NZW Annual Report 2013 Web

8/9/2019 NZW Annual Report 2013 Web

1/36

ANNUALREPORT

2013

NEW ZEALANDWINEGROWERS

NEW ZEALAND’S

LARGESTHORTICULTURALEXPORT BY VALUE

INCREASE INEXPORT VALUESINCE 200922%


2/36

OUR ACTIVITIES

OUR VISION

OUR MISSION

OUR PURPOSE

AROUND THE WORLD,NEW ZEALAND IS RENOWNEDFOR ITS EXCEPTIONAL WINES

TO CREATE VALUE FOR OURMEMBERS

TO SUPPORT THE PROFITABLEGROWTH OF WINE FROM NZ

TO PROTECT THE COMPETITIVEPOSITION OF WINE FROM NZ

ADVOCACY / RESEARCH /SUSTAINABILITY / MARKETING


3/36

2 CHAIRS’ REPORT

6 2013 REPORTCARD

8 ADVOCACY

10 RESEARCH11 Research Resources

12 Research ProjectsFunded This Year

13 INFORMATIONRESOURCES

13 Surveys and Publications

14 SUSTAINABILITY

16 MARKETING17 List of Visitors to New

Zealand

18 Events 2012/2013

20 WINE AWARDS20 Air New Zealand Wine

Awards Trophy Winners2012

20 Bragato Wine AwardsTrophy Winners 2012

21 STATISTICS21 New Zealand Wine

Industry Key PerformanceIndicators

22 Summary:New Zealand Wine

23 New ZealandWinegrowers Membership

24 New Zealand Producing

Vineyard Area

25 New Zealand Vintages

26 New Zealand WineExports By Market

28 New Zealand WineExports By Variety

29 Wine Imports IntoNew Zealand

30 INDUSTRY BOARDS

31 INDUSTRYORGANISATIONS

32 NEW ZEALANDWINEGROWERS’KEY CONTACTS

CONTENTS


4/36

2 CHAIRS’ REPORT

One year ago the Board of New

Zealand Winegrowers approved a

new strategic plan. Our vision for

the industry is that New Zealandis renowned around the world for

its exceptional wines. The mission

for the national body is to create

value for members by protecting

the competitive position of New

Zealand wine and supporting its

profitable growth.

SO WHAT PROGRESS HAVE WE

AND THE INDUSTRY MADE IN THE

PAST 12 MONTHS?

For the industry as a whole, therecovery is well under way from

the 2008 supply imbalance and we

have a vintage of marvellous quality

to sell. The sales prospects for

the year ahead look very positive

so it should be no surprise there

is a renewed optimism amongst

growers and wineries.

For New Zealand Winegrowers

there has been intensive re-

organisation and re-prioritisation

of activities to better align with thefuture direction of the industry. We

have taken the pulse of the industry

and, while we recognise that there

are still improvements to be made,

the widespread support for the

activities of our national body is

encouraging.

There is more change to come and

the New Zealand wine sector is

positioning itself positively to take

advantage of market opportunities:

to be in new markets; to talk to new

consumers; to take the lead with

new product developments.

As we move forward it is vital

growers and wineries, and the

industry as a whole, learn from

the struggles of the recent

past. Optimism should never be

unbridled but rather should be

market led and fact based. In the

midst of all future change, the

one constant must be a rock-solid

understanding that premium

production is the only viable future

for New Zealand wine.

EMPTY TANKS AND HIGHER

PRICES

Premium products and growth

in North America and Asia were

key themes of the new strategic

plan reflected in this year’s export

results.

Value growth is the story of the

sales year. The smaller 2012 vintage

meant wine was in short supplyand wineries took the opportunity

to improve their positioning in the

market. The end result was a 3%

increase in the export value to a

record $1.21 billion but 5% lower

export volume.

The rise in export value was driven

by a shift towards packaged

products, higher prices for bulk

wines and a move to higher value

markets, notably North America.

However, the strong New Zealand

dollar continued to blunt returns

back to producers.

Despite product shortages

packaged exports grew by 4% in

the last year to just over 120 million

litres valued in excess of $1 billion.

By contrast, bulk shipments fell

22% and now account for a shade

under 30% of total shipments. In

a supply constrained year, this

level is strongly indicative of the

important role that bulk shipment

now occupies in the industry.

North America is a major strategic

opportunity for the sector as was

borne out this year. Shipments to

the USA increased 13% to $284

million making it the 2nd largest

market for our wines (behind

Australia) while exports to Canada

lifted 10% to $78 million.

By contrast, sales to both Australia

and the UK slipped by 2% in value

in the past year; volume reductionswere significantly greater in

both markets. These markets will

undoubtedly bounce back with

the more generous 2013 vintage as

they remain priority destinations for

New Zealand wine.

Nevertheless, the longer term

trend towards market diversification

is undeniable. Shipments to

second-tier destinations, notably

in Northern Europe and Asia,

are now valued at just under

$200 million, the same as the

total value of all wine exports a

little more than a decade ago.

Strong growth opportunities exist

in these markets.

Meanwhile, sales of New Zealand

on the home market wine fell an

estimated 19% to 52 million litres,

accompanied by a corresponding

increase in wine imports of 50% to

41 million litres. This is an entirely

predictable consequence of the

short 2012 vintage as wineries

prioritise hard-won positioning in

export markets.

A GOLDEN HARVEST

New Zealand’s reputation as a

premium producer will be enhanced

by the golden harvest of vintage

2013.

IT IS VITAL GROWERS

AND WINERIES, AND

THE INDUSTRY AS A

WHOLE, LEARN FROM

THE STRUGGLES OF THE

RECENT PAST.

CHAIRS’ REPORT


5/36

3CHAIRS’ REPORT

North to south, vineyards

experienced ideal vintageconditions in 2013 with a long, dry

Indian summer lingering through

harvest to provide well balanced,

well-ripened fruit. A record

tonnage of 345,000 tonnes will

produce around 250 million litres

of world class wine. While this

represents a big step up from the

light 2012 vintage, the increase is

demand-driven.

Feedback from wineries indicates

they harvested in line with sales

projections. However, for some

wineries sales are still likely to be

constrained by shortage in the year

ahead as in instances crop levels

did not reach expectations.

Demand also drove higher grape

prices which are forecast to

average around $1,600 per tonne.

Combined with the larger crop,

this gave growers their best year

since 2008, and will see vineyards

initiate some much needed

catch-up capital expenditure

and debt repayment.

Finding the right balance between

supply and demand is a tricky

business in any agriculturally based

industry. Wineries need enough

stock to build markets, but not so

much as to get ahead of demand.

To the extent permitted by nature,

growers respond to the signals they

VINTAGE 2013 (BY TONNES)

300

250

200

150

100

50

0

350

T O N N E S ( T H

O U S A N D S )

04 05 06 07 08 09 10 11 12 13

YEAR

VINTAGE 2013 (BY VARIETY)

SAUVIGNON BLANC 68% PINOT NOIR 9.4% CHARDONNAY 8.1% PINOT GRIS 6.6%MERLOT 3%

RIESLING 1.8%SYRAH 0.7%GEWÜRZTRAMINER 0.5%CABERNET SAUVIGNON 0.4%OTHER 1.5%

receive from wineries in dialling

up or down production volumes.If, as expected, wineries have a

successful 2013-14 sales campaign,

many will feel that they have scope

to extend production further in

2014 and that message will be

passed back to growers.

Beyond that we are seeing the first

signs of a renewed interest in new

vineyard development – this is a

signal marker of the new optimism

in the sector.

As always vineyard development

requires careful, market-led

planning. Sales projections and

production decisions must be

realistic and take into account

growth across the whole industry,

not just within a single company.

Optimism must be leavened with an

appropriate measure of hard-nosed

risk assessment. Supply discipline

remains as essential now as ever

before if we are to avoid revisiting

the travails of the past few years.

THE BIG LEAGUE

Newly released data shows that

New Zealand is now the world’s

8th largest exporter by value. New

Zealand is no longer a bit player on

the global scene. Yes, production

is still a comparatively small;

however the fact that so much of

New Zealand’s production is sold

offshore at premium prices places

us in the big league.

New Zealand’s emergence as an

internationally recognised wine

producer began in the United

“OVER A MERE THREE DECADES,

NEW ZEALAND HAS EARNED

AN ENVIOUS INTERNATIONAL

REPUTATION FOR ITS HIGHAVERAGE QUALITY WINE

PRODUCTION, NOW WIDELY

EXPORTED TO ALL OF THE

WORLD’S MAJOR MARKETS.”

JOHN SZABO MS — THE NATIONAL POST, CANADA, MARCH 2013


6/36

4 CHAIRS’ REPORT

Kingdom three decades ago.

Building a name for New Zealandwine was hard work, but a common

heritage as well a surge of interest

in wine provided a solid foundations

for those efforts.

Now the major growth

opportunities are outside our

traditional markets of the UK

and Australia. Henceforth to

generate volume and value growth

producers will need to navigate

complex and sometimes chaotic

markets that have not been fully

developed up to this point.

Growth potential abounds in USA

and Canada, making it worthwhile

to negotiate the intricacies

of the three-tier system and

provincial monopolies. In Asia the

opportunities are significant but

markets are in early development

phases. In mainland Europe the

wine category is well established,

but New Zealand wine is very much

a newcomer.

New Zealand Winegrowers

is working with NZTE in new

markets to help develop the New

04 05 06 07 08 09 10 11 12 13

YEAR

N Z $ ( M I L L I O N S )

WINES BY EXPORT VALUE

400

200

600

800

1000

1200

1400

2013 MAJOR MARKETS BY VALUENZ$ (MILLIONS)

AUSTRALIA 373.0USA 283.7UK 278.4CANADA 78.2CHINA 26.9NETHERLANDS 26.7

HONG KONG 20.5SINGAPORE 16.1IRELAND 14.2JAPAN 13.6SWEDEN 13.1OTHER 65.8

Zealand category in a partnership

that focuses on education andinformation provision. Early signs

from the programme are very

positive.

