Novi Natalia - City University of Hong Kong · Kowloon Commercial Agency Knight Frank Hong Kong Limited BBA Graduate 2013 Department of Marketing Karl Chan “Business knowledge is

Senior Associate, Internal Audit (IT Audit)Sun Hung Kai Financial LimitedBBA Graduate, 2011Department of Accountancy

Investment Advisor Bank Julius Baer & Co. Ltd.BBA Graduate, 2009Department of Economics and Finance

Client Solutions Analyst FacebookBBA Graduate, 2014Department of Information Systems

Connecting Learning to Career

Novi Natalia

“Throughout my university study, CityU BBA program had offered me with ample

opportunities to learn new things. Through various project works, study tours,

competitions and student activities organized by the program, I got to work and blend

with the local students. Not only did I learn from them about Hong Kong’s culture but

also the spoken dialect, Cantonese. These, in addition to solid business knowledge

and professional trainings provided by the BBA program, have greatly helped me in

paving my career path.”

Elaine Hu

“In 2009, I completed my university study in Business Economics in City University of

Hong Kong and started working at the Swiss private bank, Julius. Through all these

years of learning various subjects, I find the world of finance to be the most exciting.

I believe analytical skills, with good knowledge of statistics and mathematics, are

important to my career. From private banking to consulting and finally to quant

modelling, I never stop learning new things. I believe it is the only way to find out what

you are truly passionate about and where your future career goes.… Fortunately, I

found my ideal career through endless learning.”

Zhang Chi Jerry

“Being able to stand out from 3000 job applicants of a MNC is not easy. Courses

offered by IS Department helped me in building a solid foundation in areas like SEM,

SEO, keyword search, CPC, CPM, etc. The courses are very up-to-date with business

trends (e.g. IS4246 Digital Marketing and CRM, GE1206 Accelerating Professional

Growth on the Web) which enabled me to impress interviewers from Facebook for my

graduate job in Client Solutions Analyst.

To join MNC, global vision is essential, IS Department and CB supports students to

explore globally by providing unique internship chances and scholarships, e.g. I have

been to USA and South Africa to do cultural exchange, which built up my global soft

skills and made me more independent.”

Executive OfficerHong Kong SAR GovernmentBBA Graduate, 2015Department of Management Sciences

Connecting Learning to Career

Senior OfficerJapanese Corporate DepartmentBBA Graduate, 2011Department of Management

ManagerKowloon Commercial AgencyKnight Frank Hong Kong Limited BBA Graduate 2013Department of Marketing

Karl Chan

“Business knowledge is undoubtedly crucial for a job in the business sector. I would

say social and communication skills are equally important for a successful career,

especially when we have to work as a team. CB provided me not only professional

knowledge and a broad business sense, but also the chance to develop my

interpersonal skills through a series of activities. I found that what I gained from CB is

practical and relevant to my workplace.”

Remus Yu

“I can attribute many of my achievements to the University. The unique focus on presentation,

sensitivity to current affairs and markets, combined with the encouragement to build on our

own passions, put me on a winning path to make significant strides in my career. It is crucial

for students to understand that in the market, firms look for young minds with a thirst to learn,

persistence to fight and magnetic characters to win business - be confident you can develop

these with CityU.”

Cynthia Chik

“I always think that university is a place which offers students much freedom but how

we use such freedom is our calls. CB and MS department have always been supportive to

us. We cannot possibly ask for more – our professors genuinely care about our future by

offering us with abundance of chances. To stand out from the crowd, I opened myself to

different opportunities aiming to know more about the business world. No matter going

on exchange or working as an intern, it is valuable to my personal development. I am

proud to say that I have gained not only knowledge, but also confidence and happiness

throughout these fruitful ‘honeymoon period’ in CityU.”

1

Contents

Dean’s Message 2

About the College of Business

Vision, Mission, College International Advisory Board 3

Membership of the College International Advisory Board 4

International Recognition, World Rankings 5

Business Programme

4-Year Business Programme 6

Normative 4-Year Study Plan 7

Minimum Credits Required 7

11 Major Programmes 9

Minimum Entrance Requirements 9

First Year Teaching and Learning

A Team Effort 10

Embedded Ethics Education 10

Personalized Instruction via iLearn 11

Peer-Assisted Learning Scheme (PALSI) 11

Writing Studio 11

Opportunities and Resources

Overseas Exposure 12– 14

Internships 15

Young Scholars Programme 15

Beta Gamma Sigma Honor Society 16

Scholarships and Financial Assistance 17 – 18

Overseas Summer Programmes 18

Career Placements and Premier Employers

Graduate Employment 19

Premier Employers 20 – 22

2

Dean’s Message

Welcome to the College of Business!

