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Owen Sound Little Theatre (OSLT) is a registered, charitable institution formed in 1961.
Owen Sound Little Theatre’s mission is to be a quality theatre company that consistently entertains
and challenges while stimulating participation in the arts through dynamic artistic and cultural
programming with broad appeal.
The Roxy is the permanent home for the Owen Sound Little Theatre and a vibrant regional centre
for arts and culture. Of over 200 community theatre groups in Ontario, only 5% own and operate
their own facility without any municipal operational funding. Owen Sound Little Theatre is one of
these rare organizations. As a community theatre, OSLT is also ineligible for provincial and federal
funding for its own theatrical productions.
Table of Contents
Welcome Page 3
OSLT playbill, Roxy Events Page 4-6
What is artsVest? Why Sponsor? Page 7
Sponsorship Levels & Benefits Page 8-12
Community benefit/Audience reach Page 13
Ad specs and rates Page 14
Application Form Page 15
"I believe that creativity
will be the currency
of the 21st century."
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Welcome!
The 2012-2013 season was a memorable one for The Roxy,
with some 10,000 tickets sold for Owen Little Theatre
Productions alone! Anything Goes drew in the crowds with
an on-stage ocean liner and a live band safely stowed in a
life boat! Kiss the Moon, Kiss the Sun was an artistic
success, winning three awards at the Western Ontario
Drama League Festival. The Donnellys was a sensation, with
eight completely sold out shows and two visits from
playwright Peter Colley! And The Importance of Being
Earnest was chosen as a preferred event by the City of
Owen Sound for their volunteers.
In the past year, we also closed our 88 Key Campaign for
the purchase of our new grand piano. We are also on the
verge of a massive centennial renewal project for The Roxy
Theatre which will cement our role as the premiere arts
presenter in the region and key economic driver for Owen
Sound’s historic downtown.
Our audiences continue to grow, and we are meeting our
vision for artistic excellence and sustainability. We
continue to receive overwhelming support for our efforts
to increase and diversify programming, and none of this
would be possible without our supporters.
On behalf of OSLT, thank you for your consideration and
for playing such an important role in our achievements!
Sincerely,
Aly Boltman
Theatre Manager
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OWEN SOUND LITTLE THEATRE’s
53rd ANNUAL PLAYBILL
The series begins with the blockbuster musical
Les Misérables. Directed by Pat O’Connor with musical
direction by Don Buchanan, Les Misérables tells the
story of Jean Valjean, who breaks parole after serving
19 years for stealing a loaf of bread. His story and that
of the vengeful policeman who pursues him, is
interwoven with Valjean’s adoption of an orphaned
child. Against the backdrop of the people’s revolution,
it is a tale of the soul’s capacity to transcend
unimaginable human suffering. Les Misérables runs
for 12 performances from November 6-23, 2013.
Start your 2014 calendar with our Calendar Girls, an
inspiring and true story directed by Corry Lapointe.
Extraordinary women from an ordinary Women’s
Institute spark a global phenomenon by posing for a
charity calendar. As interest snowballs, the Calendar
Girls reveal more than they’d ever planned! Calendar
Girls runs for seven performances from January 30-
February 8, 2014.
April welcomes Hobson’s Choice, a Victorian
suffragette comedy directed by Val Underwood.
Widower Mr. Hobson faces the problem of marrying
off his daughters, while wanting to retain their
services as housekeepers and sales ladies in his shoe
shop. His eldest daughter takes matters into her own
hands leading to a surprising, unforgettable outcome.
Hobson’s Choice runs for seven performances from
April 3-12, 2014.
Hit the road next spring with 18 Wheels directed by
Goldie Walma. Climb aboard a big rig and hold on to
your cowboy hats as you visit the landscape along the
Trans-Canada Highway. Experience ordinary work-a-
day Canadian life through extraordinary stories in this
country-themed mini-musical. 18 Wheels runs for
seven performances from May 28-June 7, 2014.
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THE 2013-2014 ROXY
PROFESSIONAL PRESENTING SERIES
October 18, 2013 see multiple award-winning Canadian
artists Marc Jordan (The Rhythm of My Heart) and
Jane Siberry (One More Colour, Calling All Angels, Mimi on
the Beach, Bound by the Beauty).
December 6, 2013, get frantic! Famous for their CBC radio
show Frantic Times and their 4 on the Floor TV series,
The Frantics particular brand of comedic insanity is best
served live!
March 21, 2014, live the Brass Transit experience, featuring
eight of Canada’s most in-demand musicians who have
gathered out of a common love for the greatest jazz-rock
group of all time: Chicago.
