The largest comprehensive food trade show held along the Sea of Japan in the main

island

Guide to recruiting exhibitors

3-23, 2-CHOME, KANDOHJI, CHUOH-Ku, NIIGATA City,950-0983TEL.025-242-3315　FAX.025-241-0768URL http://foodmesse.jpE-mail foodmesse@shinsen.biz

6-1, BANDAI-JIMA, CHUOH-Ku, NIIGATA City,950-0078URL http://www.tokimesse.com

[TOKI MESSE Exhibition Hall],NIIGATA Convention Center

General Small Partition (1 Small Partition)　1 Small Partition = 9m2 (3m Storefront x 3m Depth)●Small Partition Divider: System Panel●What included in the fee (per 1 small partition) •Parapet •Back Panel •Company Name Plate •2 Fluorescent Lights (40 Watts) •Primary Power Supply (100V/1KW) and 1 piece of 2-way Outlet •1 piece of Long Table (1,800 W x 450 D x 700 H)•2 pieces of Folding Chairs

About Feed-Water/Drainage/Gas Equipment　※ Please refer to [Exhibition Manual] distributed at Exhibitor Briefing.Sinks for communally use will be installed in the site andleading-in of piping into individual small partition is also available.Primary work will be done by the Operation Executive Office andestimation will separately be done by the office.

Plumbing Work

You are prohibited to bring propane gas into the site. However, pleaseconsult our office if you need gas equipment because utility gas is available.Please be forewarned that there are regulations for the usage capacitylimitation at use and usage in fire-retarding division in this regard.

Gas Equipment Work

2,700

■ Site

■ Booth charge　（exhibition booths are a packaged booth including optional equipment.）

●For application, fill in and seal the “Application Form” 　and send it to the secretariat.Or●Apply from the official website.

Food Messein Niigata

Thursday, November 7 and Friday, November 8 are business days

Saturday, November 9 is a business day/general public day

Application period Payment deadline (until Monday, September 30)

■ Schedule from application to exhibition

The secretariat will accept requests for booth decorations (separate quotation)

Packageincluded

New encounters and a bigger world in the mine of foods,

Niigata

■Organizer／The World Forum on Food and Flowers Organization Committee, City of Niigata■Supervisors／Shinsen Co., Ltd., Daiicihi Printing Co., Ltd., Nihon Shokuryo Shimbun, consortiums

To be held in 2 locations,

Niigata and Tokyo

The “World Food And Beverage Great Expo” and “Dessert Sweets & Drink Festival” are Japan’s biggest food trade shows held annually in spring. They will be held in Osaka in fall as well and are comprehensive trade shows of commercial foods, ingredients, machinery and containers which lead the industry. Food Messe in Niigata ties up with the“World Food And Beverage Great Expo” and “Dessert Sweets & Drink Festival” and will recruit leading buyers from the 70,000-plus visitors.

Venue／Niigata Convention Center　　　 Toki Messe Exhibition Hall

Official website

Various “

Foods” gathered in Niigata

Food Messe in Niigata has ties with the The “World Food And Beverage Great Expo” and“Desserts, Sweets, and Drinks Festival” held in Tokyo and Osaka and will recruit the leading buyers！

A commercially specialized exhibition for prepared food delis, lunchboxes, home-meal replacements, and the eating-out industry.

Japan’s largest dessert exhibition focused by Japanese and western style sweets, home-meal replacements, and the eating-out industry.

●Size of exhibition (actual achievement in 2012)／371 companies, 761 booths●Number of visitors (actual achievement in 2012)／70,118 visitors 　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　※including trade shows held concurrently[Main buyers] Home-meal replacements, eating-out businesses, school dinners, department stores, grocery stores, CVS, co-ops, retailers, trading companies, wholesalers, food manufacturers (food and beverage), machinery, containers.