WORLD-CLASS WINE STYLES

New Zealand addresses these

new market challenges as the

world leading producer of varietal

Sauvignon blanc, one of the globe’s

go-to white wine varieties.

Marlborough is the world’s

largest region for this style. While

France has more of the variety

planted overall, this is divided

between regions and appellations.

Marlborough’s 18,000 hectares

are more than double the largest

Sauvignon blanc region in France

– Val de Loire – and considerably

more than any other region

or country.

With new vineyard expansion now

severely restricted in Europe and

climatic or economic limitationson expanding Sauvignon blanc

plantings in many other parts of

the world, New Zealand has a clear

competitive advantage. The major

risk to that position is that we take

Sauvignon blanc for granted and

fail to continue to invest in quality

and evolve with market demands.

While New Zealand has a

mainstream product in Sauvignon

blanc, other styles compete at

the boutique end of a crowdedmarketplace. New Zealand Pinot

Noir has forged a stellar reputation,

but New Zealand is still only a small

producer of this variety.

Similarly with full-bodied reds,

Chardonnay, Pinot Gris and other

styles, the wines are world-class

but New Zealand is up against

varieties produced in vast

quantities across the globe.

The challenge for these styles

is distinguishing them from themass of products on the market

through quality, regionality and

sustainability.

AN EVOLVING SECTOR

Alongside the growing global

popularity of New Zealand’s

offering, the industry itself is

undergoing major changes with

business models evolving rapidly in

the response to market demands.

Contract processing of grapes

and wine is increasingly important

in the sector while the business

structure for some wineries is now

more akin to the negociant model

than the traditional producer.

Overseas retailers are becoming

brand owners and, in some cases,

producers in their own right.

Among growers, the fallout from

2008 has largely driven speculators

out of the market and seen their

vineyards consolidated into the

hands of existing industry players.

Faced with lower prices and

uncertain demand from 2008 to

2012, some growers have created

their own wine labels or formed

cooperatives while others have

chosen to leave the business.

Small producers have seen

the least structural change.

Fundamentally, they have remained

family-owned, regionally-focussed

and quality-oriented businesses

driven by passion as much as profit.

Many have had to explore different

strategies to survive in the form of

changed product mix, new markets

and altered pricing strategies.

Some have exited the industry by

choice or circumstance. But this

has been offset by a steady stream

of new entrants.

UNITY

For all that has changed over the

past 12 months, it is essential to

recognise that the interests of

CHAIRS’ REPORT

NEW ZEALAND’S

REPUTATION AS A

PREMIUM PRODUCER

WILL BE ENHANCED BY

THE GOLDEN HARVEST

OF VINTAGE 2013.


7/36


8/36

6 2013 REPORT CARD

EXTENDED/NEW ACTIVITIESFROM 12-13 PLAN

STATUS COMMENT

Engage with banks Achieved. Continue in the year ahead.

Vineyard registry Register complete; additional 990ha post completion of

Register 2012 as result of Policy for event participation.

Reprioritise research Reprioritisation complete. PGP application is currently in the

business case development phase.

Prevent bulk wine

adulteration

Govt has rejected initial proposal.

New proposals made through Review of Export Legislation.

Legal opinion received on GI protection in China.

Proactive social

responsibility

Cheers! launched.

Standard drinks initiative launched.

Label ‘lock-ups’ developed.

Wine events code of practice in development.

Increase proactive PR 18 press releases issued. Good media pick-up both domestically

and internationally.

Sustainability

communications

Sustainable Communications resources released.

Visiting media briefings established.

Web-pages redesign completed.

Integration with international promotions initiated.

19 media articles, 14 of these in international publications.

74 sustainability brand stories on nzwine.com.

NZ Wine marketing Largest ever joint programme with NZTE launched. Levy

marketing and User-Pays events separated. Australia office

downsized, Europe office refocused and Asia office opened.

GIs Awaiting decision from Govt on implementation of GI Act.

Wine region notice under development for WWTG countries.

Business tools Put on hold due to small 2012 vintage. Currently being

considered in context of changes to the SWNZ programme.

2013 REPORT CARD

KEY

Achieved/completedOn track &

ongoing

Progress made but

some issues

Put on hold

REPORT ON NEW/EXTENDED ACTIVITIES 2013


9/36

7MEMBER SURVEY RESULTS SUMMARY

KEY

*Average rating

MEMBER SURVEY RESULTS SUMMARY

Results are judged on a scale of 1 to 7.

What is the outlook for your business for the next

12 months?*

NZW adopted a new Strategic Plan in June 2012

which made a number of changes to the structure

and operations of NZW. How do you value those

changes?

How do you feel about your involvement with

NZW and its activities?

How well informed do you feel about New

Zealand Winegrowers and its activities?*

The NZW Strategic Plan is funded by grape and

wine levies (apart from any user-pays funding).

Considering the levy you pay and the value you

receive in return, is your payment.. .?

How do you value New Zealand Winegrowers

personnel in terms of:*

How do you value the following services offered

by NZW?* How well do you believe the NZW Board

represents the interests of your industry?*

How do you value the information you receive

from NZW (e.g. grape price data, labelling guides,

spray schedules, market data etc)?*

1 2 3 4 5 6 7

6%

I don’t want tobe involved

What changes?

Too high

Too early to tell

I’m as involved asI want to be

Negative OK

Just right

I want more opportunitiesto be involved

They are great

Too little

6%

19%

13%

6% 8%

29%

22%

11%

4%

4% 4%

1%

1% 1 %

56%

24%

47%

3%

10%

10% 7%8%

2%

1 2 3 4 5 6 7

1 2 3 4 5 6 7

1 2 3 4 5 6 7

1 2 3 4 5 6 7

1 2 3 4 5 6 7

1 2 3 4 5 6 7

User-pays: SustainableWinegrowing New Zealand

Research

Responsiveness

Professionalism

Knowledge

Integrity

Advocacy

Marketing

Sustainability

Funding regionalorganisations

User-pays: Events

5.31

3.82

4.14

4.24

4.41

4.87

4.36

4.46

4.55

4.65 4.85

4.86

4.92

4.74

4.38


10/36

ADVOCACY

8 ADVOCACY

Minimising compliance costs,

securing the integrity of New

Zealand wine and ensuring free

and fair market access are the core

activity areas.

The Advocacy team focuses on a

number of high priority initiatives,

as well as maintaining business-as-

usual operations such as providing

essential guidance on employment,

winemaking and labelling practices.

After a campaign of nearly

6 years, the government has

recognised the low risk status

of winery cellar doors. This

will result in significant cost

savings as a new risk-based

fees structure comes into effect

under the Sale and Supply of

Alcohol Act.

A renewed emphasis on social

responsibility was seen in the

launch of the Cheers! brand and

the ongoing development of a

Wine Events Code of Practice.

New Zealand Winegrowers’

Labelling, Winemaking and

Seasonal Guides were fully

updated and given a new look

and feel and a new Code of

Practice on Environmental

labelling was released. These

are essential business tools

covering legal requirements in

as many as 44 markets.


continues to push for the

implementation of geographical

indications legislation as a top

priority and has commissionedin-market legal advice on

protection of regional names

offshore. A new GI registration

system will give the wine sector

an excellent opportunity to

deepen its regional stories as

well as offering a higher level of

protection in offshore markets.

The government’s refusal of a

request to implement regulatory

measures for bulk wine exports

was highly disappointing.However, the national body is

pursuing the opportunity for

more broad-based traceability

measures through the ongoing

review of export certification.

New Zealand hosted the World

Wine Trade Group meetings in

Auckland and Brussels this year.

These meetings culminated in

the signing of a new labelling

agreement addressing trade

issues relating to vintage,

variety, region and alcohol

tolerance.

New Zealand also hosted the

APEC Wine Regulators Forum

which is a key plank in our

strategy to build coherence

across the different regulatory

systems for wine in Asia-Pacific.

With the successful conclusion

of the Taiwan Free Trade

Agreement, the roster of

markets into which New Zealand

wines have preferential tariff

arrangements continues to

grow. Canada and Japan joined

the negotiations Trans-Pacific

Partnership, enhancing the

potential benefits from this

powerful trading bloc. New

Zealand Winegrowers is strongly

supportive of the on-going

negotiations with the Russia-

Belarus-Kazakhstan Customs

Union, India and others.

MINIMISING COMPLIANCE

COSTS, SECURING THE

INTEGRITY OF NEW

ZEALAND WINE AND

ENSURING FREE AND FAIR

MARKET ACCESS ARE THE

CORE ACTIVITY AREAS.


11/36


12/36

RESEARCH

10 RESEARCH

The New Zealand Winegrowersresearch strategy focuses on five

main areas:

1. PESTS AND DISEASES

2. REDUCING COSTS,

INCREASING PROFITABILITY

3. SUSTAINABILITY AND

ORGANICS

4. QUALITY WINE STYLES FOR

EXISTING AND DEVELOPING

MARKETS

5. TECHNOLOGY TRANSFER

The future of the New Zealand wine

industry relies on research leading to

technical innovation that will enable

grape growers and winemakers to

remain internationally competitive

as leading producers of premium

quality wines.

KEY INITIATIVES AND

RESULTS FROM 2012-2013

SUPPORTING INNOVATION

A proposal has reached the

business-planning phase in the

PGP process (administered by

Ministry for Primary Industries), to

position New Zealand as the home

of high quality, lower-alcohol and

lower-calorie wines. The goal is

to develop viticulture and winery

tools that will enable the industry to

service the rapidly growing global

market for high-quality, lower-

alcohol and lower-calorie wines.

PESTS AND DISEASES

Slip skin: A research project in

2012/13 in three winegrowing

regions successfully determined

that substantial wetting, in the

form of soaking, was required for

slip skin symptoms to develop

from latent Botrytis infections.

