Occupational Safety Research Institute

Marketing Plan for the English version of the Course – Coordinator‘s Draft To Be

Discussed within Partnership

Marketing Intention

Marketing of the internet version of the course including commercialising

„Centrally“-planned marketing activities by the project Coordinator (use of instruments, resources and human resources of VÚBP), supported by the Partnership:– 1. Commercialisation suggestions – 2. Extension of marketing relation from the Coordinator to the

national levels provides an opportunity to couple the partnership countries and the marketing centre; instruments recommended by the coordinator and selective instruments at a Partner‘s discretion)

Aims (expected benefits)Aims scheduled for the three-year period from 1 September 2005

Maximal awareness of the professional and lay public on the course existence and possibilities of its use.

Arousing of the interest of the professional public on broadening the existing knowledge in risk prevention and health protection.

Inspiring public interest on the issues of health protection against risks, generally on Occupational Safety and Health and possibly on study courses.

Aims (expected benefits)Aims scheduled for the three-year period from 1 September 2005 Cont‘d

Opportunity to study the course. Practical impact of the course on users/students:

1. acquiring of the knowledge in risk prevention and health protection

2. comprehending significance of health protection in respect of the risks and safe behaviour in working systems including real life situations.

Marketing Strategy

E-marketing useTraditional/classic marketing forms use

E-marketing Instrument use:

PROMOTION www.bozpinfo.cz - Occupational informational

internet portal 1. banners and buttons for promotion and

entering the internet version, 2. Weekly Themes, e.g. 2nd half of September 2005 – product existence acknowledgement)

VÚBP web site – www.vubp.cz the EDFORSA Project web site:

www.edforsa.vubp.cz Partners‘ web sites

E-marketing Cont‘dInstrument use:

PUBLIC RELATIONS A discussion forum at www.bozpinfo.cz –

gathering users‘ opinions on the course and possibilities of its innovation.

An e-mail discussion via LMS - gathering users‘ opinions on the course and possibilities of its innovation.

e-mail information service (marketing news system) – up-dates on the course and channeling partners

Traditional marketing Instrument Use:

PRINTED MATERIALS Newsletter of the State Office of Labour

Inspection (Státní úřad inspekce práce):– 1. as a stand-alone magazine – circulation 1000 copies – 2. as a inside enclosure to the Innovation magazine

(Inovace) – circulation 7000 copies) Other magazines (selectively or occasionally

along with marketing actions development) Small promotional material and occasional printed

materials (commercial offers, leaflets, calendars etc.)

Traditional marketing cont‘d Instrument Use:

EXPERTS FORA AND WORKING

MEETINGS OF EXPERTS ON OSHAt least once per year while up-dating the

English version of the course in the gradual course development

Profits from commercialising of the English version of the course in the LMS

Study of the internet course version (LMS) shall be free of charge

Only access to LMS will be charged for:– Price of use of the whole LMS eDoceo system for one year is

determined by the number of users‘ licences. The price of the licence is determined by Trask, s.r.o. system operator.

– Access price for an individual user will be determined by VÚBP as per the number of licences granted in the first year of operation.

– Access to the LMS for one user will be restricted to an envisaged period of 6 months. Another LMS access entails another fee.

– Profits from users‘ licences will be used for three years as an contribution for VÚBP which facilitates up-dating of the internet course version. Up-date procedure will take place three times, after 30 June. Last up-date procedure will take place in 2008.

To summarise

WHAT?– E-course „RISK PREVENTION AND HEALTH PROTECTION“ in

English, internet version (in the LMS eDoceo). WHEN?

– Immediately after finetuning of the internet course version for „public“ operation (intensive marketing for three months).

– Regularly, following every up-date of the internet course version.– Other opportunities will be provided within three years.

TO WHOM?– Expert and lay public, target groups.

HOW?– Traditional and modern marketing forms.

Partners‘ suggestions to the Marketing Strategy Draft and Commercialisation

DISCUSSIONWhat changes in the marketing plan do the

partners suggest?What supplements for the marketing plan to

be complete do the partners suggest?