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D u P o n t N u t r i t i o n & H e a l t h
OCTOBER 5, 2018
Signe Causse, Strategic Marketing Manager, Dairy
CLAL Dairy Forum 2018, Bardolino
Ambient Yogurt – an untapped potential
CLAL Dairy Forum, Oct 5 2018
EU Market dynamics calling for export strategies
Ambient yogurt – benefits and target markets
Market examples and Concepts
Content
CLAL Dairy Forum, Oct 5 2018
3
51.000
51.200
51.400
51.600
51.800
52.000
52.200
52.400
52.600
52.800
53.000
100.500
101.000
101.500
102.000
102.500
103.000
103.500
2012 2013 2014 2015 2016
Western Europe, Dairy retail consumption
Dairy value Dairy volume
-0.5%
CAGR vol
Source: Euromonitor
MM EUR
The European dairy industry is seeing dynamics that call for expansion outside
of the region…
Projected evolution of EU milk production
000 Tons
CLAL Dairy Forum, Oct 5 2018
4
The Middle East, Africa and Asia are showing continuous opportunity for growth,
especially in yogurt and drinking yogurt
000 Tons
0
5.000
10.000
15.000
2012 2013 2014 2015 2016 2017
Asia PacificRetail consumption volume
Cheese Flavoured Milk Drinks
Yoghurt & Drinking yogurt
4.8%
CAGR
-2.9%
CAGR
11%
CAGR
000 Tons
0
500
1.000
1.500
2.000
2012 2013 2014 2015 2016 2017
Middle EastRetail consumption volume
Cheese Flavoured Milk Drinks
Yoghurt & Drinking yogurt
2.0%
CAGR
8.2%
CAGR
2.4%
CAGR
Source: Euromonitor
0
500
1.000
1.500
2.000
2012 2013 2014 2015 2016 2017
AfricaRetail consumption, volume
Cheese Flavoured Milk Drinks
Yoghurt & Drinking yogurt
000 Tons
6.0%
CAGR
6.4%
CAGR
7.5%
CAGR
CLAL Dairy Forum, Oct 5 2018
5
Traditionally, export strategies have focused mostly on powders, cheese, milk ,
cream and butter….
Solid dairy fats; 200; 5%
Cheese; 1.000; 27%
SMP; 700; 19%
WMP; 300; 8%
Whey; 500; 14%
Cream; 220; 6%
Liquid milk, 770, 21%
EU export 2018 estimate000 tons
CLAL Dairy Forum, Oct 5 2018
6
Ambient Yogurt - a new strategic path
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What is Ambient Yogurt?
same production process as chilled yoghurt in the initial
stages, but needs heat treatment (pasteurization) and
aseptic filling after fermentation
9-12 months shelf life
no need to be chilled
comes in the form of stirred yogurt or drinking yogurt
can be consumed ambient or chilled, depending on
consumer preference
In light of the strong growth of yogurt consumption in Asia, Africa and Middle East, ambient
yogurt is another potential strategic path for export.
CLAL Dairy Forum, Oct 5 2018
8
Consumer advantages of ambient yoghurt with no need for refrigeration
Convenience /
On-the-Go
Supports the convenience trend; consumers are able to take the product with
them on transportation to work, school lunch packs or picnics for
consumption later
Healthy nutrition for
well-being
Offers similar nutritional value as fermented chilled yoghurt (even though no
alive probiotics), and is good for digestion and mild lactose intolerance due to
the initial fermentation stage
Stable taste and
texture out of the
fridge
Texture and taste does not change or whey-off when stored outside of the
fridge – for households with limited or no refrigeration, yogurt consumption can
become more of pleasurable
Ensuring food safetyPasteurized products have low safety risk – ambient yogurt thereby ensures a
higher degree of food safety, avoiding bacterial hazards, potentially present
otherwise in home-made dairy and street shop dairy production
(Easier) access to
nutritious yogurt
products
Enables the possibility of transporting yogurt to rural areas in markets, where
consumers would not normally have access to retailed fermented dairy
products
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Ambient yoghurt presents many good business opportunities, when compared
with fresh fermented products
• Enables long distance transportation (rural
areas or export to other countries)
• Reduces cold chain requirement for storage,
transportation and shelf life
• Reduces waste
• Reduces the total distribution cost
• Increases production efficiency through
larger production batches - Chilled products
have limited shelf life and are therefore produced
in relatively small batches
While the yogurt is transported at ambient temperatures, it can then be stored, displayed and sold chilled by
retailers. The consumer will thereby continue to have a fresh experience.
BOOST EFFICIENCY
CUT COST
CLAL Dairy Forum, Oct 5 2018
10
Both Asia, Middle East and Africa are seeing industry challenges and consumer needs,
which can be met with the benefits of ambient yogurt
• Rise of the middle class and an
urban life style, demanding on-the-
go
• Consumers like warm or ambient
food and beverages
• Fermented products have a positive
and healthy image
• Undeveloped cold-chain network in
several Asian countries
• Rise of the middle class and an
urban life style, demanding on-the-
go
• Consumers are increasingly
discerning, wanting healthy dairy
products
• Yogurt has a positive and healthy
image
• Challenges of hot climate and
energy / water scarcity
Asia Middle East Africa
• By 2030, the African population will
grow by 62% (ref. UN).
