OCLC Online Computer Library Center Social Networking and Libraries Jasmine de Gaia Social Networking Initiatives OCLC

OCLC Online Computer Library Center

Social Networking and Libraries

Jasmine de Gaia

Social Networking Initiatives

OCLC


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Presentation Overview

Market / Environment (3 trends)

Target customers

Value of social networking to libraries

Library applications

Social Networking and the library cooperative


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Market Trend #1:Changing distribution model


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Market Trend #2:Changing nature of “content”


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Market Trend #3:Changing user expectations

Customized information

Personally programmed devices

Collaborating at a distance

From “Future Worker 2015: Extreme Individualization,” Gartner (March 2006)


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A Strategy that Caters to Customers

Lots of shiny tools available

Shift Focus

All demographics

Tune in to customer needs


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Study: Who Participates Online

Data from Forrester Research (U.S. Online Users)

Definitions:

Young Teens: 12-17

Youth: 18-21

Gen Y: 22-26

Gen X: 27-40

Young boomers: 41-50

Older Boomers: 51-61

Seniors: 62+


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What People Are Doing Online

Creators

Critics

Collectors

Joiners

Spectators


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Who Participates Online & Why

010

2030

4050

6070

80

Young

Teen

s

Youth

Gen Y

Gen x

Young

Boo

mers

Older B

oomers

Senior

s

%

Creators

Critics

Collectors

Joiners

Spectators


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Who Are They?

Millennials / NextGens / EchoBoomers / Gen Y

Born between 1982 & 2000

75 – 80 Million

Generational divide


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Meet A Typical Millennial

18 years old

Most “watched-over”

Confident & optimistic

Intelligent


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Amanda’s View of Technology

It’s embedded

Whenever

Wherever

Comfortable with diverse media


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Social Interactions

Collaboration is key

Constantly connected

Constantly multi-tasking

Internet vs. TV

Doing vs. knowing


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Information Perspectives

Information is information

Media formats don’t matter

Visual learners

Process immediately

Different research skills


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Amanda’s Library Expectations

Set by the web

Established conventions

Not intimidated by info

Confident in own abilities


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Undergraduate Student Comments

“The library is a good source if you have several months.”

“Hard to find things in library catalog.”

“Tried [physical] library but had to revert to online library resources.”

“Yeah, I don't step in the library anymore… better to read a 25-page article from JSTOR than 250-page book.”

“Sometimes content can be sacrificed for format.”

Source: “Why Not Libraries? Users Identify Their Information Preferences”, Lynn Silipigni Connaway & Marie Radford, March 2007


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Where They Go Online

Search Engines

MySpace

Facebook

SecondLife

Flickr

Newer Emerging Sites


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http://www.flip.com/


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http://kids.quintura.com/


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http://www.marumushi.com/apps/newsmap/newsmap.cfm


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www.meosphere.com


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The Tools of Web Social Networking

Blogs

RSS (feeds/alerts)

Wikis

Online Communities

Social Bookmarking

Collaborative filtering

Tagging (folksonomies)

Virtual Reference


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Social Networking and Libraries- The Opportunity -

Libraries can (and are) leveraging social networking tools to deliver more of the library’s capacity to all patrons at the point of need


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How libraries add value through Social Networking Services

Services that support user workflow and connect users with common interests

Personal profiling

Citation and bibliography management

Lists, social tagging and reviews

RSS Feeds

Community tools


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Lists, Social Tagging, Reviewshttp://library.coloradocollege.edu/bookends/


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Lists, Social Tagging, Reviews


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Lists, Social Tagging, Reviews


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RSS Feeds


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Community Tools http://www.myspace.com/undergradlibrary


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Towards a Social Networking Cooperative

Leverage social networking across many libraries in order to …

• Provide a richer user experience

• Increase library reach

• Improve local service

• Lower costs


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Enter WorldCat.org Social Tools

Lists

Profiles

Reviews

Ratings

Citations

Recommendations

Tags


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What are Lists?

Easy way to group library-owned items

Keep track of interests

Create personal catalogs

Share with friends

www.worldcat.org


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WorldCat.org Lists To Date

List Count: over 20,000!

In just 12 weeks!!


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List Applications

1. Book Clubs

2. Professors / Required Reading Lists

3. Family Library Tracking

4. Cool music collection

5. Your ideas??


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What People Are Saying About it

“Holy Moly! This is great. Nice way to build bibliographies and share them. And CSV export too!”

“…a lot easier to keep a list of books to check out!”

“ A nice way of providing lists of books that don't have an obvious way of linking to a search in your catalog.”

“This is a wonderful place to store my to read lists.”


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http://librarianinblack.typepad.com/librarianinblack/2007/06/worldcat_has_pe.html


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http://library20.ning.com/forum/topic/show?id=515108%3ATopic%3A31856&page=1&commentId=515108%3AComment%3A31861#515108Comment31861


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Bibliography Lists


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Link to other people’s lists (bookmarking)

Notifications

Cover Art

Import / Export Options

Usability Enhancements

Upcoming: List Enhancements


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Advanced Profile Search

Enhanced Profile Options

Friending

‘Report This’ links

‘Power Users’

Library Affiliation

Upcoming: Profile Enhancements


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Content Import

FRBR Set Reviews

View by ratings

Incorporate ratings into relevancy rankings

View reviews/ratings from specific profile types

Upcoming: Reviews & Ratings


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Recommendations

Tagging

RSS

Forums & Groups

Community Tools

And Much More!

Also Upcoming:


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In conclusion:

Social networking is not new

Understand the medium & customer

Harness our “collective intelligence”

Move the extraordinary value of libraries to the network


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Questions?

Documents

OCLC Online Computer Library Center Social Networking and Libraries Jasmine de Gaia Social Networking Initiatives OCLC