Objectives

To be viewed as a premium car wash and detail services in Patiala.

Maintain a very high gross profit margin.

Maintain a modest, stedily growing net profit margin.

Expand to two locations after fifty year of operation.

Mission

The mission of Soapy Ride Car Wash is to ensure that we will become best car wash company that provides the high quality washing and detailing services for various types of vehicle in Patiala. Further, the company will strive to maintain customer service at the peak level and highest satisfactory.

Vision

1. High quality of behavior and attitude, fairness and understanding between the management, staffs, suppliers and customers.

2. Maintain customer service at the peak level and highest satisfactory

Location

The location of my business is adjoining Bhagat Ford petrol pump Sirhind road Patiala

Land will be on rent ,land required is 9600sq ft(80*120)

Services Offered

Soapy Rides will provide three services to its customers:-

Car washing (exterior)

Car washing (interior)

Dry Cleaning, Vacuum Cleaning

Car detailing

Market Segmentation

New car owners

Older car owners

Dealerships

Lifetime owners

Local businesses

SWOT Anaylsis

Strengths

1. First automatic car washing equipment in the locality

2. High quality services i.e. cleanliness

3. Use of generator in case of power failure

4. Convenience

Weaknesses

1. In case of equipment goes out of order, it will take time to fix it as technicians will be coming from Delhi.

2. Entering into a business without prior experience.

3. Not easily accessible from the whole city.

4. Need to have fairly constant volume of business to support the necessary expenses.

1. In case of equipment go