NUMBERS.The empirical evidence of the continuing growth

of baseball globally.

Why should baseball be an Olympic sport? The numbers tell the story – global participation in every age group, worldwide media coverage, sponsorship dollars, new media interest and more. It all adds up to bringing baseball back for the 2016 Olympic Games and beyond.

284,846,000

Number of results when Google-ing “baseball” (in languages from all over the world)

30,000,000

Estimated number of participants in organised baseball competitions worldwide

4,235,222

Number of visits to littleleague.org in 2008

$3,800,000

Estimated baseball video game sales in 2007 (in USD)

2,500,000

Number of children involved in baseball programmes outside of North America

240,000

Estimated attendance at the Beijing 2008 Olympic Games

239

Number of players born outside the United States playing professional baseball in North America in 2008

80+

Number of countries benefitting from financial and developmental support from the IBAF

126

Member Federations, double the number from 1986

38

Number of teams in qualifying tournaments for Beijing 2008 Olympic Games

1

Korea’s first Olympic Gold medal

“Baseball fans love numbers.They love to swirl them around their mouths

like Bordeaux wine.”

Pat Conroy

IBAF MeMBer FederAtIons

Member Federations

AlbaniaAmerican SamoaArgentina ArmeniaArubaAustraliaAustriaBahamasBelarusBelgiumBoliviaBrazilBritish Virgin IslandsBrunei DarussalamBulgariaBurkina FasoCameroon CanadaChileP.R. of ChinaChinese TaipeiColombiaCook IslandsCosta RicaCroatiaCuba

CyprusCzech RepublicDenmarkDominican RepublicEcuadorEl SalvadorEstoniaFiji IslandsFinlandFranceGeorgiaGermanyGhanaGreat BritainGreeceGuamGuatemalaHondurasHong KongHungaryIndiaIndonesiaIraqIrelandIslamic Republic of IranIsrael

ItalyIvory CoastJamaicaJapanKazakhstanKenyaKoreaD.P.R. of KoreaKosovoLatviaLesothoLiberiaLiechtensteinLithuaniaLuxembourgFormer Yugoslav Republic of MacedoniaMalaysiaMaliMaltaMarshall IslandsMexicoMicronesiaRepublic of MoldovaMongoliaMontenegro

MoroccoMyanmarNamibiaNetherlandsNetherlands AntillesNew CaledoniaNew ZealandNicaraguaNigeriaNorthern Mariana IslandsNorwayPakistanPalauPanamaPapua New GuineaPeruPhilippinesPolandPortugalPuerto RicoRomaniaRussian FederationSaipanSamoaSan MarinoSerbia

SingaporeSlovakiaSloveniaSolomon IslandsSouth AfricaSpainSri LankaSwedenSwitzerlandThailandTogoTrinidad and TobagoTunisiaTurkeyUgandaUkraineUSAU.S. Virgin IslandsUzbekistanVenezuelaZambiaZimbabwe

IBAF MeMBer FederAtIons

Number of Member Federations

1986 1990 1996 2002 2008

54 60 100 112 126

100

50

ProFessIonAL PLAYer CoUntrIes

AfghanistanAmerican SamoaArubaAustraliaAustriaBahamasBelgiumBelizeCanadaCanal ZoneP. R. of ChinaChinese TaipeiColombiaCubaCuraçaoCzech RepublicDenmarkDominican Republic

EnglandFinlandFranceGermanyGreeceGuamHondurasHungaryIndonesiaIrelandItalyJamaicaJapanKoreaMexicoNetherlandsNicaraguaNorway

PanamaPhilippinesPolandPuerto RicoRussian FederationSaudi ArabiaScotlandSingaporeSouth Africa SpainSwedenSwitzerlandUSAU.S. Virgin IslandsVenezuelaVietnamWales

Countries Represented in Today’s Major League Baseball (MLB) and Minor League Baseball (MiLB)

Aruba

Australia

Canada

P.R. of China

Chinese Taipei

Colombia

Cuba

Curaçao

Dominican Republic

England

France

Germany

Guam

Indonesia

Italy

Jamaica

Japan

Korea

Mexico

Netherlands

Netherlands Antilles

New Zealand

Nicaragua

Panama

Puerto Rico

Saudi Arabia

USA

U.S. Virgin Islands

Venezuela

Vietnam

30

North American Professional Baseball Players Have Come From:

nUMBer oF reGIstered BAseBALL PLAYers GLoBALLY

tee-ball programme(boys and girls, 2008)

