Nuremberg, Germany 25 – 272. 20. 20 · Total exhibition space (in m2) 20,264 (28,820) 826 826 (–) 13,796 (30,895) Visitors ... from 46 countries sourced information at 8 keynotes,

Nuremberg, Germany

25 – 27.2.2020

SHOW REPORT

GERMANY INTERNATIONALTOTAL

Exhibitors

Total exhibition space (in m2)

20,264(28,820)

826 826

(–)

13,796(30,895)

Visitors

Exhibitor stand space (in m2)

(1,117)915

52,000(52,500)

10,809(16,219)

(–)

–

7,199(18,199)

(498)365

(12,601)9,455

(12,696)6,597

(619)550

–

–

PARTICIPANTS & SPEAKER

1,598from 46 countries sourced information at

8 keynotes, 51 sessions and 13 classes of

embedded world Conference and electronic

displays Conference.

• Internet of Things – Platforms & Applications

• Connectivity • Embedded OS • Safety & Security • Hardware, Software &

Systems Engineering

• Embedded Vision

• AI & Autonomous Systems • System-on-Chip (SoC) Design

& Development

• Display Technologies & Applications • Touch, Gestures & HMI • Micro-LEDs • AR/VR: Techniques & Applications

(Figures of the previous event in brackets)

embedded world 2020 Structural data Congress

Deviations from 100% possible due to rounding up

1. STRUCTURAL DATA

2. CONGRESS

NUMBER OF COUNTRIES:

8152%Germany

48%International

54% European Union

31% Rest of Europe

8% Africa | Asia |

Australia | Oceania

6% America

Visitor registrationembedded world 2020


3.1 ORIGIN OF VISITORS

3. SELECTED RESULTS OF VISITOR REGISTRATION

STRUCTURE OF INTERNATIONAL VISITORS

Automotive industry / electronics

25%

8% Security

8% Building automation

7% Mechanical engineering

7% Energy technology

6% Distribution

6% Consulting

5% Safety

6% Aerospace / military

18% Industrial controls 17%

Software / system house

14% Telecommunication

14% Computers / PC peripherals

11% Data communication / M2M

10% University

10% Consumer electronics

10% Analyzing and testing

9%Medical engineering

8% Display technology

(hardware)

Research and development

Management

Marketing / distribution

Project management

Design

Purchasing / procurement

Production / manufacturing / QA

Other

40%

16%

5%

Training 5%

5%

4%

3%

9%

10%

Technical support / maintenance

3%

Visitor registrationembedded world 2020


3.3 AREA OF RESPONSIBILITY

3.2 VISITORS‘ BRANCHES OF INDUSTRY(Multiple answers, extract)

44%Information about new products 34%

Further education /extending knowledge

34% Experience / exchanging information

33%General market orientation22%

Maintaining business contacts

9% Observing competitors

19% Influence on product development

8% Preparation for investment and purchasing decisions

23% Initiating business contacts

Visitor surveyembedded world 2020


4.2 MAIN REASONS FOR VISITWhat are the main reasons for your visit to embedded world 2020? (Multiple answers, extract)

4.1 DECISION-MAKERSHow important would you rate your influence on decisions on purchasing and materials management?

of the visitors are ...

4. SELECTED RESULTS OF VISITOR SURVEY

85% involved in purchasing decisions in their company.

Components

Sensor and Test Modules

Electronic Displays

Interface and Peripheral Modules

38%

38%

22%

16%

Hardware Modules for Secure Embedded Systems 15%

15%

14%

13%

12%

9%

8%

6%

23%

Embedded Computing Modules

Communications and M2M Modules

Embedded Vision

Electromechanical Components

Memory Modules

Optoelectronic Modules

Energy Supply Modules

Modules for Localization

Hardware

Software 22%

20%



4.3 PRODUCT GROUPS (main interest of visitors)Which product groups mainly interest you at embedded world 2020? (Multiple answers, extract)

HARDWARE:

TOOLS:

Software Development

Hardware Development

System Development

6%

5%

5%

IoT-Software

Operating Systems

Artificial Intelligence

Embedded Software for Data Security

Visualization and HMI

Other Software Libraries

BIOS

25%

22%

16%

9%

11%

7%

21%



SERVICES:

SYSTEMS:

SYSTEM AND APPLICATION SOFTWARE:

Complete Systems for Various Applications

Embedded Vision

15%

14%

21%Strong upturn

Distinct downturn

3%

15% Slight downturn

32%Steady

30%Slight upturn

94%

Very satisfied Very dissatisfied1 2 4 53 6

37%

27%

25%

5%

3%

2%

94% of the visitors were satisfied with

the range of products and services

presented at embedded world 2020.