The College of Business is one of the renowned business schools in Hong Kong offering a

broad range of professional business education at the undergraduate, postgraduate and

doctoral levels. Our vision is to be a globally-oriented business school at the forefront of

business ideas and knowledge: a key business education hub - in China for the world.

As globalization permeates higher education, our educational structures are constantly

evolving. To keep abreast with the global trend in business field, we have introduced our

4-year undergraduate curriculum featuring a Discovery-enriched Curriculum with an

emphasis on innovation, advanced scholarship, and community-related activities. It helps

advance the learning experience of our students.

The College has long been committed to internationalization. Currently we have exchange

students from over 180 exchange partners all over the world who contribute to the cultural

diversity and richness in our learning community. We continue to gain new exchange

partners - now including some of the top universities around the world.

As we take stock of our situation and explore new opportunities, I am pleased to convey

that the College of Business has been accredited by two leading agencies — AACSB

International (The Association to Advance Collegiate Schools of Business) and EQUIS

(European Quality Improvement System). This remarkable achievement has reaffirmed our

strong intellectual standing and the success of our strategic plan.

I invite you to read on and get to know our exciting endeavours to nurture the next

generation of business leaders.

Prof Houmin Yan

Dean, College of Business

Chair Professor of Management Sciences

3


Vision

The College of Business at City University of Hong Kong aims to be a globally-oriented

business school at the forefront of business ideas and knowledge: a key business education

hub - in China for the world.

Mission

To consolidate our position as a centre of academic and professional excellence we aim to:

of business

business partners, nation, and the world at large

College International Advisory Board

The College International Advisory Board (CIAB) comprises luminaries from the business

world and leading academics. CIAB acts as a steering force on internationalization and

helps CB to gain external, expert inputs on its internationalization drive as well as offering

strategic advice on the ways of strengthening the College’s ties with local business.

4

Membership of the College International Advisory Board

Chairman

Dr. LIU Changle

Chairman & CEO, Phoenix Satellite Television, PRC


Members

Mr. CHENG Chi-kong Adrian

Executive Director and Joint General Manager, New World Development Company Limited Executive Director, New World China Land Limited Executive Director, New World Department Store China Limited

Executive Director, Chow Tai Fook Jewellery Group Founder & Chairman, K11 Concepts Limited

Professor Gregory C. CHOW

Class of 1913 Professor of Political Economy, Emeritus;Professor of Economics, Emeritus; Senior Economist.Princeton University , USA

Mr. Alfred CHUANG

CEO and Founder, Magnet Systems, USA Founder and Former Chairman, BEA Systems, USA

Mr. LI Rongrong

Chairman of the State-owned Assets Supervision and

Administration Commission of the State Council

(2003-2010)

Vice Chairman of China Center for International

Economic Exchanges

Professor Sir James A. MIRRLEES

Winner of the 1996 Nobel Memorial Prize in Economic Sciences; Distinguished Professor-at-Large and Master of Morningside College, The Chinese University of Hong Kong

Mr. James THOMPSON

Founder and Chairman, Crown Worldwide, HK

Mr. Albert Yuk Keung IP

Executive Director and Chief Executive Officer, Langham Hospitality Investment Limited

Professor Houmin YAN

Dean and Chair Professor of Management Sciences, College of Business,City University of Hong Kong, HK

5


International Recognition

Double Accreditation

The College of Business is one of the few business schools in Hong Kong and the Greater

China region to have achieved accreditation by AACSB International (The Association

to Advance Collegiate Schools of Business), and EQUIS (European Quality Improvement

System). This achievement has reaffirmed our strong intellectual standing and the success

of our strategic plan.

The Association to Advance Collegiate Schools of Business (AACSB International) grants

accreditation to undergraduate and graduate business administration and accounting

programmes worldwide following a rigorous accreditation process that reviews the entire

business school, including its research activities. AACSB International accreditation is

now widely recognized as a hallmark of the highest standard of achievement for business

schools worldwide.

European Quality Improvement System (EQUIS) is a leading international system of

quality assessment, improvement, and accreditation for business schools worldwide.

Business schools seeking EQUIS accreditation must demonstrate not only a high standard

of quality in all dimensions of their activities, but also a high degree of internationalization

and professional relevance.

World Rankings

and 5th under the QS Top 50 under 50 Rankings. We are ranked 9th in the QS University

Rankings: Asia 2015 among the universities in Asia-Pacific region.

UT Dallas Rankings,

based on our research contributions from 2010-2014. We are now ranked as 2nd

business school in Asia.

6

Business Programme

4-Year Business Programme

Our programme aims to provide an active learning environment that fosters and sustains

our students’ growth in professional competence, broader skills, poise and values essential

for responsible citizenship and leadership in the local business community and beyond.

