[Nux]05 ux

8. 주차별 강의계획

주 날짜 주제 내용

1 09/05 수업 소개 Class Introduction & Ice Braking

2 09/12 환경 조사(1) N-Screen환경에 대한 심화 연구_사용자를 중심으로 | N-Screen에 대한 담론 (1)

3 09/19 환경 조사(2) N-Screen환경에 대한 심화 연구_기술과 마켓을 중심으로| N-Screen에 대한 담론 (2)

4 09/26 방법론 연구(1) 사용자 경험디자인방법론 실슴 | Co-creative Workshop

5 10/10 방법론 연구(2) 사용자 경험디자인 방법론 기초 | 워크샵 결과에 대한 Desk Research

6 10/17 사용자 리서치(1) 사용자 경험에 대한 사용자 리서치 방법론 기초

7 10/24 사용자 리서치(2) 개인별/그룹별 사용자 리서치 진행에 대한 내용 토론 및 키워드 추출

8 10/31 중간고사 문제점 발견 및 그에 따른 요소정의/환경요소에 대한 서론 제출

9 11/07 방법론 실행(1) 중간고사 내용을 중심으로 문제를 해결하기 위한 다양한 방법 연구 기초

10 11/14 방법론 실행(2) Persona, Mindmapping등을 통한 주요한 키 Finding 추출

11 11/21 방법론 실행(3) 사용자 스토리보드/시나리오 제작

12 11/28 프로토타이핑(1) 프로토타이핑 기초

13 12/05 프로토타이핑(2) 프로토타이핑 제작

14 12/12 프로토타이핑(3) 프로토타이핑 및 Documentation

15 12/27 기말고사 Public Presentation

환경조사

사용자조사

사용자경험

프로토타이핑

Jylee, KGIT, 2012_2nd 10/10/2012

Jylee, KGIT, 2012_2nd 10/10/2012

Today. We are going to cover,

Jylee, KGIT, 2012_2nd 10/10/2012

User Experience Definition

Introduction of UX

User Experience Process

00. World & UX

Jylee, KGIT, 2012_2nd 10/10/2012

We are in the middle of a global cultural crisis, a crisis of values & behavior

We face pressing economic, social, technological, environmental & cultural challenges

Everything is constantly changing, uncertainty & change are the most stable factors today. (Open) innovation & constantly adapting to new constraints becomes a critical factor for survival for companies, organizations, states &governments, the world as a whole...

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The world and Design

Jylee, KGIT, 2012_2nd 10/10/2012

The world and Design

But life & business must go on, design thinking can thus be seen as a management paradigm, made up of a state of mind and a set of methodologies that tries to address this new reality

We move away from the purely analytical, efficiency driven, “always more” &

reckless way of doing to a more human centered, intuitive, transparent, responsible & sustainable way of doing business, politics, leisure...etc

Management paradigms & theories were always changing in human history, and are a result of the “ruling culture” to which they adapt.

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Jylee, KGIT, 2012_2nd 10/10/2012

Design Thinking?

Understand & define

│

Observe & research

│

Ideate & Co-create

│

Choose

│

Prototype and test

│

Implement & learn

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Non-linear process

Think visually, Tell stories, Use role-plays

Experiment, improvise, be intuitive, take

risks, fail a lot and early

Create multidisciplinary expert teams

Trust & optimism

Empathy

Take a different view on things, think

what might be instead of only trying to

improve things within existing

frameworks

Jylee, KGIT, 2012_2nd 10/10/2012

So. Experience Design

Today, it is actually the whole experience provided by and associated with a product,

website, service, policy...etc (and the corresponding brand) that is rated by customers

and that drives their purchase and/or voting behavior.

Experiences must be effective, efficient, valuable & feasible from a producer’s point of

view and useful, usable, desirable, credible, enjoyable from the customer’s point of

view.

