November 16 is a great day for marketing communications and · 2.30PM WHAT MARKETERS NEED TO KNOW ABOUT GEN YS (MILLENNIALS) VS GEN ZS (DIGITAL NATIVES) Prof. Dr Lee Karling, INTI

November 16 is a great day for marketing communications and media players in Malaysia as we are hosting the CMO Conference

& CMO Awards in one day.

WHY ATTENDInto its sixth year, the Malaysian CMO Conference has become a landmark event for all serious marketing communications and media professionals. Apart from learning cutting–edge knowledge and listening to real–market experiences from the speakers and panelists, it is also a great opportunity to network with thinkers from the marketing, media, advertising, digital and content ecosystem.

WHO SHOULD ATTENDMarketing, Brand and Product Managers

Advertising, Media and Digital Executives and Entrepreneurs

Media Players – Traditional and Digital

Business Development Managers

SMEs & SMIs

16 November 2018 8.30am – 6.00pm

CONFERENCE

Malaysian CMO Conference 2018Goodbye Marketing, Hello Engagement!Marketers have never been in a bigger dilemma that today, and also have never been in a more connected time than now. AI, AR, machine learning and the chance to integrate data with intelligence. Programmatic, Blockchain, Chatbots, Brand Safety, trust deficits, and the list is endless. Marketing happens everytime you engage with your consumer. Our 7th Malsyain CMO Conference is about all that and more, featuring super stellar speakers and disruption discourses on the state of marketing and it changes.

16 November 2018 6.30am – 10.30pm

AWARDS

Malaysian CMO Awards 2018Time to recognise Malaysia’s Best Marketers!Brave and brilliant marketers deserve fame too. The first ever Malaysian CMO Awards are here to reward the best in the business of marketing. This award is to identify talent, transparency, tenacity and a take charge attitude. An eminent panel of industry leaders will decide on the winners: all criteria based on results. Entry is FREE across 30 categories.

8.15AM REGISTRATION & COFFEE

8.55AM Welcome by Organising Chairman Prof Harmandar Singh

9.10AM Celebrity Emcee: TIM JOHNSON SVP of Marketing Product & Partnerships, INTI International University & Colleges

9.15AM GOODBYE MARKETING, HELLO ENGAGEMENT DAMIEN CRITTENDEN, VP – Client Strategy, Xaxis APAC To remain effective, advertising and marketing need to constantly evolve. The use of AI allow marketers to integrate more data and intelligence into every action enabling continual optimization of campaigns. “Given the ever increasing volume of data at a advertiser’s disposal, we believe having AI at the core of their programmatic solution will be the norm.”

10.00AM GLOBAL CMO SURVEY 2018 HIGHLIGHTS ARVIND SETHUMADHAVAN Chief Strategy & Innovation Officer | Dentsu Aegis Network (DAN) Asia Pacific Arvind was involved in DAN’s Global CMO Survey 2018 with 1,000 CMOs and C-level marketing executives across 10 markets and multiple industry sectors. CMOs are in a unique position as the ‘growth antennae’ of business, turning consumer insights into the next commercial opportunity. Two-thirds of CMOs see driving business growth as their primary role by securing long-term consumer relationships and finding new sources of revenue.

10.20AM PANEL FEEDBACK Chair: MR ARVIND SETHUMADHAVAN

» Data is unlocking new growth - and risk » Closing the brand commerce gap » Targeting real people » Embracing authentic brand purpose » Rethinking media

11.00AM COFFEE BREAK

11.30AM ONE-TO-ONE WITH THE MASTER OF MARKETING TO MALAYS DEBUNKING MYTHS ABOUT THE MALAY MARKET DATO’ (DR.) HUSSAMUDDIN HJ. YAACUB CHAIRMAN, CEO & GROUP MD, KARANGKRAF MEDIA GROUP » The Malay market is homogenous » Malays are docile and disengaged » Malays are not internet savvy » Malays are not affluent

12.00PM Panel Discussion: All about Media, Content & Product Partnerships CHAIR: TIM JOHNSON, SVP of Marketing, INTI

» What has worked, what hasn’t » Missed opportunities and digital possibilities » How technology is harnessed for content and data » Where is Branded Content an old fad now » Should experiential drive customer service

12.45PM LUNCH & NETWORKING

CONFERENCE MORNING

Kenny Wong

CMO

UEM Sunrise Berhad

Schrene Goh Head of Marketing (Global Market)Malaysia Airlines

Rishi Pahwa Head of Marketing Wipro Ginvera Marketing

Tai Kam LeongHead of Branding & Partnerships, Maxis

Sean TerRegional Strategy Director Innity

Stan ChewCountry Manager Knorex

Daniel Jiang Chief Operations OfficerLeyard Group

Tim Johnson SVP of Marketing Product & PartnershipsINTI

Arvind Sethumadhavan Chief Strategy & Innovation Officer Dentsu Aegis Network Asia Pacific