Intended Learning Outcomes (ILOs)

On completion of the business programme, graduates will be able to:

In addition to the above overarching intended learning outcomes, each of the majors has

its specific major ILOs which are supported by respective major courses.

7

Normative 4-Year Study Plan

Year Semester Course

1

A

Either Sem A /BCB2100Introduction to Financial Accounting

Either Sem A /BCB2601 Marketing

Either Sem A /BCB2400Micro-Economics

GE(Note 2)

GE1401 University English or EAP (Note 1)

Either Sem A /BCHIN1001 University Chinese I (Note 3)

B

Either Sem A /BCB2201Operations Management

Either Sem A /BCB2300Management

Either Sem A /BCB2500Information Management

GE(Note 2)

GE2402 English for Business Communication or EAP (Note 1)

2

A

CB2402Macro-Economics(Noted 4)

CB2101 Introduction to Managerial Accounting (Note 4)

CB2200Business Statistics (Note 4)

Major course Major course GE2402 English for Business Communication(for students taken EAP)

B

College Elective (Note 5)

Either Sem A /BCB3410Financial Management

Major course Minor 1(Note 6)

GE(Note 2)

GE1401 University English(for students taken EAP)

3

A


Major Elective Major Elective Minor 2(Note 6)

GE1501Chinese Civilization – History & Philosophy

B



GE(Note 2)

4

A



Major Elective

B

Either Sem A /BCB4303Strategy and Policy

Major course Major course Minor 5(Note 6)

Free Elective (Note 7)

Minimum Credits Required

GE (21 CU): 4 GE courses + 3 College Electives

GE (9 CU): 2 ENGL + CCIV

College Requirement (27 CU): 8 College Core + 1 College Elective

Major Requirement (45 CU): 12 Major courses / major elective courses + 3 major courses required by College

Minor/Electives (15 CU): 5 coursesFree Elective (3 CU): 1 courseMin. Total (120 CU): 40 courses

Max. Allowable (144 CU): 48 courses

*CU = Credit Units

Business Programme

8

Note:

1. English Language Requirement Students admitted with HKDSE English Level 3 or equivalent are required to complete the

6-credit course EL0200 English for Academic Purposes (EAP) prior to taking the 2 GE English

courses (GE1401 and GE2402).

2. Gateway Education Course Distributional Requirements (12 credit units from 3 areas, at least 3 credit units from each area)

Area 1: Arts and Humanities

Area 2: Study of Societies, Social and Business Organizations

Area 3: Science and Technology

3. Chinese Language Requirement Students scoring below Level 4 in HKDSE Chinese Language, or scoring below Grade D in

HKALE AS-level Chinese Language and Culture are required to take a 3-credit unit course

CHIN1001 University Chinese I.

4. Major Courses Required by College Students are required to take 3 major courses required by the College.

5. College Electives (12 credit units from 4 subject areas, with at least 3 credit units from 3 subject areas)

Students are required to take 4 courses (12 credits) from the College elective list:

- 3 college elective courses (9 credit units) are to fulfill the GE (College-specified courses)

requirement; and

- 1 college elective course (3 credit units) is to fulfill the College requirement

Area 1: Mathematics and Modeling

Area 2: Programming and Technology

Area 3: Law

Area 4: Business and Communications

6. Minor / Elective requirement Students who do not choose a minor are required to take Elective courses.

7. Free Elective Requirement The remaining credits are to fulfill the credit requirement for graduation, if so required.

Business Programme

9

11 Majors offered by departments and the College

Business Programme

Offering departments Major Programmes

College of Business BSc – Computational Finance BBA – Global Business

Department of Accountancy BBA – Accountancy Professional Accounting stream Professional Accounting & Legal Studies stream Professional Accounting & Information Systems Audit stream

Department of Economics & Finance BBA – Business Economics International Economics stream Banking and Financial Economics stream

BBA – Finance Finance (General) stream Global Financial Markets stream

Department of Information Systems BBA – Global Business Systems Management BBA – Information Management

Business Intelligence stream Information Systems Auditing stream Internet Services and Social Networks stream

Department of Management BBA – Management Human Resources Management stream Strategy and International Management stream

Department of Management Sciences BBA – Business Analysis BBA – Business Operations Management

Department of Marketing BBA – Marketing

Minimum Entrance Requirements

CB Admissions Groups (from 2016 entry)

Minimum Level Required

English Language

Chinese Language

Mathe-matics

Liberal Studies

Two Elective Subjects(excluding Applied Learning subjects)

1st Elective 2nd Elective

(i) Department of Accountancy Level 3 Level 3 Level 3 Level 2 Level 3 Level 3

(ii) Department of Economics and Finance Level 3 Level 3 Level 3 Level 2 Level 3 Level 3

