Oana-Maria Pop – VP Marketing @ InnovationManagement

Oana-Maria Pop – VP Marketing @ InnovationManagement.se

Dr. Christian Hagemeier – Director of SaaS @ HYPE

Colin Nelson – Director of Strategic Consulting @ HYPE

Concept Presentation - August 29, 2013

About InnovationManagement.se

THE COMPANY: •  5 years in business •  The leading Online Resource and Education Center for

innovation management practitioners everywhere •  HQ: Lund, Sweden and Copenhagen, Denmark

THE PLATFORM:

•  3,500+ visits/ day, diverse audience from 150+ countries •  Live webinars, weekly newsletters, article library •  Handpicked display of innovation tools, resources and training

BRANDS & PROJECTS: •  IM ChannelOne •  IM Resource Directory •  IM Inside •  Co-development projects: HYPE GO Ready

2 Enterprise Collaborative Innovation

About HYPE

THE COMPANY: •  11 years in business •  100% specialized in innovation management software •  HYPE HQ in Bonn, Germany •  North-America HQ in Boston, MA, USA

THE SOFTWARE: •  170+ active installations world wide •  HYPE GO! – Collaborative Innovation software as a service •  HYPE Enterprise – End-to-end Innovation Management •  HYPE Custom – bespoke innovation software solutions

THE PEOPLE: •  Experts in online Collaborative Innovation •  90 employees •  Multinational workforce


Introduction – Colin Nelson

7 years in Innovation and Idea Management •  Working with companies such as BASF, Swisslog,

Metso, Hershey’s, WD40 and General Mills •  Articles published on: www.innovationmanagement.se

6 years at Fujitsu UK - NPD & Knowledge Management 2 years in Market Research

Director of Strategic ConsulCng at HYPE



Introduction – Dr. Christian Hagemeier

8 years in Innovation and Idea Management •  Shaping Innovation Software and Projects •  Implementation Projects at companies such as Daimler,

BASF, GM, Siemens

3 years of Product management and new technology scouting 1 year responsible for creating SaaS-based collaborative innovation platform HYPE GO!

Director of SaaS Business at HYPE

HYPE GO! Ready Training Portal

Idea Campaigns

Introduction to Collaborative Innovation

What is HYPE GO! Ready

HYPE GO!

Logistics & timelines

Topics for today


What is ‘HYPE GO READY’ ?

Training

Tools & Templates Plan innova)on campaigns Learn how to engage people

Establish business needs

Learn about online

innova)on Engage a community

Coaching from HYPE

Share experiences


Innovation Software

Who is HYPE GO! Ready designed for?

•  Anyone that wants to run an idea campaign!

•  Those that need to move fast

•  Those that are unsure where the knowledge & insights are in their organization

•  Those that are looking to inspire a community

•  Those that would like expert support to establish a sustainable program of campaigns

•  Those that are new to collaborative innovation


Enterprise Collaborative Innovation 9

What’s driving online enterprise innovation?

•  Every organization is stretched and needs to do more with less, more efficiently, and at a higher level of quality

•  Involving more people in innovation, continuous improvement and change activities is crucial in finding new ideas and obtaining faster results

•  Organizations are looking to increase the level of engagement between their workforce, customers and partners

•  These tensions mean we must consider new ways of getting the most out of what we have and whether we're using all the resources at our disposal in the most effective way

Growth Efficiency

Cost reduc)on

Differen)a)on

Compe))on

Market share

Scarce resources

Global workforce

What is ‘Collaborative Innovation’?

Online campaigns and communities to engage employees, customers, partners & suppliers on business challenges and opportunities

The key principles are:

•  Find diverse ideas and insights from disparate or large groups of people

•  Encourage collaboration between people to build and improve upon those ideas and insights

•  Use a combination of community opinion & expert knowledge to assess the content

•  Use the content to take action on business opportunities and problems


The role of people & process

•  Supporting large communities of people with tools does not deliver business value alone

•  Online groups do not behave as you may expect

•  Online social behavior does not correlate to online business behavior

•  Corporate online collaboration always has a business need as its focus

•  Large complex organizations often have employees, customers and suppliers participating from different countries, the way each culture and skill set participates varies

•  Establishing effective online behaviors requires experience and an understanding of social science

•  For real business value, we need to ‘engineer’ employees to collaborate with each other


Business value from idea & innovation management

$1m of breakthrough innovaCon from just 3 ideas

€234m savings from efficiency based ideaCon

€Billions of financial benefit per year

Over 800 new ideas have been generated leading to 13 project

proposals

9 new break-‐through, high-‐value innovaCons in implementaCon InnovaCon engagement grew

by 2½ Cmes in 7 months


Techniques to engage the community


A ‘pull’ process

Most organizations use collaborative innovation campaigns to form the backbone of their ideas programs:

•  Business focused •  Encourage collaboration •  Short campaigns with a deadline

Online collaborative campaigns


Sponsor led (with a specific need)

Time limited

Appropriate audience Selection criteria

A range of applications: •  New ideas •  Old ideas •  Hidden insights •  Solutions •  Best practices •  Inspire new thinking •  Identify risks •  Improve a process •  Save money •  …. •  ….

