© 2004 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice

NSP Software Summit:

Evolution To All IP - HP's IMS Strategy

Phil ShryockOpenCall Solutions Program Manager, HP

March 2, 2005 2

Topics• Market−Service Provider pressure points−A way to release those pressure points

• Solution opportunities and solution evolution • HP OpenCall IMS Strategy−Vertical OpenCall IMS products−OpenCall IMS - Application Framework

• Summary

March 2, 2005 3

Market movement toward an all IP network• IP networks are being used for signaling and voice traffic • Transition to VoIP is accelerating • Service providers are accelerating the installation of fiber

and high speed mobile data networks• Convergence of IT & telecom services infrastructure• Migration to a convergent network infrastructure• Increased capability & flexibility at the device - opening the

doors to service innovation• Emergence of open standards, open architectures – for the

next wave of technology

March 2, 2005 4

Service delivery pressure points• High OPEX & CAPEX continue to be a major cost

factor− Integration & going operational cost− Legacy service delivery platforms

• Vertical service silos within & across network infrastructures− Handicaps to service innovation & convergence

• Timely implementation of service offerings• Competition

− New low cost broadband service providers are emerging & evolving

• Service complexity− Identifying & implementing cost effective sticky services− Simplifying complex service offerings− Enticing customers to use complex new services− Navigating a set of overlapping & conflicting industry

standards• Integration of legacy telephony & IT

March 2, 2005 5

How do you release the pressure? By providing a new wave of IMS

‘sticky’ horizontal solutions that− Totally integrate multimedia, data &

voice within a single user session−Are instant in nature − Focus on customer environments &

their lifestyles−Are complex in nature, but simplistic

to use−Are device and network agnostic−Can be easily enhanced and

expanded as the IMS network and standards evolve

March 2, 2005 6

Example of a horizontally integrated solutionTo provide real-time multi-dimensional services to serve ‘instant’ behaviors of consumers

Mobile, instant,group &

communities To take advantage of forever changing lifestyles and

evolving technologies to generate new styles of

communication services

InstantPush to Talk

Instant Content Sharing

InstantGaming

InstantAudio

Conferencing

Telecom Assets

Totally Integrated solution

March 2, 2005 7

Where are IMS solution opportunities?

• Vertical Market Segments− Personal Communications− Business Communications− Medical− Emergency Services− Transport− Security− Entertainment− Billing− Government

Mix and match components

LocationPresence

VideoVoice

Messaging

IMS Services Complex in Nature Simple to Use

Services tailored for vertical markets

Market Needs

OpenCall and Partner Products

IMS

Conferencing

March 2, 2005 8

IMS solution evolution

• Proprietary environments− development − deployment− back office

• Multi-network domain unfriendly

• Totally siloed based

• Non integrated data and management models

• Movement to a standards based environment

• Deployment of application-independent shared components

• Move toward− integrated data model− integrated management

model

• Continued movement to full standards based environment

• Vendor agnostic• Horizontal service

delivery framework• Integrated data and

management model• Network agnostic

solutions• Device independent

solutions

Pre-IMS Solutions Non-integrated IMS Solutions Integrated IMS Solutions

2004 2005 2006 & Beyond

March 2, 2005 9

Disclaimer

HP confidential – Subject To Change

The purpose of the HP strategy is to provide information on product plans and directions.

This information is available to customers under confidential disclosure agreement (CDA).

The content represents HP OpenCall BU strategies and is therefore subject to change.

OpenCall BU is ready to consider any request for commitment that has an appropriate customer

counterpart.

March 2, 2005 10

What is HP OpenCall IMS all about ?

•Service enabling technology•IMS network elements (HSS, MRF, AS, Presence, GLMS, DDM) •Protocol Stacks (SS7, SIP, Diameter )•Operations Support Systems

+

•Applications•Location enablement•Business support system

•Innovation - HP Labs, Devices, OS, Data management, Services, Integration, etc.

•Hardware – NonStop, HPPA, Itanium, Commercial and NEBs•OS – NSK, HPUX, Linux•Controllers, (SS7, specialized IP)•Devices ( PDA, PC, Laptop, etc.)

HP Carrier Grade Assets

HP IT Assets

HP Telecom Assets+ HP Partner

Assets

HP Integration & Support Services

++

•Global•Integration tailored to the customer

7x24x365 support

OpenCall IMS

Differentiating end-to-end

IMS solutions=

March 2, 2005 11

HP OpenCall IMS market strategy

• Drive network & service evolution, not revolution

• Stimulate & proliferate market with customer attracting innovative solutions

• Provide end-to-end solutions not bound to specific network domains

• Entice customers to move to IMS by providing seamless migration from legacy environments

• Provide application framework for introducing new solutions in a common, structured manner

• Set clear boundaries of where HP OpenCall products fit within the IMS infrastructure