Design thinking & experience design methods help to develop great experiences that

are culturally accepted & desired and economically viable

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Jylee, KGIT, 2012_2nd 10/10/2012

UX design, service design & design thinking

IA & UX for the Web/App, as our community understands it, considers the experience

provided by one channel, the Web/App and it’s digital, mostly screen interface.

Service design considers the experience provided by all the touch-points together.

Multi-channel experience design:

– face-to-face,

– physical environments,

– traditional communication & sales channels,

– call-centers...etc

– and the Web in all its forms (mobile, computer...etc)

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Jylee, KGIT, 2012_2nd 10/10/2012

01. Definition of UX

Jylee, KGIT, 2012_2nd 10/10/2012


User experience encompasses all aspects of the end-user's interaction with the company, its services, and its products.

- Nielsen Norman Group

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Jylee, KGIT, 2012_2nd 10/10/2012


The design of anything, independent of medium or across media, with human experience as an explicit outcome and human engagement as an explicit goal.

- Jesse James Garrett

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Jylee, KGIT, 2012_2nd 10/10/2012


I'm interested in "experience design" because it's the most imperialistic of all design disciplines to date. I mean, 'design' can be about pretty much anything, but 'experience' design -- come on, what ISN'T an experience?

- Bruce Sterling

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Jylee, KGIT, 2012_2nd 10/10/2012

01. Definition of UXD

UX for the Web and Service design (or experience design as a broader definition for a service) both follow the design thinking process. They actually share in common the design research & ideation tools and methods: Interviews, Personas, Ethnographic studies, Mental models,

Empathy maps, context mapping & other generative techniques....etc But they have their own media specific prototyping & modelling tools – UX for the Web: wireframes, flowcharts, content inventories, card sorting, navigation schemes etc

– Service design: Customer journey maps, service blueprints, role plays, storyboards

Even these media specific modelling tools tend to get more and more

merged & shared between the 2 disciplines

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Jylee, KGIT, 2012_2nd 10/10/2012

02. Introduction of UX (Rev.)

Jylee, KGIT, 2012_2nd 10/10/2012

02. Introduction of UX

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The level of satisfaction an average user get from a product

User Experience

good bad

Jylee, KGIT, 2012_2nd 10/10/2012


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Average User

80% of the target user with

similar needs, a Typical User

Typical User for Blackberry

phone are executives

Blackberry Users

Primary user

Primary user & Secondary User Buyer, Marketing, CRM

Jylee, KGIT, 2012_2nd 10/10/2012


Product can be

Physical object

Web site

Software

Hardware

Mobile device

Jylee, KGIT, 2012_2nd 10/10/2012


User

Interact

Product

Like

Understand

Use

Jylee, KGIT, 2012_2nd 10/10/2012


The process of converting an idea

into a commodity, a useful product

with some value

Jylee, KGIT, 2012_2nd 10/10/2012


Need an

Idea

Create

functionality Design

the product

Jylee, KGIT, 2012_2nd 10/10/2012


Idea

Functionality

Design

Idea Design

Jylee, KGIT, 2012_2nd 10/10/2012


Idea Design

Idea

Show | Time

Battery | Gear

Functionality

Design

Look | Color | Type

Jylee, KGIT, 2012_2nd 10/10/2012


Development process Result

A clock with accurate functionality

and great aesthetic design

Jylee, KGIT, 2012_2nd 10/10/2012


A good functionality and a great

design equal to good User Experience ?

