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Volume 63, Number 10 October 2011 Irene Barlow Attends Communications Boot Camp... Agriculture & Livestock Journal The Official Publication of the Nevada Farm Bureau Federation Irene Barlow of Logandale was selected to attend the American Farm Bureau Federation Women’s Leadership Committee Communications Boot Camp in Washington D.C. Communications Boot Camp was held July 25-29. Irene Barlow currently serves as the Women’s Leadership Committee Chair for Clark County Farm Bureau. Communications Boot Camp is offered annually to a select group of participants. This year 16 women were selected to attend. Boot Camp is an intensive training session that provides the women necessary skills to communicate for agriculture and Farm Bureau. At the beginning of Boot Camp, selected participants give a brief speech on one of American Farm Bureau Federation’s priority issues. This year the priority issues included: Agricultural Chemicals, Ag Labor, Clean Air Act/Climate Change, Clean Water Act, Energy, Estate Taxes, 2012 Farm Bill, Free Trade Agreements, and Rural Development. When asked about the first day and giving a presentation to a group of new people Barlow said, “The first day they put a mic on you, a camera in your face and say, ‘Okay let’s hear your presentation,’ I was terrified! Later you are critiqued, taught, and guided throughout the week to better your presentation.” The skills taught at Boot Camp consisted of public speaking, media interviews (print, radio, and television), testifying before lawmakers, seeking public office, and how to use social media. Barlow continued in describing her experience by saying, “Attending Boot Camp was such an amazing experience for me. I felt completely out of my element. New people, new city, and new things! It was tough and exciting at the same time.” The Women’s Leadership Communications Boot Camp is available to all Farm Bureau women, excluding staff. Barlow encourages all Nevada Farm Bureau Women Committee members to apply and possibly have an opportunity to attend Boot Camp. “Attending Boot Camp is such a unique experience. You will learn so much. I encourage everyone to apply,” said Barlow. Next year’s Communications Boot Camp will be held in Washington D.C., July 17-20, 2012. For more information contact Stephanie Licht at 775-753-6993. Irene Barlow on the last day of Boot Camp during the final exam. For the final exam she had to simulate testifying before lawmakers. Picture courtesy of AFBF

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Page 1: October Agriculture & Livestock Journal

Volume63,Number10October2011

Irene Barlow Attends Communications Boot Camp...

Agriculture & Livestock Journal

The Official Publication of the Nevada Farm Bureau Federation

Irene Barlow of Logandale was selected to attend the American Farm Bureau Federation Women’s Leadership Committee Communications Boot Camp in Washington D.C. Communications Boot Camp was held July 25-29.

Irene Barlow currently serves as the Women’s Leadership Committee Chair for Clark County Farm Bureau.

Communications Boot Camp is offered annually to a select group of participants. This year 16 women were selected to attend.

Boot Camp is an intensive training session that provides the women necessary skills to communicate for agriculture and Farm Bureau.

At the beginning of Boot Camp, selected participants give a brief speech on one of American Farm Bureau Federation’s priority issues. This year the priority issues included: Agricultural Chemicals, Ag Labor, Clean Air Act/Climate Change, Clean Water Act, Energy, Estate Taxes, 2012 Farm Bill, Free Trade Agreements, and Rural Development.

When asked about the first day and giving a presentation to a group of new people Barlow said, “The first day they put a mic on you, a camera in your face and say, ‘Okay let’s hear your presentation,’ I was terrified! Later you are critiqued, taught, and guided throughout the week to better your presentation.”

The skills taught at Boot Camp consisted of public speaking, media interviews (print, radio, and television), testifying before lawmakers, seeking public office, and how to use social media.

Barlow continued in describing her experience by saying, “Attending Boot Camp was such an amazing experience for

me. I felt completely out of my element. New people, new city, and new things! It was tough and exciting at the same time.”

The Women’s Leadership Communications Boot Camp is available to all Farm Bureau women, excluding staff.

Barlow encourages all Nevada Farm Bureau Women Committee members to apply and possibly have an opportunity to attend Boot Camp. “Attending Boot Camp is such a unique experience. You will learn so much. I encourage everyone to apply,” said Barlow.

Next year’s Communications Boot Camp will be held in Washington D.C., July 17-20, 2012. For more information contact Stephanie Licht at 775-753-6993.

