O2.com servicesDemonstrating a spirit of progress

Your brief

High level To update and enhance the services section To become a better showcase To highlight how the organisation delivers on its vision To better position Telefónica To shout innovation

Specific To direct users to local sites where appropriate

Our thoughts

To invest in a richer interface To engage and entice users into the content areas To demonstrate that there is ongoing activity and news To impress with the commitment and ambition To celebrate a customer centric vision

Creating an O2 world…Some possible approaches…

Nokia – Non-stop Livinghttp://www.nokia.com/nonstopliving

Showcase application of technology in everyday activities through personas

- Makes it relevant to the user

Treatment: Photomontage of a real environment to create an imaginary world

Toshiba – What nexthttp://www.toshiba.eu/whatnext/

Creating an imaginary world with surreal characters

- Has warmth, humour & a level of intrigue to encourage further exploration

Treatment: Illustration of an environment to create an imaginary world

Shell – Real Energy Worldhttp://realenergy.shell.com/?lang=en&page=home

Treatment: Navigating around an island of information

In this example:

-The island aids the user in navigating through a body of information

- The individual information consists of bright colourful graphics & video.

Muji – Video Calendarhttp://www.muji.com/playmuji/

This can be adapted to:

-Featuring one individual of the company everyday or;

-- A interesting statistical fact per day or;

- A record of the volunteering blog

Treatment: A daily video/image

We’re better, connected.…through a community…

Nokia – Vinehttp://www.nseries.com/nseries/vine/

Users are encouraged to use their Nokia N-series phone to upload content (music, video, pictures etc. taken on their phone) on both the Vine and N-series Workshop site to be shared with other users.

O2 could use this idea to allow users to offer feedback on what they think of O2’s vision & their services.

Treatment: Encourage user participation to create a community

Nokia – N-series Workshop http://workshop.nseries.com/cat/inside-nseries

We Feel Finehttp://wefeelfine.org/

Shows the idea of connected-ness between remote strangers in the world

Treatment: Collating existing public data to be shared with a community

Positioning Telefonica…In a global context…

Uniqlo – Uniqlockhttp://www.uniqlo.jp/uniqlock/

In this example:

- The map data indicates how many people have used the uniqlock application

- It even shows the stats for individual nations

Treatment: A statistical map view

Twittervision http://twittervision.com/

In this example:

- Demonstrates the ongoing activity

- Creates a natural browseable environment

Treatment: A dynamic scrolling map view

GE – Innovation: Waterhttp://www.ge.com/innovation/water/index.html

Treatment: A 3-D global world with interactive points and zooms in

Content

Investing in the interface Structure the content to entice Create a framework which can expand as content demands

Philips – Global innovation http://www.research.philips.com/

This means:

- Design directed at impactful home and landing pages

- Minimal effort required to freshen existing content

Treatment: Simple clean content

Shell – Real Energy Worldhttp://realenergy.shell.com/?lang=en&page=home

In this example:

- Direct HTML translation of the interactive site

- More images and succinct copy allows static content to appear more engaging

Treatment: Using colourful graphics to bring content alive

Vodafone Journeyhttp://www.vodafone.com/flash/journey/main_navigation.swf

In this example:

- All content is presented as a video as an immersive experience

Treatment: Fully interactive video

Structure

Some key concepts to exploit and explore

The vision Technology Europe People Connections

Considering structure

Next steps

Design concepts Structure

THANKS