March 2, 2005 12

HP IMS reference model

Central Office IP-PBX

SS7

IP

Services

SoftswitchMSC

BSS&

OSS

STP

SCPMedia

Gateway Controller

GGSNMedia

Gateway

Owner of service will totally own the customer

Voip/WifiWireline Wireless SignalingPacket Wireless

Service Creation and Management

ServiceDeliveryPlane

CSCF-I CSCF-P CSCF-S

IM-SSF

Gateways

Presence Server

Home Subscriber Server

Generic User Profile

Group List Mgr Server

Application Server

Multimedia Resource Function

Service Delivery Gateway

Service platforms

Service Enablers

IMS Session Control Plane

March 2, 2005 13

Making the move to IMS happen –through technology and partners

• Introduce innovative horizontally integrated sticky solutions leveraging − HP partner products − HP OpenCall products

• Leverage HP & HP partner’s advanced technologies to accelerate introduction of integrated multimedia, voice & data solutions

• Work with HP partners & service providers to identify, develop and trial solutions

• Systematically evolve HP & HP partner products to standards compliance

IMS Service Delivery Plane

User Equipment

Application Plane

IMS Session Control Plane

IP backbone

Legacy PSTN/PLMN

MGWGGSN

SGSN

Service Platforms

Service Enablers

P/I CSCF S CSCF

Legacy Services

Native IMS Services

HPPartner

Relationships

March 2, 2005 14

HP OpenCall evolution to IMS

Service Platforms

Service Enablers

Services

Home Location Register

IMS – Home Subscriber Server

IN Service Control

IN Service Control + SIP

IMS Application Framework

IMS – Application Server

Legacy Legacy + some pre-IMS

Integrated IMS Services

Media Platform

Enhanced Media Platform

+ SIP

IMS - Enabled Media Platform

IMS – Presence Server

IMS – Group List Mgt. Server

IMS-compliant services

IMS

New IMS Services

Com

pliant IMS N

etwork Infrastructure

2004 2005 2006 & Beyond

March 2, 2005 15

Overview HP OpenCall IMS Service Enablers

March 2, 2005 16

OpenCall Home Subscriber Server (HSS)

• Key Functionality− Provides customer

Authentication Accounting and Authorization (AAA)

− Provides the master database for any given consumer

− Is responsible for holding user profile data

− Standards based (3GPP and 3GG2)

− Expandable Customer profile− Multi-platform configurations− Extensibility

• Available on Linux, NonStop and HPUX

• Lab release available today• Commercial release 2nd half 2005

MRF(C+P)

Cx ISC

Sh

Mr

SIP

SIP

Diameter

CSCF

HSS(AAA) AS

Gm SIP

March 2, 2005 17

OpenCall Media Platform (MP) with Multimedia Resource Function (MRF) Capabilities (1)

• A carrier-grade foundation providing advanced MRF capabilities

• Provides necessary multimedia resources needed to implement IMS services

• Combines IMS MRFP & MRFC functions, leveraging a distributed, layered architecture

• Both a service enabler and a service platform

• Open, highly-programmable network-based multi-media resources enriched with app server functions

• Enables support + enhancement of legacy apps

• Provides enhanced & extended programming capabilities, media resources control and mgmt

• Leverages HP’s leadership in VoiceXML• Not just for IP-based media streams

supports traditional voice (TDM) & VoIP• SoftDSP technology allows new

CODECS to be deployed easily, without service disruption

Enables evolution from legacy to full IMS solutions

March 2, 2005 18

OpenCall Media Platform (MP) with Multimedia Resource Function (MRF) Capabilities (2)

• Lab release available today• 2005 OpenCall MP

− IMS MRF audio components− IMS MRF video solution pilot

• 2006 OpenCall MP − 3GPP MRF Video product

• Available on Linux and HPUX

Cx ISC

Sh

Mr

SIP

SIP

Diameter

CSCF

HSS(AAA) AS

Gm SIP

MRF(C+P)

March 2, 2005 19

OpenCall Presence Server / Presence Network Agent (PNA) (1)

• IETF SIP/SIMPLE Presence Server with HTTP/XML interface

• Presence Network Agent − Collects and send network related presence information on behalf of a

presentity to the Presence Server, as specified in 3GPP and 3GPP2 specifications

• Support presence information for both ANSI and GSM wireless network− Subscribers’ registration information on circuit (2G), packet (2.5G), IMS

(3G) domains− Call states: busy or idle− Dynamic location information from MPC/PDE, GMLC− UE attachment status on WLAN

March 2, 2005 20

OpenCall Presence Server / Presence Network Agent (PNA) (2)

• Support standard based presence interfaces: IETF SIP/SIMPLE, 3GPP, 3GPP2, and OMA.− Easy integration with the service provider’s existing IM, Chat, PoC, and other

messaging systems

• Supports HTTP/XML interface • Optimize collection of network presence information by using “push” methods

instead of “polling”. − Major reduction of unnecessary polling network traffic

• Allow flexible activation & deactivation of network interfaces to control flow of presence information

• Location is supported • Collect & create charging records by collecting detail access information

• Available on HPUX

• Lab release available today

• Commercial release 2nd half 2005

March 2, 2005 21

OpenCall Group List Management Server (GLMS)

• Stores and manages IMS group membership information

• Establishing multi-user communication sessions (PoC, conferencing, etc.