(iii) Department of Information Systems Level 3 Level 3 Level 3 Level 2 Level 3 Level 3

(iv) Department of Management Level 3 Level 3 Level 3 Level 2 Level 3 Level 3

(v) Department of Management Sciences Level 3 Level 3 Level 3 Level 2 Level 3 Level 3

(vi) Department of Marketing Level 3 Level 3 Level 3 Level 2 Level 3 Level 3

(vii) College of Business – BSc Computational Finance Level 3 Level 3 Level 5 Level 2 Level 3 Level 3

(viii) College of Business – BBA Global Business Level 4 Level 3 Level 3 Level 2 Level 3 Level 3

10


The first year at university is an important transition for students as they adapt to

new ways of learning in a new academic environment. To help students cope with

the challenges they face, we have strategically redesigned our curricular and co-

curricular initiatives which comprise the following PRIDE themes:

Personalized instruction where each individual matters

Rich learning experiences

Integrative learning

Dedicated instructors

Ethics oriented learning

A Team Effort

A culture of collaboration among teachers is crucial to creating an integrated first-

year learning experience. We seek to achieve this through:

organized at the beginning of each semester

good practices

Embedded Ethics Education

Our approach to ethics education:

integrity, responsibility, fairness, respect, and

compassion

beginning of each semester

and Learning Web site which functions as a repository for

resources related to ethics education

11


Personalized Instruction via iLearn

All first-year students can get access to the iLearn platform via notebook PCs or

mobile devices. This initiative significantly boosts faculty-student interaction in

large classes by:

immediate feedback at individual and group levels

identities revealed

dead silence, we now get a large number of enthusiastic responses from students

to our questions. How to handle numerous students’ responses within the time

Peer-Assisted Learning Scheme (PALSI)

PALSI is a peer-assisted learning scheme using Supplemental Instruction (SI)

model. PALSI aims at enhancing students' understanding in course materials and

improve students' overall learning and reasoning skills. Regularly scheduled, out-

of-class and peer-facilitated review sessions are open to all students taking the

PALSI courses.

Writing Studio (formerly known as Language Clinic)

The Writing Studio is a free service for all City University students that

offers one-to-one help with writing assignments. They are staffed by

trained peer tutors and graduate teaching assistants from around the

world. The goal is to improve student as a writer as he/she moves through

the writing process.

Students who regularly visit the Writing Studio should be able to:

become a more effective and independent writer

12


Overseas Exposure

To nurture, inspire and challenge students to have the confidence to enter an international

and culturally diverse workplace, internationalization has been a priority for the College. We

have over 180 exchange partner universities, providing numerous exchange opportunities

for our business students.

More than half of our BBA students embark on Student Exchange and various Overseas

Summer Programmes. For the latter, students will participate in English immersion course,

which includes components such as volunteer placement, homestay and cultural activities

Australia, Canada, New Zealand and the U.S.A. Service Learning participants also offer

volunteering serves in less developed areas such as the Philippines, Thailand, Mongolia,

Sri Lanka and Laos in summer. The Study Abroad (SA) programme allows students to

experience semester abroad on a fee paying basis and is credit-transferrable.

Our exchange partner universities include:

Asia

Mainland

Beijing Institute of TechnologyCentral Academy of Finance and EconomicsEast China Normal UniversityFudan UniversityHuazhong University of Science & TechnologyJilin UniversityLanzhou UniversityNanjing UniversityNankai UniversityPeking UniversityRenmin University of ChinaShandong UniversityShanghai Jiao Tong UniversityShanghai University of Economics and FinanceSichuan UniversitySouthwest Jiaotong UniversitySun Yat-sen UniversityTianjin UniversityTsinghua UniversityUniversity of Science and Technology of ChinaWuhan UniversityXian Jiaotong UniversityXinjiang UniversityZhejiang University

India

Indian Institute of Technology, Delhi

Japan

Aoyama Gakuin UniversityChuo UniversityHokkaido UniversityKeio UniversityMeiji UniversityNagoya University of Commerce & BusinessRitsumeikan Asia Pacific UniversityTohoku UniversityWaseda University

Malaysia

Universiti Sains Malaysia

University of Malaya

Singapore

Nanyang Technological University National University of Singapore Singapore Management University

South Korea

Korea Advanced Institute of Science and Technology Korea University Seoul National University Sungkyunkwan University Yonsei University

Taiwan

Fu Jen Catholic University National Cheng Kung University National Chengchi University National Chiao Tung UniversityNational Sun Yat-Sen UniversityNational Taiwan University National Tsing Hua University Yuan Ze University

