İSTANBUL KIRTASİYE OFİSFUARI 2019 PAZARLAMARAPORU

İSTANBUL STATIONERYOFFICE FAIR 2019

POST SHOW REPORT

Stationery Office Fair2019

5 HALLS

25.000 SQM CLOSED AREA

14.486 SQM NET AREA

253 COMPANIES AND COMPANY

REPRESENTATIVES FROM 26

COUNTRIES

295 BRANDS

Exhibitor Countries

AustriaBelgiumBulgaria

Czech RepublicFinlandFrance

GermanyGhanaGreeceHolland

Hong KongIndiaIran

ItalyJapanKorea

MalaysiaRussiaSerbiaSpain

TaiwanThailandTurkey

United Arab EmiratesUnited Kingdom

USA

8 % INCREASE

Fair Satisfaction

85% 89% 94% 89%

Foreign Exhibitor Domestic Exhibitor Domestic Exhibitor Foreign Exhibitor

2020 Participation

Requests

Exhibitors'

How Did YouLearn AboutThe Fair?

ParticipatingRegularly

56 %TÜYAP

Employee's Contact with

Me 32 %

ProfessionalSuggestion

12 %

Getting E-Mail % 11

Information From TÜKİD

2 %

Social Media and

Digital Ads 1 %

Other 6 %

Related

Publication 4 %

VISITOR STATISTICS 1.256 Foreign Visitors from

79 Countries

9.798 Domestic Visitors from 77 Provinces

Total 11.054 Professionel Visitors

FOREIGN VISITOR RECORD OF THELAST 3 YEARS

36 % increase in the number of countries54 % increase in the number of visitors

Visitor Countries

USA

GERMANY

ALBANIA

BAHRAIN

AUSTRIA

BANGLADESH

BELGIUM

AZERBAIJAN

BELARUS

ALGERIA

CZECH REPUBLIC

UNITED ARAB EMIRATES

BULGARIA

BOSNIA AND HERZEGOVINA

DJIBOUTI

CHINA

ERITREA

ETHIOPIA

ARMENIA

MOROCCO

IVORY COAST

PALESTINE

FRANCE

GHANA

GEORGIA

CROATIA

INDIA

NETHERLANDS HONG KONG

IRAK

UNITED KINGDOM

IRAN

SPAIN

ISRAEL

SWEDISH

ITALY

JAPAN

CAMEROON

CANADA

QATAR

MONTENEGRO

KUWAIT

KAZAKHISTAN

CYPRUS

KYRGYZSTAN

KOSOVO

KKTC

LEBANON

LIBYA

HUNGARY

MACEDONIA

MALAYSIA

MALTA

EGYPT

MOLDOVA

MONACO

NIGERIA

NORWAYUZBEKISTAN

PAKISTAN

PORTUGAL

ROMANIA

RUSSIA

SENEGAL

SERBIA

SINGAPORE

SLOVAKIA

SOMALIA

SYRIA

SAUDI ARABIA

THAILAND

TUNISIAN

TURKEY

TURKMENISTANUKRAINE

OMAN

JORDAN

YEMEN

GREECE

Visitors Satisfaction

77% 84% 88% 89%

Foreign Visitor Domestic Visitor Domestic Visitor Foreign Visitor

They Will Visit Next Year

Repeat Again

Visitor Breakdown byGeographical Region

1%

11%25%

23%

12%

10%14%

2%

MIDDLE EAST23%

BALKANS &

EAST EUROPE 25% WEST

& MIDDLE ASIA

14%

AFRICA12%

WEST EUROPE11%

NORTH & SOUTHAMERICA

1%

EAST ASIA&

PASIFIC 2%

CAUCASIA 10%

ADANA, ADIYAMAN, AFYON, AFYONKARAHİSAR, AĞRI, AKSARAY, AMASYA, ANKARA, ANTALYA, ARDAHAN,ARTVİN, AYDIN, BALIKESİR, BARTIN, BATMAN, BAYBURT, BİLECİK, BİNGÖL, BİTLİS, BOLU, BURDUR, BURSA,

ÇANAKKALE, ÇANKIRI, ÇORUM, DENİZLİ, DİYARBAKIR, DÜZCE, EDİRNE, ELAZIĞ, ERZİNCAN, ERZURUM,ESKİŞEHİR, GAZİANTEP, GİRESUN, HAKKARİ, HATAY, ISPARTA, İSTANBUL, İZMİR, KAHRAMANMARAŞ,

