CAITLIN KOWALKE

NVLA CONFERENCE

: 2015

MAKING MONEY THROUGH ONLINE

MUSIC DISTRIBUTION

The majority of music now being created, distributed, shared, bought and discovered is happening outside the traditional music industry.

The music industry as we have known it is in transition, and the emerging model is incredibly exciting, larger and far more profitable than it has ever been.

DIGITAL SALES

Every artist should have a platform where digital music can be conveniently sold to maximize profits.

Third party retailers are an alternative option, but should be focused on in a secondary manner.

PRIVATE RETAIL

Increasing Searchability Through Key Terms Include a PLAY ButtonOffer Free Digital DownloadsHave Digital Downloads for Sale at Competitive

Pricing Incorporate Physical Options

Digital Merchandising PDF Files Video Files Images Audio Files

Add Album Information and DescriptionsOffer Additional Purchase Options

INCREASING DIGITAL SALES THROUGH PRIVATE RETAIL

Third party retailers are a platform to sell music, not a marketing tool.

The best way to get more targeted people visiting and interested in your iTunes sales page is to link it from your own website.

THIRD PARTY RETAIL

Creating Public Playlists

Album Reviews and Ratings

Communicate with Fan Base

iTunes Affiliate Program

INCREASING DIGITAL SALES THROUGH THIRD PARTY RETAIL

Although Per-Stream Payouts Tend to be Small, They Can Add Up Over Time.

Streaming Sites Should Always Be Used More to Gain More Exposure, Rather Than to Accumulate Profits.

STREAMING

ANY time an artist’s work is played on an online distribution service that service must pay royalties to the artist.

By signing up for a free SoundExchange account, any artist can be sure he or she is collecting any royalties which are due. Through this process, the organization allows online

distributors to stream content in exchange for the statutory royalty fee- a fixed rate for each play.

In turn, all the royalties collected by SoundExchage are then distributed to the artists providing the content.

This agreement does not limit an artist’s right to negotiate for a higher royalty payment per play with the distributors themselves!

DIGITAL ROYALTIES

THE BREAKDOWN OF MAJOR PLAYERS IN ONLINE STREAMING

THE BREAKDOWN OF MAJOR PLAYERS IN ONLINE STREAMING

THE BREAKDOWN OF MAJOR PLAYERS IN ONLINE STREAMING

It takes a pre-existing crowd

Choose the platform most appropriate for the project

Create a realistic budget

Think about your rewards

Include continuous content

CROWDFUNDING