Mid-Annual Examination 2014

Class: 9 OSubject: Business Paper: 1 Time: 1 hour 30 min Marks: 50

Attempt all Questions

Question no.1 (a): Differentiate between mass marketing and niche marketing. [6]______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

(b): Give one advantage and one disadvantage of selling to a mass market. [4]________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Question no. 2: (a) Define the tem Market Segment. [2]_________________________________________________________________________________________________________________________________________________________________________________________________________________________________(b): Explain any four different ways of segmenting a market. [8]_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Question no.3 (a): differentiate between product-oriented and market oriented businesses.[4] _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________(b): Define marketing budget. [2]_________________________________________________________________________________________________________________________________________________________________________________________________________________________________(c): briefly explain two different types of information in marketing.[4]________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Question no. 4: (a) define primary research and secondary research. [4]_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________(b): what are the four Ps of marketing mix? [4]___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

(c): What is the term marketing mix? [2]_________________________________________________________________________________________________________________________________________________________________________________________________________________________________Question no.5: (a) Name different qualities of a successful product. [2]_________________________________________________________________________________________________________________________________________________________________________________________________________________________________(b): Explain different types of products. [8]____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________