KARABÜK, KARAMAN, KARS, KASTAMONU, KAYSERİ, KIRKLARELİ, KIRŞEHİR, KİLİS, KOCAELİ, KONYA,KÜTAHYA, MALATYA, MANİSA, MARDİN, MERSİN, MUĞLA, MUŞ, NEVŞEHİR, NİĞDE, ORDU, OSMANİYE, RİZE,SAKARYA, SAMSUN, SİİRT, SİNOP, SİVAS, ŞANLIURFA, ŞIRNAK, TEKİRDAĞ, TOKAT, TRABZON, UŞAK, VAN,

YALOVA, ZONGULDAK

Domestic Visitor Regional Distribution

72% 1%

3%

3%

9%

4%

6%

Rates ofRecommendationto BusinessEnvironment

75%

77%DOMESTIC

FOREIGN

İTHALATÇI %43

%31

DANIŞMANLIK VEEĞİTİM %5

HAMMADDETEDARİKÇİSİ %5

STK %2

SERVİSSAĞLAYICI %2

Foreign Visitor Breakdown by Activity Type

IMPORTER 40 %

DISTRIBUTOR 44 %

WHOLESALER10 %

EXPORTER 15 %

PRODUCERMANUFACTURER

30 %

DEALERFRANCHISE

26 %

CONSULTING&

TRAINING 5 %

RAWMATERIALSSUPPLIER

25 %

RETAIL6 %

SERVICE PROVIDER

5 %

İTHALATÇI %43

%31

ÜRETİCİ BAYİ /FRANCHİSE %14

DANIŞMANLIK VEEĞİTİM %5

HAMMADDETEDARİKÇİSİ %5

STK %2

SERVİSSAĞLAYICI %2

Domestic Visitor Breakdown by Activity Type

IMPORTER 10 %

DISTRIBUTOR 18 %

WHOLESALER 8 %

EXPORTER 9 %

PRODUCERMANUFACTURER

% 7

DEALER FRANCHISE

35 %

CONSULTING&

TRAINING% 8

RAWMATERIALS SUPPLIER

28 %

RETAIL 1 %

SERVICEPROVIDER

11 %

Purpose of Visit

.

Visit different exhibitor stands and areas of the show to see what is new and interesting in the industry

Meet up with existing suppliers/providers or partners in order to review or discuss business

Talk to as many suppliers as possible in order to investigate specific business objectivesMeet up with existing contacts in order to socialise informally

Networking to meet new people in order to create new business opportunities

Gather industry knowledge and learnings through talks or presentations

Focus on meeting a few specific people or companies to do business with

40

30

20

10

0

47 %

44 %

43 %

30 %

26 %

25 %

20 %

How Did You Learn About The Fair?

DOMESTICVISITOR

FOREIGNVISITOR

BUSINESS ENVIRONMENT

FOLLOWING REGULARLY

SOCIAL MEDIA

WEB

MAILING/ NEWSLETTER

SECTORAL PUBLICATIONS

MEDIA

OTHER

57 %

36 %

34 %

31 %

23 %

10 %

20 %

9 %

49 %

30 %

14 %

11 %

11 %

11 %

11 %

3 %

VISITOR BREAKDOWN BYPOSITION

Assistant General Manager

4 %

General Manager CEO / CFO / CMO / CTO

10 %

Company Owner / Partner / Founder

23 %

Manager 26 %

Specialist /Personnel

36 %

Visitor Breakdown by Industry

Stationery and

School Supplies

48 %

Office

Stationery

Supplies

32 %

Education

Consulting

31 %

Office

Machinery

20 %

Stationery

Chain Stores

% 19

Hobby and Art,

Toys and Gifts

11 %

Book Store and

Publishing

11 %

Promotion

Agencies and

Advertisement

9 %

Digital Printing

and Printing

9 %

Software and IT

Consulting

6 %

Consumer

Electronics

4 %

Machine and

Equipments

3 %

Other ( Merchandising,

Building, Consulting,

Job Security etc. )

24 %

Writing M

ateria

ls

Promotio

nal Pro

ducts

Packa

ging and Pac

kagind Supplie

s

Display

Stands a

nd Shelves

Job se

curit

y consu

mer pro

ducts

200

150

100

50

0

VisitorBreakdown byProduct ofInterest

194% 37%9% 4% 3%9%

41%67%169%

* Visitors selected more than one area

Licensed Supplies and Toys

Stationery and School Supplies

Office Supplies

Hobby Materials and Gift Products

IMAGES FROMTHE FAIR

PRESS APPEARANCES

BİZİM ANADOLUNEWSPAPER

DÜNYANEWSPAPER

POSTANEWSPAPER

STAR NEWSPAPER

YENİ VİZYONNEWSPAPER

TİCARETNEWSPAPER

SECTOREL PRESS APPEARANCES

Matbaa DijitalMagazine

Knjizar 73

LET'S MEET IN

2020 ...