Irene Barlow on the last day of Boot Camp during the final exam. For the final exam she had to simulate testifying before lawmakers. Picture courtesy of AFBF

Page 2: October Agriculture & Livestock Journal

OctOber 2011 | Page 2 | www.nvfb.Org

(ISSN 0899-8434) (USPS 377-280)2165 Green Vista Dr. Suite 205

Sparks, NV 89431Phone: (775) 674-4000

Fax: (775) 674-4004Publisher:

Nevada Farm Bureau Federation

Editor:Zach Allen

The Nevada Farm Bureau Agriculture & Livestock Journal is published monthly by the Nevada Farm Bureau Federation. Subscriptions are available to Nevada Farm Bureau members, only, at an annual subscription price of $1, which is included in yearly dues. Periodical postage is paid at Reno, NV and additional mailing offices. POSTMASTER: Please send address changes to Nevada Farm Bureau Agriculture & Livestock Journal, 2165 Green Vista Drive, Suite 205, Sparks, NV 89431.

Banking services provided by Farm Bureau Bank, FSB. Farm Bureau Bank, FSB is a service to member institution that provides banking services to Farm Bureau members. Services are not available in AL, IL, MI, MO, MS, OH or WY and may not be available in some counties or parishes. Farm Bureau, FB and the FB National Logo are registered service marks owned by the American Farm Bureau Federation and are used under license by FB BanCorp and its subsidiaries, including Farm Bureau Bank FSB. FB BanCorp is an independent entity and the AFBF does not own, is not owned by, and is not under common ownership with FB BanCorp or its affiliated entities.

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OctOber 2011 | Page 3 | www.nvfb.Org

2011 Nevada Farm Bureau aNNual meetiNg Set For FalloN

Sparks, NV - The 2011 Nevada Farm Bureau Annual Meeting is heading for Fallon. We will be holding the meeting at the Fallon Convention Center, November 17-19.

While the final edition of the agenda is still being finalized, we thought it would be worthwhile to give you a preview of a few of the activities taking place.

tourS

Churchill County Farm Bureau has done a fantastic job in arranging tours for those attending the Annual Meeting. This year there will be three tours designed to be both fun and educational.

Liberty Jersey Farm – Bill and Valerie Christoph will lead a tour of their dairy. The tour will include visits to the milking facility, general discussions regarding their cows…such as feed and milk production, and visit to the maternity ward. Liberty Jersey Farm also provides educational tours for Fallon elementary schools.

Churchill Vineyards – A tour of Nevada’s only Estate Winery, Churchill Vineyards. Churchill Vineyards had 10 acres of vines with 1000 vines per acre, which is the most vines in Nevada. The tour will include information about the types of grapes they grow (and are successfully grown in Nevada) and a tour of the vineyard and winery. For more information about Churchill Vineyards visit their website at www.churchillvineyards.com.

Desert Oasis Teff – Jay Davison, Area Extension Specialist, Alternative Crops and Forage, with the University of Nevada Cooperative Extension will give a tour at Desert Oasis Teff and give members some great information and facts about Teff. The tour will allow members to see uncleaned Teff, run some grain through the cleaning machines, learn about growing the annual grass and the Teff market.

ag iN the ClaSSroom WorkShopS

Are you interested in learning how to incorporate Ag in the Classroom into your county? Well if you are, you are in luck. Nevada Ag in the Classroom Coordinator and former Nevada Farm Bureau President, Dennis Hellwinkel will be presenting

two Ag in the Classroom workshops on Wednesday, November 16, 2011 at the Fallon Convention Center.

The first workshop, “Incorporating Agriculture into Nevada Classrooms,” participants will learn how to do classroom presentations at various grade levels. Included in the presentations is learning how to successfully approach school principals and teachers for allowing time in their classrooms for improving agricultural literacy among students with fun and engaging activities based on the popular Nevada Commodity Map.

The second workshop, “Cattle Ranching in the Classroom,” participants will have a brief look at the history of Ranching and the American Cowboy and its relationship to today’s public land ranching. This workshop incorporates the Nevada Rangeland/KNPB program “Stewards of the Rangeland.”

The focus of the classroom workshop is the use of brands in identifying ownership of cattle and sheep. Participants will

learn how to show students how to read a brand, create a brand, make their own branding iron and then start their own herd of cattle in the classroom and form allotments for grazing.

This classroom curriculum is geared toward 1st thru 6th grade and incorporates math, science, language arts, economic, social studies, and environmental standards.