• Refrigeration in personal house-holds
is not a given
• Food safety is becoming increasing-ly
important
• Low buying power calls for affordable
products
• Distribution and cold-chain network
is still largely under-developed
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The three regions are still largely underpenetrated in terms of new ambient yogurt
launches, even in Asian markets, leaving a lot of opportunity for growth
0100200300400500600700800
African countries: Penetration of ambient yogurt launches out of total yogurt launches,
2010-17
Remaining yogurt launches Ambient yogurt launches
050
100150200250300350
Middle Eastern countries: Penetration of ambient yogurt launches out of total yogurt
launches, 2010-17
Remaining yogurt launches Ambient yogurt launches
0200400600800
1.0001.2001.4001.6001.800
Asian countries: Penetration of ambient yogurt launches out of total yogurt launches, 2010-17
Remaining yogurt launches Ambient yogurt launches
Source: Innova 2018
CLAL Dairy Forum, Oct 5 2018
There are already pioneers in the market..
CLAL Dairy Forum, Oct 5 2018
13
Anmuxi Greek Yogurt Drink With
Strawberry Flavor
Yili: Pasteurized heat treatment.
35% protein content. Shelf life: 6
months.
China, Aug 2017
Momchilovtsi Flower Secrets
Yogurt Drink With Rose Flavor
Bel Group: Heat treated after
culturing.
Philippines, Dec 2017
Megmilk Snow Brand Yogurt Drink
Megmilk Snow Brand: Shelf
life: 120 days.
Japan, Nov 2017
Examples of ambient yogurt launches in Asia
CLAL Dairy Forum, Oct 5 2018
14
Examples of ambient yogurt launches in the Middle East
Creamy Yogurt With Apricot
And MangoCherry Yogurt
Sweetened Plain
Greek Style Yogurt
Lactalis: Heat treated fermented
cow's milk. Saudi, Jun 2017
Calidad Pascual: Pasteurized
yogurt after fermentation.
Jordan, Nov 2016
Calidad Pascual: Pasteurized
yogurt after fermentation.
Pakistan, Mar 2016
CLAL Dairy Forum, Oct 5 2018
15
Examples of ambient yogurt launches in Africa
Danone: Can be stored without
refrigeration.
Ghana, Oct 2017
Yoginos Creamy Yogurt In Strawberry
And Raspberry Flavors
Ehrmann: Needs no
refrigeration.
Cameroon, Apr 2016
Fan Milk Fanmaxx Creamy Drinkable
Pasteurized Skimmed Yogurt
Elle And Vire Dairy Dessert With
Pineapple Fruit Pieces
Savencia: Heat-treated fermented
cow milk Morocco, Mar 2017
CLAL Dairy Forum, Oct 5 2018
Focus group interviews conducted in China, Saudi Arabia, Pakistan and Kenya have
provided us with key insights on consumer preferences around ambient yogurt C
HIN
AK
EN
YA
City coverage: Shanghai, Beijing, Wuhan, Dezhou.
Sample size: Total N=180 (45 per city, 3 groups in each
city)
Objective: Evaluate the consumer interest of Long Shelf
Life Yoghurt with Fruit Cubes Consumed at Room
Temperature
City coverage: Pakistan (Lahore & Gujranwala), Saudi
Arabia (Jeddah & Tabuk)
Sample size: Total N=64
Objective: Understand general consumer preferences on
yogurt and evaluate 6 ambient concepts
City coverage: Nairobi, Mombasa and Kisumu
Sample size: Total N=187
Objective: Understand general consumer preferences
on yogurt and evaluate 3 ambient concepts
SA
UD
I A
RA
BIA
&
PA
KIS
TA
N
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Must adhere to the consumer preferences, specific to a
region
Must match the expected structure and sensory quality
requirements, compared to fresh fermented yogurt
Must keep consistent quality and stability over the
course of shelf life
Must reduce whey off tendency
Must ensure high texture and fast acidification
Success criteria for the development of ambient yogurt
With our GRINDSTED® Stabilisers, YO-MIX® Cultures and technical expertise combined,
we can help you develop a successful solution!
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18DUPONT CONFIDENTIAL
Sugar reduction
Healthy solutions(Digestive, Immune, Weight
management, Sports nutrition)
Lactose free solutions
Plant-based solutions
Cost optimization(SMP, protein or fat reduction)
Ethnic dairy solutions
Clean(er) labelling
Indulgence
DuPont Nutrition & Health is generally able to address all major current trends in
the dairy industry…
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Have a taste of our concepts!
19
Sweet Drinking Yogurt Premium Stirred Yogurt
Thank you for your attention!
DuPont Nutrition & Health.Delivers Value Far Beyond Products
Emulsifiers
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Antioxidants
Antimicrobials
Enzymes
Cultures
Probiotics
Proteins
Sweeteners
Fibers …
We use renewable raw materials to create food ingredients…
…that food manufacturers use to create safe, nutritious and healthy products
DuPont Nutrition & Health. It’s What’s InsideWhat we do
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