OCEAN AGENCY ISSUE 1

RIDING GIANTS OCEAN’S 7 STANDING OUT COLLEGE BRIEFS GALLERY

2|3

SPIRAXClear branding designed for Spirax, a specialist spiral binding company. This was applied to brochure, website, signage and promotional items.

CONTENTSOCEAN’S 7STANDING OUT RIDING GIANTSGALLERYCOLLEGE BRIEFS THAT’S REFRESHINGDISCOVERING ISLANDSOUR FAVOURITESCREDITS

Ocean Agency No1 Cathcart Street, Ayr, Ayrshire, KA7 1BJT 01292 619000 F 01292 619058 E info@OceanAgency.co.uk W OceanAgency.co.uk

Concept & Design Ocean Agency

Writers Gillian Bruce, Anji McMillan

Photography Paul Walker, Alister Firth, Colin Nixon

Printer Core Image

Paper HannoArt Gloss

Fonts Helvetica Neue, Adobe Garamond

Studio Time Too b*?•#y much!

4/56/78/9

10/131415

16/1719

OCEAN AGENCY ISSUE 1

Way back in 1989 when I set up Artista, creative agencies purely and simply offered graphic design. Times have changed. Yes, of course you still need graphic design. But you also need multi-media and web design. And it helps to have marketing and PR support too. As your requirements have grown, so have we and we’ve changed our name too - Ocean.

New name and new directions, but still the same spark.

Enjoy the read and see you next issue.

OK, let’s get this clear from the start. We’re not fast-talking flash guys like Clooney and co and the day this pic was taken, we didn’t have one pair of shades between the seven of us. At Ocean, we don’t do flash. We do creative stuff.

We’re a team of designers, web developers and consultants who can support your business success through highly creative communication solutions - from strategic

4|5

OCEAN’S 7

1

1. Michael McGarrity Web2. Maurice Hynds Design3. Nicola Vallance Design4. Gillian Bruce Marketing5. Anji McMillan Marketing6. Sharon Baillie Studio7. Derek Goodchild Boss

2 3 4 5 6 7

marketing planning to branding, advertising, PR, copywriting, web development and cutting edge graphic design.

Talented, down-to-earth and totally reliable, we’ve been in this business long enough to know what clients really want from an agency.

When we work with you, we really get on board. We’ll share your passion and

commitment for your business and become part of your crew. And the chances are you’ll enjoy yourself along the way, because with Ocean the journey usually ends up being pretty good fun.

So, now you know the score.

As they say in the film, “Are you in or out?”

6|7

STANDING OUT

1. ATD Developments Specialist property developers

2. Spirax Spiral binding and print finishing

3. Art of Dentistry Modern cosmetic dentistry

4. Hovepark Properties Property lettings agency

5. Training ToolBox Professional training company

6. L&M Survey Services Land survey specialists 1 2

Branding is so much more than simply a logo. It’s who you are and

what you stand for. It creates your identity and distinguishes you from

your competitors.

Branding is your company’s unique personality and should infiltrate every

aspect of your business - from the look of your web pages, to how well

you deliver your products, services or promises.

Brand for recognition, for positive perceptions, beliefs and expectations.

And brand so that your customers remain loyal to you, because the

bottom line is brand loyalty brings more business.

3 4 5 6

Branding should tell the story of who you are

LAND • MINERAL • HYDR OGRAPHIC

L&M Survey Services

GIANTSRIDIN

G

8|9

CLIENTCCL Logistics

BRIEFDesign and develop a website for world-wide logistics company CCL

ccl-logistics.com

At Ocean we’ve established our own surf culture, building websites which are visual, functional and useable. And unlike some pros in this game, we speak in a language you’ll understand.

We use all the latest technologies to create the look and feel of the site, plus a few clever industry secrets for all the nifty, dynamic bits. We’ll build your site in a way that allows you to make your own changes and updates at the click of a mouse, but if you’re still not sure, we’ll also do it for you.

One big wave we caught recently was the contract to design and develop a website for

world-wide logistics company CCL who were looking for a creatively designed, dynamic site which would be straightforward and quick to use for existing customers and visually tempting for potential ones.

Managing Director of CCL Callum Bastock said: “We wanted a website that was striking, easy to navigate and totally interactive for our customers. The end result achieved everything in the brief and beyond. It’s extensive, yet incredibly easy to use, with all the on-line features you might expect from a leading logistics provider and so much more. The Ocean team really pulled it off ”

One big wave we caught recently was the contract to design and develop a website for world-wide logistics company CCL

10|11

GALLERY

Booth Welsh Automation - Company brochure demonstrating services

Laurel Homes - Promotional showcase

North Ayrshire Council - Litter awareness campaign South Ayrshire Community Safety Partnership - SafeAyr taxi campaign

12|13

Art of Dentistry - Promotional booklet advertising their unique services

Renfrewshire Council - Residents’ quarterly magazine

Websites - Left: L&M Survey Services Above: Flannigan Consulting

Exclusiveprivateenvironment

ImplantsCosmetic DentistryLaser WhiteningGeneral Dental Treatment

Dr. David Wiseman

what w

e do…

Many people are amazed when

they find out exactly what can

be done to restore and improve

the appearance of their teeth.