Pre-registration is required to attend the Ag in the Classroom workshops. On page 11 is the 2011 Nevada

Farm Bureau Annual Meeting Registration Form. Please complete the section under Wednesday, November 16, 2011 to pre-register for the Ag in Classroom workshops.

iNCeNtive trip

This year Nevada Farm Bureau announced a very special incentive trip for a lucky Annual Meeting attendee. This year’s trip is to Hawaii! Two lucky people will fly to Honolulu to attend the 2012 American Farm Bureau Federation Annual Meeting. The trip includes airfare, hotel, and annual meeting registration. For the most current news and updates regarding the 2011 Nevada Farm Bureau Annual meeting visit our website at www.nvfb.org. Online you will be able to find information about becoming a sponsor, registration form, and a meeting agenda.

For your convenience a registration form is available on PAGE 11.

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Agriculture Literacy InternshipPart IIIBy: Zach Allen

The Agriculture Literacy Internship is a unique program taking place in Washoe County. This is the third in a series of articles to provide you information about the Agriculture Literacy Internship.

The Fall 2011 semester marks the second semester where UNR interns will enter Washoe County schools and teach agriculture lesson plans to elementary students.

There are a total of 10 interns this semester. Those 10 interns will visit 22 Washoe County elementary classrooms.

Of those 10, two are returning from last semester. Of the new eight interns, their current degree programs are Animal Science, Pre-Vet, Natural Resources, andEducation.

Before any of the interns visit a classroom they go through seven weeks of training. When the training is complete they will visit the schools over the final eight weeks of the fall semester.

The training allows the interns to understand the curriculum, learn how to play various ag games and activities, get advice from teachers on what to expect in the classroom and strategies on reaching the students and teaching. They also learn about the demographics of each school and how that data may have an affect on

their visits.

I had the opportunity to visit Michelle and sit in on one of her classes, to get an idea of what the interns will be doing this fall and what the training includes.

The night I attended the agenda included learning about common agriculture misconceptions, an activity the interns will have an opportunity to utilize in the classroom. The interns also received Food & Farm Facts. Each intern will become familiar with Food & Farm Facts and be able to incorporate the book into their teachings.

Addressing Early Misconceptions About Agriculture asks students questions like where does chocolate milk come from, telling the difference between a bull, steer, and cow, what farmers/ranchers use on a daily basis, and what is takes to make an egg, to name a few.

The interns also learned how to teach “Cattle Ranching in the Classroom,” a workshop that has been presented by Ag in the Classroom Coordinator, Dennis Hellwinkel.

This workshop has been presented during the Elko Ag in the Classroom and the National Ag in the Classroom conference this past June in Florida. Hellwinkel will also be presenting the Cattle Ranching in the Classroom to a group of over 100 teachers for the California Ag in the Classroom conference in October.

The training allows for the interns to practice each lesson plan. Prior to entering the classroom they are well versed in the curriculum they are presenting. Training also allows the interns to incorporate time management skills.

Each classroom visit consists of four weeks of ag education. Three of those four weeks is dedicated to Food, Land, & People curriculum. The final week allows the interns to incorporate other ag education lesson, such as the agriculture misconceptions activity.

In the next issue we will have a report from a Washoe County school, with teacher and student reaction.

Michelle Burrows teaches the interns how to incorporate “Addressing Early Misconceptions About Agriculture” into their lesson plans. The interns learned how to set the activity and learned the type of questions elementary students may ask during the activity.

Page 5: October Agriculture & Livestock Journal

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More Food for ThoughtYF&R ReportBy: Jamie Perkins, Chair

If you read my article last month, about the Farm Bill and school nutrition, and if you read my blog, you would notice

that I am often reporting on food trends throughout the country. The chocolate milk debate, school lunch, school breakfast programs, and now I have a say something about the potato issue. Maybe because I am still of YF&R age and raising kids, these topics hit me harder than some.

Recently I learned that the House approved a USDA appropriations bill that is looking at cutting potatoes from school lunches, by large amounts. WHAT!?!

Does that make anyone else in the agriculture industry a bit nervous? First, they try to throw out the chocolate milk and now they are going for the spuds?

They say the guidelines will not just cut the potato down to size, but other starchy veggies will also become limited in serving allowances. Veggies like corn, peas and lima beans will only be available in two servings a week.

I mentioned last month in my school lunch article that I use to dump what I didn’t like off of my lunch tray into the disposal. I know from grilling my kids about their lunch habits, is a tradition they have followed in.

