This is Our OregonFrom Us, the Students

Our Perspective

Independent

Individualistic

Goal-oriented

Unconventional

Adventurous

Smart

Progressive

Inclusive

Friendly

Fun

Helpful

Proud

Outgoing

Active

Experimental

Attributes in order of appearance:

Joel Conrad Bechtold of http://conradbechtolt.comTradition bannerAllana Morrison Hiking on hillsideSnowshoeingGirl with three backpacksKathleen KellyNote card imageJoel Conrad Bechtolt of http://conradbechtolt.com(2) Images of Puddles(2) Student section fan imagesElderly fanVehicle decorated with Oregon memorabiliaWoman in Duck attireKathleen KellySinging/performing students (On the Rocks)Molly BaconOccupy Eugene student involvementDan MorrisonOregon Acrobatics and Tumbling Team

We believe that these words: independent, individualistic, goal-oriented, unconventional, adventurous, smart, progressive, inclusive, friendly, fun,

helpful, proud, outgoing, active, and experimental portray the University of Oregon as a brand through the student perspective. This is our heartfelt message to the future students about the pride

instilled in us by forever being a “Duck”.

Produced by: Lauren Loos and Geneva TurriniWinter/Spring 2012