A symptom of Botrytis cinerea

infection of grape berries that is

distinct from common Botrytis

bunch rot, slip skin is characterised

by the detachment of skins from

the pulp of berries, rendering

affected grapes unusable.

Identifying the cause will enable

researchers to examine vineyard

treatments that might improve

grape berries’ ability to withstand

such infections.

Leafroll virus 3: Building on the

success of the first three years ofapplied research, New Zealand

Winegrowers’ Virus Elimination

Project continues with co-funding

from the Sustainable Farming

Fund (SFF) until 2015. The goal is

to investigate how to keep newly

replanted vineyards free of the virus

and improve control of mealybugs,

which spread the disease. A recent

case study (prepared on behalf of

SFF) applauded the widespread

industry support for the project

and characterised the technologyand extension component as “in

itself illustrating best practice.”

REDUCING COSTS, INCREASING

PROFITABILITY

Mechanical fruit thinning and

Botrytis control: Mechanical fruit

thinning allows timely and cost-

effective yield management after

fruit set and assists with Botrytis

control. Years of research now

underpin solid technical transfer inthis area. Trials have consistently

shown a reduction in Botrytis levels

in fruit at harvest and have now

reached the stage where the degree

of fruit removal can be fine-tuned.

About 40-50% of the reduction in

yield is collected under the vines

at thinning, with the balance a

reduction in berry size and bunch/

berry shrivel in the canopy.

THE FUTURE OF THE

NEW ZEALAND WINE

INDUSTRY RELIES ON

RESEARCH LEADING TO

TECHNICAL INNOVATION


13/36

11RESEARCH

SUSTAINABILITY / ORGANICS

Undervine weed management:

One of the major uses of synthetic

chemicals in vineyards is the

application of herbicide under the

vines to prevent weed growth into

the canopy and fruiting zone. In

2012/13, a new project examined

first-year trial results on the

effects of undervine mowing and

undervine cultivation compared

to conventional herbicide use. The

project will continue to monitor

field trials for two more years,

assessing soil properties, vine

performance and fruit composition,

reporting to the industry on the

benefits – and potential pitfalls

– associated with nonchemical

management of underrow

vegetation.

QUALITY WINE STYLES

The Science of Sauvignon blanc: A

highlight of the Research year has

been the delivery of a free copy of

the book The Science of Sauvignon

blanc to each levy-paying member.

Commissioned by New Zealand

Winegrowers to encapsulate six

years of multidisciplinary research,

UK author and wine writer Jamie

Goode summarises scientific

findings related to the key aroma

and flavour compounds in New

Zealand Sauvignon blanc wine and

how they relate to viticulture and

winemaking.

TECHNOLOGY TRANSFER

Grape Days: New ZealandWinegrowers continues to provide

members with the practical

materials and presentations that

summarise scientific findings

from research projects and field

trials. The Grape Days provide an

increasingly important channel

for technical transfer, attracting

more than 360 attendees in

2013. Designed to combine high-

level technical summaries with a

practical applied focus, the events

are recorded and the videos, along

with presentation materials, are

made available to members on the

New Zealand Winegrowers website.

RESEARCH RESOURCES

ARTICLES

Understanding causes of slip skin

R Beresford and A Gunson – Plant and F ood Research

Botrytis decision support (BDS)

D Beresford et al. – Plant and Food Res earch and

M Barley – HortPlus

Can canopy management be used to determine grapecomposition at harvest?

Professor Brian Jordan, Scott Gregan a nd Linlin Liu -

Lincoln University

New opportunities for sustainable grape thinningMike Trought, Sue Neal and Dion Mundy - Plant & Foo d

Research

Harnessing the value of bud-sport mutations

D Lizamore & C Winefield - Lincoln University

Botrytis decision support (BDS)

Rob Beresford, Alistair McKay, Peter Wood, Rob Agnew

(Plant & Food Research) and Mike Barley (Ho rtPlus)

The overwintering stage of downy mildew in grapeshas been discovered in NewZealand vineyards

Peter Wood, Brent Fisher, Rob Beresford, Phil Elmer andIan Horner - Plant & Food Resea rch

Creating cultivars with improved anti-viral defences

Kieren Arthur and Robin MacDiarmid - Plant & Food

Research

Identifying compounds of importance in New ZealandPinot Noir wines using aroma reconstruction

T Rutan et al. University of Auckland

Influence of harvesting and grape processing onprotein content and bentonite requirement ofSauvignon Blanc

B Tian et al. Lincoln University

Tools for manipulating Sauvignon Blanc wine flavourand aroma: harvest and processing of grapes

C Grose et al. Plant and Food Rese arch

Chiral carbon and other magic mirrors

R Harrison – Lincoln University

The nature of perceived minerality in white wine:preliminary sensory data

W Parr et al. Lincoln University

Do tendrils on retained canes increase the risk ofBotrytis Cinerea the following season?

D Mundy – Plant and Food Research

Potassium nutrition in the vineyard: implications forgrapevine development and wine composition

M Trought, C Winefield and A Gunson

The citrophilus mealybug, ground cover weeds andgrapevines: assessing a dynamic relationship

V Bell et al. Plant and Food Research

Evaluating pruning wound treatments for management

of eutypa dieback in grapevinesM Sosnowski - South Australian Rese arch & Development

Institute and D Mundy - Plant & Food Res earch

Tools for manipulating Sauvignon Blanc wine flavourand aroma: harvest and processing of grapes

C Grose et al. Plant & Food Research

Grapevine leafroll disease a serious problem forwinemakers

N Hoskins

New opportunities for sustainable grape thinning

Claire Grose et al. Plant & Food Research

Reduced berry size and Botrytis tolerance throughtrauma to the vines

Mike Trought - Plant & Food Research

Manipulation of methoxypyrazine (MP) concentrationsin Sauvignon blanc wine through leaf and rachisadditions


Influence of juice pH on thiol production


FACT SHEETS

Yield Management Information Supplement Preparingfor Vintage 2013


Mechanical thinning and yield production

Mike Trought and Sue Neal, Plant & Food Research

REPORTS

The effects of manipulating wine-grape vine growth onthe allocation of photo-assimilate between fruit and

vegetative sinksM Greven et al. Plant and Food Research

Tendrils as a source of seasonal ca rryover of Botrytiscinerea in vineyards

D Mundy - Plant and Food Res earch

Cryopreservation of grapevine for generating andmaintaining high-health germplasm

R Pathirana and A McLachlan - Plant and Food Res earch


14/36

12

RESEARCH

RESEARCH


(SFF): Interim report, end of year 1M Trought et al. Plant and Food Research

Detection of Plasmopara viticola (grapevine downymildew) oospores in New Zealand

P Wood et al. Plant and Food Research

The effects of light on grape berry bioch emistry: anadvanced approach to provide new insight into ca nopymanagement and quality wine production.

B Jordan, S Gregan and L Liu - Lincoln University

Effect of harvest technology on grape and winecomponents of importance for protein stability

R Harrison et al. Lincoln University

Managing Grapevine leafroll-associated virus 3 in redgrape varieties: Final report

V Bell et al. Plant and Food Research

Grapevine Leaf Roll associated Vir us (GLRaV3) ResearchProgramme - Industry Impact Overview

G McCarthy - Sutton McCarthy Limited

Satellites for improved irrigation advice

M Greven and W Meijninger - Plant and Food Rese arch

Seasonal fluctuations in grapevine yield components

Mike Trought - Plant and Food Research

Slipskin of grapes cause d by infection by Botrytiscinerea: a review

D Mundy - Plant and Food Research

An analysis of the carry-over effects of ea rly defoliationand a comparison of mechanical defoliation versushand defoliation on the reduction of rot incidence/severity and their effects on composition of Hawke’sBay red and white grapes and wine

M Krasnow et al. Eastern Institute of Technology

Tools for manipulating Sauvignon blanc wine flavourand aroma: Harvest and processin g of grapes - yearendreport 2012

C Grose et al. Plant and Food Research

The Organic Focus Vineyard Project Annual Report2011-12

R Reider - OWNZ

Potassium nutrition in the vineyard: Implications for

grapevine development and wine compositionM Trought - Plant and Food Research and C Winefield -

Lincoln University

Improving management of grapevine trunk diseases inNew Zealand Final

M Sosnowski - South Australian Resea rch and

Development Institute and D Mundy Plant & Fo od

Research

Identification and quantification of chiral volatilecompounds in New Zealand wines that affect aroma

Roland Harrison – Lincoln University

Botrytis decision support (BDS) industry training &Botrytis sampling protocols

R Beresford et al. Plant and Food Res earch

RESEARCH PROJECTS FUNDED THIS YEAR

QUALITY WINE STYLES FOR

EXISTING AND DEVELOPING

MARKETS

Literature review of grape and wine anthocyaninsand phenolics to give viticulturists and winemakersknowledge

Lincoln University (Roland Harrison)

Preliminary investigation of factors responsible forvariability in tartaric acid additions to Pinot noir

Lincoln University (Roland Harrison)

Manipulation of methoxypyrazine (MP) levels inSauvignon blanc wine through leaf and rachis additions

Plant and Food Research (Claire Grose)

Influence of juice pH on thiol production

Plant and Food Research (Claire Grose)

Identification of natural genetic variation in grapevinecontributing to pathogen resistance

Lincoln University (Chris Winefield)

The development of a functional ge nomics tool for thecapture and characterization of transposon mutants in

Vitis Vinifera (PhD Scholarship)Rod Bonfiglioli Scholarship Lincoln University (Darrell

Lizamore)

Investigation of perceived minerality in white wine

Lincoln University (Wendy Parr)

Sensory effects of defoliation timing and method onSauvignon blanc, Chardonnay, Merlot, and CabernetSauvignon