Do those behind this bill really believe that by taking away something kids will eat and replacing it with something

‘healthier’ that they really will eat it? Maybe they should have a few more moms there to explain the way a child’s mind and stomach work. They’ll sit hungry through that last couple hours of school and run straight to the fridge or pantry after they get home. French fries are not the only way for potatoes to be served in the school system. There are healthier alternatives.

And, here is another thought—maybe if the kids were taught to eat healthier at home, the government wouldn’t have to feel the need to step in so often. Most kids will eat potatoes, mashed, baked, hash-browns, etc., over a lot of other veggies that will simply find their way down the disposal.

Reports show it could cost as much as 6.8 billion to implement the change to higher servings of more expensive and less starchy vegetables. So, that may still be a benefit to some in the Ag industry, but really, can we afford to ’throw it all down the drain’ like that? I wonder if there are studies that show whether the high levels of obesity in our youth are linked to school lunch or to what they are given at home?

Okay, here is my final opinion (at least for this article). Before eliminating the potato, maybe the schools should get rid of the soda machines, candy dispensers, a la carte items and have a better P.E. program that utilizes lots walking. Walking can do wonders for the heart and health. A few simple changes and we could have our potato and eat it too!

For more info, check out the article at: http://www.washingtonpost.com/business/senators-from-maine-and-colorado-lead-fight-to-retain-potatoes-place-in-school-lunches/2011/09/26/gIQANSlAyK_story.html

Page 6: October Agriculture & Livestock Journal

OctOber 2011 | Page 6 | www.nvfb.Org

PROGRAM ANNOUNCEMENT

Farm Bureau Members Get Special GM Discount

Sparks, NV (September 14, 2011) – Eligible Farm Bureau members in Nevada can now receive a $500 discount on each qualifying 2011 or 2012 model year Chevrolet, GMC or Buick vehicle they purchase or lease. This Farm Bureau member exclusive is offered for vehicles purchased or leased at participating dealerships through Farm Bureau’s—GM PRIVATE OFFER at a participating GM dealership.

Twenty-six GM models are part of the program, including the Chevrolet Silverado HD, honored as the 2011 Motor Trend Truck of the Year. A broad range of other pick-up trucks, SUVs, sedans and crossovers also are included in the program.

“We are pleased to announce the roll-out of the Farm Bureau—General Motors PRIVATE OFFER,” said Hank Combs, president of Nevada Farm Bureau. “This program is a strong addition to the portfolio of benefits we offer to save members money as they and their families work hard to provide food, fiber and renewable fuels for our nation.”

To qualify for the offer, individuals must have been a Farm

Bureau member for at least 60 days prior to the date of delivery of the vehicle selected. Members may receive the incentive for the purchase or lease of multiple vehicles, including fleet vehicles purchased through GM’s National Fleet Purchase Program. Full details and program eligibility guidelines are available by contacting Zach Allen, Nevada Farm Bureau at 1-800-992-1106 or visiting www.nvfb.org.

The Farm Bureau—GM PRIVATE OFFER is the latest national member benefit offered by American Farm Bureau, Inc. AFBI was founded nearly three decades ago by the American Farm Bureau Federation to increase the economic value of membership in Farm Bureau.

AFBI and GM will promote the FB PRIVATE OFFER through publications, state events including the Nevada Farm Bureau Annual Meeting and AFBF’s Annual Meeting.

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Page 7: October Agriculture & Livestock Journal

NEVADA HERITAGE FOUNDATIONAWARDS TWO SCHOLARSHIPSThe Nevada Heritage Foundation traditionally awards a Continuing Education Scholarship to a student furthering their studies in an agriculturally related field. This year the 2011 Scholarship Committee reviewed and discussed the largest number of applications in the history of the program, and made the decision to award two $1000 scholarships for the 2011-12 school year. The two recipients are Katerina Julian from Churchill County and Angela Vesco from Humboldt County. Katerina is in her third year of study at Washington State University College of Veterinary Medicine, where she is ranked 7th in a class of 95. In High School she was active in 4-H, FFA and High School Rodeo and went on to receive a Bachelor of Science degree in Animal Science from the University of Nevada in 2009. Katerina plans to return to Northern Nevada after graduating to practice. In her application she noted an annual increase of ten percent in tuition fees, making the need for scholarship funds even more appreciated. Angela, who also has plans of becoming a large animal veterinarian, is starting her Senior year at Kansas State University. She made her decision to further her education out of state because of the cutbacks in the Ag curriculum at UNR. Angela, who was also involved in 4-H and FFA, is currently involved with the Kansas State Collegiate Cattlewomen and a member of the Collegiate Farm Bureau Organization.