Thailand

Chulalongkorn University

13


Europe

Austria

Johannes Kepler University Linz

University of Vienna

Upper Austria University of Applied Sciences

Vienna University of Economics and Business

Belgium

Katholieke Universiteit Leuven

Solvay Business School of Economics and

Management

University of Antwerp

Croatia

University of Zagreb

Demark

Aarhus University

Copenhagen Business School

University of Copenhagen

Finland

Aalto University

Hanken School of Economics

France

Audencia Nantes School of Management

EMLYON Business School

ESCP Europe

Grenoble Ecole de Management

Groupe EDHEC

Institut d’Etudes Politiques de Paris

Africa

South Africa

University of Cape Town

Australia

Australia

La Trobe University

Monash University

Queensland University of Technology

Royal Melbourne Institute of Technology (RMIT)

Southern Cross University

NEOMA Business School - Campus de Reims

Université Paris Ouest Nanterre La Defense

Universite Paris Dauphine

University Paris 1 Pantheon Sorbonne

Germany

Eberhard Karls Universitat Tubingen

European Business School

Goethe-Universität Frankfurt am Main

International School of Management GmbH

Karlsruhe University of Applied Sciences

Technische Universitat Munchen

University of Mannheim

WHU — Otto Beisheim School of Management

Hungary

Eotvos Lorand University

Ireland

University College Dublin

Italy

Bocconi University

Sapienza University of Rome

Latvia

Stockholm School of Economics in Riga

The Netherlands

Erasmus University Rotterdam, School of

Economics

University of New South Wales

University of Newcastle

University of Tasmania

University of Technology, Sydney

University of Western Australia

University of Western Sydney

Leiden University

Masstricht University

Radboud University Nijmegen

Rotterdam School of

Management, Erasmus University

Tilburg University

University of Amsterdam

University of Groningen

VU University Amsterdam

Norway

BI Norwegian Business School

Norwegian School of Economics

University of Oslo

Poland

Warsaw School of Economics

Portugal

Catholic University of Portugal

Universidade Nova de Lisboa

Romania

University of Bucharest

Russia

Saint Petersburg State University

Slovenia

University of Ljubljana

New Zealand

Auckland University of Technology

The University of Auckland

Victoria University of Wellington

14


South America

Brazil

The Federal University of Rio de Janeiro

North America

Canada

Brock UniversityConcordia UniversityHEC MontréalHuron University CollegeMcGill UniversityMcMaster UniversityMount Allison UniversityQueen’s University at KingstonSaint Mary’s UniversitySimon Fraser UniversityUniversity of British ColumbiaUniversity of LavalUniversity of ManitobaUniversity of OttawaUniversity of VictoriaUniversity of WaterlooUniversity of Western OntarioYork University

Spain

Autonomous University of BarcelonaAutonomous University of MadridESADE Business School, Ramon Llull UniversityUniversidad Carlos III de MadridUniversidad de NavarraUniversitat Pompeu Fabra

Sweden

Jönköping UniversityLund UniversityStockholm University

University of GothenburgUppsala University

Switzerland

University of Geneva

United Kingdom

Aston UniversityCardiff UniversityLancaster UniversityLoughborough UniversityUniversity of AberdeenUniversity of Bath

United States

Carnegie Mellon UniversityCity University of New YorkClarkson UniversityDrexel UniversityIndiana UniversityIowa State UniversityMichigan State UniversityNortheastern UniversityOregon State UniversityPepperdine UniversityPurdue UniversitySaint Louis UniversitySan Francisco State UniversitySan Jose State UniversityState University of New York at Stony BrookSyracuse UniversityTexas A&M International UniversityThe University of Tennessee, Knoxville

Chile

Pontificia Universidad Catolica De Chile

University of DundeeUniversity of East AngliaUniversity of KentUniversity of LeedsUniversity of LiverpoolUniversity of Newcastle Upon TyneThe University of NottinghamThe University of SheffieldUniversity of StirlingUniversity of StrathclydeUniversity of SurreyUniversity of Warwick

Middle East

Israel

Hebrew University of JerusalemTechnion - Israel Institute of Technology

Turkey

Bilkent UniversityBogazici UniversityKoç University

University of ArkansasUniversity of Arkansas at Little RockUniversity of California Santa-CruzUniversity of GeorgiaUniversity of Hawai’i at HiloUniversity of Hawaii at ManoaUniversity of IowaUniversity of North Carolina at AshevilleUniversity of North Carolina at GreensboroUniversity of OklahomaUniversity of Wisconsin - La CrosseUniversity of Wisconsin-MadisonVirginia Polytechnic Institute and State UniversityWashington State University

Mexico

Tec de Monterry (ITESM)

15


Young Scholars Programme

“Nurtures outstanding Business students to become future leaders in the world”

To nurture Business students become outstanding future leaders in the region/world, we

have launched the Young Scholars Programme:

to multi-national corporations and renowned universities

with top business students admitted locally and overseas

as part of the whole person development

provided by academics and professional practitioners

through community services and voluntary work

Special career and leadership training and workshops for job placement and further

studies

Internships

The College-based internship programme is designed to provide students with real life

working experience in local and overseas contexts for at least 6 weeks in the summer. With

placements in international businesses, banking, financial services, insurance, accountancy

firms etc., students are expected to gain an in-depth and practical understanding of

business operations in the professional contexts.