Eastern Institute of Technology (EIT) (Mark Krasnow)

Chinese consumers’ preferences and attitudes towine: Review of literature including Chinese LanguagePublications

Plant and Food Research (Rog er Harker)

PESTS AND DISEASE

Implementation of Virus Elimination Strategy

Various (Nick Hoskins – Project Manage r) Supported by

MPI Sustainable Farming Fund

Review of New Zealand and other related trunk di seaseinformation

Plant and Food Research (Dion Mundy)

Managing Botrytis in New Zealand Viticulture

Vino Vitis Ltd (Ruby And rews)

Botrytis decision support (BDS) industry training &Botrytis sampling protocols

Plant and Food Research (Rob Beresford)

Understanding causes of slip skin

Plant and Food Research (Rob Beresford)

SUSTAINABILITY/ORGANICS

Organic Focus Vineyard Project

Organic Winegrowers New Zealand (Rebecca Reider)

Supported by MPI Sustainable Farming Fund

Effects of undervine vegetation management on grapequality, vine performance, grape composition, and soil

propertiesEastern Institute of Technology (EIT) (Mark Krasnow)

COST REDUCTION/INCREASED

PROFITABILITY


Plant and Food Resea rch (Mike Trought) Supported by

MPI Sustainable Farming Fund

Reduced berry size and Botrytis tolerance throughtrauma to the vine

Plant and Food Research (Mike Trought)


15/36

13INFORMATION RESOURCES

INFORMATION RESOURCES

SURVEYS, PUBLICATIONS AND REPORTS

INDUSTRY SURVEYS & REPORTS

Monthly New Zealand Wine Export Report


Monthly Domestic Market Reports


New Zealand Wine Industry Key Performance IndicatorSnapshots


New Zealand Winegrowers Export Wine Grape SpraySchedule


Vineyard Register Report 2012


Viticulture Monitoring Programme


LABELLING AND INTERNATIONAL

MARKET ACCESS

APEC Wine Regulators Forum 2012 meeting papers

APEC Member States

International Labelling Guide (21st Edition) April 2013


International Labelling Matrix April 2013


VINEYARD, WINEMAKING AND

CELLAR DOOR PRACTICES

Seasonal Vineya rd Workers – A Practical Guide to Your

Legal Obligations (2nd Edition) June 2013New Zealand Winegrowers/Bell Gully

International Winemaking Practices Guide (7th Edition)March 2013


Cellar Door and the Law April 2012


MARKETING AND

COMMUNICATIONS

Monthly Newsletter to MembersNew Zealand Winegrowers

New Zealand Winegrower Magazine

Published by Rural News Group Ltd under authority of


New Zealand Winegrowers Post Event Reports


New Zealand Winegrowers Board Meetings Reports


Annual New Zealand Wine Marketing Programme


Annual New Zealand Wine Global Events Programme


Euromonitor Country Market Reports for 14 Countries


New Zealand Wine Promotional Material (varietal andregional guides , maps, promo items, etc.)

New Zealand Winegrowers (Available for purchase)

Nielsen Scantrak Data Reports (Australia and UK)


Sustainability Communications Resources

New Zealand Winegrowers (see sustainability report)

Guide to Market (USA)New Zealand Winegrowers

Wine Intelligence Reports for 11 Countries (WithinEurope)


Pricing Calculators (Australia and UK)


A core function of New Zealand

Winegrowers is the provision ofup-to-date information delivered

in a timely manner to both

members and a wider trade and

consumer audience. In addition

to the abundance of information

and reports downloadable from

the new members’ website

nzwine.com/members, New

Zealand Winegrowers also

produces a wide range of printed

publications, brochures andpromotional items, ranging from

spray schedules to varietal sales

guides for international retail

staff. A monthly newsletter is also

emailed directly to all members

and the informative New Zealand

Winegrowers’ magazine is

distributed bi-monthly.

THE FOLLOWING

SUMMARISES THE

INFORMATION AND

COMMUNICATION

RESOURCES PROVIDED

BY NEW ZEALAND

WINEGROWERS.


16/36

SUSTAINABILITY

SUSTAINABILITY14

TELLING THE SUSTAINABILITY

STORY

Sustainability is important to

the New Zealand wine sector.

Sustainability helps to produce great

wines, protects the environment and

our people, and provides assurance

to our consumers.

We have developed a range of

resources to explain the meaning of

sustainability for the New Zealand

wine sector. These include:

Web pages on nzwine.com

11 downloadable factsheets

10 videos and PowerPoint

presentation

A Sustainability Consumer

brochure

Media kit

These resources are available

to members and the public.

International media have drawn on

these resources already, and have

included elements from them in

more than 20 articles.

The web pages on nzwine.com

detail how sustainability really

works in our sector. The pages

demonstrate the practical steps

that are being taken every day by

growers and wineries to protect

and enhance our environment, our

people and our society.

BUILDING OUR SUSTAINABILITY

CREDENTIALS

Our sustainability programmes

aim to combine the best of

existing practices with exciting

new innovations and techniques.

This guarantees evolution over

time and ensures growers and

wineries will be positioned to meet

changing consumer and regulatory

demands. The sustainability

portfolio is focused on providing

members with the tools necessary

to implement best practices.

In partnership with Organic

Winegrowers New Zealand the

organic focus vineyard project

has provided online resources,

and hosted three workshops in

three regions, for those wanting

information on managing the

transition of vineyards to organics.

We continue to work together

to promote this element of

sustainability and assist wineries

with regulatory requirements for

access to markets.

REPORTING

Sustainable Winegrowing New

Zealand (SWNZ) provides a range

of reports that assist growers

and wineries to make effective

management decisions. SWNZ

disseminates good practice

guidelines and reports on individual

and sector performance across all

of the sustainability pillars.

ENERGY AND WATER USE

140 wineries and 1,621 vineyards

received individual energy

and water use benchmarkingreports

National reports on vineyard

and winery water and energy

use have been generated and

the information presented

at 3 winery and 10 vineyard

workshops.

From the winery data a

resource on approaches to

optimising refrigeration use is

being developed.

AGRICHEMICAL USE

The first agrichemical use

reports and summaries were

presented at 10 technical

workshops across 8 regions.

Over 200,000 individual spray

diary entries have been entered

into the SWNZ database,

OUR SUSTAINABILITY

PROGRAMMES AIM TO

COMBINE THE BEST OF

EXISTING PRACTICESWITH EXCITING NEW

INNOVATIONS AND

TECHNIQUES.


17/36

SUSTAINABILITY

SUSTAINABILITY

15

providing a comprehensive

collection of industry spraypractices.

A free spray diary management

tool (Grapelink) was released

this season which has been

used by 500 members to

submit their spray diaries. High

levels of electronic submission

will allow rapid processing and

reporting back.

FINANCIAL BENCHMARKING

Good financial and businessmanagement is also a core

element of sustainability.

We funded the Viticulture

Monitoring Programme for

the first time and continue

to support the Deloitte WineIndustry Benchmarking

Reports.

Consideration is being given to

developing a voluntary industry

financial benchmarking module

to be deployed through SWNZ.

To improve the value of reporting

back to members we have partnered

with a major government-funded

research programme focused on

developing meaningful sustainability

indicators and business tools.

This project entitled “The New

Zealand Sustainability Dashboard”

is a partnership of diverse sectors

in primary production, and variousresearch organisations, and will

run for six years. A pilot project

of 30 vineyards and wineries is

being established to streamline

the SWNZ scorecard and test the

relevance of various environmental

indictors for supporting good

management decisions. Associated

with this project is a study into

the use of SWNZ certification as

a means reduce compliance costs

associated with reducing regulatory

requirements.

“NEW ZEALAND IS CERTAINLY NOT THE

ONLY COUNTRY THAT HAS LAUNCHED A

SUSTAINABLE SCHEME, BUT IT IS CLEARLYONE OF THE MOST SUCCESSFUL. THIS IS

SOMETHING THAT SEEMS TO RESONATE

EVER-MORE WITH CONSUMERS AROUND

THE WORLD.”

JOHN SZABO — THE NATIONAL POST, CANADA, MARCH 2013


18/36

16 MARKETING

MARKETING

Deepening the understanding of

New Zealand wine amongst trade,

media and educator influencers is

central to the Marketing activity.

We develop strong relationships

with these influencers, bringing

them to New Zealand and inspiringthem to write articles or carry out

education for us in their home

country. This is supported with

high quality collateral and websites

to create consistent messages

about New Zealand’s premium,

sustainable and diverse wines. In

addition we enhance our strategy

development and our members’

insights with market knowledge.

The principle focus is on supporting

profitable growth for our members

in North America (USA and

Canada), Asia, in particular China,

and Northern Europe. A lower

level of activity also protects our

competitive position in Australia

and the UK.

The largest ever joint programme

between the New Zealand wine

industry and government was

launched in August 2012. New

Zealand Winegrowers and New

Zealand Trade and Enterprise

(NZTE) launched the multi-year

wine market development

programme which aims to

accelerate the growth of

New Zealand wine exports

to China and Northern Europe.NZTE invested $1.5 million into

the programme in 2012/2013.

Other significant achievements

over the past year include:

The hosting of 74 influencer

visitors to New Zealand, which

included 19 funded by NZTE.

In total 23 came from Asia, 14

from Northern Europe, 8 from

USA, 7 from Canada, 10 from

Australia and 12 from UK/

Ireland. In total 743 visits were

conducted to wineries and

regional bodies. These visitors

generated significant press

coverage and are ambassadors

for our wines.

Organising 27 seminars around

the world on topics which

covered our key regions and

varietals.

The first ever New Zealand

Winegrowers office in Asia

was opened in Hong Kong in

October 2012 to support the

growth of exports in the region.

The first ever Advanced

Certificate in New Zealand

wine was created with NZTE

specifically for the Chinese

market. This two day intensive

course was developed with Bob

Campbell MW and launched in

June 2013 in Shanghai with 25

key influencers.