Both young ladies have proven their ability to be successful in their post secondary studies and deserving of the Scholarship Award. Because of the support of Nevada Farm Bureau members and COUNTRY Financial, the committee decided the Foundation could recognize both of these applicants this year.

Katerina Julian

Angela Vesco

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Page 8: October Agriculture & Livestock Journal

OctOber 2011 | Page 8 | www.nvfb.Org

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CouNty Farm BureauS aSSigNed revieW For poliCy SeCtioNS

Over the past several years, the Nevada Farm Bureau policy development process has included assigning specific sections of the organization’s policy book for more in-depth evaluation. This review, by several different county Farm Bureaus, is intended to give existing policy positions extra attention to determine the relevancy of what we say we want in comparison with current circumstances. Any and all policy is open for everyone’s questioning or support, but these assignments, rotated annually for different county organizations to concentrate on, are aimed at a more thorough treatment.

County Farm Bureau Presidents and Vice Presidents, who make up the Nevada Farm Bureau’s Policy Development/Resolutions Committee, have been notified of the 2011 policy review assignments for each county Farm Bureau:

General Ag Policy - Central Nevada, Douglas & Humboldt Ag Research Policy - Churchill, Lyon & White Pine Commodities Policy - Clark, Lincoln & Washoe Education Policy - Elko, Humboldt & Lander Extension Policy - Churchill, Lincoln & Lyon Government Policy - Central Nevada & Douglas Land Use Policy - Humboldt, Lander & Washoe Miscellaneous Policy - Clark & DouglasNatural Resources Policy - Churchill, Elko & Lincoln Pest and Weed Policy - Central & White Pine PUC & Energy Policy - Clark, Douglas & Washoe Taxes Policy - Churchill, Elko & Lander Transportation Policy - Lyon & White Pine Water Policy - All & Every County Farm Bureau

To review each policy section visit the Nevada Farm Bureau policy website at www.policy.nvfb.org.

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ChurChill CouNty Farm Bureau aWardS triNette requeNa $500 SCholarShip

Churchill County Farm Bureau recently presented its annual $500 scholarship to Trinette Requena. A team of teachers and community members selected her as the scholarship recipient.

The requirements for this scholarship are to be a Farm Bureau member family, voting member or associate member, or belong to 4-H, FFA, or the High School Rodeo Club. Additionally, the applicant must be seeking a degree or certificate in an agriculture related field, write an essay relating to agriculture and fill out a general scholarship application. There is no minimum GPA requirement. Any student who wishes to continue with higher education has the opportunity to apply for the $500 scholarship.

Page 9: October Agriculture & Livestock Journal

OctOber 2011 | Page 9 | www.nvfb.Org

Officers

PresidentJames “Hank” Combs 702-399-0641Vice PresidentPaul Mathews775-728-4588District DirectorJim Hardy702-398-3137District DirectorCarla Pomeroy775-423-3801District DirectorCraig Shier530-570-5834 Women’s Committee ChairmanCindy Hardy 702-375-8124Executive Vice PresidentDoug Busselman800-992-1106

County Farm Bureau Presidents

Central Nevada CountyCarl Newberry775-482-9739Churchill CountySonya Johnson775-423-6156Clark CountyGlen Hardy702-398-3343Douglas CountyFred Stodieck775-782-2863Elko CountyRama Paris775-744-4388Humboldt CountyArlow Nielsen775-272-3498Lander CountyPaul Young775-964-2044Lincoln CountyBevin Lister775-962-5541Lyon CountyDarrell Pursel775-463-4900Washoe CountyLouie Damonte, Jr.775-851-0220White Pine CountyTyler Seal 775-238-0804

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NEW! White Wood Stove: Excellent condition, great over with thermostat, firebox is great. $599. Call 775-427-7508 or 775-427-8502.

