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The Business Development
agency for media-tech start-ups
creating a clear path to revenue for new ventures 2
“Innovative Monetization”
New Road Media is a business development agency that creates a clear path to revenue for new media technology ventures.
Our clients range from start-ups to large companies needing to exploit their great product/market fit immediately.
creating a clear path to revenue for new ventures 3
Our Typical Clients
• Early-stage tech ventures (traditionally where we are investors)
• Well-funded tech ventures
• VCs, PE, Super-Angels
• Internationally based technologists
• Large companies looking to monetize new initiatives w/out staffing yet
creating a clear path to revenue for new ventures 4
Our Vertical Experience
Ad Tech Media Life-Sciences
Mobile Ed-Tech Commerce
creating a clear path to revenue for new ventures 5
Our Four (4) Capabilities :
Business Development Marketing Services
Sales and Partnerships
Ad Monetization
Strategic Investors
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Business Development Marketing Services
• Design capabilities deck for customers and partners • Create financial forecast modeling • Design market-scape and differentiation • Create custom marketing materials • Design sales roadmap • Design Investor presentation and one page teaser • Create presence on AngelList, CrunchBase • Design B2B social media, CRM and PR voice and plan • Create whitepapers
creating a clear path to revenue for new ventures 7
Product Sales
• Create with CEO a pipeline of 5 – 7 prospective customers • Identify the decision makers • Network or Cold Call into decision makers • Setup introduction calls • Customize the capabilities • Follow-up with the prospective customer (usually many stakeholders at this
point) including CRM efforts • Secure LOI/Contract
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Partnerships
• Identify strategic partners and the mutual value • Create value proposition deck including monetization and financial benefits of
the partnership • Secure meeting with decision makers and present the possible partnership
options and benefits • Close, prepare the paperwork, steward legal activities and finalize the contract
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Advertising Monetization
• Sponsorship Sales • Programmatic integration • Ad network management • Multi-platform sales • Native, Custom and Mobile
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Strategic Investors
• Invest ourselves, when possible • Identify Super-Angels • Identify Strategic investors • Identify Strategic companies • Make introductions/network the CEO’s
New Road Media does not solicit funding nor does it forward financial documents.
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Team Build: Ad Hoc
David H. Page, Media management, sales, marketing; start-up founder/investor/co-founder, greater NYC area. President New Road Media
Subject Matter Experts: Rob Hoxie (tech licensing), Mark Dingle (tech sales strategy), David True (payments), Sanjay Batra, Ph.D. (life sciences)
Sales: scale via managed 1099 ‘s
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Creative team specializing in start-ups
Partners
Faction Studio
Financial modeling for start-ups Siva Srinivasan
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Typical Compensation
Retainer + Incent Equity Retainer
+ Incent + Equity kicker for success
Retainer and Equity kicker for success
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Typical Terms
• Typical engagements have a 6 month minimum
• NRM Contract in place with deliverables and timetable
• Agreement on venture valuation and value of services offered
• Participate in delta of company’s value due to revenues
• Non-performance based comp for securing strategic investors
• Custom compensation plan for securing strategic partnerships