The launch of the America’s

Cup leverage programme in

San Francisco in May 2013.

New Zealand Winegrowersand NZTE are supporting a

multi-faceted programme that

includes over 20 restaurants

featuring New Zealand wines

and two masterclasses for

influencers from around USA

and Canada at the Emirates

Team New Zealand base, as well

as a social media programme.

The development of a plan with

Société des alcools du Québec

in Canada to double New

Zealand wine sales in Quebec in

the next five years.

Increased press coverage for

New Zealand wines in Germany,

Sweden and Netherlands as a

result of the joint New Zealand

Winegrowers/NZTE wine

programme.

Continued strong support

from anchor sponsors of New

Zealand Winegrowers activities:

Air New Zealand, O-I New

Zealand and JF Hillebrand.

WE ENHANCE OUR

STRATEGY DEVELOPMENT

AND OUR MEMBERS’

INSIGHTS WITH MARKET

KNOWLEDGE.


19/36


20/36

MARKETING

18 MARKETING

LIST OF VISITORS TO NEW ZEALAND INCLUDING NZTE VISITORS (CONTINUED)

VISITOR ROLE/ORGANISATION/ PUBLICATION

UK

Andrew Shaw Wine Buyers, Waitrose

J ul ia Ha rd in g M W J an ci s R ob in so n. co m P u rp le Pa ge s

Simon Cairns, &

Andrew Turner

Wine Buyers, Morrisons

K at W ig gi ns L ay & Wh ee ler (W in e M ar lbo ro ug h s ch ol ar sh ip)

Oz Clarke Writer/broadcaster

T im At ki n M W T hr ee Wi ne Me n, Of f L ic en ce Ne ws , I mb ib e & Ti ma tk in .c om

M at th ew Ju ke s D ai ly Ma il , D ec an te r, Mo ne yw ee k, ma tt he wj u ke s .c om

Graham Nash Wine buyer, Tesco

Matt Smith Wine buyer, Waitrose

VISITOR ROLE/ORGANISATION/ PUBLICATION

AUSTRALIA

Nick Stock and David

Brookes

Good Wine Guide, Gourmet Traveller Wine Magazine,

Vinosense and wineLENS

Tyson Stelzer Freelance writer

N av ne et S in gh I nd us tr y c on su lt an t i n A us tr al ia , I nd ia a nd A si a

B en E dw ar ds T he W in e G ui de , P re si de nt S om me li er s A ss oc ia ti on

Judy Sarris Gourmet Traveller Wine Magazine

M ik e B en ni e F re el an ce w ri te r, T im e O ut Sy dn ey, M en 's St yl e,

wineFront.com.au

N ic k R yan Go ur met Tr avel ler W in e M agaz in e, GQ M ag azi ne, Su nd ay

Mail

P hil ip R ic h P ri nc e W in e Sto re, Au str al ia n F in an ci al R evi ew

S am an th a Pa yn e F re el an c e w ri te r an d re st au ra nt c on su lt an t

EVENTS 2012/2013

COUNTRY CITY MONTH NAME TYPE AUDIENCE

USA New York August 2012 Steve Tanzer Tasting Media Tasting Media

UK London September 2012 The Three Wine Men Consumer Fair Public, Media

Canada Nova Scotia September 2012 Por t of Wines Festival Consumer Fair Public, Media

UK Cardiff October 2012 The Three Wine Men Consumer Fair Public, Media

UK London October 2012 New Release Trade Tasting Tasting Public, Media, On-Trade, Sommeliers, Retail Buyers,

Importers/Distributors

UK London November 2012 The Wine Gang Consumer Fair Public, Media

UK Manchester December 2012 The Three Wine Men Consumer Fair Public, Media

UK London December 2012 The Three Wine Men Consumer Fair Public, Media

Ireland Dublin Februar y 2013 Annual Trade and Consumer Tasting Wine Fair Public, Media, On-Trade, Sommeliers, Retail Buyers

UK London Februar y 2013 Annual Trade and Consumer Tasting Wine Fair Public, Media, On-Trade, Sommeliers, Retail Buyers

Canada Vancouver February 2013 Vancouver International Wine Festival Consumer Fair Public, Media

Japan Tokyo February 2013 New Zealand Wine Fair Wine Fair Public, Media, On-Trade, Sommeliers, Retail Buyers,


Japan Osaka February 2013 New Zealand Wine Fair Wine Fair Public, Media, On-Trade, Sommeliers, Retail Buyers,


Australia Melbourne February 2013 New Zealand in a Glass East Coast Wine Fair Public, Media, On-Trade, Sommeliers, Retail Buyers,

Distributors

Australia Sydney February 2013 New Zealand in a Glass East Coast Wine Fair Public, Media, On-Trade, Sommeliers, Retail Buyers,

Distributors


21/36


22/36

20 WINE AWARDS

AIR NEW ZEALAND WINE AWARDS TROPHY WINNERS 2012

Air New Zealand Champion Wi ne of the Show

Grasshopper Rock Central Otago Earnscleugh Vineyard

Pinot Noir 2010

O-I New Zealand Reserve Wine of the Sh ow

Matua Valley Single Vineyard Marlborough

Chardonnay 2011

Label and Litho Limited Champion Sauvignon Blanc

Wither Hills Marlborough Sauvignon Blanc 2012

Rabobank New Zealand Limited Champion Chardonnay

Matua Valley Single Vineyard MarlboroughChardonnay 2011

Guala Closures New Zealand Champion Pinot Gris

Eradus Awatere Valley Marlborough Pinot Gris 2012

Plant & Food Research Champion Riesling

Aspiring Flats Bendigo Central Otago Riesling 2012

Coast FM Champion Gewürztraminer

Lawson’s Dry Hills Marlborough Gewürztraminer 2010

BDO Champion Other White and Rosé Wine

Coopers Creek SV Gisborne Albariño ‘Bell-Ringer’ 2012

Wineworks Champion Sparkling Wine

Lindauer Classic Rosé NV

Kapiti Champion Dessert Wine

Greystone Waipara Valley Basket Star Riesling 2011

JF Hillebrand New Zealand Ltd Champion Pinot Noir

Grasshopper Rock Central Otago Earnscleugh Vineyard

Pinot Noir 2010

Fruitfed Supplies Limited Champion Syrah

Passage Rock Reserve Waiheke Island Syrah 2010

New Zealand Winegrowers Champion Merlot

Villa Maria Reserve Gimblett Gravels Hawke’s Bay

Merlot 2010

Gold Medal Vintage Insurance Champion CabernetSauvignon or Merlot/Cabernet Blend

Esk Valley Winemakers Reserve Hawke’s Bay Merlot

Malbec Cabernet Sauvignon 2009

New Zealand Winegrowers Champion Other Red Wine

Trinity Hill Gimblett Gravels Hawke’s Bay Tempranillo

2010

New World Champion Open White Wine

Wither Hills Marlborough Sauvignon Blanc 2012

Fairfax Media Champion Open Red Wine

Rockburn Central Otago Pinot Noir 2011

Waitoa Free Range Chicken Champion Exhibition Whiteor Sparkling Wine

Villa Maria Single Vineyard Ihumatao Auckland

Chardonnay 2011

Stuff.co.nz Champion Exhibition Red Wine

Vidal Legacy Series Gimblett Gravels Hawke’s BaySyrah 2009

BRAGATO WINE AWARDS TROPHY WINNERS 2012

Champion Wine of Show and Bragato Trophy Winner

Villa Maria Single Vineyard Ihumatao Chardonnay 2011

Brett Donaldson, Ihumatao Vineyard - Auckland

Richard Smart Trophy and Reserve Champion Wine


Chris James, Richard Bunton, Paul Halford, Rockburn

Wines – Central Otago

Sustainability Trophy



New Zealand Wine Cellars Spence Brothers Trophy and

Champion Sauvignon BlancYealands Estate Marlborough Sauvignon B lanc 2012

Peter Yealands, Yealands Estate - Marlborough

Bill Irwin Trophy and Champion Chardonnay



Champion Sparkling Wine

No 1 Family Estate Cuvée Remy NV

Daniel Le Brun, No 1 Family Estate

Champion Dessert Wine

Pasquale Shrivel 2011

Antonio Pasquale, Kurow Estate and Riverside Vineyard

- Oamaru

Friedrich Wohnsiedler Trophy and Champion Riesling

Esk Valley Marlborough Dry Riesling 2011

Jerome Waldron, Waldron Vineyard

Brother Cyprian Trophy and Champion Pinot Gris

Greystone Waipara Valley Pinot Gris 2011Bruce Thomas and Nick Gill, Greystone Wines

Champion Other White Wine

Coopers Creek SV Gisborne Albariño Bell-Ringer 2012

Doug and Delwyn Bell, Bell Vineyard – Gisborne

Mike Wolter Memorial Trophy and Champion Pinot Noir


Chris James, Richard Bunton, Paul Halford, Rockburn

Wines – Central Otago

Tom Mcdonald Memorial Trophy and Champion ClassicalRed Wine

Mills Reef Elspeth Gimblett Gravels Cabernet Merlot 2010

Paul McEvoy, Mere Road – Hawke’s Bay

Champion Merlot

Villa Maria Reserve Hawke’s Bay Merlot 2009

Phil Holden, Omahu Gravels Vineyard – Hawke’s Bay

Alan Limmer Trophy and Champion SyrahMills Reef Elspeth Gimblett Gravels Syrah 2010

Paul McEvoy, Trust Vineyard – Hawke’s Bay

Champion Other Red Wine

Villa Maria Reserve Gimblett Gravels Malbec 2009

Phil Holden, Omahu Gravels Vineyard – Hawke’s Bay

WINE AWARDS


23/36


24/36

22 STATISTICS

SUMMARY: NEW ZEALAND WINE (2004-2013)