Boothcharge JPY

By Monday, August 19 Application period/

Application under consideration

Tuesday, August 20Application deadline

Early September(date to be determined)Exhibitors briefing sessions •Distribute

invitations•Request related parties to visit

The largest comprehensive food trade show held along the Sea of Japan in the main

islandNiigataFood International Trade FairThe 5th

Period/From Thursday, November 7 thru Saturday, November 9

Applicationdeadline

Tuesday, August 20, 2013

(inside dimension)

Neighboring Small Partition

Outlet(up to 1KW/100V)

Folding Chair Table

Fluorescent Light

Company Name Plate

Neighboring Small Partition

Parapet

(inside dimension)

Sea of JapanSea of JapanSea of Japan

Niigata City HallNiigata City HallNiigata City Hall

Ryuto-Ohashi BridgeRyuto-Ohashi BridgeRyuto-Ohashi Bridge

Nihon-kai TowerNihon-kai TowerNihon-kai Tower

the Shinano Riverthe Shinano Riverthe Shinano River Niigata AirportNiigata AirportNiigata Airport

TOKI MESSE

Echigo LineEchigo LineEchigo Line

NiigataNishi ICNiigataNishi ICNiigataNishi IC

Joetsu S

hinkansen

Joetsu S

hinkansen

Joetsu S

hinkansen

Niigata PrefectureOffice

Niigata PrefectureOffice

Niigata PrefectureOffice

Niigata StationNiigata StationNiigata Station

Niigata BypassNiigata BypassNiigata Bypass

Hokuriku ExpresswayHokuriku ExpresswayHokuriku Expressway

Banetsu ExpresswayBanetsu

ExpresswayBanetsu

Expressway

Niigata Chuo JCTNiigata Chuo JCTNiigata Chuo JCT

Tohoku Denryoku Big Swan StadiumTohoku Denryoku Big Swan StadiumTohoku Denryoku Big Swan Stadium

NiigataKameda

IC

NiigataKameda

IC

NiigataKameda

IC

Hakushin LineHakushin LineHakushin Line

Niigata Airport ICNiigata Airport ICNiigata Airport IC

Nihonkai Tohoku ExpresswayNihonkai Tohoku ExpresswayNihonkai Tohoku Expressway

ShinetsuLineShinetsuLineShinetsuLine

NiigataFood International Trade FairThe 5th

Operation Executive Office, within SHINSEN Co., Ltd.

New encounters and a bigger world in the mine of foods, Niigata

※The picture is an image

95% of the buyers saw good reactions from the exhibition

Numerous industry players visit the exhibition!The exhibition in general is B to B, and buyers from various food genres visit the exhibition. You will have many opportunities for business negotiations.

More than 90% of Buyer Desk Participants saw good reactions

Breakdown of visiting buyers by industry2012 Visitors survey ※excluding general visitors

2012 Buyer Desk Survey

Yes45.0%

Yes,but neededarrangement50.0%

Non5.0%

Many business negotiations are conducted during the exhibition. Both exhibitors and visitors are highly satisfied with the exhibition.Testimonials from exhibitors “We participated for the first time, and it was really a new experience. It will become a key to new business development.” “The Buyers Desk was great. We want increased participation of buyers!”

Sixth Industrialization Exhibition ZoneNewProject

Event projects for companies driving Sixth Industrialization and for the Primary Industry. Matching and seminars will be held.

● Actual achievements from last year’s seminar　 Creation of values and price of food (panel discussions)　 The future of food distribution and strategic issues for 　 creation of demands (panel discussions)　 Outline of the Sixth industrialization and certification 　 of the Comprehensive Business Plan (Seminar)　 13 other seminars held

Features of this exhibition

Grocery, department stores, CVS, co-ops, specialty shops, food delivery, other retail 17.3%

Hotels, bridal, eating-out businesses　　14.5%

Food manufacturers and processors25.0%

Kitchen machinery manufacturer and seller

8.5%

Packaging and container manufacturer and seller

8.9%

Food trading company, food wholesaler19.6%

Prepared foods, lunchboxes, home-meal replacements, school lunches 6.2%

Did you find companies that were adequate for business negotiations?