25 years of Dental Excellence

David Wiseman offers the latest treatment techniques, utilising state of the art equipment, within the comfortable and relaxing atmosphere of his Prestwick practice. Art of Dentistry now offers an excellent standard of private dental care.

Turn

you

r sm

ile in

to a

wor

k of

art

David Wiseman has provided cosmetic and restorative dentistry for more than 25 years and is backed by a team of highly trained staff committed to an ongoing programme of professional development.

We are confident you will find us able to provide the most comprehensive range of treatments available today at a highly competitive cost.

Art of DentistryDr. David Wiseman

171 Main StreetPrestwick, Ayrshire KA9 1LBTel: 01292 473707Email: info@art-of-dentistry.comwww.art-of-dentistry.com

MAIN ST.

ST. QUIVOX RD.

MIDTON RD.

CAERLAVEROCK RD.

KY

LE ST.

GA

RD

INER

ST.

HUNTER ST.

BE

LLEVU

E R

D.

WE ARE HEREDISABLED PARKING AT REAR

ELLIOTS

Skinner Treehouses - Promotional brochure

Introduction

Developing a Strategy for Parental Involvement in South Ayrshire SchoolsDeveloping a Strategy for Parental Involvement in South Ayrshire Schools

The Scottish Schools (Parental Involvement) Act 2006 is concerned with improving parents’ involvement in their child’s education and in the life of the school generally. The main purpose of this document is to enable all parents and carers in South Ayrshire to be:

education and learning

participants in the life of the school, and

views on school education generally and work in partnership with the school

The “Parental Involvement in South Ayrshire Schools – a partnership with parents” consultation strategy is designed to seek the views of parents and professionals who

parental involvement in children’s education in South Ayrshire schools.

This consultation document has been produced to meet the needs of parents, carers, head teachers, teaching staff and other partners in establishing and developing Parent Councils in South Ayrshire schools.

This new act offers us an opportunity to build on the

good work carried out by School Boards, PTAs and other parent groups in South Ayrshire schools. It is our intention to consult with all stakeholders to take this legacy forward and

parents are the fi rst and ongoing educators of their children and know them best. The Scottish (Parental Involvement) Act 2006 also provides us with an opportunity to help parents and schools to work together closely to ensure that children benefi t from this shared knowledge and

will help in the drive to ensure all children reach their full potential.

0504

ongoing educators of their children…”

Janice and Iain Passant from Ayr commissioned us to create a beautiful summer house which would be the focal point of their garden. The summer house now serves as an additional room for entertaining friends but is also a comfortable garden retreat for Janice and Iain in which to relax and enjoy a good book or the Sunday papers. The exterior is constructed from red wood pine and the roof is covered in Cedar shingles. Comfy cushions and plants provide the finishing touches.

A 5 star luxury hotel chain approached us to create a stunning tree house in the grounds of one of their hotels which would act as a conference break-out room with a difference. The tree house we created accommodates up to 30 delegates, is fully plumbed and heated and has been superbly received: “It’s astonishing and demonstrates a practicality and unique atmosphere that needs to be experienced to be appreciated” (Operations Director) “A fantastic success! Everyone loved the Tree House, and the African theme event was the icing on the cake, our guests partied well into the night. It really was a classic evening at the Tree House” (Maintenance Manager)

Service

We are proud to offer the highest level of service and professionalism to every one of our customers. We offer a dedicated team of highly skilled designers and craftsmen to work on each one of our projects, from a tree or summer house in your private garden, to a lodge in your hotel grounds, or a treetops adventure playground in your country park.

Our service is completely inclusive – from site evaluation, through planning, design and arborist consultation, to final construction. We can also provide a maintenance service if you wish.

Fully project managed from your initial enquiry through to completion, our garden structures are always delivered on time and to your agreed budget.

At Skinners we combine highly creative design skills with a sound joinery and construction background to provide our customers with the very best in exclusive garden and outdoor structures.

0403

ATD Developments - Vehicle livery

South Ayrshire Council - Parental Involvement for South Ayrshire Schools brochure

NHS Ayrshire and Arran -Sexual health information packs for schools

COLLEGE BRIEFS

14|15

We approached Ayr College to see if we could put our passion for nurturing and developing creative talent to good use with some of their students.

We teamed up with final year students from the HND Graphic Design course. To give them a taste of commercial design, we gave them a creative brief to develop a new brand for Ocean which they worked on as a “real time” project, mirroring the Ocean designers every step of the way.

The students who created the best 5 brands have now been asked to design an advert for Ocean, with first prize a month’s paid summer placement with us. The winner will be announced in May.