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Number of Wineries 463 516 530 543 585 643 672 697 703 698

Number of Growers 589 818 866 1003 1060 1117 N/A 791 824 833

Producing Area

(hectares)18,112 21,002 22,616 25,355 29,310 31,964 33,428.0 33,400 35,337 35,733

Average Yield

(tonnes per hectare)9.1 6.9 8.2 8.1 9.7 8.9 8.0 9.8 7.6 9.7

Average Grape Price

(NZ$ per tonne)1,876 1,792 2,022 1,981 2,161 1,629 1,293 1,239 1,359 N/A

Tonnes Crushed 165,500 142,000 185,000 205,000 285,000 285,000 266,000 328,000 269,000 345,000

Total Production

(millions of litres)119.2 102.0 133.2 147.6 205.2 205.2 190.0 235.0 194.0 248.4

Domestic Sales of NZ Wine

(millions of litres NZ Wine)35.5 45.0 50.0 51.0 46.5 59.3 56.7 66.3 64.6 52.4 1

Consumption per Capita NZ wine

(litres NZ wine)8.8 11.2 12.1 12.2 11.1 13.9 13.0 15.2 14.7 11.8 1

Total sales of all wine

(millions of litres)79.7 81.7 86.0 91.8 87.4 92.7 92.1 93.9 91.9 93.3 1

Consumption per capita

all wines (litres)19.6 19.8 20.6 21.7 20.8 21.5 21.1 21.3 20.9 21.1 1

Export Volume

(millions of litres)31.1 51.4 57.8 76.0 88.6 112.6 142.0 154.7 178.9 169.6

Export Value

(millions of NZ$ FOB)302.6 434.9 512.4 698.3 797.8 991.7 1,041 1,094 1,177 1,211

1 Estimate only

STATISTICS


25/36

23STATISTICS

NEW ZEALAND WINEGROWERS MEMBERSHIP (2004-2013)

WINERIES BY CATEGORY 1 2004 2005 2006 2007 1 2008 2 2009 2010 2011 2012 2013

Category 1 425 466 482 483 523 577 605 615 622 613

Category 2 34 44 42 51 56 60 61 73 71 75

Category 3 4 6 6 9 6 6 6 10 10 10

TOTAL 463 516 530 543 585 643 672 698 703 698

1 Up to 2007: Category I — annual sales not exceeding 200,000 litres Category 2 — annual sales between 200,000 and 2,000,000 litres

Category 3 — annual sales exceeding 2,000,000 litres

2 From 2008: Category I — annual sales not exceeding 200,000 litres Category 2 — annual sales between 200,000 and 4,000,000 litres

Category 3 — annual sales exceeding 4,000,000 litres

WINERIES BY REGION 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Northland 8 10 10 11 14 14 14 15 16 13

Auckland 88 90 91 92 103 109 111 117 118 116

Waikato/Bay of Plenty 13 17 18 17 19 20 21 17 15 13

Gisborne 17 19 22 19 22 24 26 24 24 21

Hawke's Bay 58 62 66 67 71 79 85 91 84 77

Wairarapa 49 54 56 57 58 61 63 64 64 65

Nelson 24 29 29 28 32 34 36 38 36 38

Marlborough 84 101 106 104 109 130 137 142 148 152

Canterbury/Waipara 46 50 48 52 54 62 61 66 68 70

Central Otago 75 82 82 89 95 103 111 115 120 124

Other Areas 1 2 2 7 8 7 7 9 10 9

TOTAL 463 516 530 543 585 643 672 698 703 698

GRAPE GROWERSBY REGION

AUCK WAIK GISB HB WAIR NELS MARL WAIP CANT OTAGO TOTAL

2004 17 5 97 126 17 28 275 6 12 11 594

2005 18 7 108 168 33 40 415 7 12 17 825

2006 20 9 92 157 39 46 428 11 21 50 875

2007 25 4 100 186 25 58 530 12 4 63 1,007

2008 38 13 89 172 44 57 524 20 41 75 1,073

2009 44 11 87 171 48 62 568 22 38 77 1,128

2010 17 2 57 122 24 39 544 11 2 35 853

2011 9 2 54 103 24 38 551 6 2 35 824

2012 11 2 53 104 30 40 548 12 2 33 835


26/36


27/36

25STATISTICS

NEW ZEALAND VINTAGES (2004-2013)

BY GRAPE VARIETY (TONNES) 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Sauvignon Blanc 67,773 63,297 96,686 102,426 169,613 177,647 174,247 224,412 181,121 228,781

Pinot Noir 20,145 14,578 22,062 20,699 32,878 27,547 23,655 31,156 23,285 31,775

Chardonnay 35,597 29,741 26,944 38,792 33,346 34,393 26,322 25,580 22,855 27,184

Pinot Gris 1,888 1,655 3,675 6,053 12,417 11,410 12,810 17,787 15,347 22,042

Merlot 9,330 9,194 11,206 11,714 10,166 11,723 8,885 9,092 8,046 10,076

Riesling 5,647 4,792 6,745 6,017 8,547 6,316 5,416 6,118 4,989 5,932

Syrah 691 758 1,057 1,514 1,452 1,500 2,112 1,741 1,431 2,240

Gewürztraminer 1,325 1,164 1,532 2,052 2,101 2,123 1,556 1,836 1,249 1,788

Cabernet Sauvignon 4,045 3,018 2,659 2,462 2,270 2,304 2,203 1,667 1,120 1,465

Other White Vinifera 668 360 344 415 247 249 248 543 342 754

Malbec 1,106 763 1,325 1,086 1,036 972 761 764 694 825

Semillon 3,511 2,388 2,664 2,929 2,561 1,667 1,362 689 596 721

Muscat Varieties 1,828 2,098 1,532 2,017 1,697 1,505 793 550 578 634

Viognier 155 176 543 573 784 854 781 839 519

Cabernet Franc 858 782 673 819 688 735 552 488 414 421

Pinotage 917 708 631 890 719 694 467 476 292 400

Other Red Vinifera 400 459 262 227 291 262 602 556 307 262

Arneis 163 220

Reichensteiner 1,140 675 762 512 681 0 410 158 194 183

Chenin Blanc 1,325 629 337 212 151 93 79 78 80 94

Müller Thurgau 3,888 2,144 1,573 1,437 847 506 81 77 2 2

All Hybrids 17 47 40 8 69 17 30 42 1 19

SURVEY TOTAL 162,100 139,406 182,885 202,823 282,352 282,447 263,445 324,591 263,944 336,337

INDUSTRY TOTAL 1 165,500 142,000 185,000 205,000 285,000 285,000 266,000 328,000 269,000 345,000

BY REGION (TONNES) 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Northland 144 183 208 203 204 148 178 111 92 130

Auckland 1,497 948 1,345 1,241 1,604 1,615 1,325 1,464 1,220 789

Waikato/Bay of Plenty 457 210 261 212 192 202 118 51 7 12

Gisborne 25,346 22,493 18,049 26,034 23,911 23,093 18,316 14,450 15,590 15,567

Hawke's Bay 30,429 28,098 33,287 41,963 34,284 40,985 38,860 35,533 32,793 38,829

Wairarapa 2,820 1,649 3,008 1,949 4,105 4,421 3,942 3,598 4,271 4,798

Marlborough 92,581 81,034 113,436 120,888 194,639 192,128 182,658 244,893 188,649 251,630

Nelson 4,563 2,454 5,623 5,190 7,002 7,740 5,963 7,854 6,129 7,777

Canterbury/Waipara 2,825 895 3,051 1,699 6,881 5,476 5,870 9,485 7,079 8,348

Central Otago 1,439 1,441 4,612 3,434 9,495 6,218 6,196 7,104 8,115 8,407

Other 6 421 19 49 0 0

SURVEY TOTAL 162,100 139,406 182,885 202,823 282,352 282,447 263,445 324,591 263,944 336,337

INDUSTRY TOTAL 1 165,500 142,000 185,000 205,000 285,000 285,000 266,000 328,000 269,000 345,000

1 The data shown are th e results from the New Zealand Winegrowers’ Annual Vintage Surveys, whereas ‘Industry Total’ represents the tonnes crushed by the total wine industry.

The difference between ‘Total’ and ‘Industry Total’ is data from wine companies who did not respond to the Vintage Survey

Source: New Zealand Winegrowers' Annual Vintage Surveys


28/36

26 STATISTICS

STATISTICS

NEW ZEALAND WINE EXPORTS BY MARKET (2004-2013)