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2013-2014 SPECIAL PRESENTATIONS
The Roxy’s partnership with Mudtown Records has developed
into an expanded two-day Mudtown Music & Arts Festival
(formerly OTHERfolk Festival) August 9 and 10, 2013. Owen
Sound will be firmly planted on the map for cutting edge
music with the presentation of Juno nominees Stars and
Hannah Georgas.
The Hats Off Country Tribute Series, a partnership between
Country 93/CFOS and The Roxy, will also return in early fall
with three stellar tribute shows: Pauly and the Goodfellas’
The History of Rock ‘N Soul, Bernie Jessome & The Memphis
Cats’ Shades of Yesterday - Rob Orbison and REPLAY: The
Beatles! And for more blasts from the past, Elvis will make
another appearance at The Roxy when he returns with Peter
Irwin and Jailhouse Rock with special guests for two nights of
Blue Christmas III on November 29 and 30, 2013!
Salute your inner hillbilly with the new three-part Thirsty
Thursday Rockabilly Saloon, featuring hours of amped-up,
high-octane roots music guaranteed to gratify carefree
cowpokes, roots rockers and hipsters!
October 19th, wish The Roxy a happy 100th birthday at our
Last Stage Standing Centennial Celebration honouring a
century of local arts and culture. Featuring jazz singer John
Alcorn and his daughter, songstress Coco Love Alcorn, as well
as The Georgian Bay Concert Choir, LookUp Theatre, The
Silent Film Ensemble, and much more!
The Emancipation Festival and The Roxy present Juno
winning jazz giant Joe Sealy and Alana Bridgewater for one of
Canada’s foremost jazz/gospel/blues performances on
December 14, 2013.
May 15-16, 2014, Community Living, The One World Festival
and The Roxy present the moving musical montage RARE by
Judith Thompson and a nine-member Toronto ensemble,
each of whom live with Down syndrome.
As we move into the future, we are working tirelessly to build
on the successes of the past. As part of our ongoing efforts to enrich the cultural landscape of our region
through the performing arts, we continue to offer businesses the opportunity to be a part of the action by
sponsoring any or all of these exciting productions. The contributions of sponsors are vital to our ability to
stage quality productions and grow audiences. We hope you will consider our sponsorship program and
consider advertising in our programs to help us keep the performing arts a vibrant part of your community.
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The Big News:
Returns to Owen Sound!
The provincially-run artsVest program brings an
infusion of $25,000 in funding which can be matched,
dollar-to-dollar for sponsorships with OSLT!
� Are you a local business that has never
previously sponsored arts and culture before?
Your new investment is matched dollar-for-dollar!
� Are you a new supporter to OSLT who can
provide in-kind assistance as a sponsor? Your
investment is matched 50 cents on every dollar!
� Do you want to increase your existing
sponsorship committment? Your investment is
matched seventy-five cents on every dollar!
Let’s talk about artsVest today!
Why Sponsor?
Reach 30,000-35,000 visitors per year while receiving
valuable sponsor benefits, such as complimentary
tickets for you, your staff or VIP clients, gratis
advertising in programs and on screen, prime logo
placement and so much more!
Align your business with other like-minded businesses
and individuals committed to supporting the arts and
giving back to the community.
You will help support and continue the OSLT tradition of
53 years of quality theatre.
You will play a part in downtown revitalization and give a boost to the economy by recognizing the overall
benefit the theatre brings to the community through its presenting activities.
You will vitally contribute to improving the quality of life for those in your community and help showcase its
best assets to a growing tourist population.
You will be marketing your business to a captive, loyal and growing audience that supports organizations who
value artistic programming in the community.
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Sponsorship Opportunities & Benefits
Season Sponsor $3,000
Maximum exposure with a maximum of three season
sponsors per year!
