OELA HomepageHeat Map

http://www2.ed.gov/about/offices/list/oela/index.html

HEAT MAP

7 days of traffic 712 visits

– Google Analytics had 644

529 clicks– 407 were on

clickable items

Test dates: Nov 5-11, 2015

CLICK MAP

7 days of traffic 712 visits

– Google Analytics had 644

529 clicks– 407 were on

clickable items

Test dates: Nov 5-11, 2015

TOP CLICKS

2016 NPD Grant Competition – 9.8%

English Learner Guidance – 6.8%

English Learner Tool Kit -- 6.7%

Programs/Initiatives -- 5.5%

Reports & Resources – 4.5%

Search box – 4.3% These 6 links account

for 37.6% of all clicks

Test dates: Nov 5-11, 2015

TOP AREAS

What’ New Box 25.9% of all clicks

– 2016 NPD Grant Competition -- 9.8%

– English Learner Guidance -- 6.8%

– English Learner Tool Kit -- 5.7%

– Webinar Series -- 2.8%

– Early Learning Tool Kit and Facebook combined for 0.8% of all clicks

Test dates: Nov 5-11, 2015

TOP AREAS

Office Bubble 16.4% of all clicks

– Programs/Initiatives -- 5.5%

– Reports & Resources -- 4.5%

– Laws, Regs & Guidance -- 2.1%

– Office Contacts -- 1.9%

– Home -- 1.0% (this is the homepage)

– News and FAQs combined for 1.4% of all clicks

Test dates: Nov 5-11, 2015

TOP AREAS

What’ New Box and Office Bubble

42.3% of all clicks Note: 8 clicks on

More Resources, even though it’s not clickable. More than,…– Facebook– Early Learning Tool Kit– FAQs– News

Test dates: Nov 5-11, 2015

OTHER AREAS

Main Content Area Links

3.3% of all clicks– http://ncela.ed.gov

-- 2.8%– http://

ncela.ed.gov/listserv -- 1.5%

– askncela@leedmci.com -- 0 clicks

Note: all the clicks on non-clickable items

This is fairly normal as people tend to click while reading.

Test dates: Nov 5-11, 2015

LOW CLICKS

askncela@leedmci.com -- 0 clicks

Facebook -- 1 click FAQs -- 3 clicks Early Learning Tool Kit

-- 3 clicks News -- 5 clicks

Test dates: Nov 5-11, 2015

THOUGHTS

What’ New Box– 8% of clickable space– 25.9% of all clicks

Office Bubble– 9% of clickable space– 16.4% of all clicks

Main Content Area Links– 83% of clickable

space– 3.3% of all clicks

Conclusion– 17% of clickable OELA

space accounted for– 42.3% of all clicks

Test dates: Nov 5-11, 2015

THOUGHTS

The OELA homepage would probably be more successful if 83% of clickable space received more than 3.3% of clicks.

Increased formatting and including popular content links in the Main Content Area would probably increase overall clicks on the page.

Test dates: Nov 5-11, 2015