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Australia L

NZ $

5.654

56.285

9.762

88.033

13.180

122.441

18.632

179.933

24.633

246.696

37.343

323.312

45.937

327.098

45.263

337.740

53.474

380.473

49.764

373.048

USA L

NZ $

7.266

80.026

12.975

113.237

14.411

138.411

18.712

175.515

19.492

159.787

22.181

223.666

26.360

211.613

32.223

231.922

39.481

251.329

43.362

283.651

United

Kingdom

L

NZ $

13.864

119.786

21.124

162.120

21.907

166.937

27.573

227.418

29.646

240.730

36.212

267.913

47.995

298.656

52.930

293.631

57.657

284.021

47.622

278.415

Canada L

NZ $

0.700

6.934

1.477

13.907

2.061

21.888

3.182

33.870

5.219

47.060

5.055

49.498

7.143

59.141

5.705

59.180

6.509

70.906

7.272

78.177

China L

NZ $

0.032

0.298

0.050

0.540

0.124

1.227

0.204

2.124

0.238

2.436

0.544

6.130

1.425

17.165

1.489

16.872

2.200

25.234

2.219

26.868

Netherlands L

NZ $

0.487

4.404

1.716

12.688

1.217

10.017

1.559

13.318

1.363

12.808

2.354

20.831

2.746

21.576

4.060

27.369

4.586

26.744

4.128

26.743

Hong Kong L

NZ $

0.225

2.209

0.301

2.992

0.358

3.428

0.444

4.528

0.610

6.171

0.624

8.870

0.947

11.951

1.307

17.629

1.524

18.393

1.570

20.474

Singapore L

NZ $

0.137

2.009

0.292

3.556

0.439

4.401

0.474

5.996

0.756

9.507

1.000

13.370

1.031

12.464

1.164

13.984

1.149

14.515

1.285

16.148

Ireland L

NZ $

0.461

4.307

0.573

5.200

0.844

8.158

0.853

8.920

1.496

15.012

1.498

16.501

1.816

15.784

1.844

15.643

2.158

16.326

2.052

14.420

Japan L

NZ $

0.426

5.967

0.491

5.903

0.406

5.855

0.484

6.665

0.545

7.299

0.504

7.837

0.674

9.026

0.897

11.017

1.119

12.891

1.152

13.646

Sweden L

NZ $

0.228

1.889

0.087

0.935

0.235

2.333

0.516

5.033

0.545

5.445

0.604

6.105

0.942

8.747

1.367

11.365

1.459

11.554

1.563

13.090

Germany L

NZ $

0.175

2.446

0.307

3.289

0.301

2.914

0.382

3.699

0.462

5.342

0.530

5.680

0.586

4.954

0.748

5.302

1.429

7.639

1.532

9.532

Denmark L

NZ $

0.443

4.019

0.527

4.608

0.508

4.656

0.654

6.029

0.654

5.836

1.019

6.510

1.013

5.946

0.976

6.646

1.004

6.566

0.790

5.388

Finland L

NZ $

0.041

0.433

0.099

1.071

0.111

1.161

0.134

1.428

0.121

1.202

0.122

1.502

0.164

1.528

0.276

2.532

0.219

2.134

0.185

1.572

Norway L

NZ $

0.004

0.042

0.021

0.219

0.014

0.087

0.037

0.338

0.033

0.337

0.069

0.621

0.068

0.623

0.169

1.529

0.205

1.483

0.224

1.591

Others L

NZ $

1.400

15.563

2.098

21.166

2.183

32.161

2.184

23.488

2.822

32.129

2.987

33.374

2.010

23.358

4.243

41.614

4.706

46.638

4.942

47.758

TOTAL L

NZ$

31.101

302.599

51.373

434.856

57.791

512.362

76.024

698.303

88.636

797.797

112.647

991.721

142.032

1,040.529

154.661

1,093.973

178.880

1,176.847

169.669

1,210.525

Note: All figures are in millions

Source: Statistics New Zealand


29/36

27STATISTICS

NEW ZEALAND WINE EXPORTS BY MARKET (YEAR END JUNE 2013)

WHITE

750MLWHITE OTHER WHITE TOTAL RED 750ML RED OTHER RED TOTAL SPARKLING FORTIFIED TOTAL

Australia L

$

$/L

33.487

279.89

8.36

12.124

43.042

3.55

45.612

322.932

7.08

3.474

43.459

12.51

0.191

1.415

7.40

3.666

44.875

12.24

0.461

5.106

11.06

0.024

0.133

5.57

49.764

373.048

7.50

USA L

$

$/ L

26.454

198.703

7.51

15.036

62.897

4.18

41.49

261.6

6.31

1.823

21.554

11.82

0.011

0.065

5.88

1.834

21.619

11.79

0.426

11.38

0.004

66.88

43.362

283.651

6.54

United

Kingdom

L

$

$/ L

26.604

182.361

6.85

16.733

57.597

3.44

43.338

239.959

5.54

3.823

34.753

9.09

0.068

0.444

6.51

3.892

35.197

9.04

0.391

3.257

8.31

0.001

65.06

47.622

278.415

5.85

Canada L$

$/L

6.39668.688

10.74

0.2190.811

3.69

6.61669.5

10.50

0.6318.135

12.89

0.005

11.27

0.6318.141

12.89

0.0230.534

22.31 64.14

7.27278.177

10.75

China L

$

$/L

0.834

8.323

9.97

0.021

0.279

12.83

0.856

8.602

10.04

1.316

17.241

13.10

0.043

0.934

21.48

1.359

18.176

13.37

0.002

0.044

15.17

0.045

94.43

2.219

26.868

12.11

Nether lands L

$

$/L

2.862

19.796

6.92

0.948

3.851

4.06

3.81

23.648

6.21

0.281

2.848

10.11

0.022

0.136

6.20

0.303

2.984

9.82

0.014

0.11

7.71

4.128

26.743

6.48

Hong Kong L

$

$/L

1.16

12.921

11.13

0.005

0.066

12.72

1.166

12.987

11.14

0.391

7.272

18.59

0.002

0.059

26.75

0.393

7.331

18.63

0.01

0.152

14.48

0.002

86.73

1.570

20.474

13.04

Singapore L

$

$/L

0.933

11.014

11.80

0.001

0.016

8.92

0.935

11.031

11.79

0.333

4.918

14.74

0.003

0.065

16.83

0.337

4.984

14.76

0.011

0.132

11.01

1.285

16.148

12.57

Ireland L

$

$/ L

1.807

12.353

6.84

1.807

12.353

6.84

0.243

2.049

8.41

0.243

2.049

8.41

0.001

0.017

11.33

2.052

14.420

7.03

Japan L

$

$/ L

0.728

7.517

10.32

0.003

0.048

12.44

0.732

7.566

10.33

0.392

5.725

14.60

0.005

0.073

12.66

0.397

5.799

14.58

0.022

0.28

12.35 60.00

1.152

13.646

11.84

Sweden L

$

$/L

1.307

10.363

7.93

0.024

0.108

4.50

1.331

10.471

7.87

0.203

2.419

11.88

0.028

0.198

7.07

0.231

2.618

11.29

1.563

13.090

8.37

Germany L

$

$/L

0.5

4.455

8.90

0.96

3.934

4.10

1.46

8.39

5.74

0.071

1.129

15.76

0.009

18.75

0.072

1.139

15.79

0.001

42.67

1.532

9.532

6.22

Denmark L

$

$/L

0.512

3.578

6.99

0.191

0.645

3.37

0.703

4.223

6.00

0.086

1.159

13.40

0.004

57.84

0.086

1.164

13.44

0.790

5.388

6.82

Finland L

$

$/L

0.106

0.964

9.07

0.007

8.64

0.107

0.972

9.07

0.041

0.364

8.86

0.007

12.07

0.041

0.371

8.91

0.036

0.228

6.30

0.185

1.572

8.49

Norway L

$

$/L

0.136

1.024

7.51

0.072

0.322

4.47

0.208

1.346

6.46

0.016

0.244

15.22

0.016

0.244

15.22

0.224

1.591

7.08

Others L

$

$/L

3.498

33.216

9.49

0.456

2.133

4.68

3.954

35.35

8.94

0.72

9.822

13.64

0.144

1.026

7.09

0.864

10.849

12.54

0.122

1.538

12.60

0.02

31.20

4.942

47.758

9.66

TOTAL L

$

$/L

107.332

855.174

7.97

46.8

175.763

3.76

154.132

1,030.94

6.69

13.851

163.1

11.78

0.522

4.446

8.51

14.373

167.547

11.66

1.137

11.831

10.40

0.025

0.208

8.26

169.669

1,210.525

7.13

Note: L and NZ$ figures are in millions

Source: Statistics New Zealand


30/36

28 STATISTICS

NEW ZEALAND WINE EXPORTS BY VARIETY (2007-2013)

2007 2008 2009 2010 2011 2012 2013

Sauvignon Blanc 56.555 66.849 91.527 115.810 131.653 150.883 144.551

Pinot Noir 5.882 5.703 6.183 8.207 9.498 10.560 10.170

Chardonnay 4.230 5.541 4.789 5.234 4.888 5.510 4.914

Pinot Gris 0.608 1.256 2.036 2.769 2.648 4.091 3.612

Merlot 1.501 1.876 1.931 2.618 2.347 2.379 2.059

Sparkling 2.283 2.064 1.976 1.737 1.271 1.392 1.451

Cabernet or Merlot Blend 0.942 1.072 1.067 1.022 1.094 1.254 1.424

Generic White 0.831 0.700 1.117 0.991 0.532 0.719 0.266

Riesling 0.928 1.003 0.776 0.971 1.062 1.057 0.924

Rosé 1.144 0.963 0.704 0.559 0.622 0.586 0.490

Chardonnay Blend 0.010 0.159 0.208 0.426 0.415 0.149 0.997

Syrah 0.084 0.137 0.155 0.227 0.307 0.309 0.270

Gewürztraminer 0.162 0.131 0.146 0.162 0.306 0.202 0.192

Sauvignon Blend 0.055 0.024 0.128 0.154 0.077 0.140 0.422

Other White Var ietals 0.179 0.039 0.081 0.069 0.076 0.118 0.103

Generic Red 0.252 0.082 0.035 0.068 0.022 0.021 0.043Other Red Var ietals 0.107 0.089 0.049 0.060 0.087 0.095 0.085