Tickets (Approx. $1,300 value, 66 tickets in total)
6 tickets to the OSLT musical
8 tickets to each of the three OSLT plays
2 tickets to one performance of each Roxy Series show
2 tickets to one performance of each Rockabilly show
2 tickets to Joe Sealy, Like Father Like Son, and RARE
2 tickets to Christy’s Stage Door and all youth shows
2 tickets to one performance of Blue Christmas
Advertisements ($830 value)
1/3 pg. colour ad on the season program’s back cover
1/3 pg. black & white ad in each program for OSLT
productions
Acknowledgement of Investment
-Large-format logo featured on projection screen at all
OSLT events and most rental/special events
-Company logo featured on signage dedicated to season
sponsors and displayed in the lobby at all OSLT, Roxy Series and children’s shows and most special events
-Company name on all press releases for OSLT plays and Roxy Series productions and on other print media,
whenever possible as per space availability
-Large-format, full-colour logo at start of season program, available at each OSLT/Roxy presentation
-Large-format logo on sponsor acknowledgement web page
-Large-format black & white logo in all OSLT production programs
-Large-format colour logo on season trailer video, also available for use at your business and on your website
Additional Benefits
-Company name announced during pre-show announcements at each OSLT show
-Opportunity to book a staff Christmas party or special event at The Roxy for a nominal fee
-Access to special ticket discounts for company or organization’s employees as available
-Access to and usage of OSLT logo to promote your company’s sponsorship, including use in all artwork, print
media, web media, upon approval of OSLT Board of Directors
-Brochure placement in lobby for the entire season
-Product placement by request, OSLT/Roxy events
-Invitation to sponsor recognition events, when applicable
-Opportunity to develop additional benefits based on your company’s unique promotion strategies
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Seasonal Media Sponsorship
(for $3,000 or more in contra advertising)
Excellent exposure with a limit of five season media
sponsors per year.
Tickets (approx. $1,100 value, total 56 tickets)
6 tickets to the OSLT musical
8 tickets to each OSLT play
2 tickets to each Roxy Series show
2 tickets to each Rockabilly show
2 tickets to Joe Sealy, Like Father Like Son, and RARE
2 tickets to Christy’s Stage Door and all youth shows
Advertisements ($300 value)
1/8 page black & white ad in each program for OSLT
productions
Acknowledgement of Investment
-Large-format logo featured on projection screen at all
OSLT events, plus most rentals and special events
-Logo recognition on signage displayed in lobby at
OSLT shows and most special events.
-Large-format, full-colour logo in The Roxy’s full-colour
season program
-Large-format logo on our sponsor acknowledgement
web page
-Large format black & white logo in all OSLT play
programs
Additional Benefits
-Company name announced during pre-show announcements at each OSLT show
-Access to special ticket discounts for company or organization’s employees as available
-Access to and usage of OSLT logo to promote your company’s sponsorship, including use in all artwork, print
media, web media, upon approval of OSLT Board of Directors
-Brochure placement in lobby for the entire season
-Product placement by request, OSLT/Roxy events
-Invitation to sponsor recognition events, when applicable
-Opportunity to develop additional benefits based on your company’s unique promotion strategies
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Musical Production Sponsor $1,000
(Les Misérables)
Targeted exposure with a limit of eight production
sponsors per production
Tickets (approx. $364 value)
12 tickets in total for OSLT productions of your choice.
Up to 8 tickets can be used for Les Misérables.
Advertisements ($200 value)
1/3 page black & white ad in Les Misérables program
Acknowledgement of Investment
-Large-format logo featured on projection screen at all
OSLT events and most rental and special events
-Logo recognition on signage displayed in the lobby
throughout sponsored production
-Large-format, full-colour logo in the season program
-Large-format logo on our sponsor acknowledgement
web page
-Large-format, black & white logo in the Les Misérables
program
Additional Benefits
-Access to special ticket discounts for company or
organization’s employees as available
-Access to and usage of OSLT logo to promote your
company’s sponsorship, including use in all artwork, print
and web media, with approval of OSLT Board of Directors
-Brochure placement in lobby for the entire season
-Company name announced during pre-show
announcements for the run of the musical
-Invitation to sponsor recognition events
-Opportunity to develop additional benefits based on
your company’s unique promotion strategies
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Non-Musical OSLT Production Sponsor $750 (Calendar Girls, Hobson’s choice, and 18 Wheels)
or Rockabilly Series Sponsor
or Roxy Series Sponsor
or the 3-part Production of RARE
Targeted exposure with a limit of eight production sponsors per
production or series
Tickets (approx. $250 value)
10 tickets in total for any OSLT productions of your choice, up to
2 tickets can be used for Les Misérables or
10 tickets in total to any of the performances in sponsored series
Advertisements ($100 value)
1/3 page black & white ad in sponsored production program
(programs for OSLT productions only)
Acknowledgement of Investment
-Medium-format logo featured on projection screen at all OSLT
events and most rental and special events
-Logo recognition on signage displayed in the lobby throughout
sponsored production
-Large-format, full-colour logo in the season program
-Large-format logo on our sponsor acknowledgement web page
-Large-format black & white logo in program for sponsored production (OSLT productions only)
Additional Benefits
-Company name announced during pre-show announcements of sponsored production
-Access to special ticket discounts for company or organization’s employees as available
-Access to and usage of OSLT logo to promote your company’s sponsorship, including use in all artwork, print
media, web media, upon approval of OSLT Board of Directors
-Brochure placement in lobby during entire season
-Opportunity to develop additional sponsorship benefits based on your company’s unique promotion
strategies.