NEW! FOR SALE: 4430 John Deere Tractor w/ front-end leader and duals - $15,000 672 John Deere Hydrolic Rake w/ left-hand delivery - $1,500347 John Deere Baler - 2-wire - $2,000346 John Deere Baler - 2-string, for parts - $1,00070 Horsepower Electric Motor - $70070 Horsepower Gearhead - $700Two-horse, Home-built trailer - $500Call Bobby at 775-635-2118 or 775-635-9656

New Holland 1048 Bale Wagon for sale. Excellent working condition has all new tires. $10,000775-849-1003

1985 Case IH 1494 - 4WD, Cab, 18.4-34 Rears, 13.6-24 Front tires, 3,370 Hrs. $13,000.00/offer.775-720-2749 or [email protected]

1981 Freightliner - Cummins, 25 ft. bed, 32 ft. trailer. $9,000. 775-779-2279

1962 Studebaker GT Hawk - 4 speed, restored. $20,000. 775-779-2279

For Rent - Horse property and completely remodeled Farm House, 3/2 views 1800+ sq. feet near Genoa and Minden $1175 plus horse pasture available. For more information contact Al at 831-512-3225 or e-mail [email protected].

For Sale: Black Angus Bull - 5 Purebred Black Angus Bulls - Yearlings born Feb. 2010. KDK Angus. Weights Available. Located in Fallon. For more information call 775-423-5092.

FOR SALE 25 acres, Genoa-Minden Horse property leased on corner of Foothills and Mueller. Three Houses, 3 Double Garages, Two wells, Family Orchard, water rights. Superb Location! Annual Income $30,000. Selling price $1.35 with good terms. For more information contact Al at 831-512-3225 or e-mail [email protected].

IRRIGATION PIPE-135 pieces of 3 inch by 30 foot hand move sprinkler pipe $30 per piece-27 pieces of 4 inch by 30 foot hand move sprinkler pipe $30 per piece-95 pieces of 5 inch mainline pipe $45 per piece-1 1600 foot 5 inch wheel line 5 foot wheels $4000TRUCK TRACTOR1981 Peterbuilt model 362 coe 2 axle tractor. Sleeper. BC3 400 Cummins. Recent inframe. 13 speedGood running condition. Was used to haul hay to California until it was parked a year ago. $4000HAY BOOM1961 Chevy 1-ton with 327 motor. Will run with minor repairs. Boom has a VG 4-cylinder Wisconsin.Hydraulics. $800.PICKUP1979 Ford Courier with service bed. Will run with minor repairs. $500MISCELLANEOUSChevy 350 motor with 350 automatic transmission. Late 1970’s model. Came out of an Impala that was in good running condition but was vandalized. $5003 Wisconsin motors: 1-VG 4-cylinder. 1-461 with PTO. 1-462 with PTO. None in running condition. Make offer.Email [email protected]. Phone 775-304-9136 or 775-304-4659

Detroit Diesel Water Pump - was used to pump water from the pond. 775-813-2516 or [email protected]

1979 COE Daycab Peterbuilt - Detroit 8V71, 8 speed wheelbase, 170”, One rear axle, 20ft. 8.5ft. wide metal rolloff bed w/winch, 10000 lb front axle. Air horn, chrome plated exhaust, tool boxes, heavy duty front bumper, tubeless wheels, 1100 x 24 front & rear tires. 2 fuel tanks (150 GALS). Fifth wheel available. Great running truck.775-813-2516 or [email protected]

275 Gallon Totes – FREE!!Free 275 gallon totes. Can be used as water containers or other materials. Located throughout Reno, Sparks, and Fallon. You must pick up. For more information and to arrange a pickup call Skip at 775-315-5994

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Page 10: October Agriculture & Livestock Journal

Focus on Agriculture

Improving the Dialogue on Food and Fiber Production

When the U.S. Farmers and Ranchers Alliance was formed in November 2010, organizers knew that the task ahead would be daunting. After all, this was the first time ever that all of agriculture would come together under one banner to increase its share of voice in the food conversation arena.

“This is a historic joining together of farm organizations,” said American Farm Bureau Federation President Bob Stallman, when the formation of USFRA was announced. “We are committed to developing a well-funded, long-term, coordinated campaign to increase consumer trust in agricultural producers and the food system.”

Stallman, who serves as chairman of USFRA, would be the first to tell you that USFRA faces skeptics who doubt that all sectors of agriculture with disparate interests can work together in a united effort. But as USFRA approaches its first anniversary, it is proving the skeptics wrong. USFRA is financially strong and the current membership of 49 organizations, representing groups as diverse as egg farmers and rice producers, is united in the goal to engage in a dialogue about the value of modern food production.

