NSDL Presentation 2

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    Copyright: Birla Sun Life Asset Management Company Ltd. 2008

    Birla Sun Life Asset Management Company Ltd.

    1

    Investor Awareness

    Programme

    Welcome

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    Copyright: Birla Sun Life Asset Management Company Ltd. 2008

    Birla Sun Life Asset Management Company Ltd.

    2

    EquityFood For

    thought

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    Copyright: Birla Sun Life Asset Management Company Ltd. 2008

    Birla Sun Life Asset Management Company Ltd.

    What does the word SAVINGS mean

    to you?

    Piggy bank

    Bank Account

    Your Pouch

    Safe

    Secure

    But is it growing?

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    Copyright: Birla Sun Life Asset Management Company Ltd. 2008

    Birla Sun Life Asset Management Company Ltd.

    What constitutes as a major share of their wealth?

    Top business tycoons

    Share of equity in

    their wealth

    Azim Premji 74%

    Anil Ambani 65%

    Kumar Mangalam Birla 70%

    Mukesh Ambani 48%

    Ratan Tata 66%

    Why are they rich?

    http://www.google.co.in/imgres?imgurl=http://www.topnews.in/files/Mukesh-Ambani_1.jpg&imgrefurl=http://www.topnews.in/law/region/united-kingdom%3Fpage%3D114&usg=__dm3G40yWUr_XNXf1YjVmOxIdv7o=&h=422&w=470&sz=21&hl=en&start=9&itbs=1&tbnid=sD0UGG8H_jE0EM:&tbnh=116&tbnw=129&prev=/images%3Fq%3Dpicture%2Bof%2BMukesh%2BAmbani%26hl%3Den%26tbs%3Disch:1http://www.google.co.in/imgres?imgurl=http://www.sootiga.com/images/stories/albums/jrd_big.jpg&imgrefurl=http://www.sootiga.com/historytoday/216-historytodaynovember29th.html&usg=__nImM43HApWGrwjhZe5WqwAKEOT0=&h=472&w=491&sz=20&hl=en&start=1&itbs=1&tbnid=OqHVzZQitdTPmM:&tbnh=125&tbnw=130&prev=/images%3Fq%3Dpicture%2Bof%2BJRD%2Btata%26hl%3Den%26tbs%3Disch:1http://images.forbes.com/media/lists/77/2009/adi-godrej.jpghttp://www.google.co.in/imgres?imgurl=http://emarketingfa.files.wordpress.com/2008/07/azim-premjis-son-to-head-wipro_technologies.jpg&imgrefurl=http://emarketingfa.wordpress.com/2008/07/03/%25D8%25A8%25DB%258C%25D9%2584-%25DA%25AF%25DB%258C%25D8%25AA%25D8%25B3-%25D9%2587%25D9%2586%25D8%25AF-%25D8%25B9%25D8%25B8%25DB%258C%25D9%2585-%25D9%25BE%25D8%25B1%25D9%2585%25D8%25AC%25DB%258C/&usg=__LXsTi40XL_mawvneFlCjPeO5vwc=&h=302&w=409&sz=77&hl=en&start=1&itbs=1&tbnid=CWGGdUtKGDvdZM:&tbnh=92&tbnw=125&prev=/images%3Fq%3Dpicture%2Bof%2BAzim%2BPremji%26hl%3Den%26tbs%3Disch:1http://rajputanaandaz.com/images/Dhirubhai_Ambani%5B1%5D.gif
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    Copyright: Birla Sun Life Asset Management Company Ltd. 2008

    Birla Sun Life Asset Management Company Ltd.

    10 yr deposit of these cos offering 8-9% pa.is it a

    good investment?

    Leaders like Aditya Puri, Ratan Tata, OP Bhatt, AM

    Naik are managing these cos

    They are borrowing at 8-9% because they are

    confident of earning 12-15% pa over 10 years

    Why not partner them in this growth, instead of

    lending to them?

    If we trust they will repay debt, then why doubtability to make profits?

    Equity is buying business

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    Copyright: Birla Sun Life Asset Management Company Ltd. 2008

    Birla Sun Life Asset Management Company Ltd.