Bridging the gap between education and creative industry

Derek and Anji with the design students

COLLEGEAyr College Graphic Design Department

BRIEFRebrand Artista Design

THAT’S REFRESHING The Ocean cocktail just got better…

Mix these great new ingredients…

Strategic marketing planningCopywritingPRAdvertising managementAudio & film (for websites)

o

c

e

a

n

…then fuse withGraphic designBrandingWeb developmentMultimediaPhotographyIllustration

How refreshing to get allthese in one ‘Ocean Breeze’

She

riff’s

Por

t

Fint

ry B

ay

Whi

te B

ay

Bal

loch

mar

tin B

ay

Farla

nd P

oint16|17

DISCOVERING ISLANDS

PROJECTCumbrae Sensory Trail

You may have been to Millport,

but have you experienced Cumbrae?

Untitled-2 1

18/3/08 09:25:00

CLIENTCumbrae Sensory Trail

BRIEFBring to life the idea of a Cumbrae Sensory Trail incorporating sign design, scriptwriting, copywriting, leaflet design, web development, print management and audio production

CumbraeSensoryTrail.com

Promotional leaflet and postcard

It was all hands on deck when Cumbrae Initiative appointed us to bring to life their idea of a “Cumbrae Sensory Trail”. The

concept of the Trail was to encourage visitors to go round Cumbrae’s 11 mile coastline and experience a special sensory treat along the way.

TenderingInitially we had to show we were up for the task by going through two fairly detailed tendering procedures. We had to prove our worth across several creative disciplines - sign design, scriptwriting, copywriting, leaflet design, web development, print management and audio production. A few late nights and a couple of trips to Millport later, and we’d clinched it.

Special thanks to Alister Firth for the use of background image

She

riff’s

Por

t

Fint

ry B

ay

Whi

te B

ay

Bal

loch

mar

tin B

ay

Farla

nd P

oint

Branding & MarkersWithin the agency Derek landed the role of project manager and got the design team to start first, creating visuals for markers for each of the five sensory points. This quickly led to a brand identity for the whole project and the idea of a ball at the top of each trail marker which visitors would “touch for luck”. Careful liaison with a specialist engineering company meant the markers were produced and installed smoothly and accurately.

Scripting & RecordingThen it was over to our communications people to come up with a script for an audio recording. A field trip with some local residents helped with research, but once the script was written, who would narrate? Scottish broadcaster and Ayrshire man Bill Torrance,

whose credits include The Beechgrove Garden, was chosen as the best man for the job. A highly entertaining morning at Westsound recording studios ensued, with the script transforming into a 12 minute audio guide.

Design & MultimediaMeanwhile back at the agency, the graphic designers were producing ideas for a vibrant promotional leaflet and trail map, and across the hall in multimedia, an interactive website was being developed, which would include a podcast of the recording.

Outcome & VerdictNow it’s all over and the client’s verdict? “Fab! All the guys really pulled together and bent over backwards for us. The fact they had all the skills under one roof really made life easier for us.”

Gillian with West Sound DJ

Craig Johnston Bill Torrance

‘Hey relax... the client saysthere’s no rush...’

If Carlsberg did design agenciesit would be this good.

Until they do… cheers!

1. Flavour of ice cream2. Holiday destination3. TV duo4. Movie baddie5. Drink

Derek GoodchildCreative Director1. Rum & raisin2. San Francisco3. Laurel & Hardy4. Hannibal Lector (Silence of the Lambs)5. Carlsberg of course!

Anji McMillanMarketing Director1. Vanilla2. Tuscany3. Doris Day & Cary Grant4. Jack Torrance (The Shining)5. A nice rioja

Maurice HyndsSenior Designer1. Pralines & cream2. Arran3. Father Ted & Dougal4. Max Cady (Cape Fear)5. San Miguel

Sharon BaillieStudio Manager1. Pooh Bear2. Jamaica3. Cagney & Lacey4. Norman Bates (Psycho)5. Champagne cocktail

Michael McGarrityWeb Developer1. Raspberry ripple2. Mars or New Zealand3. Peter Cook & Dudley Moore4. Anton Chigurh (No Country for Old Men)5. Peach Volvic

Gillian BruceCommunications Manager1. Honeycomb2. Courmayeur, Italy3. Ewan McGregor & Charlie Boorman4. Lord Farquaad (Shrek)5. Baileys

Nicola VallanceDesigner1. Rum & raisin2. Byron Bay, Queensland3. Will & Grace4. Miranda Priestly (The Devil Wears Prada)5. Cappuccino

Nicol McKaySerconSpiraxSpace Building DynamicsVisage ClinicL&M Survey ServicesNHS Ayrshire & ArranNHS Scotland

Visit ScotlandCCL LogisticsMcTaggart ConstructionLaurel HomesRenfrewshire CouncilNorth Ayrshire CouncilSouth Ayrshire CouncilInverclyde Council

First Independent FinanceGlenfield ValvesPaisley PartnershipSkinners ConstructionATD DevelopmentsTheraplayBurniston2HRM Home Care

Drop in around 10am

and you may even get a

scone with your coffee !

OUR FAVOURITES!

CLIENT LIST

Derek Anji Maurice Sharon Michael Gillian Nicola

Contact Derek Goodchild to discuss your requirements

No1 Cathcart Street, Ayr, Ayrshire, KA7 1BJ T 01292 619000 F 01292 619058 E info@OceanAgency.co.uk W OceanAgency.co.uk

DEEPTHINKING1989