Cabernet Sauvignon 0.017 0.015 0.014 0.043 0.020 0.030 0.046

Sweet Wines 0.078 0.043 0.034 0.027 0.039 0.055 0.038

Fortif ied 0.038 0.026 0.030 0.011 0.001 0.001 0.001

Chenin Blanc 0.018 0.008 0.009 0.010 0.017 0.013 0.016

Semillon 0.009 0.013 0.003 0.001 0.008 0.002 0.003

Sparking Sauvignon 0.000 0.000 0.000 0.000 0.000 0.217 0.360

TOTAL 1 75.913 87.793 113.000 141.139 156.990 179.783 172.437

1 Data will differ slightly in total volume to those obtained through Statistics New Zealand

Note: All figures are in millions of litres

Source: Wine Export Certification Ser vice

STATISTICS


31/36


32/36

WINERIES NZW WINZ

CATEGORY ONE

Steve Green

CarrickChair Chair

Mike Spratt

Destiny BayMember Member

James Millton

Millton VineyardAlternate Alternate

CATEGORY TWO

Kate Radburnd

C J Pask WineryMember Deputy Chair

Blair Gibbs

Spy ValleyMember Member

Mike Brown

Kono Beverages – Tohu WineryAlternate Alternate

CATEGORY THREE

Fabian Yukich

Villa Maria EstateMember Member

Fabian Partigliani

Pernod Ricard New ZealandMember Member

Joe Stanton

Constellation New ZealandMember Member

Jim Delegat

Delegat’s Wine EstateAlternate Alternate

GRAPEGROWERS NZW NZGGC

John Clarke Deputy Chair President

Mal McLennan Member Vice-President

Dominic Pecchenino Member Member

Richard Rose Member Member

Gwyn Williams Member Member

Doug Bell Alternate Member

Alan Knight Alternate Member

Xan Harding Alternate Member

Chris Howell Alternate Member

Garth Edwards Alternate Member

CHAIRS OF THE BOARD OF DIRECTORS

NEW ZEALAND WINEGROWERS (NZW)2002-2004 Peter V Hubscher MNZM

2004-2006 Brian J Vieceli

2006-2012 Stuart Smith

2012-Present Steve Green

WINE INSTITUTE OF NEW ZEALAND (WINZ)

1975-1979 Alexander A Corban OBE, BSc, RDOen

1979-1980 George T Mazuran OBE, JP

1980-1982 Thomas B McDonald OBE, JP

1982-1985 Mate G Brajkovich OBE

1985-1991 Bryan W Mogridge ONZM, BSc

1991-1996 John Buck OBE

1996-1999 Ross R Spence QSO

1999-2004 Peter V Hubscher MNZM

2004-2006 Brian J Vieceli2006-2008 Sir George Fistonich

2008-Present Steve Green

PRESIDENTS OF THE NEW ZEALANDGRAPE GROWERS COUNCIL (NZGGC)

1979–1984 Bill Walsh

1984–1994 Ross Goodin

1994–1999 Kevyn Moore QSM

1999–2003 William Crosse

2003–2005 John Webber

2005-2006 Ian Miller

2006-2012 Stuart Smith

2012-Present John Clarke

ROLL OF FELLOWSNEW ZEALAND WINEGROWERS

2006 Ross R Spence QSO

2006 Reid Fletcher

2008 Tim Finn

2008 John Webber

2012 Robin Dicey

WINE INSTITUTE OF NEW ZEALAND

1982 George T Mazuran OBE, JP

Bogoslav (Bob) Sokolich

Alexander A Corban OBE, BSc, RD Oen

Thomas B McDonald OBE, JP

1987 Mate G Brajkovich OBE

1988 Peter D Fredatovich MBE, JP

1990 Mate I Selak

1991 Joseph A Corban MBE

1992 Frank I Yukich

1993 John (Jock) C Graham MNZM

1994 Robert O Knappstein RD Oen

1995 Peter J Babich MBE

1996 Terence J Dunleavy MBE, JP

1997 Donald M Maisey

1998 Anthony F Soljan

1999 John Buck OBE

2003 Kerry Hitchcock

ROLL OF HONORARY LIFE MEMBERS

NEW ZEALAND WINEGROWERS

2005 Margaret Harvey MW


1997 Bryan W Mogridge ONZM, BSc

1998 James S Fraser B.Food Tech, Dip.Dy

1999 Stanley L Harris QSM

ROLL OF LIFE MEMBERS

NEW ZEALAND GRAPE GROWERS COUNCIL

1995 Ross Goodin ONZM, QM

2000 Kevyn Moore QSM

2004 Jim Hamilton

2005 Willie Crosse

30 INDUSTRY BOARDS

INDUSTRY BOARDS


33/36

31INDUSTRY ORGANISATIONS

INDUSTRY ORGANISATIONS


c/o New Zealand Winegrowers

NEW ZEALAND GRAPEGROWERSCOUNCIL INCORPORATED


NEW ZEALAND SOCIETY OFVITICULTURE & OENOLOGY


PRESIDENT

Dr R Balasubramaniam

EXECUTIVE OFFICER

Dr John Barker

SOLICITOR

Andrew Beatson

Bell Gully Buddle Weir

PO Box 4199, Auckland

AUDITOR

KPMG


EXECUTIVE OFFICER

Dr John Barker

SOLICITOR

Andrew Wares

Sainsbury, Logan & Williams

PO Box 41, Napier

AUDITOR

KPMG


REGIONAL WINEGROWING

ASSOCIATIONS 2013

HAWKE’S BAY WINEGROWERS ASSN INC

James Medina

+64 6 8763418

jame s@wi neh awkesb ay.co.n z

www.winehawkesbay.co.nz

MARLBOROUGH WINEGROWERS ASSN INC &WINE MARLBOROUGH LTD

Marcus Pickens

+64 3 5779299

[email protected]

www.wine-marlborough.co.nz

NELSON WINEGROWERS ASSN INC &NELSON WINEART

Gisela Purcell

+64 21 1010366

[email protected]

www.nelsonwineart.co.nz

WAIRARAPA WINEGROWERS ASSN INC

Tania DeJonge

+64 27 6411517

[email protected]

CENTRAL OTAGO WINEGROWERS ASSNNatalie Wilson

+64 3 4454499

[email protected]

www.cowa.org.nz

GISBORNE WINE GROWERS SOCIETY INC

Marcus Allan

+64 46 8674085

[email protected] [email protected]

WAIPARA VALLEY WINEGROWERS INC.

Amanda Girdlestone

+64 3 3146141

[email protected]

www.waiparawine.co.nz

NORTHERN WINEGROWERS & GRAPEVINEIMPROVEMENT ASSN INC

Marie Topliss

+ 64 9 8460548

[email protected]

WINES OF CANTERBURY INC

Gillian Walsh

+ 64 3 3125553

[email protected]

www.winesofcanterbury.co.nz

SUB-REGION WINEGROWINGASSOCIATIONS 2013

WAIRARAPA WINES INC

Liz Pollock

+64 27 477 [email protected]

[email protected]

www.wairarapawines.co.nz

WINES FROM MARTINBOROUGH

Gretchen Bunny

+64 6 3069183 or +64 274790850

[email protected]

www.winesfrommartinborough.com

WAIHEKE ISLAND WINEGROWERS ASSN

Rob Meredith

+64 9 950 4385

[email protected]

WEST AUCKLAND WINE GROWERS

Michael Brajkovich

+64 9 4128415

[email protected]

CENTRAL OTAGO PINOT NOIR LTD

Vikki Kircher

+64 3 [email protected]

www.centralotagopinot.co.nz

MATAKANA WINEGROWERS INCORPORATED

Bruce Taylor

+64 9 423 0002

[email protected]

www.matakanawine.com

NORTHLAND WINEGROWERS ASSOCIATION

Helen Thompson

+64 9 407 8040

[email protected]

TE KAUWHATA GRAPEGROWERS ASSN INC

Ross Goodin

+64 7 8263402

[email protected]


34/36

NEW ZEALAND WINEGROWERS’ KEY CONTACTS

32 NEW ZEALAND WINEGROWERS’ KEY CONTACTS

NEW ZEALAND

WINEGROWERSPO Box 90276, Victoria Street West, Auckland 1142

Level 3, 52 Symonds Street, Auckland Central, Auckland 1010

PH +64 (09) 303 3527, FAX +64 (09) 3 02 2969

[email protected], www.nzwine.com

CHIEF EXECUTIVE OFFICER

Philip Gregan MA (Hons)

PH +64 9 306 5555

[email protected]

OFFICE MANAGER

Lorraine RudeljPH +64 9 303 3527

[email protected]

FINANCIAL ACCOUNTANT

Suzanne Hill

PH +64 9 306 5554

[email protected]

COMMUNICATIONS MANAGER

Sarah Thornton

PH +64 9 306 5553

[email protected]

ADVOCACY

GENERAL MANAGER ADVOCACY & TRADEDr John Barker BA, LLB, PhD

PH +64 9 916 1561

john @nz wine. com

WINE EXPORT CERTIFICATION MANAGER

Sue Church

PH +64 9 306 5552

[email protected]

MARKETING

GLOBAL MARKETING DIRECTOR

Chris Yorke BSc (Comb Hons)

PH +64 9 306 5551

[email protected]

EUROPE

Chris Stroud

PH +44 207 973 8079

[email protected]

USA

David Strada

PH +1 415 567 5511

[email protected]

Ranit Librach

PH +1 212 254 2729

[email protected]

CANADA

Robert KetchinPH +1 705 444 0195

[email protected]

ASIA

Natalie Potts

PH +852 2511 3883

[email protected]

MANAGER GLOBAL EVENTS

Angela Willis

PH +64 9 306 5642

[email protected]

RESEARCH

GENERAL MANAGER RESEARCH & I NNOVATION

Dr Simon Hooker BSc, MSc, PhD, Grad Dip Bus Admin

PH +64 9 306 5556

[email protected]

SUSTAINABILITY

GENERAL MANAGER SUSTAINABILITY

Philip Manson BSc, Dip Bus

PH +64 9 306 5559

[email protected]

NATIONAL COORDINATOR SUSTAINABLE WINEGROWING

Sally Van der Zijpp M App Sc (Hons)

PH +64 3 577 2379

FAX +64 3 984 4311

[email protected]

“THE ENERGY AND VITALITY IN THE NEW

ZEALAND WINE SCENE RIGHT NOW IS

GRIPPING. NEVER BEFORE HAVE THE WINES

SEEMED SO EXPRESSIVE OR ACCURATE.”

MATTHEW JUKES — UK WINE WRITER, POST TRIP SURVEY, FEBRUARY 2013


35/36


36/36

Documents

NZW Annual Report 2013 Web