In addition, the six departments of the College offer internship opportunities for students to

acquire hands-on experiences in the business world before graduation. Students can apply

for either part-time or full-time job placements in local, mainland and overseas companies.

In last year, over 600 business students participated in internship programmes supported

by College or Departments. With our endeavours, more than 50% of our students have

internship experience before their graduation.

16


Beta Gamma Sigma Honor Society

Top 5% of CityU Business Undergraduates will be invited to join the City University of Hong Kong Chapter

of Beta Gamma Sigma. Membership in Beta Gamma Sigma is the highest recognition a business student

anywhere in the world can receive in a business program accredited by AACSB International.

CityU Chapter has already inducted 964 inaugural members into lifetime memberships of Beta Gamma Sigma,

including undergraduate, postgraduate and PhD students.

In addition, we have conferred Honoree Awards to the following prominent business executives who possess

those qualities that Beta Gamma Sigma fosters:

2009/2010

2010/20112008/2009 2011/2012

Dr Liu ChangleChairman & Chief Executive OfficerPhoenix Satellite Television Company Limited

Dr John ChanChairmanChaifa Holdings Limited

Ms Dilys ChauAssurance PartnerErnst & Young

Dr Joseph C.K. YamFormer Chief ExecutiveHong Kong Monetary Authority

Dr Dennis T L Sun, BBS, JPChairman & Managing Director, China-hongkong Photo Products Holdings Ltd.Chairman, Fuji Photo Products Co. Ltd.

Mr. IP Yuk Keung, AlbertIndependent Non-executive Director of: AEON Credit Service (Asia) Company LimitedEagle Asset Management (CP) LimitedHopewell Highway Infrastructure LimitedLifestyle International Holdings LimitedNew World China Land LimitedPower Assets Holdings LimitedTOM Group Limited

Mr. Peter Wong Tung Shun, JPGroup Managing Director,HSBC Holdings Plc and Chief Executive Officer, The Hongkong and Shanghai Banking Corporation Limited

17


ScholarshipsNumbers of

AwardsAmount per award

(HKS)

CityU CityU Scholarship Unfixed 40,000

CityU HKSAR Government Scholarship Unfixed 30,000 – 80,000

CityU Outstanding Athletes Entrance Scholarships 15 20,000 – 40,000

CityU The Sports Scholarship for Newly Admitted Elite Athletes Unfixed Unfixed

CityU Entrance Scholarships for Non-Local Students Unfixed Max. 160,000

AC The Department of Accountancy Outstanding Competition Achievement Awards

20 2,000 – 10,000

AC The Department of Accountancy Mainland Outbound Exchange Awards 3 3,000

AC The Department of Accountancy Undergraduate Entrance Scholarships for DIRECT Entrants

4 5,000 – 30,000

AC The Department of Accountancy Tsinghua University Inbound Exchange Awards

3 3,000

AC The Department of Accountancy Best Student Award 1 5,000

CB College of Business Scholarships for Community Services Projects 12 Max. 15,000

IS ISmart Scholarships for Elites * 39 1,000 to 20,000

IS ISmart Professional Development Awards * 13 2,000

MGT Personnel Management Club Scholarship 1 2,000

MGT George Y.C. Mok & Co.’s Prizes 2 5,000

MGT The Department of Management Exchange Program Awards (for Undergraduate Students)

25 – 30 2,000

MKT The Department of Marketing Active Learner Awards 20 500 to 2,000

MKT Dr. John Chan Bursary Scheme 5 5,000 to 20,000

MKT Dr. H. L. Chan Memorial Prizes in Chinese Management 2 1,500 to 3,000

MKT Mr Arthur Chan Outstanding Student Scholarships 2 10,000

MKT Mr Francis Ip Outstanding Student Scholarships 2 10,000

MKT Mr Jacky Cheung Outstanding Student Scholarships 2 10,000

MKT The Department of Marketing Outstanding Academic Performance Awards 55 5,000 to 10,000

Scholarships and Financial Assistance

CityU and the College of Business offer various scholarship and financial assistance schemes to students on

academic merit or need basis.

* Pending for University’s approval

18

Student Exchange Fund

The Student Exchange Fund provides sponsorship to CityU full-time degree students with Hong Kong permanent resident status. Depending on the region/country of the host university, each student receives funding support ranging from HK$12,000 to HK$23,000 for one-semester overseas exchange.