The public conversation with consumers and food decision makers has begun. On Sept. 22, USFRA held “The Food Dialogues” a connected, town-hall-style meeting at four locations across the country—Washington, D.C., New York City, Fair Oaks Farms in Indiana and at the University of California-Davis. The live event was also viewed online by consumers and farmers alike and was quite the buzz on social media platforms such as Twitter.

During the dialogues, USFRA released the results of two national surveys that polled farmers and consumers about food and farm issues. The results of those surveys further underscore the difficult task at hand. The surveys show that consumers think about food production constantly and are interested in knowing about the food they eat, yet they know very little about how food is brought to the dinner table.

This finding doesn’t surprise Stallman. At the Washington, D.C. town hall, Stallman said the results of the survey underscore the need of farmers and ranchers to do a better job of reaching out to consumers. The good news, he says, is that farmers and ranchers want to open up to their customers and become more transparent.

The consumer survey makes it clear that Americans have become disconnected from their food. A staggering 72 percent surveyed know nothing or very little about farming and ranching. Still, 70 percent said their purchase decisions are affected by how food is grown and raised, while 72 percent say they think about the topic when purchasing groceries.

Another important finding of the survey shows that consumers expect farmers to produce healthy foods, with 79 percent of those surveyed saying producing healthy choices for all consumers is very important for farmers and ranchers to consider when planning farming and ranching practices.

In the survey of farmers and ranchers, a whopping 86 percent responded that the average consumer has little or no knowledge about modern farming and ranching. A clear result of the survey was that farmers and ranchers believe the top misconception they must overcome is the notion that a few “bad actors” represent all of agriculture. Additionally, farmers and ranchers identified the role of pesticides, antibiotics and fertilizers in food production as the most important priorities they should address when communicating with consumers.

The results of the survey underscore the daunting task USFRA faces. But the dialogue has begun and leaders of USFRA are committed to engaging, openly and honestly answering questions about how food is grown and tended. Already, USFRA is proving the skeptics wrong. Stallman and other USFRA leaders have one clear message to consumers: “We’re listening.”

John Hart is director of news services for the American Farm Bureau Federation.

by John Hart, American Farm Bureau Federation

Page 11: October Agriculture & Livestock Journal

2011 Nevada Farm Bureau Annual Meeting – November 17-19, 2011 Fallon Convention Center, 100 Campus Way, Fallon, NV

Registration: Date Received: ____________________ (“Early Bird” Package Rate Available, See Below)

Farm Bureau Delegates Names – For Name Tags: _______________________________________

For which county are you serving as Voting Delegate(s)? ________________________________

Non-Delegate Names – For Name Tags: __________________________________________________

Wednesday, November 16, 2011 Ag in the Classroom – Pre Conference Workshops – Two Workshops Presented by: Dennis Hellwinkel 2:00 p.m. – 3:30 p.m. – “Incorporating Agriculture in Nevada Classrooms” # Persons _________

4:00 p.m – 5:30 p.m. – “Cattle Ranching in the Classroom” # Persons _________

Thursday, November 17, 2011 Churchill County Tour: Dairy, Teff Plant, Winery # Persons _______

Thursday Evening Barbeque - # Persons _______ @$ 30.00 ________

6:00 p.m. Social 7:00 p.m. Dinner, Churchill County Museum, 1050 S Maine St., Fallon, NV

Friday, November 18, 2011

Daily Registration # Persons _______ @$30.00/day _______

Women’s Breakfast & Committee Mtg- # Persons _______

COUNTRY Financial Lunch # Persons _______

Friday Evening Awards Dinner # Persons _______ @$ 40.00 ________

Saturday, November 19, 2011 Daily Registration # Persons _______ @$30.00/day _______

YF&R Breakfast # Persons _______

Early Bird Package Rate: (you save $25.00 each) # Persons ______ @$100.00 ________

(Includes all events, functions & meals -- To Qualify, For “Early Bird Rate” NVFB must receive registration form with full payment by 5:00 p.m., November 11, 2011. You may also Fax your completed form to (775) 674-4004)

At The Door/Late Date Package Rate: # Persons ____ @$125.00 _________

Nevada Farm Bureau Membership: @$ 75.00 _________

Your Total $ ____________________________

Send Completed Registration Payment to Nevada Farm Bureau, 2165 Green Vista Dr. Suite 205, Sparks, NV 89431

Credit Card Payments Accepted Pre-Registration Only: Call 800-992-1106 or 775-674-4000 FAX form to (775) 674-4004

Page 12: October Agriculture & Livestock Journal

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