domain.com.au

NSW DREAM HOMES

Exclusive to Domain, Dream Homes features NSW most prestigious properties on the homepages of the smh.com.au and domain.com.au NSW ‒ boosting your reach to 6.2 million potential property seekers each month1 across Australia and overseas.

SHOWCASE YOUR LUXURY PROPERTY ON THE SMH.COM.AU HOMEPAGE

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N S W D R E A M H O M E S

EXCEPTIONAL POSITIONING ON THE SMH.COM.AU HOMEPAGE

Dream Homes boosts your property’s exposure to active buyers searching on domain.com.au plus the highly engaged readers of the smh.com.au.

With prime homepage placement and eye-catching imagery, Dream Homes gives your property the exposure to generate competition between affluent buyers for a successful sale.

UNPRECENDENTED EXPOSUREFind your buyer across the smh.com.au and domain.com.au audiences combined

QUALITY AUDIENCEReach the smh.com.au’s affluent and educated audience

EYE CATCHINGProminent property imagery to capture instant buyer interest

Source: 1. emmaTM conducted by Ipsos MediaCT, People 14+ 12 months ending Mar 2017; Nielsen Online Ratings, Mar 2017.

N S W D R E A M H O M E S

Source: 2. The percentage of property searches that originate from interstate or overseas, sourced via Google Analytics, desktop and mobile web (excl. Apps), Apr 2017. 3. Average uplift in events during the week of Dream Homes campaigns compared to weeks before and after the campaign. Sourced from internal Domain data, Feb 2017

– Apr 2017. Enquiries include agent profile views and number views, calls to agent from mobile, completed rental applications, leads and saved inspection times.

A DREAM AUDIENCE THAT DELIVERS RESULTS

Properties upgraded to Dream Homes receive 2X more enquiries and 4X more views3 compared to their performance the week prior or after their Dream Homes campaign.

ENGAGE BUYERS ACROSS AUSTRALIA AND OVERSEAS

With unmatched exposure on the smh.com.au ‒ one of Australia’s leading news mastheads, Dream Homes showcases your property to an engaged audience located interstate and overseas.

of domain.com.au’s searches are from interstate or overseas

817kintend to buy a property in the next 12 months

SERIOUS BUYERS 1

51% are within the top 40% of the Australian population

SOCIAL GRADE A OR B 1

6.2mDomain digital + smh.com.au

audience each month

UNMATCHED AUDIENCE 1

24%OUT OF AREA BUYERS 2

MORE VIEWS3

4X

2XMORE

ENQUIRIES3

domain.com.au

Domain delivers the buyers. Contact your real estate agent today.

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NS W DRE A M HOME S

BOOKING DETAILS

Online advertising terms and conditions: domain.com.au/group/agent-centre. Rates are for single resale properties only at the discretion of Domain and are not available for multiple dwelling buildings, projects or developments. Prices are subject to change without notice.

Agency commission is not payable on advertising for residential real estate agencies.

ADVERTISING RATE $3,300 per week including GST

LISTING PERIOD Monday – Sunday

BOOKING DEADLINE 12noon AEST Thursday prior