College of Business Exchange Fund

The College of Business Exchange Fund provides sponsorship to CityU full-time degree students with Hong Kong permanent resident status. Depending on the region/country of the host university, each student receives funding support ranging from HK$12,000 to HK$23,000 for the second semester on a year of overseas study.

Special Fund for Non-local Outbound Exchange Students

The Special Fund for Non-local Outbound Exchange Students support CityU full-time degree non-local students. Each student will receive a maximum of HK$10,000 for one-semester overseas exchange.

Increasing numbers of our BBA students benefit from the Student Exchange Fund for their outbound exchange


* Pending for University’s approval

The above information is subject to change. Please refer to CityU Student Development Services and relevant departments for more details and latest information.

ScholarshipsNumbers of

AwardsAmount per award

(HKS)

MKT The Department of Marketing Outstanding Student Scholarships 2 5,000

MKT Adler Jewellery Marketing Plan Award 1 20,000

MS The Department of Management Sciences Entrance Awards 5 (Gold) 25 (Silver)

50,000 (Gold) 5,000 to 20,000 (Silver)

MS The Department of Management Sciences Outstanding Student Prizes and Scholarships 10 10,000

MS Freetech Technology Scholarship 8 Total not exceeding 40,000

MS The Department of Management Sciences Academic Progress Awards 30 1,000 to 3,000

MS The Department of Management Sciences Student Development Scholarships 10 2,000 to 5,000

Overseas Summer Programmes

Under the Cultural and Language Immersion Scheme (CALIS), Service Learning (SL) and Study Abroad (SA) programmes,

students receive a subsidy of HK$13,000 or even more to support their summer programmes.

19

Career Placements and Premier

Employers

Secretarial (9%)

Other business fields (17%)(Advertising/Public Relations, Economic, Statistical & Mathematical Work, Human Resources, etc.)

Others (6%)(Aircraft & Marine, Architecture/Surveying, Art & Design, etc.)

Accounting/Auditing/Taxation Work (19%)

Banking/Finance (14%)

Marketing (14%)

Administration/Management (12%)

Customer Service (9%)

Graduate Employment

Our business students are highly sought after upon graduation. The majority of our

graduates are employed in the business fields and the top 5 areas are: Accounting/

Auditing/Taxation, Marketing, Banking/Finance, Administration/Management and

Secretarial.

Graduate Employment Statistics for BBA Graduates 2014

The excellence of our student leaning is also reflected by high employment rate of our

fresh graduates in the recent years (i.e. 98.7% according to the latest annual Graduate Exit

Survey). This indicates that our graduate quality has been widely recognized by local and

international employers.

20


Employers

Premier employers of our graduates include

Government/Government Related Organizations

Agilent Technology HK Ltd

CLP Power Hong Kong Ltd

Department of Health

Education Bureau

Fire Services Department (Ambulance Services)

HKSAR Census and Statistics Department

HKSAR Government

HKSAR Social Welfare Department

Hong Kong Exchanges and Clearing Ltd

Hong Kong Monetary Authority

Hong Kong Tourism Board

Hospital Authority

Housing Authority, Hong Kong Government

Immigration Department, Hong Kong Government

Independent Commission Against Corruption

Office of the Government Chief Information Officer

Pamela Youde Nethersole Eastern Hospital

Prince of Wales Hospital

Rating & Valuation Department

Water Supplies Department

Insurance

AIA International Assurance Company Ltd

Manual Life (International) Ltd

Mass Mutual Asia Ltd

Mitsui Sumitomo Insurance Co (HK) Ltd

New York Life

Pacific Century Insurance Company Ltd

Ping An Insurance (Group) Company of China Ltd

Principal Assurance Corporation Ltd

Principal Insurance Co Ltd

Promise (H.K.) Co Ltd

Prudential Assurance Company Ltd

Winterthur Life (Hong Kong) Ltd

Big Four Auditors

Deloitte Touche Tohmatsu

Ernst and Young

KPMG

PricewaterhouseCoopers

Finance/Banking

American Express International Inc

Bank Consortium Trust Co Ltd

Bank of America

Bank of China

Bank of Communications

Citi Ka Wah Bank

CitiBank

Convoy Asset Management Ltd

Credit Agricole Indosuez

Dah Sing Bank Ltd

DBS Bank

Fortis Bank Asia HK

Hang Sang Bank

Hong Kong & Shanghai Banking Corp Ltd

Independent Community Bankers of America

Morgan Stanley

Nanyang Commercial Bank

Prime Credit (Asia) Ltd

Standard Chartered Bank

Taifook Securities Group Ltd

21


Employers


Intex Syndicate Ltd

Kerry Beverage Services Ltd

Lucullus Food & Wines Co Ltd

Nakagawa Electronics Ltd

Philips Electronics Hong Kong Ltd

Swire Coca Cola HK Ltd

Techtronic Industries Company Ltd

Universal Handicraft Manufacturers Ltd

White Horse Ceramic

J Walter Thompson

Lowe Lintas

MindShare Hong Kong

Mingpao.com Ltd

OMD

Oriental Daily News

Publicis

Saatchi & Saatchi

TBWA

Television Broadcasts Ltd (TVB)