    Invest for Long Term

    6

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    Birla Sun Life Asset Management Company Ltd.

    Market movement since inception

    7

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    Birla Sun Life Asset Management Company Ltd.

    Time Period Sensex Range

    19791988 100 - 700

    19891998 700 - 4000

    19992008 4000 - 20000

    20092018 ?????

    Let us decode this chart

    8

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    Birla Sun Life Asset Management Company Ltd.

    Invest Regularly

    9

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    Birla Sun Life Asset Management Company Ltd.

    0

    1,000,000

    2,000,000

    3,000,000

    4,000,000

    5,000,000

    6,000,000

    7,000,000

    8,000,000

    1 3 5 7 9 11 13 15 17 19 21 23 25 27 29

    Valueofinvestment(Rs.)

    No. of years

    6% p.a. 10% p.a. 15% p.a.Rs 69 lakhs

    Rs. 21 lakhs

    Rs 10 lakhs

    Rs.1000/- invested every month for 30 yearsIllustration

    Source - Internal

    Even small amountsinvested regularly can

    grow substantially

    Invest regularly

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    Birla Sun Life Asset Management Company Ltd.

    Create WealthStart Early Invest Regularly

    Wealth creation formula

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    Birla Sun Life Asset Management Company Ltd.

    Similar to a Recurring Deposit with a bank Method of investing predetermined amounts of money regularly to

    benefit from the stock market volatility

    Convenient and Hassle-Free

    Automatic investments, one-time instruction, transactions on the

    net

    Similar to PF : Small amount invested regularly to become a sizeable

    sum after some years

    Light on the wallet

    As low as Rs. 1,000/- per month

    Systematic Investments

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    Birla Sun Life Asset Management Company Ltd. 13

    Reforms -Government in actionWhats

    been announced since Sep12

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    Birla Sun Life Asset Management Company Ltd.

    Equity Outlook

    The Budget does a difficult balancing act of sustaining consumption growth and stimulating investments. It is

    neither austere nor populist as was feared. However, it fails to live up to elevated expectations that were

    built up in the run-up to the Budget.

    Provides a thrust to industrial capex and infrastructure.

    Supportive to the financial sector through measures like reduction in STT, extension of RGESS by 2 years,

    special package for insurance sector.

    The FM emphasized the importance of attracting foreign flows to fund the large Current Account Deficit.

    While there were steps to simplify the process for FIIs investing in capital markets, there were no othermajor steps to make markets more attractive to foreigners and FII/FDI flows.

    With rupee under pressure and policy measures to boost exports (expected in the exim policy), export

    oriented companies will benefit.

    The budget failed to provide cues to the market and investor focus likely to shift to actual progress on the

    ground of various measures like coal pooling, project clearances, decisions by the Cabinet Committee on

    Investments etc. and RBIs decision on rates and global risk appetite.

    The slowdown in the economy has accelerated and it is likely to bottom in Q4FY13. Recovery in FY14 is

    likely to be gradual but steady. Corporate earnings downgrade cycle has bottomed out and we see little risk

    to our FY14 EPS growth of 14%.

    The market is trading at long term average valuations and returns would track earnings growth.

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    Birla Sun Life Asset Management Company Ltd.

    Birla Sun Life Rajiv Gandhi Equity Savings Scheme

    Series 1

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    Birla Sun Life Asset Management Company Ltd.

    What is Rajiv Gandhi Equity Savings Scheme?

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    Birla Sun Life Asset Management Company Ltd.

    Who is eligible for RGESS ?

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    Birla Sun Life Asset Management Company Ltd.

    How to avail of the tax benefit under RGESS ?

    18

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    Birla Sun Life Asset Management Company Ltd.

    What is Rajiv Gandhi Equity Savings Scheme?

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    Birla Sun Life Asset Management Company Ltd.

    Where will the BSL RGESSSeries 1 will Invest?

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    Birla Sun Life Asset Management Company Ltd.

    What is the investment strategy of the scheme?

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    Birla Sun Life Asset Management Company Ltd.