Common starting points

Look for opportunities to:

•  Differentiate a current product

•  Find a new market for a current product

•  Share best practices

•  Speed up a current process

•  Gain customer insight

•  Reduce cost

•  Increase efficiency

Early stage programs should focus on quick wins and topics that will engage a wide audience. This allows success to be shared early which in turn will boost engagement.


The role of software

•  We can reach across the company

•  Facilitating discussions and sharing of ideas between people that may never meet

•  We can focus the collective expertize of the company on key opportunities and challenges

•  All insights, ideas and knowledge is saved

•  We can ensure everyone follows common good practices

Back-up application walkthrough

HYPE GO! READY Training Portal

•  Find out the latest information

•  Track all relevant events, actions and your progress

•  Points of contact & further help


HYPE GO! READY Training Portal – Session Details

•  All details for a session at one place

•  Download all materials and recordings

•  Submit and track your deliverables


HYPE GO! READY Training Portal – The Forum

•  Closed exchange platform

•  Discuss with other participants and experts


“Our partner, HYPE, has given us the ability to engage innova9on professionals on all levels of innova9on quickly; ensuring that the highest quality ideas make it into our innova9on programs, no maAer where in the world or which division they come from.” Mar9n Ertl, Chief Innova-on Officer, Bombardier Transporta-on

HYPE Endorsements

“Nokia Siemens Network’s innova9on programs have gene-‐rated to date over $1.7 Billion in new revenue – all managed through the HYPE plaOorm. NSN has over 18,000 users in its community, has launched more than 67 campaigns, and has created over 4300 ideas since they implemented HYPE’s innova9on soUware.” Fabian Schlage, Head of Idea and Innova-on Management, Nokia Siemens Networks

“It’s not only about innova9on but also about direc9ng, mo9va9ng, and measuring these efforts. The number of approved ideas in our HYPE plaOorm has increased because people propose beAer ideas every day. When people see their ideas working and func9oning and becoming the new norm, then they and others around them become mo9vated to innovate more.” Rebeca Rivera, Innova-on & Kaizen Manager, Casa Pellas


How will the HYPE GO! READY work?

Raise awareness

Learn best practices

Joint planning Support from a coach


Training Live Q&A Complete

templates & tasks

Submit templates for guidance

Online sessions Homework & prepara)on

Training schedule

Introduction to HYPE GO READY

Putting Knowledge into practice (a)

Putting Knowledge into practice (b)

Share & Learn

Go Live & Coaching

Results & sharing experiences

Identify business

challenges

Prepare & refine your campaigns

Put the plan into action

Find ideas & evaluate the

best ones

Training schedule

•  TRAINING BEGINS (2014) January 21st

•  Campaign hunting grounds & check list of early stage activities

•  Putting Knowledge into practice (a) January 28th

•  Preparing for online innovation & key tasks before launch

•  Putting Knowledge into practice (b) January 30th

•  How to run a live campaign, review ideas and develop a sustainable program

•  Share & Learn February 11th

•  Share your campaign plan & goals with the team

•  Go Live & Coaching March 18th

•  Run your campaign, generate ideas against your challenge & evaluate submissions

•  Results & sharing experiences March/April

•  Share your results and learning points with the group


QUESTIONS?

Summary


Who’s HYPE GO! Ready for? •  Those wishing to try collaborative

innovation •  Those wishing to learn about online

campaigns •  Those that want to move fast

When & how does it take place? •  Training during October •  Delivered as a series of online

sessions •  HYPE GO! and training portal included

What benefits will you see? •  Learn from experienced professionals •  Gain reusable material, templates &

guides •  Learn from each other and share

experiences

Outcomes •  Your own online campaign •  Ideas and insights on your business

challenges or opportunities •  Trained to repeat the task again &

again

Next Steps…

Enroll in the HYPE GO Ready Training before January 21st!

LIMITED SEATING: 6 companies x 2 participants each

Training Starts: January 21st, 2014

Duration: 12 weeks

CONTACT:

[email protected] - to request a sign-up form

[email protected] - to discuss your options further

PRICE: 1,900 EUR/seat (1,000 EUR/ 2nd purchased seat)


Thank You for your kind attention.

*Why HYPE GO! Ready?

1. Solve key business problems or look for new ideas to support your organization grow

2. Learn how to run your own innovation campaigns quickly with the support of experts

3. Participate in 5 online sessions to learn best practices and put those into action

4. Use standard templates and processes which can be reused on other campaigns

5. Share insights with others also learning about online innovation

6. Get feedback and constructive support on your campaigns and tactics


Documents

Oana-Maria Pop – VP Marketing @ InnovationManagement