Dates and times : Thursday, November 7 ～ Saturday, November 9, 2013　　　　　 10:00-17:00 (closes at 16:00 on the 9th)Venue : Toki Messe Exhibition HallOrganizer : The World Forum on Food and Flowers Organization Committee, City of NiigataSupervisors : Shinsen Co., Ltd., Daiicihi Printing Co., Ltd., Nihon Shokuryo Shimbun, consortiumsEntrance fee : JPY500 (invited guests free-of-charge)

Features of this exhibition●An exhibition where food industries throughout the country gather in Niigata.●Targets not only “foods and ingredients” but also everything such as “machinery and containers” used in kitchens and food factories.●Leading buyers from across the country such as Niigata, Hokuriku, and the Greater Tokyo Area gather in Niigata.●An exhibition anticipating the clustering of regional industries and tie-ups among related industries.

Main targets for exhibitionEverything used in kitchens and food factories are targets for exhibition

●Regional food ingredients●General foods●Commercial foods

●Imported foods●Imported ingredients

●Food machinery●Cooking appliances, equipment●Containers, packages

●Industry-university research ●Sixth industry

Targeted visitors

●Food manufactures ●Food processers ●Wholesalers ●Distributors ●Department stores ●Grocery stores ●CVS ●Retailers ●Hotels and Japanese-style inns ●Restaurants ●Food service businesses ●School lanch, Catering ●Food machinery ●Agriculture, Dairy farming, Fishery ●Government, Organizations, Research institutes ●Other general visitors

Discover new sales channelsDirect

connections to contracts Buyers invited

from prefectures adjacent to the Tokyo

Metropolitan Area

Business negotiations in a calm atmosphere

Distinct “Food Messe in Niigata” Proje

ct!

Buyer desks pioneer new roads

Dense business negotiations possible at exclusive tables and designated times

Business negotiations process smoothly by confirming each other’s needs, hence become a shortcut to closing deals

Conduct hearing surveys to both exhibitors and buyers and set up optimum business negotiations. Detailed business matching plans available unique to “Food Messe in Niigata”

General business negotiations at booths.Many booths available but difficult to close deals

Buyer DesksMeaningful discussions lead to contracts

Outline of exhibition

Pre-matching system allows companies to learn about each other before business negotiations

Visiting buyers

Surveys to participating buyers

More than 95% of the participants evaluate the project as“meaningful”!

More than 70% of the exhibitors answered “accomplishments made”

Surveys to exhibitors

No opinion4.8%

Do not feel necessity0%

Meaningful plan95.2%

Please evaluate the buyers’ desk (from a 2012 survey)

■ Special Seminar We will hold a seminar of food business related practical content such as advanced technology, marketing, and management.

Apart from the individual business negotiations with visiting buyers, the secretariat will match companies for business negotiations and will prepare negotiation tables.

Exhibitors searching for new sales channels

Dominant food related buyers Accomplishments made70.3%

No accomplishments13.5%

Others16.2%

Various “

Foods” gathered in Niigata

NiigataFood International Trade FairThe 5th

A great opportunity to approach companies along the Sea of JapanKeys to promoting to companies along the Sea of Japan

Actual achievements

of 2012

Business negotiations during the fair

cases cases

Deals closed (including prospects) during the exhibition or 1 month after

From overseas 4.7％

Newexhibitors56.0％

Repeatingexhibitors44.0％

Actual achievements of 2012

Percentage of new exhibitors

Many exhibitors from across the country emerg-ing to the Sea of Japan area!

Actual achievements of 2012

Percentage of exhibitors by region

Outside ofthe prefecture44.5％ Within

Niigata city25.1％

Withinthe prefecture(Niigata)25.7%

Leading buyers from the Tokyo Metropolitan Area and adjacent　prefectures are again invited to Niigata this year