    Why invest in BSL RGESS?

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    Birla Sun Life Asset Management Company Ltd.

    About the Fund Manager

    23

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    Copyright: Birla Sun Life Asset Management Company Ltd. 2008

    Birla Sun Life Asset Management Company Ltd.

    24

    1 Year 3 Years 5 Years 10 Years

    Invested Amount Rs 12000 Rs 36000 Rs 60000 Rs 120000

    PerformanceValue as on 28

    Feb 13Returns

    (%)Value as on 28

    Feb 13Returns

    (%)Value as on 28

    Feb 13Returns

    (%)Value as on 28

    Feb 13Returns

    (%)

    Birla Sun Life Frontline

    Equity Fund 12,974 15.53 40,016 7.01 80,780 11.88 308,542 17.99

    Birla Sun Life Dividend

    Yield Plus 12,201 3.16 38,047 3.63 83,483 13.22 286,373 16.60

    Birla Sun Life Top 100 Fund 12,672 10.64 39,719 6.50 78,230 10.59

    Birla Sun Life Equity Fund 12,512 8.08 37,032 1.85 71,513 6.98 272,884 15.71

    Birla Sun Life Mid Cap Fund 12,277 4.35 36,963 1.72 76,390 9.63 294,856 17.15

    Birla Sun Life Tax Plan 12,537 8.48 38,431 4.30 73,309 7.97

    Birla Sun Life Tax Relief 96 12,558 8.81 36,966 1.73 71,892 7.19 228,154 12.36

    Birla Sun Life MNC Fund 12,129 2.01 40,955 8.57 93,492 17.84 309,167 18.03

    Birla Sun Life 95 12,665 10.52 39,462 6.07 80,346 11.67 272,763 15.70

    Birla Sun Life Monthly

    Income 12,456 7.19 40,084 7.13 73,919 8.31 188,604 8.76

    The best choices available..

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    Copyright: Birla Sun Life Asset Management Company Ltd. 2008

    Birla Sun Life Asset Management Company Ltd.

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    MFSSMost convenient wayof Investing in Mutual Fund

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    Copyright: Birla Sun Life Asset Management Company Ltd. 2008

    Birla Sun Life Asset Management Company Ltd.

    What is MFSS?

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    SEBI vide its circular dated November 13, 2009 has permitted Mutual Fund transactionsthrough the stock exchange infrastructure. As per the circular , trading members of the

    exchange who are ARN holders and who have passed the AMFI certification examination

    will be permitted to execute the orders of their clients. The terminal on which the

    trading member is to execute the orders is termed as Mutual Fund Service System

    (MFSS) module.

    Enhancing the reach of Mutual fund to more towns and cities.

    Ease in access and to invest in Mutual Fund.

    To promote dematerialization of mutual fund units.

    Why MFSS ?

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    Copyright: Birla Sun Life Asset Management Company Ltd. 2008

    Birla Sun Life Asset Management Company Ltd.

    MFSS PROCESS FLOW-SUBSCRIPTION

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    Physical Mode PAN, KYC

    documentation form & Clear

    Funds To Participant

    Demat Mode Clear Funds

    To Participant (KYC is not

    required in case of DEMAT

    settlement)

    Participant Puts order

    on MFSS (9:00 A.M-

    3:00P.M)

    Unique Order Number

    Generation & Confirmation

    Slip to investor

    In case of Physical Mode,

    Participant will deposit theApplication form at RTA.

    Validation of Bids by Depositories &

    RTA-Valid & Invalid data will be given

    to the Participant by 5.30pm.

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    Copyright: Birla Sun Life Asset Management Company Ltd. 2008

    Birla Sun Life Asset Management Company Ltd.

    How Consolidated statement Looks.

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    Birla Sun Life Asset Management Company Ltd.

    In the long run, a portfolio of well-chosen stocksand/or equity mutual funds will always outperform

    a portfolio of bonds or a money-market account. In

    the long run, a portfolio of poorly chosen stocks

    won't outperform the money left under themattress.

    - Peter Lynch

    Summarize..