wasthesubjectofarefusalorder,stoporder,orordersuspendingtheRegulationAexemption,orisanysuchperson,atthetimeofsuchfiling,thesubjectofaninvestigationorproceedingtodeterminewhetherastoporderorsuspensionordershouldbeissued?

8. IsanysuchpersonsubjecttoaUnitedStatesPostalServicefalserepresentationorderenteredwithinfiveyearsbeforethefilingoftheinformationrequiredbySection4A(b)oftheSecuritiesAct,orisanysuchperson,atthetimeoffilingofthisofferingstatement,subjecttoatemporaryrestrainingorderorpreliminaryinjunctionwithrespecttoconductallegedbytheUnitedStatesPostalServicetoconstituteaschemeordeviceforobtainingmoneyorpropertythroughthemailbymeansoffalserepresentations?

ChoiceTradeHoldings,Inc.answers'NO'toalloftheabovequestions.

OtherMaterialInformation

31. InadditiontotheinformationexpresslyrequiredtobeincludedinthisForm,include:anyothermaterialinformationpresentedtoinvestors;andsuchfurthermaterialinformation,ifany,asmaybenecessarytomaketherequiredstatements,inthelightofthecircumstancesunderwhichtheyaremade,notmisleading.

Thefollowingdocumentsarebeingsubmittedaspartofthisoffering:

certificateofincorporation.pdf

corporatebylaws.pdf

offeringpage.jpg

OngoingReporting

32. TheissuerwillfileareportelectronicallywiththeSecurities&ExchangeCommissionannuallyand

Page 22: Offering Statement for ChoiceTrade Holdings, Inc ......Business and Anticipated Business Plan 6. Describe in detail the business of the issuer and the anticipated business plan of

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32. TheissuerwillfileareportelectronicallywiththeSecurities&ExchangeCommissionannuallyandpostthereportonitswebsite,nolaterthan120daysaftertheendofeachfiscalyearcoveredbythereport:

Onceposted,theannualreportmaybefoundontheissuer’swebsiteat:www.choicetrade.com

Theissuermustcontinuetocomplywiththeongoingreportingrequirementsuntil:

theissuerisrequiredtofilereportsunderSection13(a)orSection15(d)oftheExchangeAct;

theissuerhasfiledatleastoneannualreportpursuanttoRegulationCrowdfundingandhasfewerthan300holdersofrecordandhastotalassetsthatdonotexceed$10,000,000;

theissuerhasfiledatleastthreeannualreportspursuanttoRegulationCrowdfunding;

theissueroranotherpartyrepurchasesallofthesecuritiesissuedinrelianceonSection4(a)(6)oftheSecuritiesAct,includinganypaymentinfullofdebtsecuritiesoranycompleteredemptionofredeemablesecurities;or

theissuerliquidatesordissolvesitsbusinessinaccordancewithstatelaw.


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