If you are interested in sponsoring Calendar Girls, please be advised that we are producing a full-colour
calendar in the fall of 2013 featuring the local women cast in this show. The calendar sales will benefit the
Grey Bruce Residential Hospice. Calendar Girls Production Sponsors may include their logo in the calendar for
an additional $25 charge. We anticipate that we will print at least 1,000 calendars, although this number will
be solidified in the fall of 2013 and increased based on sales demand in the community.
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Performance Sponsor $300 (For any single performance in an OSLT production,
Roxy Series, Rockabilly Special Presentation or
Children’s Performance Series show).
Available performance sponsorships in the 2013/2014
special presentations include: The Very Hungry
Caterpillar, Buzz Cuivres, The Roxy’s 100th
Anniversary Party, Like Father, Like Son. Sorry.
Focused exposure with limit of one Performance
Sponsor per evening of each sponsored production
Tickets (approx. $140 value)
4 tickets for musical performance sponsorship
or 6 tickets for sponsored non-musical performance
Acknowledgement of Investment
-Small-format logo featured on projection screen at all
OSLT events on shared performance sponsor page
-Logo recognition on shared signage for production
and performance sponsors displayed in lobby
throughout sponsored production
-Logo credit in full-colour season program
-Logo credit on our website in special sponsor
acknowledgement section
-Large-format black & white logo in production
program for sponsored performance
Additional Benefits
-Company name announced during pre-show
announcements at sponsored performance only
-Access to and usage of OSLT logo to promote your
company’s sponsorship, including use in all artwork,
print media, web media, upon approval of OSLT Board
of Directors
-Brochure placement in lobby during entire season
-Logo credit in press releases related to sponsored
production
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How do we benefit the community? What is the impact of arts and culture?
• The Roxy welcomes approximately 30,000 patrons through its doors each year, and brings significant financial
benefit to regional tourism, recreation, and retail industries. It is at the core of revitalization and citizen
engagement in downtown Owen Sound.
• The Roxy Theatre/Owen Sound Little Theatre brings the community together on a social and cultural level. It
unites people of all different racial and economic backgrounds, and creates an understanding and
commonality within diverse community groups.
• Culture-led place making “contributes to livability, economic revitalization, creative entrepreneurship, and
cultural industries.” Creative-place making efforts are “using art and culture to animate downtowns and
neighborhoods, to stoke their creative industries, to stabilize population and jobs, and to attract new
residents and businesses” to small and large communities, as per a 2012 Arts Research Monitor study by the
National Endowment for the Arts
• According to a recent study, The Value of Presenting: A Study of Arts Presentation in Canada, Canadians
believe that performing arts venues provide benefits such as improved quality of life (87% say moderate to
high importance), fostering a sense of community pride (87%), contributing to economic development (88%),
and greater community safety through increased activity at night (60%).
• Numerous long-term studies suggest that children who participate in theatre perform better in school,
regardless of their cultural or socio-economic background. Additionally, they experience increased
community awareness, social skills, cultural perspective, and artistic abilities, skills that help children learn to
function more responsibly within our communities as they become contributing members of our society.
Audience Reach
Over 1,500 Facebook Fans 3360 Twitter Followers
Website Statistics for www.roxytheatre.ca
59.6% New Visitors 40.4% Returning Visitors
1,821 Visits 1,235 Visits
59.6% New Visitors 40.4% Returning Visitors
1,821 Visits 1,235 Visits
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Application Form
Yes, I wish to sponsor The Roxy Theatre’s 2013-2014 season, as a
____Season Sponsor
____Seasonal Media Sponsor
____Musical Sponsor
____Non-Musical Production Sponsor
____Performance Sponsor
For which production(s)? ________________________________________________
________________________________________________
Name: ______________________________
Business: ______________________________
Phone Number: ______________________________
Email: ______________________________
Website: ______________________________
Signature ______________________________
Please consider this proposal by September 16, 2013. Thank you for your consideration and support.
OSLT contact info:
Mail: P.O. Box 41
Owen Sound, ON N4K 5P1
Box Office: 251 9th Street East
Owen Sound ON N4K 1N8
Email: [email protected]
Online: http://www.roxytheatre.ca/sponsors/sponsorship-application/
Thank you for supporting the arts in your community.