Youth Leagues/Amateur Leagues

lli programme in soUtH ameriCa (2008)

players

2,600,000CoUntries

3

miraCle leagUe(2008)

Players with a Disability

lli CHallenger division (2008)

baseball for tHe blind

organisations in nortH ameriCa

225players (adUlts and CHildren)

90,000+

players

27,780 teams

1,852

italy Japan

players

10,000+

national beep baseball assoCiation

members

300(witH 11 nortH ameriCan affiliate teams and 5 affiliate teams in CHinese taipei)

women’s nationals

Women’s/Young Girls Leagues

worldwide

teams in 2008 ibaf women’s baseball world CUp (wbwC)

8

players

200

players

300,000+

teams

7(inClUding a women’s team)

Japan HigH sCHool baseball federation (2008)

players

170,000+

little leagUe international (lli, boys and girls, 2008)

players

2,236,590CoUntries

69

(aUstralia, Canada, CHinese taipei, Hong kong, india, Japan, korea, Usa)

(argentina, paragUay, UrUgUay)

eUropean amateUr baseball leagUes (2008)

CoUntries

39(armenia, aUstria, belarUs, belgiUm, bUlgaria, Croatia, CyprUs, CzeCH repUbliC, denmark, estonia, finland, franCe, georgia, germany, great britain, greeCe, HUngary, ireland, israel, italy, latvia, litHUania, malta, repUbliC of moldova, netHerlands, norway, poland, portUgal, romania, rUssian federation, san marino, serbia, slovakia, slovenia, spain, sweden, switzerland, tUrkey, Ukraine)

HigH sCHool baseball in soUtH afriCa (2008)

players

40,000

HigH sCHool baseball in tHe United states (2008)

players

500,000

HigH sCHool baseball in nortH ameriCa (non-U.s., 2008)

players

300,000

2016 CAndIdAte CItIes

CHiCAGo MADRiD

Rio TokYo

www.usabaseball.com www.rfebeisbolsofbol.com

www.cbbs.com.br www.jaba.or.jp

GLoBAL BAseBALL GroWtH

development in asia

Clinics/Academies

development in afriCa

partiCipants (kids and adUlts)

310,000+CoUntries

13

sponsored CliniCs

kids

700,000+CoUntries

7 ages

5-12

ibaf

Number of Countries Benefitting from Equipment Donation, Financial Support, and Developmental Programmes

mlb

CoUntries

80+CoUntries

60+

(not inClUsive of developed programmes in CHinese taipei, Japan or korea)

(Cambodia, p.r. of CHina, Hong kong, india, indonesia, kazakHstan, malaysia, mongolia, pHilippines, singapore, tHailand, Uzbekistan, vietnam)

mlb pitCH, Hit & rUn programme mlb envoy programme

CoUntries

72

2007

kids

4,000,000CoUntries/territories

8(aUstralia, germany, great britain, italy, korea, mexiCo, pUerto riCo, soUtH afriCa)

2002

kids

650,000CoUntries/territories

7(aUstralia, germany, great britain, italy, korea, mexiCo, soUtH afriCa)

20072002

CoUntries

54

partiCipants (kids and adUlts)

8,000CoUntries

10(Cameroon, gHana, lesotHo, mali, mozambiqUe, nigeria, soUtH afriCa, tUnisia, Uganda, zimbabwe)

non-U.s.-Born PLAYers In nortH AMerICAn ProFessIonAL LeAGUes

nUMBer oF PLAYers% of MLB

pHoto by JonatHan daniel/getty images pHoto by elsa/getty images

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

171178

198

215

222229 227

242

223

246

239

20.3% 21.2%

23.6%

25.2% 26.1%

27.7%27.3%

29.2%

27.4%

29.0%28.0%

250

200

150

35

25

15

BAseBALL FACts For BeIJInG 2008 oLYMPIC GAMes

attendees 240,000

38teams partiCipating

in qUalifying Competitions (aUstralia, aUstria, brazil, Cameroon, Canada, CHinese taipei, Colombia, Croatia, CUba, CzeCH repUbliC, dominiCan repUbliC,

eCUador, franCe, germany, gHana, great britain, Hong kong, italy, Japan, korea, lesotHo, mexiCo, netHerlands,

niCaragUa, nigeria, pakistan, panama, pHilippines, pUerto riCo, rUssian federation, soUtH afriCa, spain, sweden, tHailand,