4.5 ECONOMIC SITUATION IN SECTORHow do you rate the current economic situation in your sector?

4.4 SATISFACTION WITH EXHIBITSWere you satisfied with the range of products / services presented at embedded world 2020?

Embedded Computing Modules

Electronic Displays

Hardware Modules for Secure Embedded Systems

Sensor and Test Modules

Interface and Peripheral Modules

Memory Modules

Embedded Vision

Electromechanical Components

Communications and M2M Modules

19%

14%

11%

13%

7%

6%

6%

6%

6%

9%

Components

Software

Hardware 25%

25%

HARDWARE:

TOOLS:

SYSTEMS:

Embedded Vision

Complete Systems for Various Applications 14%

8%

Exhibitor surveyembedded world 2020


5.1 PRODUCT GROUPS (of exhibitors)Which group of products / services do you offer? (Multiple answers, extract)

5. SELECTED RESULTS OF EXHIBITOR SURVEY

SERVICES:

Hardware Development

Software Development

Manufacturing

System Development

Consulting

Testing Services

Training

Certification and Approval

Distribution

28%

23%

17%

9%

8%

6%

6%

13%

17%

SYSTEM AND APPLICATION SOFTWARE:

Operating Systems

Visualization and HMI

Embedded Software for Data Security

Artificial Intelligence

Other Software Libraries

12%

9%

6%

6%

6%

7%

IoT-Software



87 %87% of the exhibitors reached their

most important target groups during

embedded world 2020.

5.2 EXHIBITORS‘ OBJECTIVESWhat were your company‘s objectives for exhibiting at embedded world 2020? (Multiple answers, extract)

Image building / representation

Cultivation of customer relations

Winning new customers

Observation of competitors

Information about new products

General information about the range of products / services on offer

Direct conclusion of business transactions

Preparing business transactions

Recruiting

Exchange of experience

83%

61%

58%

58%

40%

32%

28%

11%

10%

8%



5.3 TARGET GROUP ACCURACYDid you reach your most important target groups at embedded world 2020?

91 %

80 %

91% of the exhibitors established

new business relations.

80% of the exhibitors expect

follow-up business due to contacts

made during the exhibition.

%

%



5.5 FOLLOW-UP BUSINESSDo you expect follow-up business after making contacts and paving the way during the fair?

5.4 NEW BUSINESS RELATIONSTo what extent did your company make new business connections in the course of the fair?

12%Strong upturn

No answer

8%

4% Distinct downturn

30% Steady

26% Slight upturn

19% Slight downturn

85% of the exhibitors were satisfied with

the quality of the visitors at their stands.

85 %



5.7 ECONOMIC SITUATION IN SECTORHow do you rate the current economic situation in your sector?

5.6 QUALITY OF VISITORSHow do you rate the quality of the visitors at your stand?

Miscellaneousembedded world 2020

The structural data have been certified by FKM, the Society for Voluntary Control of Fair

and Exhibition Statistics, Berlin.

Further information is available at www.fkm.de.

The representative surveys were carried out by a neutral market research institute

in accordance with the FKM guidelines.

This show report is also available in German.

Other detailed results of the survey can be obtained from NürnbergMesse, Market Research,

T +49 9 11 86 06-0, F +49 9 11 86 06-82 28, [email protected].

April 2020

NürnbergMesse GmbH

- Market Research -

MISCELLANEOUS

Documents

Nuremberg, Germany 25 – 272. 20. 20 · Total exhibition space (in m2) 20,264 (28,820) 826 826 (–) 13,796 (30,895) Visitors ... from 46 countries sourced information at 8 keynotes,