Good Function

Great Design

Good UX

Jylee, KGIT, 2012_2nd 10/10/2012


NO! User experience starts from user, we

haven’t considered a typical user yet

Good Function

Great Design

Good UX /

Jylee, KGIT, 2012_2nd 10/10/2012


Typical User

To find out a typical user we need to know the Context

Jylee, KGIT, 2012_2nd 10/10/2012


Context

Context is the environment and the

circumstance which surrounds the

product and the user

Context

Jylee, KGIT, 2012_2nd 10/10/2012


Context

Context is the environment and the

circumstance which surrounds the

product and the user

Jylee, KGIT, 2012_2nd 10/10/2012


Context

Context Typical user

Airport Passengers

Sports Stadium People watching the game

Art Gallery Hobbyist

Jylee, KGIT, 2012_2nd 10/10/2012


Context

What typical user need,

decide the user experience

Jylee, KGIT, 2012_2nd 10/10/2012


Product Aesthetic clock

Context Airport

User Traveler

Need Minute detail

hh:mm / Clear Analog

User Experience Bad

Jylee, KGIT, 2012_2nd 10/10/2012



Context Sport Stadium

User Crowd watching the game

Need Precise seconds detail

hh:mm:ss

User Experience Bad

Jylee, KGIT, 2012_2nd 10/10/2012



Context Art Gallery

User Artist / Hobbyist

Need Just Time

User Experience Good

Jylee, KGIT, 2012_2nd 10/10/2012

Conclusion:

Context and typical user

define the User Experience


Context- User UX

Airport-Traveler Bad

Stadium-Crowd Bad

Gallery-Hobbyist Good

Jylee, KGIT, 2012_2nd 10/10/2012


Based on the Presentation

Can you think of any?

Jylee, KGIT, 2012_2nd 10/10/2012

03. UX Design & Diagram

Jesse James Garret’s Elements of User Experience

Dan Saffer’s UX Ven Diagram

Challis Hodge’s – Make up of Experience Design

Nathan Shedroff’s – Roles of Experience Design

Jylee, KGIT, 2012_2nd 10/10/2012

001. Jesse James Garret’s Elements of User Experience

03. UX Design Process

Jylee, KGIT, 2012_2nd 10/10/2012

002. Dan Saffer’s UX Ven Diagram


Jylee, KGIT, 2012_2nd 10/10/2012

003. Challis Hodge’s – Make up of Experience Design


Jylee, KGIT, 2012_2nd 10/10/2012

003. Challis Hodge’s – Role Relationship


Jylee, KGIT, 2012_2nd 10/10/2012

004. Nathan Shedroff’s – Roles of Experience Design


Jylee, KGIT, 2012_2nd 10/10/2012


Adam | Olivia | Robert | Kyle | Marcus

Jylee, KGIT, 2012_2nd 10/10/2012

001. Adam


Jylee, KGIT, 2012_2nd 10/10/2012

002. Oliva


Jylee, KGIT, 2012_2nd 10/10/2012

003. Robert


Jylee, KGIT, 2012_2nd 10/10/2012

004. Kyle


Jylee, KGIT, 2012_2nd 10/10/2012

005. Marcus


Jylee, KGIT, 2012_2nd 10/10/2012

006. Jesse James Garret’s Elements of User Experience


Strategy

Scope

Structure

Silluate

Surface

--------

--------

--------

Experience

Narrative

Visualization

Jylee, KGIT, 2012_2nd 10/10/2012

THEN.

Jylee, KGIT, 2012_2nd 10/10/2012

007. Class Process


2nd week

Strategy

•Design Research

•Observation

•Reanalysis

•Modeling

Potential

• Observation

•Awarness

•Interest

•Experience

•Analysis

3rd week

1nd week

Bebaviour | Script

Presentation

•Design Concept

•Persona

•Human Story

•Narrative

•Interaction Design(2)

•Interface Design

•Definition

•Detail

4th week

5th week

6th week

7th week

8th week

9th week

10th week

Tactics

•Storyboarding

•Constraints

•Context

•Interaction Design(1)

Research

Experience

Narrative

Visualization

Jylee, KGIT, 2012_2nd 10/10/2012

Assignment

Beyond Your Idea from workshop, Select 2 Idea (Class Work)

1. Research Main Topic’s Issue (Pick Keyword & Find news)

2. Benchmarking

- Similar/Same Function Product

- Similar/Same Experience Product

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[Nux]05 ux