Ukraine, Usa, venezUela, zimbabwe)

oLYMPIC BroAdCAst CoVerAGe oF BAseBALL (selected markets in hh:mm)

worldwide Coverage

78:42Usa Coverage

8:52

Coverage (hh:mm)

viewer HoUrs ConsUmption peak aUdienCeContinent

asia

nortH ameriCa

eUrope

oCeania

Central & soUtH ameriCa

afriCa

82:30

26:13

26:32

11:24

00:00

03:00

388,462,913

14,719,820

8,804,199

8,090,044

48,106

30,240

00:22

00:02

00:02

00:25

00:00

00:00

25,024,500

6,007,000

2,584,300

3,431,033

6,266,400

11,200

• Olympic baseball was a hit in both Asia and North America, where the sport is traditionally most popular.

• Asia accounted for over half of baseball’s global coverage, from which the continent generated a massive 92% of the viewer hours.

• Baseball was also popular in Canada; it made up 62% of North America’s viewer hours.

* Broadcast information not yet available for Beijing 2008 Olympic Games

MLB InternAtIonAL BroAdCAstInG

World Baseball Classic 2006

MLB Game Broadcasts (2008)

CoUntries/territories

205 langUages

10

CoUntries/territories

229langUages

13games per season

840

2007 baseball world CUp

GroWtH oF LICensInG And sPonsorsHIP doLLArs For BAseBALL

Partial List of Baseball Sponsorships (2007-2008)

Baseball Licensing Revenue

2006 2007 2008

7 (in billions-Usd)

6

5

4

$6.075$4.70

$6.40

maJor leagUe baseball® 2k8 mlb.Com at bat™ for ipHone

daikin indUstries, ltd. dUnkin’ donUts®

eneosfamilymartgiant biCyCle inC.gillette® Herbalife® Hiwin®

ktvmodmitsUbisHi international CorporationmizUnonapoli pHiten Co., ltd. red bUll® ssk Corporationstadeo.tvtaiCHUng CommerCial banktonkatsU

aramark CorporationCarUmandael Corte inglés s.a.deportes “el pitCHer”eUro sport aCCessories, inC.Hispano igUaladina mizUnossk Corporationstadeo.tvsUbarU

asaHi brewery eneos mizUno ssk Corporation

biC Cameraeneos Japan airlines mitsUbisHi international Corporation mizUno ssk Corporation tosHibayakUlt HonsHa Co., ltd.

aCe Hardwareallstate insUranCe Company aCtive.Com bank of ameriCa, n.a.CHoiCe Hotels international, inC. kellogg’s®

new era Caps poweraderUssell atHletiCsniCkers® sports marketing Japan, Co. ltd.wilson sporting goods Co.

2007 eUropean CHampionsHips/ olympiC qUalifier

2007 asian CHampionsHips/ olympiC qUalifier

iii ibaf women’s baseball world CUp

little leagUe international

19 10 4 8 12

Fantasy Baseball Leagues (2007)

BAseBALL: PArt oF todAY’s GLoBAL CULtUre

Baseball video game sales (2007)

international Web traffic

ibaf.org (sinCe JUly 2008) mlb.Com (2007)

mister-baseball.Com (eUropean baseball news soUrCe)JHbf.or.Jp (Japan HigH sCHool baseball federation)

eastwindUpCHroniCle.Com (Japan/korea baseball blog)www.littleleagUe.org (little leagUe international)

baseballdeworld.Com (international baseball news soUrCe)

total visits

143,054CoUntries

142visits

497,600,000

2008 estimated visits

548,000 2008 estimated visits

2,410,500

2008 estimated visits

239,600 2008 estimated visits

4,235,222

2008 estimated visits

36,966

Google-ing “baseball” in languages from all over the world*

resUlts

284,846,000+

partiCipants worldwide

9,200,000in Usd

$3,800,000

* Total results may differ depending on geographic location

AntI-doPInG testInG ProGrAMMe

nUmber of tested toUrnaments – for or in relation to ibaf events in past 2 years

2008

Number of players tested in- and out-of competition (in-comp and ooC)

2007

ALL

392

(in-Comp and ooC; ibaf, ioC, wada, Copabe)

250

(in-Comp and ooC; ibaf and wada)

in-Comp

National Federation tests (1 January – 30 June 2008)

ooC

211 193

nUmber of players to be tested for 2009 world baseball ClassiC