HKSAR

Oracle Market Research Corporation

Synovate Ltd

Taylor Nelson Sofres (TNS)

L S Collection HK Ltd

Park’n Shop

Wing On Department Store (HK)

NFP Property & Casualty Services Inc

Sun Hung Kai Property Management Ltd

Wharf (Holdings) Ltd

Manufacturing

APL Logistics

Aroma Bakery Co Ltd

Avery Dennison

Compaq

Esquel Enterprises Ltd

Four Seas Mercantile Ltd

Hauni Far East Ltd

IBM China/HK Ltd

Interprovincial Steel and Pipe Co Ltd (IPS Co)

Marketing/ Media/Advertising

BBDO Worldwide

Carat Asia Pacific

City Telecom (HK) Ltd

D’Arcy

DDB Worldwide

DraftWorld

Euro RSCG Partnership

FCB Worldwide

Grey Worldwide

HK Broadband Network Co Ltd

Hong Kong Broadcast

Marketing Research

ACNielsen Ltd

ACORN Marketing & Research Consultants

Asia Market Intelligence (AMI)

Bloomberg

Retailing

AEON Store (HK) Co Ltd

Dairy Farm Company Ltd

G2000 Group Ltd

Giordano Ltd

Property/Real Estate

Centaline Properties Agency Ltd

Hong Yip Services Company Ltd

Jones Lang LaSalle (Hong Kong)

Midland Realty Group

22


Employers


Ricoh Office Solutions

Sanken Electric Co Ltd

Sanyo

Schlumberger

SHARP

SAS institute Ltd

Xerox

Japan Airlines International Co Ltd

Jardine Logistics Services (HKG) Ltd

Kintetsu World Express (HK) Ltd

Kowloon Motor Bus

Kowloon-Canton Railway Corporations (KCRC)

Light Rail Transit (LRT)

Maersk Logistics Hong Kong Ltd

Modern Terminals Ltd

Mass Transit Railway (MTR)

Sharp International Cargo Services Ltd

TNT

UPS Supply China Solutions (Asia) Ltd

Hyatt Regency Hong Kong

Jardine One Solution Ltd

Keitex Ltd

Mega Hospitality International

Pacific Century Cyber Works (PCCW)

Royal Bodyperfect

Smartone

Solution Consultant Ltd

Tiptop Consultants Ltd

Wilson Parking

Technology

Casio

CyberApex Technology Ltd

HP

Intelligent CAD/CAM Technology Ltd

Mitsubishi Corporation (Hong Kong) Ltd

NEC Co Ltd

Panasonic

Peak International

Transportation and Logistics

Airport Authority Hong Kong

Asia Logistics Technology Company Ltd

Cathay Pacific Airways Ltd

Dah Chong Hong Ltd

DHL

ESA Shipping (China) Company Ltd

Exel HK Ltd

FedEx

Geologistics Ltd

Hellmann Worldwide Logistics

Hongkong International Terminals

HK Airport Services Ltd

HK Dragon Airlines Ltd

Others

China Travel Services (HK) Ltd

Citic Investment Consultant

Consolidated Power Ltd

Elegent Jewellery Co Ltd

Esso Mobil Corporation

Fendi Asia Pacific Ltd

HK Jockey Club

HK Management Association

HK Wing On Travel Service Ltd

Hong Kong Electric Group

BBA Success Stories

CB News Centre 8 May 2015 Sing Pao 23 June 2015

CB News Centre 19 January 2015

Wen Wei Po 18 February 2015

BBA Success Stories

Sing Tao 27 May 2015

CB News Centre 22 December 2014

EF News Centre 24 November 2014

College of Business City University of Hong Kong

Tat Chee Avenue, Kowloon, Hong Kong Tel: (852)3442 8989 Fax: (852)3442 0151 E-mail: [email protected]

BBA Homepage: http://www.cb.cityu.edu.hk/BBA/4YEAR CB Facebook: http://www.facebook.com/CityU.CB

Documents

Novi Natalia - City University of Hong Kong · Kowloon Commercial Agency Knight Frank Hong Kong Limited BBA Graduate 2013 Department of Marketing Karl Chan “Business knowledge is