Jayaram Gopinath NagarajGeneral ManagerBlaze Digital

1.45PM MARKETING GOES FROM SPRAY AND PRAY, TO LOCATE AND ENGAGE Srikanth Ramachandran, Director, Moving Walls Offline Media has become the Most Effective Driver of Online Engagement. More marketers are now measuring offline campaign performance by their online results. Tech companies, advertisers, and media agencies are rushing to close the online to offline loop to understand how they can optimise the offline consumer journey for effective online engagement. The answer is in bringing Location Intelligence, OOH Media and IoT technologies to bridge the Offline-Online gap with the objective of delivering omnichannel consumer engagement. PLUS AUDIENCE-POWERED Q&A SESSION

2.30PM WHAT MARKETERS NEED TO KNOW ABOUT GEN YS (MILLENNIALS) VS GEN ZS (DIGITAL NATIVES) Prof. Dr Lee Karling, INTI International University (tbc) Dr Lee Karling is a firebrand speaker. She will tell you to forget everything you’ve learned about millennials when

it comes to the Gen Zs. She will share how to communicate with these two new generations of talents. Their likes, dislikes, and dreams. For example, her extensive research says 31% early Gen Zs want to be entrepreneurs and many more nuggets you did not know. Come and listen to her brutal honesty, she will blow you away!

3.15PM COFFEE BREAK

3.45PM SPECIAL SPOTLIGHT SESSIONS: Where do we go from here - how has Marketing changed for you?

» How changing consumer behaviour affects your brand? » What has changed in your role in the last 6 months?

» What are the challenges you face in helping your team, brand and management cope with change? » Where do see Marketing in the next six months shaping up with machine learning, AI and programmatic? » What new revenue streams are there for your brand? PLUS AUDIENCE-POWERED Q&A SESSION

4.45PM Is Bad Publicity Good Publicity? The big bad girl of marketing returns to the stage - is she a maverick, myth or maven? Datuk Seri Dr Hasmiza Othman (DSV) is a phenomenon with no limits. This diva/entrepreneur/singer of “Qu Puteh, Qu Puteh, barulah putih” fame is the owner of Vida Beauty. DSV leads an extravagant life and has been embroiled in everything from GST millions and divorce (her third marriage) to buying a Mercedes for her 13-year old daughter’s birthday and the launch of cryptocurrency Lavida Coin. Recently the winner of Gegar Vaganza (DSV sponsors the show) accused her of giving fake jewellery as the top prize. She replied, “Tak e it or leave it, I bought the jewellery out of the goodness of my heart for RM80,000. I will only replace it with Lavia Coin!” Join DSV’s roller coaster into the unknown.

5.30PM Close & Thank You

5.45PM Cocktails & CMO Awards 2018 event

CONFERENCE AFTERNOON

Lim ImunGeneral Manager, Marketing, Munchworld

Norsiah Juriani Johari VP, Brand & Group Communications,Johor Corp

Ben MahmudHead of Strategy & Business DevelopmentDownstream MarketingVP Marketing Office, Petronas

Juliana Chua GM of Marketing,Pavilion Kuala Lumpur

Registration & Payment

• Full payment is required upon registration.

• Registrations without full payment will be treated as provisional and will not be guaranteed a training place.

Payment can be made via a crossed cheque payable to ‘Sledgehammer Communications (M) Sdn Bhd’ at least 7 days before conference commencement.

NO CANCELLATION is allowed but a replacement participant can be sent.

Sledgehammer Communications (M) Sdn Bhd reserves the right to change the conference programme due to unforeseen circumstances.

CHEQUE PAYABLE TO: SLEDGEHAMMER COMMUNICATIONS (M) SDN BHD 289967-W

22B, Jalan Tun Mohd Fuad 1, Taman Tun Dr. Ismail, 60000 Kuala Lumpur, Malaysia

Bank Transfer to

RHB Bank Berhad

2-14389-000-10505

Swift Code: RHBBMYKL

FOR ENQUIRIES:

+603-7726 2588

[email protected] [email protected]

Date:

16 November 2018

Venue:

The Grand Ballroom Sime Darby Convention Centre 1A, Jalan Bukit Kiara 1, 60000 Kuala Lumpur, Malaysia

Tel : (+603) 2089 3688

Time:

CONFERENCE 8.00 AM - 6.00 PM AWARDS 6.30 PM - 10.30 PM

MALAYSIAN CMO CONFERENCE & AWARDS

RM1,650 + 6%SSTper pax RM1,550 + 6%SST (for 5 or more) per pax

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16 November 2018

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Tel : (+603) 2089 3688

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CONFERENCE 8.00 AM - 6.00 PM

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16 November 2018

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AWARDS 6.30 PM - 10.30 PM

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RHB Bank Berhad

2-14389-000-10505


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+603-7726 2588


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November 16 is a great day for marketing communications and · 2.30PM WHAT MARKETERS NEED TO KNOW ABOUT GEN YS (MILLENNIALS) VS GEN ZS (DIGITAL NATIVES) Prof. Dr Lee Karling, INTI