• Creating virtual communities (e.g. anonymous groups)

• Filtering incoming communication (e.g. DnD by black lists/white lists)

• Sharing status information with friends/family/colleagues

• Synchronization with enterprise distribution lists

• An integral part of the extended user profile

UE

GLMS(Shared XDMS)

Presence Server

PoC Server

Im or GM-3 or Ut Ipl o

r GM-5

Ik or GM-7

GLMS Management/

Administration

GM

-4

Application Server

• Available on Linux• Controlled Availability Version -

2nd Qtr. 2005• General available – 2nd Qtr.

2006

March 2, 2005 22

Tying it all together…HP OpenCall –Application Framework

March 2, 2005 23

HP Service Delivery Platform Architecture -- IMS Application Framework in the Network

OSS

BSS

Web Services

IT / EnterpriseServices

3rd-partyService

Providers

HP SDP Common Framework

IMS Service D

omain

2G/TDM Service Platforms OpenCall IMS Service Platform

HP/Partner IMS Service Enablers2G / TDM Service Enablers

End User Devices (Mobile phones, PCs, iPAQs…)

Network infrastructure

Real-Time IP Media Services

IMS Control Layer

2G / TDM Network Assets HP/NEP IMS Network Assets

2G / TDM Network Services

OSA/Parlay Framework

March 2, 2005 24

Delivering on the opportunities: HP OpenCall - Application Framework

• A integrated & secure solution development, delivery and hosting framework

• A common, open application infrastructure through delivery of high value integrated solutions

• Ability to share/re-use common service functions• Extends service development to 3rd parties• Simplifies service interoperability• Enables efficient device management• Easily Extensible• Solutions

− will drive the development of the HP IMS Application Framework

− can be network and device agnostic

Framework for delivering turnkey IMS services

March 2, 2005 25

HP OpenCall IMS AF - Value Proposition

• Ease of use - Integrated management• Simplified operations - Integrated &

shared data capabilities• Mix and match capabilities – Integrate

services from multiple third parties• Deployment options – that match market

and business requirements• Simplified integration & improved

agility moving forward - Open & standards-based components and interfaces

• Quicker time to market and lower implementation cost – reuse from integrated building blocks

March 2, 2005 26

Detailed view – OpenCall IMS Application Framework

OpenCall IMS – Application Framework

IMS Session Control

Devices

Presence

Telecom Assets –Shared Components

GLMS MRF HSS

Etc.

SIP

Diameter

OpenCall IMS – Application Server

Telecom Assets –Protocols

Messaging Gateways

Content Gateway

Content Gateway

IM-SSF

Data Manager

Policy Mgr.

Application Mgr.

Session Mgr.

3rd-partyService

Providers

HTTP

Applications

Applications

Applications

Protocol Interfaces

QOS

Identity Mgt.

Telecom Assets -Common Functions

Device Mgt.

Security

Common Functions Interface

Sub-Systems

ETC.

Shared Component Interfaces

Web ServicesDomain

IT / EnterpriseNetworks

Online & Offline Billing

Systems

OSS Systems

OSS/BSS Interfaces

Northbound Interfaces

Policy Data

Media ObjectsUser

ProfileService Data

Etc.

March 2, 2005 27

Example of a horizontally integrated solution using OpenCall IMS - AF

InstantPush to Talk

Instant Content Sharing

InstantAudio

Conferencing

Instant Messaging

PresenceBSS & OSS

Totally Integrated end to end solution

MRFHSS

Integrated and shared data

Single provisioning point

Single point of management

Messaging

Single view of integrated solution

Device Management

View optimized by device type

CSCF

March 2, 2005 28

Summary

March 2, 2005 29

Proof Point - HP OpenCall IMS Experience Center

OpenCall IMS Experience Center environment• An IMS environment used to

demonstrate integrated, complex, fixed and mobile IMS services in a simplistic manner

• To demonstrate − IMS solutions that are complex in

nature but simplistic to use− How multiple types of consumer

devices can be used seamlessly within a single IMS solution

− How services can work seamlessly across all network domains

− Focus on optimizing the end to end user experience

− Two experience centers up and running• Richardson, Texas• Grenoble, France• In Planning stages for one in Asia

OpenCall IMS products

OpenCall partner network elements (Call State Control Function (CSCF)

OpenCall partner services

HP and partner OSS and BSS

solutions

OpenCall demo services

March 2, 2005 30

Why HP for IMS?•Strong base of intellectual property

•Strong global partner base

•Customer definable deployment environments

•Reliability and scalability of product

•End-to-end consulting and integration capabilities

•Providing a first-to-market advantage

•Providing simplicity to the most complex solutions

March 2, 2005 32

For additional information on:Evolution to All IP - HP's IMS Strategy

Enabled by HP OpenCallEnabled by HP OpenCall

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