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Presentation to the Economic Services Panel of the Hong Kong Legislative Council Ocean Park Corporation 18 July 2007 Ocean Park Annual Attendance 1.3 1.9 1.9 1.6 1.5 1.3 1.1 1.5 1.6 1.3 1.4 1.5 1.7 1.8 2 2.3 2.7 2.8 3 3 3.8 2.8 2.9 3 2.8 1 2 3 4 77 79 81 83 85 87 89 91 93 95 97 99 01 Attendance (million) Financial Year ends June 30 Ocean Park Situation Ocean Park Situation CB(1)2164/06-07(02)

Ocean Park Situation - Legislative Council of Hong · PDF fileFocus on Our Key Stakeholders Ocean Park Opportunities • Local Loyalty / Memories – generational value

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  • Presentation to the Economic Services Panel of the Hong Kong Legislative Council

    Ocean Park Corporation18 July 2007

    Ocean Park Annual Attendance

    1.3

    1.9 1.9

    1.61.5

    1.31.1

    1.51.6

    1.3 1.41.5

    1.71.8

    2

    2.3

    2.72.8

    3 3

    3.8

    2.82.9 3

    2.8

    1

    2

    3

    4

    77 79 81 83 85 87 89 91 93 95 97 99 01

    Attendance (million)

    Financial Year ends June 30

    Ocean Park SituationOcean Park Situation

    CB(1)2164/06-07(02)

  • Focus on Our Key StakeholdersFocus on Our Key Stakeholders

    Ocean Park OpportunitiesOcean Park Opportunities

    Local Loyalty / Memories generational value

  • Differential Product Qualities

    Ocean Park OpportunitiesOcean Park Opportunities

    Ocean Park OpportunitiesOcean Park Opportunities

    Destination Tourism to Hong Kong

  • Relevance to Market You Serve

    Ocean Park OpportunitiesOcean Park Opportunities

    Inbound tourists, many from Mainland China

    Local HK Residents

    Other Guests

    Reintroduce Local Market Reintroduce Local Market to Parkto Park

    HKID Promotion Birthday Promotion Photo Promotion Weddings

  • Local MarketLocal Market

    Interactivity Love Animals / Love Ocean Park

    Renewal of Product & Renewal of Product & ReinvestmentReinvestment

  • SkyFairHelium Balloon22m diameter balloon29 passengers120m

    Other shows and facilities:Acrobat showBungeeShopsPhoto opportunitiesBird show

    Renewal of Product & Renewal of Product & ReinvestmentReinvestment

  • Renewal of Product & Renewal of Product & ReinvestmentReinvestment

    Ocean Park Annual Attendance

    Ocean Park SituationOcean Park Situation

    1.3

    1.9 1.91.6 1.5

    1.31.1

    1.5 1.61.3 1.4

    1.51.7 1.8

    22.3

    2.7 2.83 3

    3.8

    2.8 2.93

    2.8

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    77 79 81 83 85 87 89 91 93 95 97 99 01 03 05

  • Ocean Park Annual Attendance

    Ocean Park SituationOcean Park Situation

    1.3

    1.91.91.6 1.5

    1.31.1

    1.51.61.31.4

    1.51.71.8

    22.3

    2.72.83 3

    3.8

    2.8 2.93

    2.82.8

    3.42.95

    3.684.034.38

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    77 79 81 83 85 87 89 91 93 95 97 99 01 03 05

    Ocean Park OpportunitiesOcean Park Opportunities

    Approval on concept Master Plan / Financing

  • Investment into the Future Investment into the Future over 6 yearsover 6 years

    2007 2008 - Skyfair- Vet Hospital- Astounding Asia

    2009 2010 - New Main Entrance- Aqua City- Funicular- Rainforest- Thrill Mountain- Polar Adventure- Whiskers Harbour

    2011 2012 - Marine World- Existing Facility Upgrades

    twice the entertainment at the new ocean park

    More More AttractionsAttractions

    0

    35

    70

    2005 2012

    up-charge activities thrill ridesfamily/childrens rides exhibitsshows

  • HK$4.2 Billion Commercial loan from 25 Banks

    3 Times Oversubscribed

    This year we are reaching for the skyThis year we are reaching for the sky

  • Panda Video for 20 30 Sec

    Jia Jia An An

    Le Le Ying Ying

    Thank You Hong Kong